{"id":612619,"date":"2024-03-14T00:06:15","date_gmt":"2024-03-13T21:06:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-launches-search-insights-to-help-creators-identify-trending-topics\/"},"modified":"2024-08-21T10:39:43","modified_gmt":"2024-08-21T07:39:43","slug":"tiktok-launches-search-insights-to-help-creators-identify-trending-topics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-launches-search-insights-to-help-creators-identify-trending-topics\/","title":{"rendered":"#TikTok launches Search Insights to help creators identify trending topics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accessible through the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> by searching \u201cCreator Search Insights,\u201d this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why we care.<\/strong>&nbsp;Creating trending content has the potential to boost your visibility and reach on TikTok, as there\u2019s active demand for it. This increased demand also enhances the likelihood of engagement with your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it works.<\/strong>&nbsp;With this tool, you can filter searched topics by \u201ctrending\u201d or \u201cfor you\u201d. \u201cTrending\u201d shows the popular searches across the app, while \u201cfor you\u201d delivers searches relevant to your content. When you select either option, you\u2019ll see a list of the most popular searched terms, along with their popularity percentage. You can also save these search terms, as shown in the screenshots below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/tiktok-creator-search-insights-277x600.jpeg.webp\" alt=\"Tiktok Creator Search Insights\" class=\"wp-image-438400\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/tiktok-2-277x600.jpeg.webp\" alt=\"Tiktok 2\" class=\"wp-image-438401\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for exmaple, tourism, sports, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>) or tailor to their content type with the \u201cFor You\u201d option. Additionally, creators can filter for \u201ccontent gap\u201d topics, which are highly searched but have relatively few videos on TikTok covering them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rewards<\/strong>. To further emphasize the importance of TikTok\u2019s search features, the platform is going to start accounting search value into its Creator Rewards Program. This means that producing content related to popular search topics will enhance the search value of creators\u2019 content, potentially leading to increased rewards and recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reactions.&nbsp;<\/strong>TikTok\u2019s Creator Search Insights were discussed by Carrie Rose, CEO and Founder of Rise at Seve, on&nbsp;<a href=\"https:\/\/www.linkedin.com\/posts\/carrieroseballoch_tiktok-search-insights-is-here-tiktok-ugcPost-7173584400587157504-e5ej\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. She wrote:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cTikTok are now showing search insights directly in the app \u2013 linking the best ranking videos. This shows TikTok are taking search seriously and preaching what we\u2019ve been saying for nearly a year now.\u201d<\/li>\n\n\n\n<li>\u201c. I think there\u2019s more that TikTok can provide and will (you can see it\u2019s coming) but the simplicity is key. You can see they\u2019re pushing creators by giving them more.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rose then shared a screenshot of the new feature in action:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/tiktok-cretaor-SI-277x600.jpeg.webp\" alt=\"Tiktok Cretaor SI\" class=\"wp-image-438402\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Commenting on Rose\u2019s LinkedIn post, several other marketers shared their feedback on the new Creator Search Insights Tool. Naomi Okezie, Marketing Assistant at OnyxPDA, wrote:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cI think the main thing TikTok has learnt from tools like analytics is simplicity. Analytics can be so hard to navigate if you\u2019re a beginner, whereas it seems with TikToks search insights, finding key information is easier than ever! Definitely a step in the right direction.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bolarinwa Michael, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> Manager at Trameter, added:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cJust tried this and it\u2019s mind blowing. Thank you.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Update.&nbsp;<\/strong>TikTok has confirmed that Creator Search Insights will soon be directly accessible from Creator Tools within the Settings menu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What TikTok is saying.<\/strong>&nbsp;TikTok said in a statement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWith these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, and create content that people want to see more of.\u201d<\/li>\n\n\n\n<li>\u201cOur hope is that Creator Search Insights empowers creators to make content that\u2019s relevant to searchers and positioned to perform well on TikTok.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deep dive.<\/strong>\u00a0Read TikTok\u2019s\u00a0<a href=\"https:\/\/newsroom.tiktok.com\/en-us\/creator-search-insights\" target=\"_blank\" rel=\"noreferrer noopener\">announcement<\/a>\u00a0in full for more information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the\u00a0editorial staff\u00a0and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the author<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" style=\"width:98px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Nicola Agius<\/strong><a href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company\u2019s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.<\/p>\n\n\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-creator-search-insig-438398\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching \u201cCreator Search Insights,\u201d this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care.&nbsp;Creating trending content has the potential to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/tiktok.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,47912],"class_list":["post-612619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612619"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612620"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}