{"id":612752,"date":"2024-03-14T21:17:50","date_gmt":"2024-03-14T18:17:50","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/reddit-launches-new-ad-format-that-closely-resembles-user-posts\/"},"modified":"2024-03-14T21:17:50","modified_gmt":"2024-03-14T18:17:50","slug":"reddit-launches-new-ad-format-that-closely-resembles-user-posts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/reddit-launches-new-ad-format-that-closely-resembles-user-posts\/","title":{"rendered":"#Reddit launches new ad format that closely resembles user posts"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27d20aad74e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27d20aad74e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-launches-new-ad-format-that-closely-resembles-user-posts\/#Free-form_ads_have_been_designed_to_boost_engagement_by_enabling_advertisers_to_easily_interact_with_users\" >Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Free-form_ads_have_been_designed_to_boost_engagement_by_enabling_advertisers_to_easily_interact_with_users\"><\/span>Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> announced a new ad format known as \u201cfree-form ads,\u201d which closely resembles the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance and style of user-shared posts on the platform. <\/p>\n<p>This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement.<\/p>\n<p><strong>Why we care. <\/strong>Free-form ads have the potential for brands to efficiently deliver a wide range of information to readers in an engaging manner, which could enhance conversion rates. However, ads that resemble user-shared posts may irritate users seeking genuine user-generated content rather than advertisements.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>How they work.<\/strong> Free-form ads allow advertisers to share in-depth information with Reddit by combining multiple media types with the help of ready-made template, including:<\/p>\n<ul>\n<li>Image. <\/li>\n<li>Video.<\/li>\n<li>Text. <\/li>\n<\/ul>\n<p>Reddit\u2019s new ad format is inspired by the popular Megathread post type, which serves as a hub for discussions on trending topics. Similar to Megathreads, free-form ads aim to quickly deliver information to readers. This format could be advantageous for advertisers looking to launch products or introduce their brand to a new audience.<\/p>\n<p><strong>Sponsored label.<\/strong> Like other ads on Reddit, users can distinguish free-form ads from regular posts by the presence of a \u201cPromoted\u201d label displayed next to the company\u2019s name on the post, as you can see in the graphic below:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2200\" height=\"1332\" alt=\"Reddit Ads\" class=\"wp-image-438431\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/reddit-ads.gif\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"2200\" height=\"1332\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/reddit-ads.gif\" alt=\"Reddit Ads\" class=\"wp-image-438431\"><\/noscript><\/figure>\n<p><strong>Accessibility.<\/strong> Free-form ads are now available to all advertisers on Reddit globally via the Reddit Ads Manager.<\/p>\n<p><strong>What Reddit is saying.<\/strong>  Jim Squires, EVP of Business Marketing and Growth at Reddit, said in a statement:<\/p>\n<ul>\n<li>\u201cFree-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that\u2019s native to the platform.\u201d <\/li>\n<li>\u201cThis format encourages a mix of content, context and creativity from brands, while driving strong performance and brand awareness.\u201d<\/li>\n<li>\u201cFree-form ads are unique to Reddit and its one-of-a-kind communities. As we continue to invest in our ads product roadmap, it\u2019s important to draw from what people love most about Reddit and create opportunities for businesses to be a part of that.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read Reddit\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.redditinc.com\/blog\/advertise-like-a-redditor-with-our-all-new-completely-unique-ad-format-free-form-ads\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/reddit-launches-free-form-ads-438415\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users. Reddit announced a new ad format known as \u201cfree-form ads,\u201d which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Reddit-tactics-for-B2B.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,5005],"class_list":["post-612752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-reddit"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612752"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612753"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}