{"id":612852,"date":"2024-03-14T18:00:30","date_gmt":"2024-03-14T15:00:30","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/"},"modified":"2024-03-14T18:00:30","modified_gmt":"2024-03-14T15:00:30","slug":"linkedin-now-allows-brands-to-sponsor-any-organic-post","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/","title":{"rendered":"#LinkedIn now allows brands to sponsor any organic post"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a1ec219b43\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a1ec219b43\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/#Businesses_can_now_promote_content_from_any_user_on_LinkedIn_with_Thought_Leader_ads_as_opposed_to_just_verified_employees\" >Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Businesses_can_now_promote_content_from_any_user_on_LinkedIn_with_Thought_Leader_ads_as_opposed_to_just_verified_employees\"><\/span>Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLinkedIn is now allowing businesses to promote content from any user on the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion.<\/p>\n<p>Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.<\/p>\n<p><strong>Why we care.<\/strong> Sharing insights and experiences from people not on your payroll could help enhance your brand\u2019s reputation, credibility and trustworthiness, potentially leading to more conversions.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"311\" height=\"600\" alt=\"LinkedIn Sponsored Ads\" class=\"wp-image-438410\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp 311w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-175x338.jpeg.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-59x113.jpeg.webp 59w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads.jpeg.webp 490w\" data-lazy-sizes=\"(max-width: 311px) 100vw, 311px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"311\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp\" alt=\"LinkedIn Sponsored Ads\" class=\"wp-image-438410\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp 311w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-175x338.jpeg.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-59x113.jpeg.webp 59w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads.jpeg.webp 490w\" sizes=\"(max-width: 311px) 100vw, 311px\"><\/noscript><\/figure>\n<p><strong>How it works. <\/strong>A brand can set up a Thought Leader Ad by follow these simple steps:<\/p>\n<ul>\n<li>Log into Campaign Manager.<\/li>\n<li>Once logged in, search for a person (by name) who is a 1st or 2nd degree connection, or input the URL of the content you want to sponsor. <\/li>\n<li>The search results will display a list of posts from that member that the brand can sponsor. <\/li>\n<li>To prevent misuse or unauthorized promotion, when a company selects a post to sponsor, the creator will receive a notification asking them to approve or deny the request.<\/li>\n<\/ul>\n<p><strong>Availability. <\/strong>Thought Leader Ads for non-employee members will be available globally by the end of March.<\/p>\n<p><strong>What LinkedIn is saying.<\/strong> LinkedIn said in a statement:<\/p>\n<ul>\n<li>\u201cNearly 73% of decision-makers say that an organization\u2019s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.\u201d <\/li>\n<li>\u201cThe expansion of our Thought Leader Ads format to enable\u00a0 brands to showcase voices beyond their employees gives them a new way to reach their target audience with relevant\u00a0 information, like customer testimonials.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read LinkedIn\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/companies-can-now-promote-member-content-linkedin-thought-5mycc\/?trackingId=Xzbc%2B06cQxyn0i0qlke1kA%3D%3D\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-thought-leader-ads-expansion-438409\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/04\/LinkedIn-content-analytics-What-it-is-and-how-to-use-it-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,70286,147878,107942],"class_list":["post-612852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612852"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612853"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}