{"id":612908,"date":"2024-03-15T22:27:07","date_gmt":"2024-03-15T19:27:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-serving-ads-for-bing-in-google-chrome\/"},"modified":"2024-03-15T22:27:07","modified_gmt":"2024-03-15T19:27:07","slug":"microsoft-serving-ads-for-bing-in-google-chrome","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-serving-ads-for-bing-in-google-chrome\/","title":{"rendered":"#Microsoft serving ads for Bing in Google Chrome"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d4c4dee078\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d4c4dee078\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-serving-ads-for-bing-in-google-chrome\/#Windows_users_are_reporting_seeing_ads_for_Bing_AI_and_the_Bing_search_engine_but_theyre_worried_the_ads_might_actually_be_malware\" >Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they&#8217;re worried the ads might actually be malware.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Windows_users_are_reporting_seeing_ads_for_Bing_AI_and_the_Bing_search_engine_but_theyre_worried_the_ads_might_actually_be_malware\"><\/span>Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they&#8217;re worried the ads might actually be malware.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing.<\/p>\n<p>Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft\u2019s Bing search engine while browsing in Chrome. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google.<\/p>\n<p><strong>Malware concerns. <\/strong>Users expressed concerns that the pop-up ads resembled malware, but Microsoft clarified that these prompts are legitimate and should only <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear once.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Caitlin Roulston, director of communications at Microsoft, highlighted the company\u2019s motive behind serving the pop-up ad. She emphasized that Microsoft\u2019s aim was to offer users the option to set Bing as their device\u2019s default search engine, thus providing them with choice.<\/p>\n<p><strong>Providing choice.<\/strong> Caitlin Roulston, Microsoft\u2019s director of communicationst, explained that the tech giant was serving the pop-up ad to give users the choice to make Bing their device\u2019s default search engine. She told <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/3\/15\/24101887\/microsoft-bing-popups-windows-11-google-chrome\">The Verge<\/a>:<\/p>\n<ul>\n<li>\u201cThis is a one-time notification giving people the choice to set Bing as their default search engine on Chrome.\u201d<\/li>\n<li>\u201cWe value providing our customers with choice, so there is an option to dismiss the notification.\u201d<\/li>\n<\/ul>\n<p>Roulston also noted that the pop-up offers an added benefit for Windows users. Accepting it could provide them with extra chat turns in Copilot.<\/p>\n<p><strong>Why we care.<\/strong> Offering users the choice to switch their default search engine could contribute to a fairer search market and provide advertisers with additional options for their ad spend However, if Microsoft aims to effectively encourage users to choose Bing as their default search engine, employing ads that don\u2019t resemble malware would likely be more productive.<\/p>\n<p><strong>What Microsoft is saying<\/strong>. Microsoft did not im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely respond to Search Engine Land\u2019s request for comment.<\/p>\n<p><strong>Why now? <\/strong>The introduction of pop-up ads aimed at facilitating the process of changing the default search engine for Windows users coincides with the ongoing Google antitrust trial. In this trial, Google stands accused of employing unfair tactics to maintain its position as the world\u2019s leading search engine. Microsoft\u2019s Chief Executive Officer, Satya Nadella, a key figure in the development of Bing, took the stand during the trial and told the court that individuals lack genuine options when it comes to selecting search engines. He said:<\/p>\n<ul>\n<li>\u201cYou get up in the morning, you brush your teeth and you search on Google.\u201d<\/li>\n<li>\u201cI see search or internet search as the largest software category out there. We are a very very low share player. But we continue to persist in it because we think of it as a software category we can contribute to.\u201d<\/li>\n<li>\u201cIt\u2019s a hard <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> to make any breakthroughs, but no one can accuse us of not being persistent.\u201d<\/li>\n<\/ul>\n<p>Nadella added that the only reason the tech giant decides to remain in the search field is because it wants\u00a0to \u201cmake search more competitive\u201d by running it like a \u201cpublic utility.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read our U.S. vs. Google antitrust trial updates guide for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-ads-bing-google-chrome-438487\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they&#8217;re worried the ads might actually be malware. Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2269496493.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,34283,70286,147878,107942],"class_list":["post-612908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-google-chrome","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612908"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612909"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}