{"id":613002,"date":"2024-03-15T15:00:00","date_gmt":"2024-03-15T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/"},"modified":"2024-03-15T15:00:00","modified_gmt":"2024-03-15T12:00:00","slug":"3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/","title":{"rendered":"#3 underutilized Google Search Console reports for diagnosing traffic drops"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23d48d4f4d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23d48d4f4d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/#Decode_your_websites_traffic_declines_with_GSCs_detailed_reports_covering_device_segmentation_search_appearance_and_crawl_stats_insights\" >Decode your website&#8217;s traffic declines with GSC&#8217;s detailed reports, covering device segmentation, search appearance and crawl stats insights.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/#1_Device_segmentation\" >1. Device segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/#2_Search_appearance\" >2. Search appearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/3-underutilized-google-search-console-reports-for-diagnosing-traffic-drops\/#3_Crawl_stats\" >3. Crawl stats<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Decode_your_websites_traffic_declines_with_GSCs_detailed_reports_covering_device_segmentation_search_appearance_and_crawl_stats_insights\"><\/span>Decode your website&#8217;s traffic declines with GSC&#8217;s detailed reports, covering device segmentation, search appearance and crawl stats insights.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAs Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you\u2019re in the NeverGA4 crowd or your GA4 reports just aren\u2019t adding up) is Google Search Console.<\/p>\n<p>Google\u2019s released <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/monitor-debug\/debugging-search-traffic-drops\">a surprisingly useful guide<\/a> of their own on this topic with some good high-level <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches to this diagnosis.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1088\" height=\"823\" alt=\"Main causes for drops in organic Search traffic\" class=\"wp-image-438439\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic.png.webp 1088w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-793x600.png.webp 793w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-149x113.png.webp 149w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-768x581.png.webp 768w\" data-lazy-sizes=\"(max-width: 1088px) 100vw, 1088px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1088\" height=\"823\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic.png.webp\" alt=\"Main causes for drops in organic Search traffic\" class=\"wp-image-438439\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic.png.webp 1088w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-793x600.png.webp 793w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-149x113.png.webp 149w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Main-causes-for-drops-in-organic-Search-traffic-768x581.png.webp 768w\" sizes=\"(max-width: 1088px) 100vw, 1088px\"><\/noscript><\/figure>\n<\/div>\n<p>The guide does dive into some of the most obvious Search Console reports for diagnosing drops:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Date-based comparisons.<\/li>\n<li>Search types (web, images, video, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>).<\/li>\n<li>Average position trends.<\/li>\n<li>Page reports.<\/li>\n<\/ul>\n<p>They mention looking at <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> trend data to see if a drop in traffic may be due to a drop in demand and not specific to your site.<\/p>\n<p>In this article, we\u2019ll walk through a few additional Search Console reports that may not be as obvious that you can leverage to diagnose traffic issues.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-device-segmentation\"><span class=\"ez-toc-section\" id=\"1_Device_segmentation\"><\/span>1. Device segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rankings and where your listing is displayed can change dramatically from mobile to desktop.\u00a0<\/p>\n<p>Google has gotten more and more aggressive with search features and ads (even for branded searches) on mobile in recent years, and the actual results coupled with the screen size of mobile devices may mean that shifts like more ads, new SERP features, and\/or slight ranking fluctuations can lead to large drops in traffic.<\/p>\n<p>For example, here is the desktop result for \u201cbest telescope.\u201d Above the fold, we see sponsored results and filters:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"871\" alt=\"Google SERPs for 'best telescope'\" class=\"wp-image-438441\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-800x436.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-1536x836.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"871\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope.png.webp\" alt=\"Google SERPs for 'best telescope'\" class=\"wp-image-438441\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-800x436.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-1536x836.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>As you scroll, you\u2019ll see:<\/p>\n<ul>\n<li>Two organic listings.<\/li>\n<li>A People Also Ask section.<\/li>\n<li>Discussions and forums (2 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> threads and one niche forum).<\/li>\n<li>One more organic listing.<\/li>\n<li>A \u201cbuying guide\u201d (similar search feature to People Also Ask).<\/li>\n<li>A Reddit listing.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"909\" alt=\"Google SERPs for 'best telescope' - PAA, Discussions and foums\" class=\"wp-image-438442\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums.png.webp 1126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-743x600.png.webp 743w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-768x620.png.webp 768w\" data-lazy-sizes=\"(max-width: 1126px) 100vw, 1126px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"909\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums.png.webp\" alt=\"Google SERPs for 'best telescope' - PAA, Discussions and foums\" class=\"wp-image-438442\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums.png.webp 1126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-743x600.png.webp 743w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-SERPs-for-best-telescope-PAA-Discussions-and-foums-768x620.png.webp 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/noscript><\/figure>\n<\/div>\n<p>If you ranked fourth before some of these new elements were layered in, you may still rank fourth in organic listings but have very little chance of showing up on desktop.<\/p>\n<p>The mobile search result here is even worse if you have an organic ranking. On mobile, for the same query, we see:<\/p>\n<ul>\n<li>Shopping results.<\/li>\n<li>Two ads.<\/li>\n<li>An organic listing.<\/li>\n<li>People also ask.<\/li>\n<li>A large Reddit listing.<\/li>\n<li>One more organic listing.<\/li>\n<li>Discussions and forums.<\/li>\n<\/ul>\n<p>Astronomy Magazine ranks second in the desktop search results but third in the mobile. That third listing is below all of the items I\u2019ve listed above. If they were diagnosing a traffic drop, understanding the different rankings on different devices and how the results have shifted on both mobile and desktop may be the key to understanding why traffic dropped.<\/p>\n<p>To get to device-specific data, you can start by drilling down to <em>Performance &gt; Search Results &gt; Devices <\/em>within GSC, then layering on a date-based comparison.\u00a0<\/p>\n<p>This can give you a quick picture of where traffic is dropping most aggressively.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"578\" alt=\"Google Search results - Performance by device type\" class=\"wp-image-438443\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type.png.webp 1331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-800x347.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-768x334.png.webp 768w\" data-lazy-sizes=\"(max-width: 1331px) 100vw, 1331px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"578\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type.png.webp\" alt=\"Google Search results - Performance by device type\" class=\"wp-image-438443\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type.png.webp 1331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-800x347.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-results-Performance-by-device-type-768x334.png.webp 768w\" sizes=\"auto, (max-width: 1331px) 100vw, 1331px\"><\/noscript><\/figure>\n<p>(In the screenshot above, I used a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/chromewebstore.google.com\/detail\/google-search-console-dat\/fkpkhpigkldfnnimijaaldpafcibaepk\">free Chrome extension<\/a> to add percentages to get an even quicker picture of where most of the traffic was lost).<\/p>\n<p>In this instance, the drop is pretty equally distributed, but if it wasn\u2019t, I could add a filter for the device type that had lost the most total traffic and seen the biggest percentage drop:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"494\" alt=\"Google Search performance - Device type filters\" class=\"wp-image-438444\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters.png.webp 732w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters-501x338.png.webp 501w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters-167x113.png.webp 167w\" data-lazy-sizes=\"(max-width: 732px) 100vw, 732px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"494\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters.png.webp\" alt=\"Google Search performance - Device type filters\" class=\"wp-image-438444\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters.png.webp 732w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters-501x338.png.webp 501w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-Device-type-filters-167x113.png.webp 167w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\"><\/noscript><\/figure>\n<\/div>\n<p>From there, you can look at page and query reports to see where the biggest drops are in terms of clicks (and the corresponding change in average position) for pages and queries:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"736\" alt=\"Google Search performance by device type - Page and query reports\" class=\"wp-image-438445\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports.png.webp 1500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-768x377.png.webp 768w\" data-lazy-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"736\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports.png.webp\" alt=\"Google Search performance by device type - Page and query reports\" class=\"wp-image-438445\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports.png.webp 1500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-Search-performance-by-device-type-Page-and-query-reports-768x377.png.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><\/noscript><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-2-search-appearance\"><span class=\"ez-toc-section\" id=\"2_Search_appearance\"><\/span>2. Search appearance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>Search appearance<\/em> report can also help you understand if specific search features are costing you clicks and impressions:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"663\" alt=\"Search apperance report in GSC\" class=\"wp-image-438446\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC.png.webp 1484w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-600x268.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-800x357.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-768x343.png.webp 768w\" data-lazy-sizes=\"(max-width: 1484px) 100vw, 1484px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"663\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC.png.webp\" alt=\"Search apperance report in GSC\" class=\"wp-image-438446\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC.png.webp 1484w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-600x268.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-800x357.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-200x89.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Search-apperance-report-in-GSC-768x343.png.webp 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\"><\/noscript><\/figure>\n<\/div>\n<p>Remember that not all traffic drops result from a standard algorithm update or a manual action. <\/p>\n<p>You may be losing ground due to the SERP layout, or your listings might be showing up differently within certain SERP features.<\/p>\n<p>You can also track featured snippets across your primary keywords using third-party tools.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-crawl-stats\"><span class=\"ez-toc-section\" id=\"3_Crawl_stats\"><\/span>3. Crawl stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The<em> Crawl stats<\/em> report is a bit hidden within the Search Console interface (under <em>Settings<\/em>), which is likely why it\u2019s underutilized:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"588\" alt=\"GSC crawl stats report under Settings\" class=\"wp-image-438447\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-600x221.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-800x294.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-768x282.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-1536x564.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"588\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings.png.webp\" alt=\"GSC crawl stats report under Settings\" class=\"wp-image-438447\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-600x221.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-800x294.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-768x282.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-under-Settings-1536x564.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Once you actually find the report, however, you can drill into a few different aspects.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"716\" alt=\"GSC crawl stats report - Drill down\" class=\"wp-image-438448\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down.png.webp 1339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-768x411.png.webp 768w\" data-lazy-sizes=\"(max-width: 1339px) 100vw, 1339px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"716\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down.png.webp\" alt=\"GSC crawl stats report - Drill down\" class=\"wp-image-438448\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down.png.webp 1339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GSC-crawl-stats-report-Drill-down-768x411.png.webp 768w\" sizes=\"auto, (max-width: 1339px) 100vw, 1339px\"><\/noscript><\/figure>\n<\/div>\n<p>Specifically, you can look at:<\/p>\n<ul>\n<li>Errors.<\/li>\n<li>Redirected URLs.<\/li>\n<li>URLs crawled by subdomain (if applicable \/ a domain-level property).<\/li>\n<li>Specific URLs getting crawled.<\/li>\n<\/ul>\n<p>The report also offers you trend data to see when there may be spikes in these areas to identify specific issues like a batch of broken links or redirects, a surge in crawl budget being allocated to a specific group of pages or a specific subdomain, or a large drop in URLs crawled which may indicate a technical issue on your site.<\/p>\n<p>For larger sites, log file data and analysis can be more useful than this report, but for many sites, the Search Console crawl stats report can be a very helpful free resource for diagnosing crawl issues.<\/p>\n<p><strong><em>Dig deeper: Why server logs matter for SEO<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Tom Demers\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/TomDemers-lg.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/TomDemers-lg.jpg\" alt=\"Tom Demers\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Tom Demers<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TomDemers&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/tomdemers\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Tom Demers is the co-founder and managing partner of Measured SEM and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cornerstonecontent.com\/\">Cornerstone Content<\/a>. His companies offer paid search management, search engine optimization (SEO), and content marketing services to businesses of varying sizes in various industries.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-console-reports-diagnosing-traffic-drops-438434\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decode your website&#8217;s traffic declines with GSC&#8217;s detailed reports, covering device segmentation, search appearance and crawl stats insights. As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you\u2019re in the NeverGA4 crowd or your GA4 reports just&#8230;<\/p>\n","protected":false},"author":1,"featured_media":613003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/3-Google-Search-Console-segmentations-and-reports-for-diagnosing-traffic-drops.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,141362,78070],"class_list":["post-613002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-google-search-console","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=613002"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/613003"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=613002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=613002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=613002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}