{"id":613369,"date":"2024-03-19T15:00:00","date_gmt":"2024-03-19T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/"},"modified":"2024-03-19T15:00:00","modified_gmt":"2024-03-19T12:00:00","slug":"the-two-parts-of-e-e-a-t-google-hasnt-told-you-about","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/","title":{"rendered":"#The two parts of E-E-A-T Google hasn\u2019t told you about"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a373abe97116\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a373abe97116\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Explore_how_notability_and_transparency_complement_Google_E-E-A-T_and_how_to_integrate_these_elements_seamlessly_into_your_digital_strategy\" >Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#E-E-A-T_is_a_fancy_acronym_for_credibility\" >E-E-A-T is a fancy acronym for credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Without_entity_understanding_E-E-A-T_means_nothing\" >Without entity understanding, E-E-A-T means nothing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Trust_is_the_key_to_business\" >Trust is the key to business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#What_is_Google_trying_to_do_with_E-E-A-T_credibility\" >What is Google trying to do with E-E-A-T credibility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#What_is_Google_not_telling_us_about_E-E-A-T\" >What is Google not telling us about E-E-A-T?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Lets_talk_about_N-E-E-A-T-T\" >Let\u2019s talk about N-E-E-A-T-T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Notability_is_a_huge_signal_to_Google\" >Notability is a huge signal to Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Transparency_is_a_huge_signal_to_Google\" >Transparency is a huge signal to Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Without_explicit_understanding_N-E-E-A-T-T_means_nothing\" >Without explicit understanding, N-E-E-A-T-T means nothing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-two-parts-of-e-e-a-t-google-hasnt-told-you-about\/#Putting_Google_to_one_side\" >Putting Google to one side<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Explore_how_notability_and_transparency_complement_Google_E-E-A-T_and_how_to_integrate_these_elements_seamlessly_into_your_digital_strategy\"><\/span>Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIn this article, I will expand upon Google\u2019s concept of E-E-A-T by adding \u201cnotability\u201d and \u201ctransparency.\u201d These additional elements are often overlooked but are crucial for demonstrating credibility to Google.\u00a0<\/p>\n<p>Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.<\/p>\n<p>Putting Google to one side, trust is the cornerstone of business success. Customers gravitate toward brands they believe they can trust to effectively solve their problems.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Google\u2019s mission is to guide its users to trustworthy solutions. Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) form a great basis, but credibility also requires notability and transparency.\u00a0<\/p>\n<p>This article explains how notability and transparency help establish a brand\u2019s trustworthiness and credibility in the eyes of both consumers and Google.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"600\" alt=\"Brand - N-E-E-A-T-T\" class=\"wp-image-438499\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-710x600.png.webp 710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T.png.webp 748w\" data-lazy-sizes=\"(max-width: 710px) 100vw, 710px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-710x600.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-710x600.png.webp\" alt=\"Brand - N-E-E-A-T-T\" class=\"wp-image-438499\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-710x600.png.webp 710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brand-N-E-E-A-T-T.png.webp 748w\" sizes=\"(max-width: 710px) 100vw, 710px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-e-e-a-t-is-a-fancy-acronym-for-credibility\"><span class=\"ez-toc-section\" id=\"E-E-A-T_is_a_fancy_acronym_for_credibility\"><\/span>E-E-A-T is a fancy acronym for credibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Measuring credibility is tough in the best of worlds. On the unbelievably vast and super messy internet, it is impossible. <\/p>\n<p>For the last 25 years, Google has used links. It once seemed super smart and now seems very simplistic. But links are just a popularity signal. Websites have been playing a pure popularity <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> for as long as Google has existed.<\/p>\n<p>That has changed. We no longer play a website or webpage credibility contest using links as arbiters.<\/p>\n<p>Modern SEO has to win a more complex, more human credibility contest: a subtle evaluation of the combined \u201chuman trustability\u201d of the website owner (corporation or person), the content creator (person or corporation) and the content itself.\u00a0<\/p>\n<p>That sounds very human.<\/p>\n<p>Google\u2019s search quality rater guidelines are very human, and they make this new paradigm abundantly clear \u2013 E-E-A-T is mentioned 121 times and page 27 clarifies Google\u2019s focus quite delightfully.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"512\" alt=\"Google\u2019s search quality rater guidelines - E-E-A-T mentions\" class=\"wp-image-438500\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-600x192.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-800x256.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-768x246.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-1536x492.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"512\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions.png.webp\" alt=\"Google\u2019s search quality rater guidelines - E-E-A-T mentions\" class=\"wp-image-438500\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-600x192.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-800x256.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-768x246.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-E-E-A-T-meantions-1536x492.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Equally important: in December 2022, they replaced references to \u201cwebsite\u201d with \u201cwebsite owner\u201d 20 times. They increased the number of mentions of content creator (a.k.a. corporation or person who is the author of the content) to 140.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"380\" alt=\"Google\u2019s search quality rater guidelines - Website owner and content creator mentions\" class=\"wp-image-438501\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-600x143.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-800x190.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-200x48.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-768x182.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-1536x365.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"380\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions.png.webp\" alt=\"Google\u2019s search quality rater guidelines - Website owner and content creator mentions\" class=\"wp-image-438501\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-600x143.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-800x190.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-200x48.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-768x182.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Googles-search-quality-rater-guidelines-Website-owner-and-content-creator-mentions-1536x365.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Website owners and content creators are people or corporations (organizations). As humans, we understand these instinctively but Google needs an extra step.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-without-entity-understanding-e-e-a-t-means-nothing\"><span class=\"ez-toc-section\" id=\"Without_entity_understanding_E-E-A-T_means_nothing\"><\/span>Without entity understanding, E-E-A-T means nothing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Google cannot explicitly recognize the named entity (i.e., the website owner or content creator), it cannot effectively <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly E-E-A-T signals.<\/p>\n<p>Without this understanding, your efforts to build and demonstrate E-E-A-T will be futile because they won\u2019t resonate with Google\u2019s algorithms.<\/p>\n<p>It\u2019s like crediting an artist for a masterpiece without knowing who the artist is. Their reputation and expertise simply can\u2019t be acknowledged or appreciated.<\/p>\n<p>It is clear that in modern SEO, establishing your identity in Google\u2019s Knowledge Graph is a must-have foundation for any E-E-A-T strategy to have real impact on search rankings and online presence.<\/p>\n<p><strong>Knowledge Graph update, March 12, 2024: <\/strong>The number of person entities in Google\u2019s Knowledge Vault increased 17.09%. The number of E-E-A-T-related person entities (researcher, author, writer, journalist, etc.) increased to 34.01%, significantly more than other categories.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" alt=\"Increase in # of entities - March 12, 2024\" class=\"wp-image-438523\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024.png.webp\" alt=\"Increase in # of entities - March 12, 2024\" class=\"wp-image-438523\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Increase-in-of-entities-March-12-2024-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>This is a continuation of the Killer Whale update from July 2023 (see \u201cInside Google\u2019s massive 2023 E-E-A-T Knowledge Graph update\u201c), where Google clearly focused on identifying person entities in the context of E-E-A-T.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-trust-is-the-key-to-business\"><span class=\"ez-toc-section\" id=\"Trust_is_the_key_to_business\"><\/span>Trust is the key to business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People will work with you if they trust you to solve their problems. Google recommends solutions to users\u2019 problems when they search or converse with generative AI, targeting specific audiences when it trusts you to provide the solution.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-trying-to-do-with-e-e-a-t-credibility\"><span class=\"ez-toc-section\" id=\"What_is_Google_trying_to_do_with_E-E-A-T_credibility\"><\/span>What is Google trying to do with E-E-A-T credibility?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is building its algorithms to evaluate credibility and trust as humans do but with much more information and perfect recall memory.<\/p>\n<p>They aren\u2019t there yet, but that is the target they are aiming at and where they are going. This is an incredibly important point to remember for the rest of this article and the rest of your career in SEO.<\/p>\n<p>Links have historically been a huge focus for SEO. People don\u2019t evaluate trust and credibility by counting links and so Google\u2019s algorithms have been and will continue to let go of links as a signal gradually.<\/p>\n<p>Links will continue to be considered but will become significantly less effective over time as Google improves its ability to apply additional signals to the content, the website owner and the content creator. Entity Optimization for E-E-A-T is a \u201cthing\u201d in modern SEO.<\/p>\n<p>Google representatives have stated multiple times that there isn\u2019t an \u201cE-E-A-T algorithm,\u201d and that makes sense. <\/p>\n<p>Credibility is part and parcel of every element of a business that a human implicitly evaluates before engaging with them as the supplier of the solution to their problem. That means that trust and credibility need to be evaluated at the core of the algorithms that generate results (search or generative AI).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-not-telling-us-about-e-e-a-t\"><span class=\"ez-toc-section\" id=\"What_is_Google_not_telling_us_about_E-E-A-T\"><\/span>What is Google <em>not<\/em> telling us about E-E-A-T?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Good question.\u00a0<\/p>\n<p>People consider famousness (notability) when engaging with solution providers (people and companies). They also consider transparency (or lack thereof).<\/p>\n<p>Those are two incredibly important facets of credibility that Google doesn\u2019t explicitly mention but definitely uses.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-let-s-talk-about-n-e-e-a-t-t\"><span class=\"ez-toc-section\" id=\"Lets_talk_about_N-E-E-A-T-T\"><\/span>Let\u2019s talk about N-E-E-A-T-T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" alt=\"Lets Talk About N E E A T T\" class=\"wp-image-438503\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-768x476.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-1536x951.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T.png.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-800x496.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-800x496.png.webp\" alt=\"Lets Talk About N E E A T T\" class=\"wp-image-438503\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-768x476.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T-1536x951.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Lets-talk-about-N-E-E-A-T-T.png.webp 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-notability-is-a-huge-signal-to-google\"><span class=\"ez-toc-section\" id=\"Notability_is_a_huge_signal_to_Google\"><\/span>Notability is a <em>huge<\/em> signal to Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Warning: notability is only partially synonymous with fame. It also indicates the entity has enough impact in a particular field for a specific audience to warrant recognition.\u00a0<\/p>\n<p>Google\u2019s approach to famousness is founded on a hyper-granular assessment of notability based on the topic, geographical location and the type of entity involved. This means that what constitutes notable can differ greatly depending on the entity type, the field (topic) and the geolocation.\u00a0<\/p>\n<p>Notability is incredibly specific to a niche (both for humans and Google). It\u2019s about being front-of-mind and having a significant influence within a particular industry and location that justifies recognition from a certain audience.\u00a0<\/p>\n<p>The importance of notability in Google\u2019s algorithms is demonstrated in the SERPs. For example, if several people with the same name have Knowledge Panels, it will show the Knowledge Panel of the one it perceives to be the most notable.\u00a0<\/p>\n<p>Additionally, data from Kalicube Pro indicates that getting a place in entity-driven SERP features such as People Also Ask, entity boxes or \u201cbest of\u201d entity lists are heavily influenced by notability \u2013 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly speaking, a few notable entities will dominate a market.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"871\" alt=\"Best SEO experts - From sources around the web\" class=\"wp-image-438524\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-800x436.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-1536x836.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"871\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web.png.webp\" alt=\"Best SEO experts - From sources around the web\" class=\"wp-image-438524\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-800x436.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Best-SEO-experts-From-sources-around-the-web-1536x836.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Building notability for N-E-E-A-T-T is traditional PR packaged for Google. <\/p>\n<p>Much of the work we do for my company clients is to direct them to focus on the most relevant PR targets and ensure that the resulting press inches are easily digestible, understandable and meaningful for Google.\u00a0<\/p>\n<p>But Google is hyper-niche. A major publication has a broad reach and high authority but is not always the most helpful for establishing notability within a specific field due to its generalist nature. <\/p>\n<p>A resource that is hyper-relevant topically and geographically will be more powerful. For notability and credibility signals more generally, always consider these three aspects:<\/p>\n<ul>\n<li><strong>Topical relevance<\/strong>: Niche-specific resources will \u201cmake you famous\u201d with the niche audience.\u00a0<\/li>\n<li><strong>Geographical relevance<\/strong>: Geo-specific resources are important whether you are local, national or international. A local entity (person or corporation) will gain niche notability when featured in geo-relevant publications. But then, so do entities with national or international aspirations. Every small piece contributes to the bigger picture.<\/li>\n<li><strong>Audience alignment<\/strong>: A resource that aligns closely with your niche will have an audience deeply interested in your area of expertise. This means the audience is likelier to engage with and value the content, which signals notability.<\/li>\n<\/ul>\n<p>As an example, in the world of digital marketing in Seattle, holding a position on the board of advisors for the SDMA (Seattle Digital Marketing Association) or being featured in a well-known marketing blog that focuses on the Pacific Northwest market would be clear indicators of high notability within that community.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-transparency-is-a-huge-signal-to-google\"><span class=\"ez-toc-section\" id=\"Transparency_is_a_huge_signal_to_Google\"><\/span>Transparency is a <em>huge<\/em> signal to Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transparency in N-E-E-A-T-T is non-negotiable. Being transparent is a fundamental aspect of credibility and absolutely necessary for trust.<\/p>\n<p>Being transparent means being open, clear and honest about who you are as a content creator or website owner. <\/p>\n<p>Transparency greatly enhances how effectively your message is communicated and trusted by both humans and Google\u2019s algorithms. Without being transparent about who you are, other N-E-E-A-T-T elements lose much of their meaning.<\/p>\n<p>Google\u2019s Quality Rater Guidelines are very explicit that their human evaluators should be looking for transparency from the website owner or publisher. And remember that Google is building algorithms that mirror human judgment when assessing credibility.\u00a0<\/p>\n<p>Transparency for both people and Google starts with a clear, helpful and informative About Us page. <\/p>\n<p>This is where they can find out who the website owner is. This page is the absolute minimum for transparency for your audience and Google, so start there.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"1600\" alt=\"About Us page - Google SQRG\" class=\"wp-image-438504\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG.png.webp 1580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-334x338.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-593x600.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-768x778.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-1517x1536.png 1517w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 1580px) 100vw, 1580px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG.png.webp\" alt=\"About Us page - Google SQRG\" class=\"wp-image-438504\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG.png.webp 1580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-334x338.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-593x600.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-768x778.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-1517x1536.png 1517w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/About-Us-page-Google-SQRG-95x95.png.webp 95w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/noscript><\/figure>\n<\/div>\n<p>An About page for the content creators makes sense, too, so visitors can learn more about them, their credentials and why they should be trusted as a source or solution provider.<\/p>\n<p>Transparency starts on your About page and extends to every platform where your audience meets your brand. <\/p>\n<p>Transparency from top to bottom, across the board, is essential to your relationship with your audience (who are your ultimate target) and with Google (which is simply an interface between you and your audience).<\/p>\n<p><em>(I\u2019d like to thank Jarno Van Driel for encouraging me to take transparency more seriously.)<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-without-explicit-understanding-n-e-e-a-t-t-means-nothing-nbsp\"><span class=\"ez-toc-section\" id=\"Without_explicit_understanding_N-E-E-A-T-T_means_nothing\"><\/span>Without explicit understanding, N-E-E-A-T-T means nothing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without an explicit understanding of the website owner and the content creator, Google cannot evaluate credibility in the form of notability, experience, expertise, authority, trustworthiness and transparency.\u00a0<\/p>\n<p>Google has long been evaluating credibility using links to a webpage. Still, with an explicit understanding of the website owner and the content creator, Google can apply a huge range of additional N-E-E-A-T-T signals such as awards, qualifications, previous work, reviews, peer approval and more.\u00a0<\/p>\n<p>From strings to things is now a reality. N-E-E-A-T-T credibility is founded on Google\u2019s understanding of things (your things), so focus on getting your website owner and content creator entities into Google\u2019s Knowledge Graph. <\/p>\n<p>You can use your Knowledge Panel as your KPI.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-putting-google-to-one-side\"><span class=\"ez-toc-section\" id=\"Putting_Google_to_one_side\"><\/span>Putting Google to one side<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a company, a CEO, a founder, an author, an expert or a consultant, you want to prove that you are a voice of authority people can trust by building and demonstrating notability, experience, expertise, authoritativeness and trustworthiness transparently. If you do this successfully, then you\u2019ve won the game with your human audience.<\/p>\n<p>The next step is to package your voice of authority that people can trust as N-E-E-A-T-T for search engines. Google will pick up on some signals and miss others. <\/p>\n<p>How much does Google\u2019s ability to digest and believe your trust and credibility matter?\u00a0<\/p>\n<p>If your human audience trusts you today, you are already achieving your business or professional goals in the short term. <\/p>\n<p>Google is a mid to long-term bonus if you can effectively package these legitimate audience-facing signals, then you can become Google\u2019s preferred reference in your field. <\/p>\n<p>You\u2019ll then become a major part of its conversations with the subset of its users, who are your audience in search today and generative AI tomorrow.\u00a0<\/p>\n<p>Short, mid and long-term SEO is simply making sure you are Google\u2019s go-to recommended solution for the subset of its users who are your ideal audience.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Barnard\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/11\/jason-barnard-hi-res.png\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/11\/jason-barnard-hi-res.png\" alt=\"Jason Barnard\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Jason Barnard<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jasonmbarnard&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasonmbarnard\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/jasonbarnard.com\/\">Jason Barnard<\/a> is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the \u201cThe Brand SERP Guy.\u201d Jason\u2019s first book, \u201cThe Fundamentals of Brand SERPs for Business,\u201d was published in 2022. Jason has more than 25 years experience in digital marketing, he started promoting his first website in the year Google                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-neeatt-438497\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will expand upon Google\u2019s concept of E-E-A-T by adding \u201cnotability\u201d and \u201ctransparency.\u201d These additional elements are often overlooked but are crucial for demonstrating credibility to Google.\u00a0 Notability reflects the impact or recognition&#8230;<\/p>\n","protected":false},"author":1,"featured_media":613370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Google-N-E-E-A-T-T.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[148855,26293,78070],"class_list":["post-613369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-e-e-a-t","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=613369"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/613370"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=613369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=613369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=613369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}