{"id":613416,"date":"2024-03-19T16:00:00","date_gmt":"2024-03-19T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/"},"modified":"2024-03-19T16:00:00","modified_gmt":"2024-03-19T13:00:00","slug":"optimizing-your-performance-max-campaigns-with-google-ads-ga4-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/","title":{"rendered":"#Optimizing your Performance Max campaigns with Google Ads, GA4 data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25e363c26bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25e363c26bc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Heres_how_to_leverage_Google_Ads_and_Google_Analytics_4_data_to_optimize_your_Performance_Max_ads_and_maximize_your_campaigns_potential\" >Here\u2019s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign&#8217;s potential.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Exploring_Performance_Max_data\" >Exploring Performance Max data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Create_broader_campaigns_and_learn_from_them\" >Create broader campaigns and learn from them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Create_multiple_asset_groups_per_campaign_with_a_specific_focus\" >Create multiple asset groups per campaign with a specific focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Use_different_destination_URLs_for_each_asset_group\" >Use different destination URLs for each asset group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Ad_strength_isnt_always_indicative_of_possible_success\" >Ad strength isn\u2019t always indicative of possible success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Set_your_ROAS_high_then_go_higher\" >Set your ROAS high, then go higher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-your-performance-max-campaigns-with-google-ads-ga4-data\/#Beware_of_the_cross-network_default_channel_grouping\" >Beware of the cross-network default channel grouping<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_to_leverage_Google_Ads_and_Google_Analytics_4_data_to_optimize_your_Performance_Max_ads_and_maximize_your_campaigns_potential\"><\/span>Here\u2019s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign&#8217;s potential.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nPerformance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. <\/p>\n<p>It combines all of Google Ads\u2019 channel options together in one campaign and uses Google\u2019s AI (Gemini) to optimize budgets and ad serving across all channels based on performance.\u00a0<\/p>\n<p>On the surface, I\u2019ve seen great results from our clients\u2019 Performance Max campaigns, but it\u2019s certainly left me wondering which channels performed best. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Imagine the learnings you could glean from the rapid testing and data collection of AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lied to your Google Ads! <\/p>\n<p>It could easily help you tweak and improve channel-specific campaigns and even utilize learnings from Google Ads across other ad platforms.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-exploring-performance-max-data\"><span class=\"ez-toc-section\" id=\"Exploring_Performance_Max_data\"><\/span>Exploring Performance Max data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Delving down into Performance Max data is easier said than done. Google is careful in providing only certain insights into the campaigns. <\/p>\n<p>For example, within Google Ads (and when pulling the data from Google Ads via the API), advertisers can\u2019t parse out performance data, such as conversions or cost per conversion, by channel. And why not?<\/p>\n<p>I believe Google is using Performance Max for two main goals.\u00a0<\/p>\n<p>First, Google will likely realize that certain ad channels, such as Google Discover, act more as a branding interaction than a bottom-of-funnel (BOFU) interaction. <\/p>\n<p>With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren\u2019t biting on these ad formats. <\/p>\n<p>Performance Max allows Google a conduit to force advertisers to use channels they may not have originally chosen under the guise of overall optimized performance.<\/p>\n<p>However, marketers benefit from AI-optimized ad-serving, but at a cost. We can\u2019t remove the channels from Performance Max, which is affecting overall conversion performance. <\/p>\n<p>So if Google Discover is negatively affecting performance, will Google stop showing your Performance Max ads there, or will they continue to show the ad on Google Discover to boost that ad channel\u2019s usage at the expense of optimal click and conversion performance for your campaign?\u00a0<\/p>\n<p>Unfortunately, advertisers aren\u2019t able to adjust Performance Max channels and have relatively no visibility into ad channel performance.<\/p>\n<p>And therein lies the conundrum with Performance Max. Love it for the budget optimization or hate it for the lack of performance control.\u00a0<\/p>\n<p>If you, too, have a love\/hate relationship with Performance Max, let me share some ways you can bend Performance Max to your marketing will through data from both Google Ads and GA4, even despite its data limitations. <\/p>\n<p>As Menachem Ani shares in his 2022 article, focus your effort on guiding the AI machine.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-create-broader-campaigns-and-learn-from-them\"><span class=\"ez-toc-section\" id=\"Create_broader_campaigns_and_learn_from_them\"><\/span>Create broader campaigns and learn from them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we first started testing Performance Max for a fine wine retailer we work with, at the advice of other Performance Max experts, we created very specific wine variety campaigns, such as champagne, merlot, white zinfandel, etc. However, we didn\u2019t find this necessarily successful.\u00a0<\/p>\n<p>While some wine varieties performed well, less popular varieties struggled. Even after garnering high CTR, they often didn\u2019t result in conversion and revenue.<\/p>\n<p>We shifted strategies and decided to go a bit broader. With this strategy, we determined which varieties performed strongly through revenue data. Those that performed well earned their own breakout Performance Max campaign.<\/p>\n<p>When testing Performance Max, consider starting with a broader category and then learning from your data to narrow it down. <\/p>\n<p>You can glean this information from GA4 using an <em>Explorations<\/em> report (or pull the data via the GA4 API) and review item sales by campaign. <\/p>\n<p>This will tell you the specific categories performing well through Performance Max and could likely support their specific Performance Max campaign.<\/p>\n<p><strong><em>Dig deeper: How to combine GA4 and Google Ads for powerful paid search results<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-create-multiple-asset-groups-per-campaign-with-a-specific-focus\"><span class=\"ez-toc-section\" id=\"Create_multiple_asset_groups_per_campaign_with_a_specific_focus\"><\/span>Create multiple asset groups per campaign with a specific focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of asset groups like you would ad groups in search campaigns. In search ad groups, it\u2019s a best practice to group common keywords together in an ad group. Do the same with asset groups and the asset focus.<\/p>\n<p>We recently ran two asset groups in a test in a Performance Max campaign for the same retailer. The asset groups had the same ad copy and extensions but different images and videos by group.\u00a0<\/p>\n<ul>\n<li>Group A contained images and videos featuring beautiful scenery of vineyards, luscious glasses of wine pouring or a group of friends celebrating with wine.\u00a0<\/li>\n<li>Group B featured images of specific wine bottles from our inventory, using a variety of brands based on our most popular wines in that category.\u00a0<\/li>\n<\/ul>\n<p>While Google doesn\u2019t make it intuitive, you can compare the results of two asset groups. Asset groups in Performance Max campaigns are somewhat akin to ad groups in search campaigns, but there is limited reporting in Google Ads around asset groups.\u00a0<\/p>\n<p>To see how one asset group performs against another in a Performance Max campaign, navigate to the campaign in Google Ads, and instead of the default asset group <em>Summary<\/em> view, switch to the <em>Table<\/em> view:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"45\" alt=\"Asset grops view - Table and Summary\" class=\"wp-image-438493\" style=\"width:453px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary-200x20.png.webp 200w\" data-lazy-sizes=\"(max-width: 453px) 100vw, 453px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"45\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp\" alt=\"Asset grops view - Table and Summary\" class=\"wp-image-438493\" style=\"width:453px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary-200x20.png.webp 200w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\"><\/noscript><\/figure>\n<\/div>\n<p>The table view provides greater detail of performance by asset group, and you can customize the columns as well, allowing you to see conversion data by asset group:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1594\" height=\"375\" alt=\"Asset groups - Table view\" class=\"wp-image-438494\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp 1594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-600x141.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-800x188.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-200x47.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-768x181.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-1536x361.png 1536w\" data-lazy-sizes=\"(max-width: 1594px) 100vw, 1594px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1594\" height=\"375\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp\" alt=\"Asset groups - Table view\" class=\"wp-image-438494\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp 1594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-600x141.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-800x188.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-200x47.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-768x181.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-1536x361.png 1536w\" sizes=\"(max-width: 1594px) 100vw, 1594px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-use-different-destination-urls-for-each-asset-group\"><span class=\"ez-toc-section\" id=\"Use_different_destination_URLs_for_each_asset_group\"><\/span>Use different destination URLs for each asset group<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, seeing asset group performance in GA4 is a bit more difficult. Unlike ad groups, GA4 does not pass asset group information through to GA4. So, if you want to pull this data together in GA4, how can you do it?\u00a0<\/p>\n<p>The simplest way is to add a tracking parameter to the asset group destination URL. For example, you could create a separate destination URL for each asset group using a parameter, such as <em>utm_creative_format<\/em>, then capture that parameter in a custom dimension in GA4.\u00a0<\/p>\n<p>This would allow you to break down actual conversion and sales data by asset group in GA4 in addition to campaign.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ad-strength-isn-t-always-indicative-of-possible-success\"><span class=\"ez-toc-section\" id=\"Ad_strength_isnt_always_indicative_of_possible_success\"><\/span>Ad strength isn\u2019t always indicative of possible success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In Performance Max asset groups, more asset items (such as images, videos, etc.) typically <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-ad-strength-pmax-ai-36942.html\">increase your ad strength<\/a>. However, Google\u2019s definition of ad strength isn\u2019t always indicative of likely success.\u00a0<\/p>\n<p>In the example below, both asset groups have identical assets <em>except<\/em> for the visual creatives. The only differences between the two groups are:<\/p>\n<ul>\n<li><strong>The focus of the creative asset:<\/strong> The \u201cGood\u201d asset group focuses on scenes of the product, while the \u201cAverage\u201d asset group focuses on actual product images.<\/li>\n<li><strong>The types of creative assets:<\/strong> The \u201cGood\u201d asset group contains the maximum number of images and five videos, while the \u201cAverage\u201d asset group contains the maximum number of images and no videos.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"329\" alt=\"Ad Stength and Assets table\" class=\"wp-image-438495\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table-191x113.png.webp 191w\" data-lazy-sizes=\"(max-width: 556px) 100vw, 556px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"329\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp\" alt=\"Ad Stength and Assets table\" class=\"wp-image-438495\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table-191x113.png.webp 191w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\"><\/noscript><\/figure>\n<\/div>\n<p>We tested this same asset group across all campaigns for over 30 days, using a scenic asset group versus a product image asset group.\u00a0<\/p>\n<p>In every case, the product image asset group featuring product bottles outperformed the scenic asset group every time, even though Google\u2019s defined Ad Strength method implies that the scenic asset group will perform better.\u00a0<\/p>\n<p>The scenic asset group often garnered more clicks and a higher CTR, but it never generated revenue over that test period \u2013 only the product image asset group did.\u00a0<\/p>\n<p>While ad strength as a metric may appear to be helpful, use your actual conversion data from\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-set-your-roas-high-then-go-higher\"><span class=\"ez-toc-section\" id=\"Set_your_ROAS_high_then_go_higher\"><\/span>Set your ROAS high, then go higher<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you set your ROAS goal at 200%, then you\u2019ll get around 200%. But what if you set it higher?\u00a0<\/p>\n<p>One of Performance Max\u2019s greatest strengths is its ability to maximize budget to achieve your desired ROAS. Push it to the maximum and use Performance Max for what it\u2019s good at.<\/p>\n<p>Check your outcomes in GA4 and Google Ads to see how the change impacts performance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-beware-of-the-cross-network-default-channel-grouping\"><span class=\"ez-toc-section\" id=\"Beware_of_the_cross-network_default_channel_grouping\"><\/span>Beware of the cross-network default channel grouping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Max campaigns appear as \u201ccross-network\u201d in GA4\u2019s default channel groupings. Rolling all campaigns together under this aggregate grouping to evaluate performance can be tempting.\u00a0<\/p>\n<p>However, because Performance Max is AI-assisted, combining new campaigns with existing ones won\u2019t provide the true clarity that individual campaign-level reporting will. Avoid the temptation to evaluate Performance Max on an aggregate level in GA4.\u00a0\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Janet Driscoll Miller\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Janet-Driscoll-Miller.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Janet-Driscoll-Miller.jpeg.webp\" alt=\"Janet Driscoll Miller\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Janet Driscoll Miller<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=janetdmiller&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/janetdriscollmiller\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Janet Driscoll Miller is the President and CEO of Marketing Mojo and has been working digital marketing for over twenty-five years. She is the author of &#8220;Data-Frist Marketing: How to Compete and Win in the Age of Analytics&#8221; and is a frequent speaker on digital marketing and data analytics. She specializes in providing technical SEO, digital marketing analysis and management and accurate attribution and data analytics.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/performance-max-campaigns-google-ads-ga4-data-438490\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign&#8217;s potential. Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. 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