{"id":613829,"date":"2024-03-22T16:00:00","date_gmt":"2024-03-22T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-create-local-business-content-that-converts\/"},"modified":"2024-03-22T16:00:00","modified_gmt":"2024-03-22T13:00:00","slug":"how-to-create-local-business-content-that-converts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/","title":{"rendered":"#How to create local business content that converts"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e7895d684e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e7895d684e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Establish_your_local_business_as_the_industry_authority_by_being_authentic_in_your_content_and_connecting_with_your_community\" >Establish your local business as the industry authority by being authentic in your content and connecting with your community.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#The_rise_of_forums_in_the_SERPs\" >The rise of forums in the SERPs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Position_your_brand_as_the_expert\" >Position your brand as the expert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Provide_helpful_information\" >Provide helpful information<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Cost_and_price_info\" >Cost and price info\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Offer_DIY_info_and_tutorials\" >Offer DIY info and tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Share_area_recommendations_and_events\" >Share area recommendations and events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Incorporate_video_into_your_strategy\" >Incorporate video into your strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Clean_up_your_content\" >Clean up your content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Content_pruning\" >Content pruning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Update_old_blog_posts\" >Update old blog posts\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Update_measure_evaluate_adjust_measure_repeat\" >Update, measure, evaluate, adjust, measure, repeat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Warning_Things_that_might_hurt_you\" >Warning: Things that might hurt you<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Negative_reviews\" >Negative reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Political_landmines\" >Political landmines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Leaning_too_heavily_on_AI\" >Leaning too heavily on AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-create-local-business-content-that-converts\/#Ignoring_forums\" >Ignoring forums<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Establish_your_local_business_as_the_industry_authority_by_being_authentic_in_your_content_and_connecting_with_your_community\"><\/span>Establish your local business as the industry authority by being authentic in your content and connecting with your community.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWith the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts.<\/p>\n<p>This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust.<\/p>\n<p>This article covers strategies for creating localized business content that converts, such as:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Providing transparent pricing details.<\/li>\n<li>Offering DIY tips and tutorials.<\/li>\n<li>Spotlighting area events and recommendations.<\/li>\n<li>Incorporating video marketing.<\/li>\n<li>Leveraging forums like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>.<\/li>\n<li>Managing reviews.<\/li>\n<li>Continuously updating outdated pages.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-forums-in-the-serps\"><span class=\"ez-toc-section\" id=\"The_rise_of_forums_in_the_SERPs\"><\/span>The rise of forums in the SERPs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Forums are some of the most heavily human-moderated content on the web. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. <\/p>\n<p>As an active forum user and employee of a company that owns a forum, I can confidently say that forum moderators <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly have zero tolerance for self-promotional content or blatantly false information. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice.\u00a0<\/p>\n<p>It looks like Google has taken note and is working to decide how to reward that in the age of over-produced, AI-heavy content. <\/p>\n<p>While Reddit may be the most obvious forum example, we\u2019re seeing increases in forum rankings and traffic across various verticals and industries. From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Google to replace perspectives filter with forums filter<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-position-your-brand-as-the-expert\"><span class=\"ez-toc-section\" id=\"Position_your_brand_as_the_expert\"><\/span>Position your brand as the expert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People prefer to do business with brands they know, like and trust. The larger the purchase, the more important these factors are. <\/p>\n<p>Building relationships and earning trust are key to earning lasting relationships with customers.<\/p>\n<p>One of the best ways to stand out and get the attention of both customers and Google is to have content that sets you apart from the competition. <\/p>\n<p>Location-specific, trustworthy, authority content can help boost visibility in the SERPs, increase user trust and bring in leads for your business. <\/p>\n<p>Provide people with the information they\u2019re looking for. Keep it visually <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing and easy to navigate.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-provide-helpful-information\"><span class=\"ez-toc-section\" id=\"Provide_helpful_information\"><\/span>Provide helpful information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-cost-and-price-info-nbsp\"><span class=\"ez-toc-section\" id=\"Cost_and_price_info\"><\/span>Cost and price info\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is something that business owners tend to push back on, but Google loves data. Including helpful information like pricing details helps boost rankings and may even earn you a featured snippet. <\/p>\n<p>Our tests continue to prove that optimizing for cost keywords improves ranking, traffic and most importantly, conversions.<\/p>\n<p>People want to know what they can expect before they pick up the phone. You don\u2019t need to provide exact numbers, but giving people an idea helps them set expectations, which saves you time and money in the long run.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-offer-diy-info-and-tutorials\"><span class=\"ez-toc-section\" id=\"Offer_DIY_info_and_tutorials\"><\/span>Offer DIY info and tutorials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incorporating DIY content is another great way to boost rankings, traffic and conversions. <\/p>\n<p>You don\u2019t have to give away your secrets, but give your customers helpful tips on things they can do themselves to save time and money.\u00a0<\/p>\n<p>Look at location-based queries in Google Search Console for ideas on what people are already looking for. <\/p>\n<ul>\n<li>Electricians can share how to test and change out smoke detectors or light switches.<\/li>\n<li>Plumbers can show people how to unclog their bathroom sink or stop a toilet from running.<\/li>\n<li>HVAC companies can provide tips for changing furnace filters.<\/li>\n<\/ul>\n<p>This helps instill trust in your brand, position you as an authority in your industry and remind your customers that you\u2019re there to help, even when you\u2019re not directly profiting from it. <\/p>\n<p>When it\u2019s time for a big job, you\u2019ll be at the top of their mind because they already know and trust you.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-share-area-recommendations-and-events\"><span class=\"ez-toc-section\" id=\"Share_area_recommendations_and_events\"><\/span>Share area recommendations and events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We see success with \u201cbest of\u201d and \u201ctop\u201d content lists for neighborhoods and communities, area guides that review restaurants or family-friendly activities and timely information like festivals and holiday events. <\/p>\n<p>Showing your customers that you\u2019re local and actively involved in the community reinforces your trustworthiness and that your brand consists of real people in the real world.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to create local content that builds trust and drives sales<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-incorporate-video-into-your-strategy\"><span class=\"ez-toc-section\" id=\"Incorporate_video_into_your_strategy\"><\/span>Incorporate video into your strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In an age of AI-generated content, people want to be able to see that you\u2019re real. Why not show them with video?\u00a0<\/p>\n<p>Tutorials, helpful tips, fun things to do in your local community and fun \u201cabout us\u201d videos are just a few ways you can utilize video to engage your audience.\u00a0<\/p>\n<p>Show them who you are and what you\u2019re about to help increase your brand\u2019s expertise, authoritativeness and trust with your audience.<\/p>\n<p>We started sharing regular video content for our brand about a year ago and have seen great results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"504\" alt=\"Incorporate video into your strategy\" class=\"wp-image-438596\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-600x189.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-800x252.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-768x242.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-1536x484.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"504\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy.png.webp\" alt=\"Incorporate video into your strategy\" class=\"wp-image-438596\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-600x189.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-800x252.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-768x242.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Incorporate-video-into-your-strategy-1536x484.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Video content guide: Why you should start creating videos now (plus examples)<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-clean-up-your-content\"><span class=\"ez-toc-section\" id=\"Clean_up_your_content\"><\/span>Clean up your content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t be afraid to update, edit or even remove old or outdated content. <\/p>\n<p>Just like no one wants to see your employees show up to a job in an old vehicle, using dated techniques or looking unkempt, your website needs to be updated and maintained to stay with the times.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-pruning\"><span class=\"ez-toc-section\" id=\"Content_pruning\"><\/span>Content pruning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remove pages that aren\u2019t working for you. Every page on your site should have a job. If a page is not performing, it should be revamped or removed.\u00a0<\/p>\n<p>After discovering more than 50 repetitive pages with thin content on this site, we removed the pages and redirected the URLs to pages with more valuable (and helpful) information, and we were happy to see positive results:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Results of content pruning\" class=\"wp-image-438598\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-content-pruning.gif\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-content-pruning.gif\" alt=\"Results of content pruning\" class=\"wp-image-438598\"><\/noscript><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Improving or removing content for SEO: How to do it the right way<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-update-old-blog-posts-nbsp\"><span class=\"ez-toc-section\" id=\"Update_old_blog_posts\"><\/span>Update old blog posts\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of publishing a new post every week that will lose relevance almost immediately and end up in the blog roll graveyard, try regularly refreshing an evergreen page.\u00a0<\/p>\n<p>Share local events for the month, top things to do for summer or other timely area info that people will be looking for. This appeals to everyone in the local community, further building your brand\u2019s know, like and trust factor.\u00a0<\/p>\n<p>These posts typically rank well and perform consistently, quickly becoming a local authority on \u201cthings to do in\u201d the location.<\/p>\n<p>Will it be direct conversions? No. But neither is the first visit to your home page, that one Facebook post or a real estate listing feed. Investments as large as real estate and many home service offerings rarely convert on the first click.\u00a0<\/p>\n<p>Take time to nurture your audience and build a strong, authoritative reputation in your community. You\u2019ll earn personal referrals from community members, carrying far more weight with potential buyers. <\/p>\n<p>It works.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"574\" alt=\"Results of updating old blog posts\u00a0\" class=\"wp-image-438599\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts-.png.webp 743w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts--438x338.png.webp 438w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts--146x113.png.webp 146w\" data-lazy-sizes=\"(max-width: 743px) 100vw, 743px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts-.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"574\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts-.png.webp\" alt=\"Results of updating old blog posts\u00a0\" class=\"wp-image-438599\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts-.png.webp 743w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts--438x338.png.webp 438w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Results-of-updating-old-blog-posts--146x113.png.webp 146w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-update-measure-evaluate-adjust-measure-repeat\"><span class=\"ez-toc-section\" id=\"Update_measure_evaluate_adjust_measure_repeat\"><\/span>Update, measure, evaluate, adjust, measure, repeat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The only constant in SEO is change. Expect to make adjustments to your site structure and content as things change, just as you would update or redecorate an office.\u00a0<\/p>\n<p>Remember the styles that were so hot 30 years ago? What performed awesome in 1994 is just not going to hit the same way in 2024.<\/p>\n<p>Website content will never be \u201cset it and forget it.\u201d You need to track and measure the results of your efforts continually. <\/p>\n<p>Evaluate success, make changes, track and measure. This cycle will ensure success both in the SERPs and in your conversion rates.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-warning-things-that-might-hurt-you\"><span class=\"ez-toc-section\" id=\"Warning_Things_that_might_hurt_you\"><\/span>Warning: Things that might hurt you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-negative-reviews\"><span class=\"ez-toc-section\" id=\"Negative_reviews\"><\/span>Negative reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be aware of review trends. Reviews are essential to the customer experience. <\/p>\n<p>Higher-star reviews result in higher click-through rates in the local pack, per a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.brightlocal.com\/research\/review-search-click-through-study\/\">BrightLocal study<\/a>.<\/p>\n<p><strong><em>Dig deeper: How to get reviews for local SEO: The must-do list<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-political-landmines\"><span class=\"ez-toc-section\" id=\"Political_landmines\"><\/span>Political landmines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s an election year. Be careful. People make everything political, even seemingly mundane things.\u00a0<\/p>\n<p>When this particular review was brought up to Google Business Profile, they actually decided that these types of reviews would be classified as politically charged and thus against their guidelines, so it was removed.\u00a0<\/p>\n<p>We don\u2019t often see too many wins like this on the review side, so if your business was impacted by these types of reviews, definitely reach out to Google Business Profile support about it.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"255\" alt=\"GBP review - Political comment\" class=\"wp-image-438601\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment.png.webp 948w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-600x161.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-800x215.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-768x207.png.webp 768w\" data-lazy-sizes=\"(max-width: 948px) 100vw, 948px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"255\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment.png.webp\" alt=\"GBP review - Political comment\" class=\"wp-image-438601\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment.png.webp 948w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-600x161.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-800x215.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/GBP-review-Political-comment-768x207.png.webp 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><\/noscript><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-leaning-too-heavily-on-ai\"><span class=\"ez-toc-section\" id=\"Leaning_too_heavily_on_AI\"><\/span>Leaning too heavily on AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let AI assist, but don\u2019t hand it the keys. Remember, AI is only as smart as the information it is fed.\u00a0<\/p>\n<p>ChatGPT and other generative AI platforms are not always accurate. Use AI as a tool,\u00a0 then let your brain determine what is good and what needs a rewrite or correction. We have seen instances where AI tools have fabricated information to fill in blanks on queries.\u00a0<\/p>\n<p>Always verify information before you publish it, and make sure to remove erroneous verbiage, inaccurate information or anything else that doesn\u2019t serve your audience.<\/p>\n<p>Remember, your competitors are being served the same information as you. What you <strong>do<\/strong> with this information is where you will stand out or fall behind.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ignoring-forums\"><span class=\"ez-toc-section\" id=\"Ignoring_forums\"><\/span>Ignoring forums<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As Google continues to move toward focusing on real, authentic content to combat AI, we will likely continue to see forums and other user-generated content (UGC) rank well. This can be great, or it can take you down.<\/p>\n<p>Reddit is currently a trusted source of information for users. If it\u2019s important to users, it\u2019s important to Google.\u00a0<\/p>\n<p>Tread carefully here because a forum as powerful as Reddit can make or break your brand.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to build an E-E-A-T strategy for local SEO<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Erin Jones\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/erin-jones\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/erin-jones\" alt=\"Erin Jones\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Erin Jones<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=ErinJones&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/erinjones\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Erin Jones has been working in digital marketing and SEO since 2005. She specializes in local SEO, social media, and brand reputation. She works at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sterlingsky.ca\/\">Sterling Sky<\/a> and is also a Local University faculty member. Erin is passionate about community and loves helping brands connect with their ideal audiences both online and in person.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/create-local-business-content-converts-438594\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establish your local business as the industry authority by being authentic in your content and connecting with your community. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":613830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/How-to-create-local-business-content-that-converts-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[139156,78070],"class_list":["post-613829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=613829"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/613830"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=613829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=613829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=613829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}