{"id":613888,"date":"2024-03-22T22:20:29","date_gmt":"2024-03-22T19:20:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-sge-a-top-threat-to-brand-and-product-terms-study-finds\/"},"modified":"2024-03-22T22:20:29","modified_gmt":"2024-03-22T19:20:29","slug":"google-sge-a-top-threat-to-brand-and-product-terms-study-finds","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-sge-a-top-threat-to-brand-and-product-terms-study-finds\/","title":{"rendered":"#Google SGE a top threat to brand and product terms, study finds"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be58545a99\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be58545a99\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-sge-a-top-threat-to-brand-and-product-terms-study-finds\/#Among_the_findings_914_of_all_search_queries_triggered_SGE_Quora_was_a_big_winner_and_paid_search_ads_appeared_50_of_the_time\" >Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Among_the_findings_914_of_all_search_queries_triggered_SGE_Quora_was_a_big_winner_and_paid_search_ads_appeared_50_of_the_time\"><\/span>Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nYou should expect to see \u201csome erosion of current traffic levels\u201d from brand-related terms as a result of Google\u2019s Search Generative Experience, according to a new Authoritas analysis.<\/p>\n<p><strong>Why we care. <\/strong>Google just today announced it is rolling out SGE to users who aren\u2019t opted into Search Labs, under the name of AI overviews. We\u2019re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. And, as Authoritas put it in their analysis:<\/p>\n<ul>\n<li>\u201cThese new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.\u201d<\/li>\n<\/ul>\n<p><strong>Google<\/strong> <strong>SGE displayed for 91.4% of all search queries.<\/strong> Only 8.6% of keywords in this analysis did not have an AI-generated response.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"504\" alt=\"Percentage Keywords Sge\" class=\"wp-image-438706\" style=\"width:794px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge.jpg.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-532x338.jpg.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-768x487.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 794px) 100vw, 794px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge.jpg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"504\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge.jpg.webp\" alt=\"Percentage Keywords Sge\" class=\"wp-image-438706\" style=\"width:794px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge.jpg.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-532x338.jpg.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-178x113.jpg.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-sge-768x487.jpg.webp 768w\" sizes=\"(max-width: 794px) 100vw, 794px\"><\/noscript><figcaption class=\"wp-element-caption\"><em>Image source: Authoritas<\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>Quora doing well in SGE.<\/strong> Question-and-answer site Quora finished \u201cin the top 20 performing generative domains in 11 of 15 categories,\u201d according to Authoritas. <\/p>\n<p>Wikipedia was another winner, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in the top 20 for every category \u2013 including being the top or second-best performing domain in 11 of the categories examined.<\/p>\n<p><strong>SGE links.<\/strong> On average:<\/p>\n<ul>\n<li>10.75 links appeared in SGE answers.<\/li>\n<li>4.3 unique domains were featured per answer.<\/li>\n<li>62% of generative links came from sources outside the top 10 ranking organic domains.<\/li>\n<li>20.1% of generative URLs directly matched a page 1 organic URL and 17.9% showed a different URL from the same organic ranking domain.<\/li>\n<\/ul>\n<p><strong>PPC<\/strong> <strong>ads.<\/strong> Just over 50% of keywords had paid search ads. Those ads appear above SGE 51% of the time and beneath 49% of the time, on average. Here\u2019s a chart showing a more nuanced breakdown by industry:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" alt=\"Percentage Keywords Paid Searc Results Copy\" class=\"wp-image-438707\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-800x435.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-600x326.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-200x109.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-768x418.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy.jpg.webp 1022w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-800x435.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-800x435.jpg.webp\" alt=\"Percentage Keywords Paid Searc Results Copy\" class=\"wp-image-438707\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-800x435.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-600x326.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-200x109.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy-768x418.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/percentage-keywords-paid-searc-results-copy.jpg.webp 1022w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>Shopping Ads, meanwhile, appear below SGE 64% of the time, on average.<\/p>\n<p><strong>About the Analysis. <\/strong>It looked at 2,900 keywords for 251 prominent U.S.\u00a0brands across 15 industry verticals. You can read it here: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\">SGE Research Study \u2013 The Impact of Google Search Generative Experience on Brand and Product Terms<\/a><\/p>\n<p><strong>Dig deeper:<\/strong><\/p>\n<ul>\n<li>Google SGE testing and development is ongoing, growing<\/li>\n<li>94% of Google SGE links are different from organic search results, study finds<\/li>\n<li>Google SGE impact by industry and emerging features<\/li>\n<li>New Google SGE insights: Content formats, YMYL, product views<\/li>\n<li>How Search Generative Experience works and why retrieval-augmented generation is our future<\/li>\n<li>Preparing for Google SGE: Essential guide for marketers<\/li>\n<li>How Google SGE will impact your traffic \u2013 and 3 SGE recovery case studies<\/li>\n<li>Google patent describes how the Search Generative Experience works<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-sge-a-top-threat-to-brand-and-product-terms-study-finds-438705\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. You should expect to see \u201csome erosion of current traffic levels\u201d from brand-related terms as a result of Google\u2019s Search Generative Experience, according to a new Authoritas analysis. Why we care&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":613889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/google-sge-robot-browsing-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942,78070],"class_list":["post-613888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=613888"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/613888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/613889"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=613888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=613888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=613888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}