{"id":614007,"date":"2024-03-22T17:24:04","date_gmt":"2024-03-22T14:24:04","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/is-chatgpt-the-google-search-killer-weve-been-expecting\/"},"modified":"2024-03-22T17:24:04","modified_gmt":"2024-03-22T14:24:04","slug":"is-chatgpt-the-google-search-killer-weve-been-expecting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/is-chatgpt-the-google-search-killer-weve-been-expecting\/","title":{"rendered":"#Is ChatGPT the Google Search killer we\u2019ve been expecting?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2efaca33c61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2efaca33c61\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/is-chatgpt-the-google-search-killer-weve-been-expecting\/#The_next_Google_wont_do_what_Google_does_Could_that_be_OpenAI_Sam_Altman_shares_his_vision_for_combining_LLMs_and_a_search_engine\" >The next Google won\u2019t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_next_Google_wont_do_what_Google_does_Could_that_be_OpenAI_Sam_Altman_shares_his_vision_for_combining_LLMs_and_a_search_engine\"><\/span>The next Google won\u2019t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better.<\/p>\n<p>Since around 2002, Google has been <strong>the<\/strong> search engine \u2013 and its dominance has only grown year after year. It has ascended to monopoly status and 91.6% of the global search market share in February, per <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">StatCounter<\/a>. And a lot of \u201cGoogle killers\u201d have come and gone in the past 20 years.<\/p>\n<p>Ten years ago, Google\u2019s Eric Schmidt (former CEO and Executive Chairman) said a Google killer was inevitable:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cBut more important, someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Change comes from where you least expect it . . . The next Google won\u2019t do what Google does, just as Google didn\u2019t do what AOL did. Inventions are always dynamic and the resulting upheavals should make us confident that the future won\u2019t be static.\u201d<\/li>\n<\/ul>\n<p>Could OpenAI\u2019s ChatGPT be that unexpected change?<\/p>\n<p><strong>Why we care. <\/strong>OpenAI CEO Sam Altman seems to think it would be \u201ccool\u201d to figure out how to integrate LLMs and search \u2013 essentially changing the way people search and think about it. Granted, Google is still in an extremely strong position and is looking to launch a similar experience in Search Generative Experience.<\/p>\n<p>Here\u2019s what Altman had to say about Google, search, LLMs and more in an interview with Lex Fridman, released this week.<\/p>\n<p><strong>A better way.<\/strong> Altman started by essentially calling the current Google search experience \u201cboring.\u201d He doesn\u2019t want to copy Google\u2019s model \u2013 he seems to want to reinvent Search (to be specific: the way people find information) as we have known it for 20+ years:<\/p>\n<ul>\n<li>\u201c\u2026if the question is if we can build a better search engine than Google or whatever, then sure, we should go, people should use the better product, but I think that would so understate what this can be. Google shows you 10 blue links, well, 13 ads and then 10 blue links, and that\u2019s one way to find information. But the thing that\u2019s exciting to me is not that we can go build a better copy of Google search, but that maybe there\u2019s just some much better way to help people find and act on and synthesize information. Actually, I think ChatGPT is that for some use cases, and hopefully we\u2019ll make it be like that for a lot more use cases.\u201d<\/li>\n<li>\u201cBut I don\u2019t think it\u2019s that interesting to say, \u201cHow do we go do a better job of giving you 10 ranked webpages to look at than what Google does?\u201d Maybe it\u2019s really interesting to go say, \u201cHow do we help you get the answer or the information you need? How do we help create that in some cases, synthesize that in others, or point you to it in yet others?\u201d But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. I don\u2019t think the world needs another copy of Google.\u201d<\/li>\n<\/ul>\n<p>Again, think back to Schmidt\u2019s quote I shared earlier \u2013 nobody will ever seriously challenge or beat Google by emulating Google Search. Just ask Microsoft (sorry, Bing).<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dforrester\/\">Duane Forrester<\/a>, VP, Industry Insights at Yext, believes we\u2019re seeing a major shift in the traditional Search model right now:<\/p>\n<ul>\n<li>\u201cWhy fight Google in search? Why not simply offer search with no ads. You\u2019re already paying a sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion to use ChatGPT, so included is ad-free search. Easy way to kneecap the entire paradigm \u2013 simply change that paradigm.\u201d<\/li>\n<\/ul>\n<p><strong>LLMs + Search.<\/strong> What would be cooler? Integrating ChatGPT with Search, according to Altman. <\/p>\n<p>As Altman said in the interview:<\/p>\n<ul>\n<li>\u201c\u2026We are interested in how to do that well. That would be an example of a cool thing.\u201d<\/li>\n<li>\u201cI don\u2019t think anyone has cracked the code on yet. I would love to go do that. I think that would be cool.\u201d<\/li>\n<\/ul>\n<p>There have been rumors that ChatGPT is developing a web search product. As I said at that time, I\u2019m skeptical ChatGPT could compete with Google in traditional search \u2013 but what Altman is talking about in this interview is not a new version of Google. It\u2019s something different.<\/p>\n<p>Open AI doesn\u2019t want to do what Google does. But clearly, Altman believes OpenAI isn\u2019t at a point yet where they can do LLMs + Search to a high enough level \u2013 but he is clearly signaling interest in getting there.<\/p>\n<p>As a side note, ChatGPT hit a new U.S. traffic high \u2013 1.6 billion visits \u2013 in February, according to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-challengers\/\">SimilarWeb<\/a>. <\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"371\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"AI Chat traffic Feb 2024\" class=\"wp-image-438673\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-768x356.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"371\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb.png.webp\" alt=\"AI Chat traffic Feb 2024\" class=\"wp-image-438673\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AI-Chat-ranking-feb-2024-similarweb-768x356.png.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Altman hates ads.<\/strong> Once upon a time, Google was beloved for its minimal ad experience. Clearly, that is no longer the case according to Altman: <\/p>\n<ul>\n<li>\u201cI kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it\u2019s a momentary industry. The world is richer now. I like that people pay for ChatGPT and know that the answers they\u2019re getting are not influenced by advertisers. I\u2019m sure there\u2019s an ad unit that makes sense for LLMs, and I\u2019m sure there\u2019s a way to participate in the transaction stream in an unbiased way that is okay to do, but it\u2019s also easy to think about the dystopic visions of the future where you ask ChatGPT something and it says, \u201cOh, you should think about buying this product,\u201d or, \u201cYou should think about going here for your vacation,\u201d or whatever.\u201d<\/li>\n<li>\u201cAnd I don\u2019t know, we have a very simple business model and I like it, and I know that I\u2019m not the product. I know I\u2019m paying and that\u2019s how the business model works. And when I go use Twitter or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> or Google or any other great product but ad-supported great product, I don\u2019t love that, and I think it gets worse, not better, in a world with AI.\u201d<\/li>\n<\/ul>\n<p>Altman said he believes OpenAI has a great business that can pay for its computational needs \u2013 without resorting to ads:<\/p>\n<ul>\n<li>\u201c\u2026it feels like there should be many more leaps forward in advertisement that doesn\u2019t interfere with the consumption of the content and doesn\u2019t interfere in a big, fundamental way, which is like what you were saying, like it will manipulate the truth to suit the advertisers.\u201d<\/li>\n<\/ul>\n<p><strong>But. <\/strong>This is all hypothetical at this point. And as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bretttabke\/\">Brett Tabke<\/a>, CEO of Pubcon, pointed out, Google still has a major advantage over OpenAI \u2013\u00a0it\u2019s treasure trove of data:<\/p>\n<ul>\n<li>\u201cTake Books. It\u2019s estimated that Google has digitized around 40 million books\u2014that\u2019s an incredible resource for training large language models, and OpenAI doesn\u2019t have access to anything on that scale.\u201d<\/li>\n<li>\u201cThen there\u2019s Maps. As we delve deeper into the world of visual language models, Google\u2019s collection of billions of StreetView photos is a goldmine. Sure, OpenAI could get its hands on satellite imagery like Google does, but Google\u2019s collection is something truly special that nobody else seems to have.\u201d<\/li>\n<li>\u201cYouTube: When it comes to training a new video AI model, Google has all the cards.\u201d<\/li>\n<li>\u201cAndroid: Google knows everything there is to know about phone usage.\u201d<\/li>\n<li>\u201cChrome: Like click data, you bet your browser they are using this data in search. It also must scare them watching the massive engagement numbers on ChatGPT.\u201d<\/li>\n<li>\u201cGmail: They know everything there is to know about email usage, email trends, email content, email everything. There has to be major actionable data coming out of Gmail that could be used to train an AI model.\u201d<\/li>\n<\/ul>\n<p><strong>The interview.<\/strong> The interview is embedded below. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/lexfridman.com\/sam-altman-2-transcript#chapter10_google_and_gemini\">Transcript here<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/jvqFAi7vkBc\" data-id=\"jvqFAi7vkBc\" data-query=\"feature=oembed\" data-alt=\"Sam Altman: OpenAI, GPT-5, Sora, Board Saga, Elon Musk, Ilya, Power &amp; AGI | Lex Fridman Podcast #419\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Sam Altman: OpenAI, GPT-5, Sora, Board Saga, Elon Musk, Ilya, Power &amp; AGI | Lex Fridman Podcast #419\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jvqFAi7vkBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Danny Goodwin\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/is-chatgpt-google-search-killer-438643\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next Google won\u2019t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/How-ChatGPT-can-help-you-optimize-your-content-for-entities.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[138467,26293,141199,107942,78070],"class_list":["post-614007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chatgpt","tag-google","tag-openai","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614007"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614008"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}