{"id":614029,"date":"2024-03-22T15:00:00","date_gmt":"2024-03-22T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-advertising-5-best-practices-for-2024\/"},"modified":"2024-03-22T15:00:00","modified_gmt":"2024-03-22T12:00:00","slug":"meta-advertising-5-best-practices-for-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/","title":{"rendered":"#Meta advertising: 5 best practices for 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27a080ef222\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27a080ef222\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#Maximize_your_Meta_advertising_ROI_by_adopting_AI_tools_like_Advantage_audiences_creative_enhancements_and_placement_optimization\" >Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#1_Simplify_your_account_structure\" >1. Simplify your account structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#2_Test_Meta_Advantage_audience\" >2. Test Meta Advantage+ audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#3_Embrace_creative_enhancements_where_possible\" >3. Embrace creative enhancements (where possible)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#4_Leverage_new_lead_generation_features\" >4. Leverage new lead generation features\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#5_Experiment_with_Advantage_placements\" >5. Experiment with Advantage+ placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-advertising-5-best-practices-for-2024\/#The_takeaway\" >The takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Maximize_your_Meta_advertising_ROI_by_adopting_AI_tools_like_Advantage_audiences_creative_enhancements_and_placement_optimization\"><\/span>Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWhether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms.<\/p>\n<p>With its recent rebranding of automated ad products under the Advantage and Advantage+ suite of tools, Meta is encouraging advertisers to turn over the keys to AI in almost every facet of campaign management, from budgeting to creative development.<\/p>\n<p>As a result, automation and Advantage+ will feature heavily as we discuss the best practices for advertising on the Meta platform in 2024.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>With these recommendations, I hope to arm you with the fundamentals for embracing AI strategically while setting up your campaigns to grow and scale without ceding control of everything to automation.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-simplify-your-account-structure\"><span class=\"ez-toc-section\" id=\"1_Simplify_your_account_structure\"><\/span>1.<strong> <\/strong>Simplify your account structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maximizing Meta advertising efficiency starts with setting up your campaigns to allow for optimal growth and budget distribution. This means creating fewer campaigns and leaning into an Advantage campaign budget (formerly known as Campaign Budget Optimization).<\/p>\n<p>A more simplified and optimal account structure begins with consolidating all campaigns with the same objective and conversion event into one campaign. Instead of multiple campaigns with the same goal, use one campaign with multiple ad sets.<\/p>\n<p>This will help overall efficiency by reducing overlap within the auction. It also allocates your budget toward the ad sets that have the best chance of driving lower cost per action (CPA) and higher volume.<\/p>\n<p>This strategy hinges on toggling Advantage campaign budget, automatically allocating spend across ad sets based on performance. Advantage campaign budget reduces manual budget guesswork. It also keeps CPAs efficient by spending your marketing budget where it will do the most good.<\/p>\n<p>There is one potential exception to this simplified campaign structure that could merit an exception to this recommendation. Consider whether you\u2019re prospecting or retargeting.<\/p>\n<p>If you have prospecting ad sets (with large audiences) in the same campaign as retargeting audiences (with small ad sets), Meta could spend too little on retargeting. Breaking your retargeting audiences into a separate campaign is advisable. But it\u2019s only necessary if you have a strong business reason for spending a set amount on retargeting audiences<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-test-meta-advantage-audience\"><span class=\"ez-toc-section\" id=\"2_Test_Meta_Advantage_audience\"><\/span>2. Test Meta Advantage+ audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest changes to Meta advertising best practices over the past 18 months has been the viability of broader audiences. To that end, Meta has made the new Advantage+ audience product the default option for new ad sets created.<\/p>\n<p>But what is it, exactly?<\/p>\n<p>Think of Advantage+ Audience as an AI-powered dynamic audience that changes who it delivers ads to based on performance. Instead of using fixed targeting (interests, behaviors, demographics), where Meta will <strong>only<\/strong> target people in certain categories, Advantage+ Audience broadens and changes your audience based on your goal.<\/p>\n<p>Advantage+ Audience is divided into two sections: Audience controls (must-haves) and Audience suggestion (optional).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"518\" height=\"538\" alt=\"Advantage+ Audience controls\" class=\"wp-image-438610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls.png.webp 518w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls-325x338.png.webp 325w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls-109x113.png.webp 109w\" data-lazy-sizes=\"(max-width: 518px) 100vw, 518px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"518\" height=\"538\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls.png.webp\" alt=\"Advantage+ Audience controls\" class=\"wp-image-438610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls.png.webp 518w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls-325x338.png.webp 325w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Advantage-Audience-controls-109x113.png.webp 109w\" sizes=\"(max-width: 518px) 100vw, 518px\"><\/noscript><\/figure>\n<\/div>\n<ul>\n<li><strong>Audience controls<\/strong> let you input any targeting that <em>must<\/em> define your audience. This is limited to location, age, language and any custom audiences you\u2019d like to exclude<\/li>\n<li><strong>Audience suggestion<\/strong> lets you add standard Meta targeting criteria such as interests and behaviors. The difference here is that Meta will not necessarily target <em>only<\/em> these segments. You\u2019re giving Meta guidance instead of requirements.<\/li>\n<\/ul>\n<p>I\u2019ve been using Advantage+ audience since its release. I believe it\u2019s a powerful option that can help you drive better results overall.<\/p>\n<p>However, I recommend testing it in a campaign alongside a separate audience built using your original detailed targeting options. You can also include a conversion-based lookalike audience, as this audience type has made a surprising comeback in terms of viability.<\/p>\n<p>Having multiple audiences under a unified campaign using Advantage campaign budget will drive efficiency and better scaling potential.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-embrace-creative-enhancements-where-possible\"><span class=\"ez-toc-section\" id=\"3_Embrace_creative_enhancements_where_possible\"><\/span>3. Embrace creative enhancements (where possible)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest and most prevalent updates to Meta\u2019s suite of automated tools has to be the creative enhancement options.<\/p>\n<p>These enhancements, now known as (you guessed it) Advantage+ creative, allow Meta to optimize the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance of your ads automatically. Potential tweaks include:<\/p>\n<ul>\n<li><strong>Adjusting image brightness and contrast<\/strong>.<\/li>\n<li><strong>Applying artistic filters<\/strong>: Sharpening, adjusting color temperature or adding a vignette or radial blur.<\/li>\n<li><strong>Varying aspect ratio:<\/strong> Showing either the original or cropped version of your image.<\/li>\n<li><strong>Adding templates to feed images<\/strong>.<\/li>\n<li><strong>Adding labels:<\/strong> Highlighting a helpful aspect of your business from your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> Page, such as likes or ratings.<\/li>\n<li><strong>Displaying relevant Facebook and Instagram comments<\/strong>.<\/li>\n<li><strong>Text combinations:<\/strong> Displaying copy as primary text, headlines or descriptions.<\/li>\n<li><strong>Music<\/strong>: Selecting a song to accompany ads based on their content.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"999\" alt=\"Embrace creative enhancements (where possible)\" class=\"wp-image-438611\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible.png.webp 880w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-298x338.png.webp 298w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-529x600.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-100x113.png.webp 100w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-768x872.png.webp 768w\" data-lazy-sizes=\"(max-width: 880px) 100vw, 880px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"999\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible.png.webp\" alt=\"Embrace creative enhancements (where possible)\" class=\"wp-image-438611\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible.png.webp 880w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-298x338.png.webp 298w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-529x600.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-100x113.png.webp 100w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embrace-creative-enhancements-where-possible-768x872.png.webp 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\"><\/noscript><\/figure>\n<\/div>\n<p>Meta will likely auto-apply most, if not all, of these enhancements to your ad creative by default. I highly recommend you review and evaluate them with your creative and brand teams. <\/p>\n<p>Some can drastically alter the appearance of your creative. Especially:<\/p>\n<ul>\n<li>Image templates (although you can edit the fonts and colors).<\/li>\n<li>Music.<\/li>\n<li>Image expansion.<\/li>\n<\/ul>\n<p>However, these enhancements can and have improved results on campaigns I\u2019ve managed when done right. I have found the image template (when executed using the right brand-safe colors and fonts) and the text improvements particularly helpful.<\/p>\n<p>Advantage+ creative is certainly worth a test, provided you do it in a brand-safe way. Not only can it improve click-through rates (CTRs) and creative engagement, but it may also ward off creative fatigue.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-leverage-new-lead-generation-features-nbsp\"><span class=\"ez-toc-section\" id=\"4_Leverage_new_lead_generation_features\"><\/span>4. Leverage new lead generation features\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta is slowly rolling out two major changes to lead generation forms that could be huge for users: Conditional logic and Rich creative.<\/p>\n<p><strong>Conditional logic<\/strong> helps address one of the biggest complaints most Meta lead generation advertisers have: quality.\u00a0<\/p>\n<p>It lets advertisers program lead forms to drive respondents to different questions and end pages based on their answers to custom questions. This allows advertisers to pre-screen leads and redirect them should the answers suggest they may not be qualified.<\/p>\n<p>Conditional logic also allows advertisers to set up specific end pages aligned with answers, resulting in different destinations or calls-to-action (CTAs) based on responses.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"400\" alt=\"Conditional logic\" class=\"wp-image-438612\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic-164x113.png.webp 164w\" data-lazy-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"400\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic.png.webp\" alt=\"Conditional logic\" class=\"wp-image-438612\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Conditional-logic-164x113.png.webp 164w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/noscript><\/figure>\n<\/div>\n<p><strong>Rich creative <\/strong>lead forms allow for more visual and customizable forms with several additional sections. Instead of starting with a quick intro before jumping right into questions, advertisers can include different optional sections:<\/p>\n<ul>\n<li><strong>Benefits: <\/strong>Add two or three unique benefits of your offer that support your overview.<\/li>\n<li><strong>How it works: <\/strong>Tell prospects how to sign up or get started or list the benefits of using your product or service.<\/li>\n<li><strong>Products: <\/strong>Tell prospects about your products, services, courses or plans.<\/li>\n<li><strong>Incentives: <\/strong>Motivate prospects to give you their info by motivating them with a free trial or consultation.<\/li>\n<\/ul>\n<p>These sections can increase engagement. They can also improve conversion rates by providing more details prior to lead submission.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-experiment-with-advantage-placements\"><span class=\"ez-toc-section\" id=\"5_Experiment_with_Advantage_placements\"><\/span>5. Experiment with Advantage+ placements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta has allowed advertisers to use Automatic placements for quite some time. Advantage+ placements are the latest evolution of this tool. It allows Meta to run ads in, and allocate budget to, various placements across the Meta network.<\/p>\n<p>Many advertisers still think of ads as running mainly in Facebook and Instagram <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>feeds. But with the addition of so many other advertising placements like Reels, Stories, Marketplace and more, there are actually quite a few places your ads can run.<\/p>\n<p>I used to be skeptical about automatic placements, and it still isn\u2019t perfect. However, it has gotten much better at helping advertisers manage their costs per 1,000 views (CPMs) and get better results by diversifying where ads will run.<\/p>\n<p>If you\u2019re an advertiser running mostly lead generation or conversion-optimized campaigns, I would suggest trying Advantage+ placements. You\u2019ll likely see better CPM efficiency and improved conversion rates.\u00a0<\/p>\n<p>If you\u2019re an advertiser running upper funnel campaigns optimized to reach or brand awareness, you may want to be a bit more careful. While I\u2019m confident that you will get better CPM efficiency, you may start to see your ad delivery favoring placements that may not be quite as premium as others.<\/p>\n<p>In the end, Advantage+ placements will always optimize based on whatever your objective is. You should see better results both from a CPA perspective and a media efficiency perspective. As a result, it\u2019s worth a test.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_takeaway\"><\/span>The takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automation is here to stay. It will likely become an even larger and more integral part of campaign creation and management as time goes on. And as much as Meta wants advertisers to hand over the keys, you still need to know how to use these tools effectively by applying human oversight.<\/p>\n<p>Successful advertisers will be able to find the middle ground between full Meta automation and clinging to every last scrap of control they have. The key is to find the balance.<\/p>\n<p>Account simplification and budget optimization are absolute must-haves in today\u2019s Meta environment. Targeting, creative and placement automation have developed to the point where they can certainly be helpful if tested and executed smartly. But you may not be ready to put them on autopilot just yet.<\/p>\n<p>The bottom line is that the future will involve <em>more<\/em> automation and machine learning. <\/p>\n<p>As a result, advertisers would be wise to begin testing and incorporating these tools now. You will likely be surprised by how smart the Meta algorithm is and how it can help you improve your performance.<\/p>\n<p><strong><em>Dig deeper: Building a winning Facebook and Instagram strategy for 2024<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sean Johnston\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sean-Johnston-scaled.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Sean-Johnston-scaled.jpeg.webp\" alt=\"Sean Johnston\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sean Johnston<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/seantjohnston\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        As a digital marketing veteran since 2007, Sean Johnston, a Detroit native has developed and executed paid social media strategies across various verticals, including financial services, automotive and CPG. He is currently VP, Digital Advertising at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.closedloop.com\/\">Closed Loop<\/a>.<\/p>\n<p>His expertise includes lead generation, strategy development, analytics, testing, and campaign optimization across companies like Intercom, Yext and Clover. Bringing a breadth of experience from both the agency and client side, Sean enjoys fostering customer growth and professional development for budding practitioners.<\/p>\n<p>When Sean isn\u2019t driving innovation across client accounts or dispelling the myths about Facebook B2B advertising, you can find him working on his latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> fiction novel or playing the drums.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-advertising-best-practices-392349\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Meta-advertising-5-best-practices-for-2024-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,4974,147878,107942],"class_list":["post-614029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-facebook","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614029"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614030"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}