{"id":614307,"date":"2024-03-25T18:08:52","date_gmt":"2024-03-25T15:08:52","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-under-investigation-for-uncompetitive-practices-by-eu\/"},"modified":"2024-03-25T18:08:52","modified_gmt":"2024-03-25T15:08:52","slug":"google-under-investigation-for-uncompetitive-practices-by-eu","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-under-investigation-for-uncompetitive-practices-by-eu\/","title":{"rendered":"#Google under investigation for uncompetitive practices by EU"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2abace52645\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2abace52645\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-under-investigation-for-uncompetitive-practices-by-eu\/#The_tech_giant_could_face_large_fines_and_be_required_to_sell_off_some_of_its_business_divisions_if_found_to_be_in_violation_of_the_DMA\" >The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_tech_giant_could_face_large_fines_and_be_required_to_sell_off_some_of_its_business_divisions_if_found_to_be_in_violation_of_the_DMA\"><\/span>The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA).<\/p>\n<p>If the tech giant is found to have violated the DMA, it could face fines of up to 10% of its annual turnover and may be required to divest certain business divisions.<\/p>\n<p>Meta and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le are also currently under investigation by the EU Commission for alleged breaches of the DMA.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>What is the Digital Markets Act (DMA)?<\/strong>\u00a0The DMA is a piece of legislation introduced in 2022 designed to ensure that large online platforms, called \u201cgatekeepers\u201d, behave in a fair way online to create a fair and open environment for online businesses. Only six gatekeepers have obligations under the DMA:<\/p>\n<ul>\n<li>Alphabet (Google\u2019s parent company).<\/li>\n<li>Apple.<\/li>\n<li>Meta.<\/li>\n<li>Amazon.<\/li>\n<li>Microsoft.<\/li>\n<li>ByteDance.<\/li>\n<\/ul>\n<p>All six companies, none of which are based in the EU, were required to ensure they fully complied with DMA obligations and submit compliance reports by March 7.<\/p>\n<p><strong>DMA violation penalties.<\/strong>\u00a0The consequences of non-compliance with the DMA includes:<\/p>\n<ul>\n<li>Fines: Up to 10% of the company\u2019s total worldwide annual turnover, or up to 20% in the event of repeated infringements.<\/li>\n<li>Periodic penalty payments: Up to 5% of a company\u2019s average daily turnover.<\/li>\n<li>Remedies: These can include behavioural and structural remedies, such as the divestiture of (parts of) a business.<\/li>\n<\/ul>\n<p><strong>Under investigation<\/strong>. EU antitrust boss Margrethe Vestager and industry head Thierry Breton confirmed that investigations Google is being investigated for\u201d<\/p>\n<ul>\n<li>Allegedly not allowing apps to freely communicate with users and form contracts with them.<\/li>\n<li>Reportedly giving its own goods and services preference in its SERPs.<\/li>\n<\/ul>\n<p><strong>App store concerns.<\/strong> The Commission is investigating whether Google has broken the DMA rules regarding its app stores. According to Article 5(4) of the DMA, gatekeepers (the six companies the DMA applies to) must let app developers guide users to offers outside their app stores without any fees. The Commission is concerned that Google might not be following this rule entirely as its existing measures seem to limit developers\u2019 freedom to advertise and promote offers. They also impose charges, which reportedly make it harder for developers to communicate and make deals directly. <\/p>\n<p><strong>Self-preferencing concerns<\/strong>. The Commission is also investigating Alphabet to see if Google\u2019s search results give preference to Alphabet\u2019s own services like Google Shopping, Google Flights, and Google Hotels over similar rival services. They\u2019re worried that Alphabet\u2019s actions to comply with the DMA might not ensure fair treatment for third-party services listed on Google\u2019s search results page compared to Alphabet\u2019s own services, as demanded by Article 6(5) of the DMA.<\/p>\n<p><strong>Why we care. <\/strong>Tougher data privacy policies might affect Google\u2019s capacity to deliver personalized ads and content. This could potentially reduce the effectiveness of advertising campaigns, as they may not effectively reach the desired target audience as accurately.<\/p>\n<p><strong>Additional concerns.<\/strong> The EU Commission is also conducting three additional investigations into Meta and Apple for:<\/p>\n<ul>\n<li>Meta allegedly unfairly asking individuals to pay to stop their data from being utilized for ads.<\/li>\n<li>Apple reportedly not allowing apps to openly communicate with users and form contracts with them.<\/li>\n<li>Apple reportedly not offering users enough choice.<\/li>\n<\/ul>\n<p>All five investigations are expected to be complete in approximately 12 months.<\/p>\n<p><strong>What the EU is saying.<\/strong> EU antitrust boss Margrethe Vestager said in a statement:<\/p>\n<ul>\n<li>\u201cWe suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA.\u201d<\/li>\n<li>\u201cWe will now investigate the companies\u2019 compliance with the DMA, to ensure open and contestable digital markets in Europe.\u201d<\/li>\n<\/ul>\n<p> Industry head Thierry Breton added:<\/p>\n<ul>\n<li>\u201cWe have been in discussions with gatekeepers for months to help them adapt, and we can already see changes happening on the market. But we are not convinced that the solutions by Alphabet, Apple and Meta respect their obligations for a fairer and more open digital space for European citizens and businesses.\u201d <\/li>\n<li>\u201cShould our investigation conclude that there is lack of full compliance with the DMA, gatekeepers could face heavy fines.\u201d<\/li>\n<\/ul>\n<p><strong>What Google is saying<\/strong>. Oliver Bethell, a competition executive at Google, said in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/complying-with-the-digital-markets-act\/\">statement<\/a>:<\/p>\n<ul>\n<li>\u201cTo comply with the Digital Markets Act, we have made significant changes to the way our services operate in Europe.\u201d<\/li>\n<li>\u201cWe have engaged with the European Commission, stakeholders and third parties in dozens of events over the past year to receive and respond to feedback, and to balance conflicting needs within the ecosystem. We will continue to defend our approach in the coming months.\u201d<\/li>\n<\/ul>\n<p><strong>What Meta is saying<\/strong>. Meta said in a statement:<\/p>\n<ul>\n<li>\u201cMeta said: \u201cSubscriptions as an alternative to advertising are a well-established business model across many industries\u2009.\u2009.\u2009. We will continue to engage constructively with the Commission.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<p><strong>Deep dive.<\/strong> Read the European Commission\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/IP_24_1689\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-meta-apple-under-investigation-438724\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eu-800x450.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,5029,26293,147878,107942],"class_list":["post-614307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-apple","tag-google","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614307"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614308"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}