{"id":614409,"date":"2024-03-26T22:27:53","date_gmt":"2024-03-26T19:27:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedin-ads-launches-dynamic-utms-for-campaign-tracking\/"},"modified":"2024-03-26T22:27:53","modified_gmt":"2024-03-26T19:27:53","slug":"linkedin-ads-launches-dynamic-utms-for-campaign-tracking","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-launches-dynamic-utms-for-campaign-tracking\/","title":{"rendered":"#LinkedIn Ads launches dynamic UTMs for campaign tracking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e66e1b5d9e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e66e1b5d9e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-launches-dynamic-utms-for-campaign-tracking\/#Dynamic_UTMs_will_be_rolled_out_to_all_users_globally_by_the_end_of_March_eliminating_the_need_for_manual_setup\" >Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Dynamic_UTMs_will_be_rolled_out_to_all_users_globally_by_the_end_of_March_eliminating_the_need_for_manual_setup\"><\/span>Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLinkedIn is launching a new solution for monitoring campaign performance without third-party cookies.<\/p>\n<p>Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. <\/p>\n<p>Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>What are UTMs? <\/strong>UTM parameters, short for Urchin Tracking Module parameters, are small pieces of text added to the end of your ad\u2019s destination URL that can help you track information about the source of an ad click. For example, you can add tracking parameters to help measure how many clicks to your website were from a specific campaign or placement.<\/p>\n<p><strong>Why we care. <\/strong>UTMs are essential for marketers to grasp a campaign\u2019s performance, especially in a privacy-focused landscape, as they don\u2019t rely on third-party cookies or IP addresses for ad measurement. However, creating them manually can be time-consuming, inefficient and prone to errors. This solution looks address these challenges.<\/p>\n<p><strong>Supported URL tracking parameters<\/strong>. You can add both static and dynamic URL parameters to your campaigns (see the screenshot below). When adding a URL parameter, you\u2019ll need to add both the parameter key and value.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"600\" alt=\"Dynamic Linkedin Utm\" class=\"wp-image-438783\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-108x113.png.webp 108w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-768x802.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-1471x1536.png 1471w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm.png.webp 1542w\" data-lazy-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-575x600.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-575x600.png.webp\" alt=\"Dynamic Linkedin Utm\" class=\"wp-image-438783\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-108x113.png.webp 108w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-768x802.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm-1471x1536.png 1471w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/dynamic-linkedin-utm.png.webp 1542w\" sizes=\"(max-width: 575px) 100vw, 575px\"><\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<p><strong>Deep dive.<\/strong> Read LinkedIn\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-introduces-dynamic-utms-optimize-your-web-traffic-e2vzc\/?trackingId=LqYzpJqlQ3eMwZAs%2B6hkLA%3D%3D\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-dynamic-utms-campaign-performance-438777\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup. LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/04\/LinkedIn-content-analytics-What-it-is-and-how-to-use-it-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,147878,107942],"class_list":["post-614409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614409"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614410"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}