{"id":614655,"date":"2024-03-28T15:00:00","date_gmt":"2024-03-28T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/8-steps-to-maximize-success-during-global-site-migrations\/"},"modified":"2024-03-28T15:00:00","modified_gmt":"2024-03-28T12:00:00","slug":"8-steps-to-maximize-success-during-global-site-migrations","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/","title":{"rendered":"#8 steps to maximize success during global site migrations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28eaadc64e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28eaadc64e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Ensure_SEO_is_deeply_integrated_from_the_start_high-value_URLs_are_preserved_and_monitoring_occurs_across_all_languagemarket_sites\" >Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language\/market sites.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Site_migrations_vs_global_site_migrations\" >Site migrations vs. global site migrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Before_the_migration\" >Before the migration\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#1_Consider_the_breadth_and_timing_of_deployment\" >1. Consider the breadth and timing of deployment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#2_Ensure_SEO_best_practices_are_integrated\" >2. Ensure SEO best practices are integrated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#3_Identify_content_edits_or_new_functionality\" >3. Identify content edits or new functionality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#4_Ensure_internationalization_readiness\" >4. Ensure internationalization readiness\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Migration_development_process\" >Migration development process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#5_Document_URLs_and_content\" >5. Document URLs and content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#6_Develop_an_SEO_preservation_roadmap\" >6. Develop an SEO preservation roadmap<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Prelaunch_review\" >Prelaunch review<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#7_Check_parent-child_relationships\" >7. Check parent-child relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#8_Preserve_and_transfer_authority_and_equity\" >8. Preserve and transfer authority and equity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Post-launch_monitoring\" >Post-launch monitoring\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/8-steps-to-maximize-success-during-global-site-migrations\/#Set_up_your_global_site_migration_for_success\" >Set up your global site migration for success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Ensure_SEO_is_deeply_integrated_from_the_start_high-value_URLs_are_preserved_and_monitoring_occurs_across_all_languagemarket_sites\"><\/span>Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language\/market sites.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMigrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. <\/p>\n<p>This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic.\u00a0<\/p>\n<p>From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the process across international markets.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-site-migrations-vs-global-site-migrations\"><span class=\"ez-toc-section\" id=\"Site_migrations_vs_global_site_migrations\"><\/span>Site migrations vs. global site migrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Migration is any significant domain, content or URL changes that typically h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en during a website rebuild, consolidation, domain change or move to a new content management system (CMS).\u00a0<\/p>\n<p>There is enough to go wrong with a single site migration, but it can be disastrous when implemented globally without careful consideration. <\/p>\n<p>Often, multinational companies will deploy the new platform in a smaller single market or region to work out the bugs using beta users or allow a small percentage of users to access the website to stress and function test it.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-before-the-migration-nbsp\"><span class=\"ez-toc-section\" id=\"Before_the_migration\"><\/span>Before the migration\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your actions during the initial discovery and planning phases can significantly impact the project. The more you can illuminate and integrate global search requirements into the process during this early phase, the less you will have to fix them later.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-consider-the-breadth-and-timing-of-deployment\"><span class=\"ez-toc-section\" id=\"1_Consider_the_breadth_and_timing_of_deployment\"><\/span>1. Consider the breadth and timing of deployment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Early on, you should size up how big of a deployment this will be. Will you deploy across all markets (common with a CMS \u201clift and shift\u201d and simple branding), or will this be a major <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> update and a complete architecture or content refresh?\u00a0<\/p>\n<p>Many experienced managers will deploy the new platform in a smaller single market or region to work out the bugs using beta users or a small percentage of users on the website to stress and function test it.\u00a0<\/p>\n<p>For a multimarket deployment, timing is very important. Ensure you review the holiday and other seasonal schedules in the impacted markets, as they may differ from the home market.<\/p>\n<p>It is never wise to plan a launch close to yearend or during the summer as many employees have vacation or the entire office shuts down for a week or even a month, negatively impacting resource availability.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-ensure-seo-best-practices-are-integrated\"><span class=\"ez-toc-section\" id=\"2_Ensure_SEO_best_practices_are_integrated\"><\/span>2. Ensure SEO best practices are integrated<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Expect eye rolls and visible signs of anxiety from teams when SEO integration is mentioned in migration meetings. <\/p>\n<p>Despite their frustration, emphasizing the benefits of integrating search-friendly factors during the design phase is much easier than adapting later on.<\/p>\n<p>Instead of just sharing the latest SEO checklist or random articles with the team, provide specific tasks that need your expertise. This includes:<\/p>\n<ul>\n<li>Template adjustments.<\/li>\n<li>Significant content updates.<\/li>\n<li>URL changes. <\/li>\n<\/ul>\n<p>This way, your reviews and insights can be seamlessly integrated into the planning process.<\/p>\n<p>We can\u2019t assume developers will make the site fast and mobile-friendly. Even before mockups have been created, work to enforce code, performance and platform adaptability requirements and the requisite QA acceptance testing. <\/p>\n<p>Not every market has super-fast internet or uses desktops, so this foundational performance must be required for the website.\u00a0<\/p>\n<p>Remind them that many local markets do not have the resources for reviews and functional tests. Hence, the more that can be integrated natively into the deployment, the more it can cascade easily into all markets.\u00a0<\/p>\n<p><strong><em>Dig deeper: International SEO: How to avoid common translation and localization pitfalls<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-identify-content-edits-or-new-functionality\"><span class=\"ez-toc-section\" id=\"3_Identify_content_edits_or_new_functionality\"><\/span>3. Identify content edits or new functionality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the best time to make sure your wish list for new or modified content for each market is integrated into the workflow. <\/p>\n<p>Share the output of your market-specific keyword research or entity mapping exercises that identified new content or adaptations so the localization and content teams can use them during their editing process.\u00a0<\/p>\n<p>During a \u201clift and shift,\u201d when you move content to a new design, check if any content is too long or too short for the new layout. You might need to add more content or trim unnecessary parts accordingly.<\/p>\n<p>If you need new functionality like hreflang or schema, you must make it known during the planning process so any necessary coding or template adjustments can be made.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-ensure-internationalization-readiness-nbsp\"><span class=\"ez-toc-section\" id=\"4_Ensure_internationalization_readiness\"><\/span>4. Ensure internationalization readiness\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Preparing the new site and templates for internationalization is vital, even though it\u2019s not typically an SEO task. This ensures compatibility with localized content, covering issues like text fitting and handling special characters.<\/p>\n<p>The inability to accommodate this critical set of actions will negatively impact user experience and SEO. The following are some of the key considerations to ensure internationalization:<\/p>\n<ul>\n<li><strong>Character encoding:<\/strong> Ensuring the entire infrastructure is Unicode (UTF-8) compliant is necessary to support the special characters found in many languages.\u00a0<\/li>\n<li><strong>Layout and design<\/strong>: Both elements must be flexible enough to adjust for the expansion, contraction and direction of localized text. I\u2019ve seen cases where, right before launch, there wasn\u2019t enough space for German text or support for right-to-left Arabic. The layout should avoid incorrect breaks between Japanese and Chinese characters.<\/li>\n<li><strong>Entity-escaping XML sitemaps<\/strong>: This is one of the most overlooked requirements, especially for those launching in markets with special characters. XML sitemap protocol does not support Chinese, Russian or even French and German special characters, so they must be encoded to replace them with an escape code.<\/li>\n<li><strong>Date, time and number formats<\/strong>: When the primary focus is on the U.S. functionality, consideration may not be given to the different local conventions, including measurements and date formats.\u00a0<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-migration-development-process\"><span class=\"ez-toc-section\" id=\"Migration_development_process\"><\/span>Migration development process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After developing the plan for the plan, the real work starts with the development of technology and content. During this time, the global search team will take a few key actions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-document-urls-and-content\"><span class=\"ez-toc-section\" id=\"5_Document_URLs_and_content\"><\/span>5. Document URLs and content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common mistake during migration is removing or combining webpages and valuable content, which can hurt rankings and traffic. This often happens when streamlining content and workflows. <\/p>\n<p>The SEO team needs to create a plan to minimize this impact:<\/p>\n<ul>\n<li><strong>Catalog URLs<\/strong>: Start with collecting all URLs for every market site and a set of performance attributes. You should use multiple sources to compile the list and data \u2013 an extract from the CMS, sitemaps, Google Search Console, GA4 and your diagnostic crawler.\u00a0<\/li>\n<li><strong>URL decision status<\/strong>: As the content and tech teams work their magic, update your URL list with an outcome status. I typically use Keep\/Update\/Merge\/Remove designations to indicate the action on the page. Any status other than keep will impact the performance of any content on the page.<\/li>\n<li><strong>Develop URL value scores<\/strong>: For each URL, generate a URL Value Score (UVS). This is a unique weighting for the URL and its content using multiple data points, including keyword rankings, backlinks, traffic, pageviews and sales. The UVS enables you to make data-driven decisions about the URLs and ensure high-value URLs and their content, are redirected or actioned correctly post-migration.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-6-develop-an-seo-preservation-roadmap\"><span class=\"ez-toc-section\" id=\"6_Develop_an_SEO_preservation_roadmap\"><\/span>6. Develop an SEO preservation roadmap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a detailed project roadmap for each language or market version is crucial. <\/p>\n<p>Integrate these plans into the main roadmap so everyone understands how optimization fits their workflow. Document each action, including time, for verification.<\/p>\n<p><strong><em>Dig deeper: 5 international SEO tips that don\u2019t include hreflang<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-prelaunch-review\"><span class=\"ez-toc-section\" id=\"Prelaunch_review\"><\/span>Prelaunch review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The prelaunch review happens in the days leading up to the actual launch. Some companies call all hands on deck to review the entire site, which circles back to the resource issues we mentioned earlier.\u00a0<\/p>\n<p>In the local markets, there may only be time to spot check, requiring the teams to focus on areas with the greatest impact.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-check-parent-child-relationships\"><span class=\"ez-toc-section\" id=\"7_Check_parent-child_relationships\"><\/span>7. Check parent-child relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even simple \u201clift and shift\u201d migrations can break the parent-child relationships between the main site and localized pages. <\/p>\n<p>This breakage or a delay in the localization process may prevent pages from being available. It also often creates pages that don\u2019t exist or have not been localized, which will cause duplication or indexing problems in the markets. <\/p>\n<p>This is why a detailed URL list and UVS are essential to prevent the loss of critical child-only pages.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-preserve-and-transfer-authority-and-equity\"><span class=\"ez-toc-section\" id=\"8_Preserve_and_transfer_authority_and_equity\"><\/span>8. Preserve and transfer authority and equity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a fancy way to ensure all the redirects are implemented correctly. <\/p>\n<p>Most post-launch triages by SEOs identify incorrect or missing redirects as the main cause of traffic drops. <\/p>\n<p>If you have built equity to a page over the years, it must be passed on to the new page for that content.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-post-launch-monitoring-nbsp\"><span class=\"ez-toc-section\" id=\"Post-launch_monitoring\"><\/span>Post-launch monitoring\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You would follow all the standard steps for post-launch checks, but they need to be done on all language and market websites, adding to both the workload and complexity of the verification process.\u00a0<\/p>\n<p>Despite exhaustive prelaunch checks, there is a high probability something changed during the launch, especially with localized versions of the website. <\/p>\n<p>Often, templates, entire sections or language versions are changed in the hours before launch that need to be identified and fixed.\u00a0<\/p>\n<p>Below are key elements to monitor:<\/p>\n<ul>\n<li><strong>Open robots.txt<\/strong>: I have encountered far too many websites that have launched with a correct robots.txt file on the main U.S. website but all the market sites remained blocked. Item one on the checklist is to ensure every version of the website allows access. It is often helpful to share the expected settings to eliminate any confusion.\u00a0<\/li>\n<li><strong>Validate hreflang<\/strong>: Especially with CMS changes or regional deployments, ensure your hreflang implementation is correct as it accelerates URL detection and reindexing. Google may consider new URLs as duplicates until it processes your hreflang, making this step important for those using hreflang tags. Most SEO diagnostic tools can validate your hreflang implementation while it is doing other post-launch diagnostic crawls.\u00a0<\/li>\n<li><strong>Submit <\/strong><strong>XML sitemaps<\/strong>:<strong> <\/strong>Once the site is open for public use, remove any old XML sitemaps and submit new ones, especially if you have made major changes and changed CMS or domains. If you have consolidated or changed domains, you should submit a change of address notification for each old domain.<\/li>\n<li><strong>Update country\/language selectors<\/strong>:<strong> <\/strong>Often overlooked in the refresh is the country or language selector either in the footer or on a dedicated page. Ensure any new or consolidated websites or URLs are updated.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-set-up-your-global-site-migration-for-success\"><span class=\"ez-toc-section\" id=\"Set_up_your_global_site_migration_for_success\"><\/span>Set up your global site migration for success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Global migration is never easy, especially for a resource-challenged organization. <\/p>\n<p>If you can do nothing else, deeply integrating SEO into the workflow early into the process allows it to flow into other markets.\u00a0<\/p>\n<p>Monitoring redirects and reindexing high-value pages for all markets allows you to detect problems early so they can be fixed. <\/p>\n<p>The preservation and enhancement of those elements that drive performance should be emphasized to align with development, content and localization teams.\u00a0<\/p>\n<p><strong><em>Dig deeper: How you can deal with decentralization in international SEO<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Motoko Hunt\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Motoko-Hunt.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Motoko-Hunt.png.webp\" alt=\"Motoko Hunt\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Motoko Hunt<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/japaneseseo\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Motoko has been providing SEO and SEM services targeting Japan, Asia, and other markets to companies worldwide since she established\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ajpr.com\">AJPR<\/a>\u00a0in 1998. Her search marketing consulting services and extensive knowledge of Asia and the Japanese market have been highly valued and greatly impacted some of the world\u2019s well-known global brands\u2019 SEO and SEM campaigns.<\/p>\n<p>Her articles have been published on industry websites and printed <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>. She is a frequent speaker at search marketing conferences globally. She is on the judging panel of multiple search awards, and one of the Paid Search Association board members.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/global-site-migrations-maximize-success-438814\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language\/market sites. Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/8-steps-to-maximize-success-during-global-site-migrations-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[124783,78070],"class_list":["post-614655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-international","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614655"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614656"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}