{"id":614679,"date":"2024-03-28T19:42:07","date_gmt":"2024-03-28T16:42:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-testing-new-tools-for-a-more-personalized-shopping-experience\/"},"modified":"2024-03-28T19:42:07","modified_gmt":"2024-03-28T16:42:07","slug":"google-testing-new-tools-for-a-more-personalized-shopping-experience","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-testing-new-tools-for-a-more-personalized-shopping-experience\/","title":{"rendered":"#Google testing new tools for a more personalized shopping experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a22c266f110c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a22c266f110c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-testing-new-tools-for-a-more-personalized-shopping-experience\/#Google_is_experimenting_with_new_product_discovery_elements_including_generative_AI_for_product_search_and_virtual_try-on_technology\" >Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_experimenting_with_new_product_discovery_elements_including_generative_AI_for_product_search_and_virtual_try-on_technology\"><\/span>Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is piloting new product discovery elements designed to give users a more personalized shopping experience, including:<\/p>\n<ul>\n<li>Style recommendations.<\/li>\n<li>Brand preferences.<\/li>\n<li>Generative AI for product search.<\/li>\n<li>Virtual try-on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.<\/p>\n<p><strong>Style recommendations. <\/strong>Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>, aiming to deliver more personalized results. For instance, when users search for specific apparel like shoes, they\u2019ll come across the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or simply swipe right or left to im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely access personalized results.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>How it works.<\/strong> If shoppers aren\u2019t satisfied with their personalized results or would prefer to continue browsing, Google offers the option to rate more items and immediately view another set of results. Additionally, the search engine will remember preferences for future searches. For example, when searching for men\u2019s polo shirts again, you\u2019ll receive personalized style recommendations based on your past preferences and interactions with products.<\/p>\n<p><strong>Managing style recommendations.<\/strong> If you\u2019ve rated items incorrectly or would prefer to not see personalized shopping results, you can manage your preferences. To do this, just tap the three dots next to the \u201cGet style recommendations\u201d section and explore personalization options in the \u201cAbout this result\u201d panel.<\/p>\n<p><strong>Brand preferences.<\/strong> U.S. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktop, or the Google app can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly. To manage preferences, tap the three dots next to the \u201cPopular from your favorite brands\u201d section, and access personalization options in the \u201cAbout this result\u201d panel.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"362\" height=\"600\" alt=\"Google shopping Favorite brands\" class=\"wp-image-438844\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-362x600.png.webp 362w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-204x338.png.webp 204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-68x113.png.webp 68w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-768x1273.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21.png.webp 852w\" data-lazy-sizes=\"(max-width: 362px) 100vw, 362px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-362x600.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"362\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-362x600.png.webp\" alt=\"Google shopping Favorite brands\" class=\"wp-image-438844\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-362x600.png.webp 362w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-204x338.png.webp 204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-68x113.png.webp 68w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21-768x1273.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Screenshot-2024-03-28-at-16.09.21.png.webp 852w\" sizes=\"(max-width: 362px) 100vw, 362px\"><\/figure>\n<p><strong>Image generation.<\/strong> Google is piloting an AI image generation tool for shopping, which is now available to all U.S. users who have opted into Search Generative Experience (SGE) within Search Labs. If you\u2019re searching for a specific item, like a \u201ccolorful quilted spring jacket,\u201d simply tap \u201cGenerate images\u201d after your search to see photorealistic options matching your preferences. Once you find one you like, click on it to explore shoppable options conveniently.<\/p>\n<p><strong>Virtual try on.<\/strong> Additionally, Google is testing a virtual try-on tool in the U.S. on desktop, mobile and the Google app. When you see the \u201ctry-on\u201d icon in shopping results, simply click on it, and you can see what the product looks like on a diverse set of real models ranging in size from XXS-4XL.<\/p>\n<p><strong>What Google is saying<\/strong>. Sean Scott, Google\u2019s VP\/GM Consumer Shopping, said:<\/p>\n<ul>\n<li>\u201cPeople shop on Google more than a billion times a day. And thanks to the Shopping Graph, they see billions of products in their results that are constantly being refreshed. In fact, every hour, more than 2 billion listings are updated with the latest information, including pricing, in-stock availability and shipping details.\u201d<\/li>\n<li>\u201cSo whether you\u2019re looking for a specialty notepad from Japan, a monogrammed handbag from Paris or just a hammer from your local hardware store, the Shopping Graph can help you find it in just a few clicks. With that many options, we\u2019re focused on making it easy to find exactly what you like.\u201d<\/li>\n<li>\u201cNo two shoppers are alike, which is why we\u2019re designing the shopping experience on Google so it\u2019s tailored to you.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<p><strong>Deep dive.<\/strong> Read Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/shopping\/google-personalized-shopping-tips\/\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-new-tools-personalized-shopping-experience-438839\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-assistant-robot-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147878,107942],"class_list":["post-614679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614679"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614680"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}