{"id":614733,"date":"2024-03-28T22:40:24","date_gmt":"2024-03-28T19:40:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-still-has-not-announced-a-launch-date-for-sge\/"},"modified":"2024-03-28T22:40:24","modified_gmt":"2024-03-28T19:40:24","slug":"google-still-has-not-announced-a-launch-date-for-sge","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-still-has-not-announced-a-launch-date-for-sge\/","title":{"rendered":"#Google still has not announced a launch date for SGE"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a406339f1b7b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a406339f1b7b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-still-has-not-announced-a-launch-date-for-sge\/#It_can_go_live_at_Google_IO_in_May_but_likely_not_on_queries_with_ads\" >It can go live at Google I\/O in May but likely not on queries with ads.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"It_can_go_live_at_Google_IO_in_May_but_likely_not_on_queries_with_ads\"><\/span>It can go live at Google I\/O in May but likely not on queries with ads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle has not announced a date for when it will fully launch the\u00a0Google Search Generative Experience\u00a0(SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-testing-sge-ai-overviews-none-logged-in-users-37103.html#:~:text=Update%3A%20Thursday%2C%20March%2028%2C%202024\">live today<\/a>. <\/p>\n<p>But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions.<\/p>\n<p><strong>Google I\/O on May 14. <\/strong>There are some rumors circulating that Google may launch SGE, at least in the U.S. and some other regions, on May 14, during the Google I\/O keynote address while Google\u2019s CEO Sundar Pichai is on stage.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>I mean, it makes sense to launch SGE at I\/O \u2013 it is Google\u2019s largest and most notable event of the year.<\/p>\n<p>But again, Google has not told me on or off the record that SGE will ever fully go live, let alone, that it would launch on a specific date.  In fact, we had to squash some rumors about this before. Google did once have a deadline of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-search-generative-experience-ends-december-2023-35463.html\">December 2023<\/a>, but Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-sge-december-end-date-removed-36600.html\">removed that deadline<\/a> and did not launch SGE.<\/p>\n<p><strong>How might SGE launch.<\/strong> If Google does launch SGE in the near future, I think it will be launched in a way that does not disrupt their search ads. I think that Google would launch AI overviews on search results that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly do not contain any ads.<\/p>\n<p>In fact, Google has said the majority of queries people do each day do not show search ads. And generally, AI answers are better for longer tail queries that may not have ads anyway.<\/p>\n<p>Google has to be concerned with how the SGE interface will impact clicks on search ads, its number one revenue-generating source.  So if Google launched SGE but didn\u2019t show them for search results with ads on them, that would solve that revenue problem.<\/p>\n<p>Google also will likely try not to show AI overviews for queries that are political or generally sensitive in nature. <\/p>\n<p>Right now, there are plenty of examples of where the AI answers in SGE just look really bad. It reminds me of when Google launched featured snippets, there were plenty of embarrassing examples to point out.  <\/p>\n<p>So if Google can figure out a way to limit AI overviews and not show them for those categories, Google can technically launch it.<\/p>\n<p><strong>Will users be able to opt out. <\/strong>Right now, SGE is a Labs experiment that you can toggle on and off to opt out. But now that SGE is being tested in the wild, those who are in that test group have no way to opt out. <\/p>\n<p>I spotted complaints today, as Google just started rolling out the SGE live tests, where users want to opt out but cannot.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google SGE AI overviews on by default for some US based test users is now live \u2013 Google told us it would h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en and now I am seeing complaints from users about it \u2013 older story updated at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/x9s5KGfUGE\">https:\/\/t.co\/x9s5KGfUGE<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/lpCkYwWSIZ\">pic.twitter.com\/lpCkYwWSIZ<\/a><\/p>\n<p>\u2014 Barry Schwartz (@rustybrick) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/status\/1773405559531708713?ref_src=twsrc%5Etfw\">March 28, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1709305872\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p><strong>Why we care. <\/strong>Many in our industry are on edge about SGE launching. Those who buy ads in the Google search results are worried how it might impact clicks and conversions. Those who publish content are also worried how traffic from Google organic search might differ with the launch. And content producers are worried that Google will take their content, serve the answer to the searcher and not benefit with a single impression on their site.<\/p>\n<p>Google has said that they continue to prioritize approaches that send valuable traffic to publishers. Google has also said they are showing more links to sites with SGE in Search than before, creating new opportunities for content to be discovered. But are searchers clicking on those links? We don\u2019t know.<\/p>\n<p>Stay tuned. We\u2019ll let you know more about when SGE will launch, and where, and how, as soon as we know.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry can be followed <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on Twitter here<\/a>.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-still-has-not-announced-a-launch-date-for-sge-438862\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can go live at Google I\/O in May but likely not on queries with ads. Google has not announced a date for when it will fully launch the\u00a0Google Search Generative Experience\u00a0(SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-robot-on-stage-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-614733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614733"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614734"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}