{"id":614754,"date":"2024-03-28T21:58:40","date_gmt":"2024-03-28T18:58:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals\/"},"modified":"2024-03-28T21:58:40","modified_gmt":"2024-03-28T18:58:40","slug":"pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals\/","title":{"rendered":"#Pinterest shares algorithm insights as it shifts focus to non-engagement signals"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ed72d4e75c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ed72d4e75c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals\/#The_platform_warns_that_relying_too_heavily_on_engagement_signals_to_rank_content_can_result_in_a_poor_user_experience\" >The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_warns_that_relying_too_heavily_on_engagement_signals_to_rank_content_can_result_in_a_poor_user_experience\"><\/span>The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. <\/p>\n<p>To encourage other companies to follow suit and contribute to \u201cbuilding a more inspired Internet,\u201d Pinterest published a new document titled \u2018Field Guide to Non-Engagement Signals\u2019.<\/p>\n<p><strong>Why we care. <\/strong>By having a better understanding of how Pinterest\u2019s algorithm works, brands can identify what metrics they should prioritize in order to secure more visibility for their content.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>What are non-engagement signals? <\/strong>Non-engagement signals are generated from two primary sources:<\/p>\n<ol>\n<li>In-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> surveys: These give users have the opportunity to provide direct feedback about the platform. For instance, Pinterest may conduct surveys within the app to gather user insights.<\/li>\n<li>Independent assessments of content quality: This tends to be generated from manual labeling.<\/li>\n<\/ol>\n<p>In addition to balancing engagement signals in content ranking, non-engagement signals enable Pinterest to align with its values. For example, Pinterest\u2019s commitment to inclusivity is supported by non-engagement signals. When users specify preferences regarding body type, hair pattern, or skin tone in their feed, Pinterest can prioritize relevant content accordingly.<\/p>\n<p><strong>Field guide.<\/strong> Pinterest teamed up with UC Berkeley and the Integrity Institute to create the Field Guide to Non-Engagement Signals in a bid to help platforms create a better user experiences over time. Pinterest noted that the purpose of the guide is simply to help platforms make informed decisions when it comes to utilizing Non-Engagement Signals, as opposed to tell them what to do. <\/p>\n<p><strong>Key takeaways.<\/strong> The field guide, which is based on practical industry knowledge, offers several practical applications for product development, including:<\/p>\n<ul>\n<li>How to tune for emotional well-being.<\/li>\n<li>Using Generative AI to scale content quality signals.<\/li>\n<li>Improving user retention.<\/li>\n<\/ul>\n<p><strong>What Pinterest is saying.<\/strong> Leif Sigerson, Pinterest Sr. Data Scientist, and Wendy Matheny, Pinterest Sr. Lead Public Policy Manager, said in a blog post:<\/p>\n<ul>\n<li>\u201cUser engagement is a critical signal used by Pinterest and other online platforms to determine which content to show users. However, it is widely known that optimizing\u00a0purely\u00a0for user engagement can surface content that is low-quality (e.g., clickbait), or even harmful.\u201d <\/li>\n<li>\u201cOur CEO, Bill Ready, explained\u00a0that if we\u2019re not careful, content ranking can surface the \u2018car crash we can\u2019t look away from\u2019, On the other hand, if you ask somebody after they saw the crash, \u2018you want to see another one?\u2019\u2019 the vast majority of people will say \u2018Goodness no\u2019.\u201d<\/li>\n<li>\u201cNon-Engagement Signals are a critical component to ensure we don\u2019t optimize for \u2018the car crash we can\u2019t look away from.&#8217;\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<p><strong>Deep dive<\/strong>. Read Pinterest\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/medium.com\/pinterest-engineering\/the-field-guide-to-non-engagement-signals-a4dd9089a176\">blog<\/a> in full or download a PDF copy of the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/arxiv.org\/pdf\/2402.06831.pdf\">field guide<\/a> for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/pinterest-shares-algorithm-insights-as-it-shifts-focus-to-non-engagement-signals-438857\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience. Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/04\/pinterest.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,70427,107942],"class_list":["post-614754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-pinterest","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614754"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614755"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}