{"id":614800,"date":"2024-03-29T16:00:00","date_gmt":"2024-03-29T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/"},"modified":"2024-03-29T16:00:00","modified_gmt":"2024-03-29T13:00:00","slug":"agile-for-seos-how-in-house-teams-get-projects-prioritized","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/","title":{"rendered":"#Agile for SEOs: How in-house teams get projects prioritized"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28ce26d7764\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28ce26d7764\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Heres_how_the_agile_methodology_can_help_in-house_SEOs_get_their_projects_prioritized_and_implemented_by_cross-functional_teams\" >Here\u2019s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#How_agile_project_management_stops_FOMO\" >How agile project management stops FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#A_quick_overview_of_the_agile_methodology\" >A quick overview of the agile methodology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#How_to_integrate_with_an_agile_team\" >How to integrate with an agile team\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Find_the_conductors\" >Find the conductors\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Agile_project_management_ceremonies_meetings\" >Agile project management ceremonies (meetings)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Stand-up\" >Stand-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Grooming\" >Grooming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Refinement\" >Refinement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Sprint_planning\" >Sprint planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Backlog_refinement\" >Backlog refinement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Demoshowcase\" >Demo\/showcase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Retrospective_retro\" >Retrospective (retro)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#How_can_I_get_asked_to_work_with_the_agile_team_again\" >How can I get asked to work with the agile team again?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#How_to_not_let_your_requirements_get_missed\" >How to not let your requirements get missed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#How_do_I_know_if_my_organization_is_using_agile\" >How do I know if my organization is using agile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/agile-for-seos-how-in-house-teams-get-projects-prioritized\/#Thats_how_you_get_things_done\" >That\u2019s how you get things done\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_the_agile_methodology_can_help_in-house_SEOs_get_their_projects_prioritized_and_implemented_by_cross-functional_teams\"><\/span>Here\u2019s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nDoes it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? <\/p>\n<p>If you work in-house, you\u2019ve likely experienced the \u201cfear of missing out\u201d (FOMO) when it comes to getting your optimization work properly resourced and implemented.<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that a project management methodology called \u201cAgile\u201d can help cross-functional teams self-organize and collaborate more effectively. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don\u2019t get overlooked.<\/p>\n<p>In this article, we\u2019ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. <\/p>\n<p>Say goodbye to FOMO and start getting your SEO work done through the power of agile processes.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"How in house teams overcome FOMO using Agile\" class=\"wp-image-438831\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs.png.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs.png.webp\" alt=\"How in house teams overcome FOMO using Agile\" class=\"wp-image-438831\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs.png.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-how-agile-project-management-stops-fomo\"><span class=\"ez-toc-section\" id=\"How_agile_project_management_stops_FOMO\"><\/span>How agile project management stops FOMO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An agile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach makes you part of the process with the teams that get things done.\u00a0<\/p>\n<p>AI may be trending, but I believe the agile framework is enduring. Unlike AI, which depends on artificial or software intelligence, agile relies on how teams naturally organize to accomplish tasks. <\/p>\n<p>It prioritizes tangible features and improvements. Increasingly, major <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> teams are embracing agile for its ability to enhance business value and efficiency in managing complex projects.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-quick-overview-of-the-agile-methodology\"><span class=\"ez-toc-section\" id=\"A_quick_overview_of_the_agile_methodology\"><\/span>A quick overview of the agile methodology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agile project management is a method of managing your project work in small, incremental segments that can be easily assigned, easily managed and completed within a short period of time called an iteration or sprint.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1115\" alt=\"Traditional vs Agile\" class=\"wp-image-438827\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-800x435.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-1536x836.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1115\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile.png.webp\" alt=\"Traditional vs Agile\" class=\"wp-image-438827\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-800x435.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-768x418.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/traditional-vs-agile-1536x836.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p>Traditionally, project management followed a waterfall-style approach. In this method, all the work is completed upfront and customer feedback is gathered afterward. <\/p>\n<p>The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. (Sound familiar?)\u00a0<\/p>\n<p>The agile style is more iterative because work is designed to be completed in short cycles (sprints), where feedback and improvements (to both the product itself and the teams involved) are built into the process.\u00a0<\/p>\n<p>Agile has its roots in the software development world. The key elements are:\u00a0<\/p>\n<ul>\n<li>Plan<\/li>\n<li>Deliver<\/li>\n<li>Learn<\/li>\n<\/ul>\n<p>For context, this is the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/agilemanifesto.org\/\">manifesto for agile software development<\/a>:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"1038\" alt=\"Agile manifesto\" class=\"wp-image-438828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev.png.webp 1428w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-465x338.png.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-800x582.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-768x558.png.webp 768w\" data-lazy-sizes=\"(max-width: 1428px) 100vw, 1428px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"1038\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev.png.webp\" alt=\"Agile manifesto\" class=\"wp-image-438828\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev.png.webp 1428w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-465x338.png.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-800x582.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/manifesto-for-agile-software-dev-768x558.png.webp 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n<\/div>\n<p>Agile is founded on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/agilemanifesto.org\/principles.html\">12 principles<\/a>:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1616\" alt=\"Agile principles\" class=\"wp-image-438829\" style=\"width:674px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-253x338.png.webp 253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-449x600.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-85x113.png.webp 85w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-768x1026.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-1150x1536.png 1150w\" data-lazy-sizes=\"(max-width: 1210px) 100vw, 1210px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1616\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy.png.webp\" alt=\"Agile principles\" class=\"wp-image-438829\" style=\"width:674px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy.png.webp 1210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-253x338.png.webp 253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-449x600.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-85x113.png.webp 85w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-768x1026.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/12-agile-principles-copy-1150x1536.png 1150w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"><\/figure>\n<\/div>\n<p>My favorite ones are:\u00a0<\/p>\n<ul>\n<li>Business people and developers must work together daily throughout the project.<\/li>\n<li>Continuous attention to technical excellence and good design enhances agility.<\/li>\n<li>At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.<\/li>\n<li>See that? When teams use agile, everyone along the way becomes part of the team that works on the actual work. Together, everyone accomplishes big things.<\/li>\n<\/ul>\n<p>Agile principles are inherently about collaboration and continuous improvement. Any organization can use this approach to lean thinking and operating to deliver value to their customers.\u00a0<\/p>\n<p>In previous articles, I\u2019ve referenced the agile methodology and how it\u2019s executed using a scrum framework. <\/p>\n<p>A scrum-based process is great for handling big or intricate solutions because it\u2019s iterative and allows quick market entry. It enables teams to learn from customer feedback and incorporate on-the-go improvements. <\/p>\n<p>On the other hand, Kanban and waterfall methodologies usually take a more step-by-step, linear approach.\u00a0<\/p>\n<p>A core agile team typically consists of:\u00a0<\/p>\n<ul>\n<li>A product manager.<\/li>\n<li>A project\/program manager.<\/li>\n<li>Leads from supporting teams like engineering, user experience, QA and SMEs like SEO.\u00a0<\/li>\n<\/ul>\n<p>Within this structure, daily and weekly ceremonies (or meetings) help everyone align on the work and move things forward. <\/p>\n<p>The work is designed to be completed in a time-boxed sprint, usually 1-2 weeks. All tickets in a given sprint should be finished in that time for the team to achieve their desired velocity.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO product management: Key framework and fundamentals<\/em><\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1142\" alt=\"Basics of Scrum\" class=\"wp-image-438830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum.png.webp 1424w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-421x338.png.webp 421w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-748x600.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-141x113.png.webp 141w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-768x616.png.webp 768w\" data-lazy-sizes=\"(max-width: 1424px) 100vw, 1424px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1142\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum.png.webp\" alt=\"Basics of Scrum\" class=\"wp-image-438830\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum.png.webp 1424w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-421x338.png.webp 421w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-748x600.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-141x113.png.webp 141w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Basics-of-scrum-768x616.png.webp 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><figcaption class=\"wp-element-caption\"><em><em>Image credit: <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sean-morrison-30b21024\/\"><em>Sean Morrison<\/em><\/a><em>, Technology Program Management, Under Armour\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>It\u2019s a continuous cycle. Incremental improvements are thus achieved using what\u2019s called an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/scaledagileframework.com\/agile-release-train\/\">Agile Release Train<\/a>. <\/p>\n<p>For ecommerce sites, these teams improve aspects like product detail pages, the on-site search functionality or the checkout process.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-integrate-with-an-agile-team-nbsp\"><span class=\"ez-toc-section\" id=\"How_to_integrate_with_an_agile_team\"><\/span>How to integrate with an agile team\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conceptually, this is about understanding the workflow of cross-functional teams using agile. Now, fellow SEO professional Aleyda Solis <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wix.com\/seo\/learn\/resource\/get-technical-seo-recommendations-implemented\">wrote<\/a>:\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAligning SEO with the aims and objectives of your web development, design and product teams helps keep everyone on the same page. This will enable you to identify the best way to prioritize SEO needs and create a plan of action with your counterparts from other teams that keeps everyone on track and moving in the same direction.\n<\/p><\/blockquote>\n<p>For example, if the web development team works in sprints, knowing how long each sprint is can help you coordinate reasonable goals for each one.\u201d<\/p>\n<p>In addition to knowing the sprint duration, understanding when and where to join key meetings is crucial. Business stakeholders participate at different points in the sprint. As such, grasping the broader agile scrum process will provide even more context.<\/p>\n<p>Not taking the time to learn and familiarize yourself with the meeting rituals of teams using agile scrum can perpetuate the feeling of chaos. You don\u2019t know where to be, what to do or how to get other teams to help you get work done.<\/p>\n<p>The key is to spot the pattern. <\/p>\n<p>I\u2019ll guide you in recognizing this pattern so you can figure out who to collaborate with, when meetings happen and what you need to prepare. <\/p>\n<p>Let\u2019s begin with the individuals involved in the agile process.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-find-the-conductors-nbsp\"><span class=\"ez-toc-section\" id=\"Find_the_conductors\"><\/span>Find the conductors\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, find the product manager. <\/p>\n<p>If you\u2019re a business stakeholder, you are largely outside of this daily process. This person is your touchpoint to helping you navigate the agile team\u2019s meeting cadence and can advise you on where and how to submit a ticket. <\/p>\n<p>Business owners are primarily brought in at the beginning (to define \u201cthe ask\u201d to the team) and at the end (to validate the output).\u00a0<\/p>\n<p>The second person to find is the release train engineer (basically the lead engineer). <\/p>\n<p>This person facilitates the agile release train execution, managing risks and dependencies along the way. This person will largely be able to guide the technical nuances of how your request gets implemented so that it can be successfully launched.\u00a0<\/p>\n<p>Tangentially, you\u2019d do well also to identify the project manager. (This role can have different names from scrum master to delivery manager.) <\/p>\n<p>Functionally, they support the product manager in terms of organizing the team\u2019s current sprint and backlog (the lineup of tickets to be worked on) and they typically report to the broader organization as to the ongoing status of the work.\u00a0<\/p>\n<p>Once you identify these roles in your organization, they can help direct you to the various meetings to attend.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-agile-project-management-ceremonies-meetings\"><span class=\"ez-toc-section\" id=\"Agile_project_management_ceremonies_meetings\"><\/span>Agile project management ceremonies (meetings)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The second step is knowing what meetings to attend and how you help move the team forward.\u00a0<\/p>\n<p>In this section, I\u2019ll map out where you as a business stakeholder need to plan to be, the meeting types, when they occur and who will be there. As an SEO product manager, I operate as both a partner in terms of being a subject matter expert and a business stakeholder.\u00a0<\/p>\n<p>Participating in these meetings that support the agile project management methodology helps me be in the know while partnering with cross-functional teams to get work done.\u00a0<\/p>\n<p>Since agile allows for teams to self-organize, below is an overview of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> meeting terms and types one would see as part of this process.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-stand-up\"><span class=\"ez-toc-section\" id=\"Stand-up\"><\/span>Stand-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is often daily or every other day in a given week. These are typically 15-minute meetings where the agenda is a roundtable of team updates and\/or any areas where they\u2019re blocked with their work. <\/p>\n<p>Business stakeholders don\u2019t typically attend stand-ups but it can be helpful to attend a few, especially if it\u2019s been brought to your attention that the team has questions about a ticket they\u2019re working on for your team.<\/p>\n<p>As a business stakeholder, the daily stand-ups are what you want to get invited to. It\u2019s a forum to hear what everyone is working on, where they\u2019re blocked, or if they have questions related to your ticket(s) you can help answer. <\/p>\n<p>Note that standups are not the place to introduce new work. An appropriate time for that is sprint planning.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-grooming\"><span class=\"ez-toc-section\" id=\"Grooming\"><\/span>Grooming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is typically an hour-long, bi-weekly or weekly meeting, depending upon the sprint cadence. This is where the product manager and project manager talk with the teams (engineering, design\/user experience, etc.) about the work and the level of effort involved with each ticket before adding it into a sprint. <\/p>\n<p>Once there\u2019s a sense of the size and scope of each ticket, it gets added to the sprint.\u00a0<\/p>\n<p>This is a key meeting for business stakeholders to attend because they pitch their ticket to the team working on it, answer questions and provide any additional context like priority or severity. It\u2019s important to come prepared, be brief, helpful and thorough.\u00a0<\/p>\n<p>In preparation for grooming, create your ticket by identifying the type of ticket you\u2019re bringing to the team. In most cases, it\u2019s either an issue or an enhancement and can be classified as the following:\u00a0<\/p>\n<ul>\n<li>A bug (i.e., something that worked once but doesn\u2019t work now).<\/li>\n<li>A new feature or functionality.<\/li>\n<li>A regression (i.e., a previous functionality is no longer working as expected).\u00a0<\/li>\n<\/ul>\n<p>I cover this in more detail in terms of how SEO teams can write an effective ticket, which you can use as a guide to adapt to integrate your own team\u2019s specifications.\u00a0<\/p>\n<p><strong>Tip<\/strong>: Use quantitative metrics in your acceptance criteria and provide the source for where the work is to be viewed and approved as complete. (For SEO, it\u2019s often the source code. For other teams, it can be \u201ccustomer experience will be X\u201d)\u00a0<\/p>\n<p>As a business owner, when your request and pitch are crystal clear in your ticket, you\u2019re more likely to get work done.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-refinement\"><span class=\"ez-toc-section\" id=\"Refinement\"><\/span>Refinement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These can be hour-long meetings and happen as needed because they can apply to the set of current tickets for a sprint or the tickets in the backlog.\u00a0<\/p>\n<p>Ongoing refinement meetings aim to bring the team together to align on requirements, adjust ticket level of effort (LOE), QA input, etc.\u00a0<\/p>\n<p>We all know technology changes quickly. This part of the agile process helps teams plan requirements and adapt based on existing market conditions.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-sprint-planning\"><span class=\"ez-toc-section\" id=\"Sprint_planning\"><\/span>Sprint planning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is where the team plans the work that will be included in the upcoming sprint. Each sprint is usually time-boxed for 1-2 weeks, during which all tickets (slated work) are completed.\u00a0<\/p>\n<p>Effective sprint planning results in the entire team scoping the level of effort of each ticket and completing it in the sprint. Ideally, their KPI output of velocity trends up and to the right.\u00a0\u00a0<\/p>\n<p>Being present during the sprint planning meeting will help you get a view of what the team will be working on and delivering in the short term. <\/p>\n<p>Having that predictability factor of planned work allows the team to focus on chipping away at either tech debt or growth-related initiatives. Offering a nice balance of an offensive and defensive strategy towards holistic improvement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-backlog-refinement\"><span class=\"ez-toc-section\" id=\"Backlog_refinement\"><\/span>Backlog refinement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This meeting can occur as needed when the team needs to organize and\/or prioritize the backlog of tickets they have queued up. Typically, this meeting involves the product manager, project manager and an engineering lead.\u00a0<\/p>\n<p>A big part of the agile scrum methodology is always having a \u201chealthy, groomed\u201d backlog of work for teammates to pick up as capacity allows.\u00a0<\/p>\n<p>While business stakeholders don\u2019t usually attend this meeting, it can be helpful to ask the project manager about the team backlog to better understand where there are needs or opportunities for the team to take on more work or large projects that can be broken down.\u00a0<\/p>\n<p>The operative words here are \u201cbroken down.\u201d In agile, big projects are always broken down into individual tickets.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-demo-showcase\"><span class=\"ez-toc-section\" id=\"Demoshowcase\"><\/span>Demo\/showcase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Occurs when the feature is functional and ready to demonstrate to stakeholders before going into production or a live environment.\u00a0<\/p>\n<p>The project manager schedules it when the engineering team is ready to share and showcase their progress to a wider audience. Stakeholder attendance is key here as this is a touchpoint where the team validates what is built meets expectations.\u00a0<\/p>\n<p>As mentioned above, if you did a thorough job of including quantifiable Acceptance Criteria in your ticket, by this point in the development process, it\u2019ll be easy to confirm the ticket is done.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-retrospective-retro\"><span class=\"ez-toc-section\" id=\"Retrospective_retro\"><\/span>Retrospective (retro)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This meeting is organized by the project manager and occurs after the sprint is completed. Here, the entire team comes together to talk about what went well\/what didn\u2019t in the recent sprint and how they can improve for the future.\u00a0<\/p>\n<p>External stakeholders need to participate in this meeting, especially when their work was part of the sprint, because it\u2019s a time to build camaraderie and help everyone improve.\u00a0<\/p>\n<p>A great way to do this is to come prepared with 1-2 tickets as examples and the tangible good or bad things that took place. Stick to the facts and highlight how things can be improved. Your feedback should come from a place of collective growth and improvement operating as a team.\u00a0<\/p>\n<p>The big takeaways here are: when you\u2019re coming to an agile team with an ask for their time and effort, stakeholders should provide clear, concise information in the ticket regarding \u201cwhat\u201d is needed (not \u201chow,\u201d<em> <\/em>that\u2019s for the agile team to determine). Be succinct in your replies to help the team decide so they can move forward in architecting a solution.<\/p>\n<p>The FOMO is subsiding, yes? Because you\u2019re becoming part of the solution.\u00a0<\/p>\n<p>No. More. Fear.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-can-i-get-asked-to-work-with-the-agile-team-again\"><span class=\"ez-toc-section\" id=\"How_can_I_get_asked_to_work_with_the_agile_team_again\"><\/span>How can I get asked to work with the agile team again?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s kind of addictive, you know? Getting things done.\u00a0<\/p>\n<p>Once you get something implemented, you want more. The FOMO starts actually to subside because you\u2019re collaborating. <\/p>\n<p>You have all the calendar invites of the team\u2019s meeting cadence. You know your POCs that facilitate interlocks and communication and when your ticket is ready to be reviewed and signed off on. <\/p>\n<p>If you play your cards right, you might even get invited to their internal Slack channel!\u00a0<\/p>\n<p>The best way to ensure you get to work with these teams again is to help the team complete the work they\u2019ve collectively committed to completing in the time-boxed sprint (alliteration is fun). You do this by being engaged and prepared.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-not-let-your-requirements-get-missed\"><span class=\"ez-toc-section\" id=\"How_to_not_let_your_requirements_get_missed\"><\/span>How to <em>not<\/em> let your requirements get missed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Write this down: Make them quantifiable!<\/p>\n<p>At the outset, define the ask in simple terms: here are some examples of effective (and ineffective) tickets and the user story prompt to help you crystalize the issue and the ask.<\/p>\n<p>Again, to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wix.com\/seo\/learn\/resource\/get-technical-seo-recommendations-implemented\">quote<\/a> Solis:\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cVerifying that SEO-related dev requests or tickets have been correctly implemented is a crucial step towards the desired outcome during SEO execution.\u201d\n<\/p><\/blockquote>\n<p>Yes! And you do this by defining clear and quantifiable acceptance criteria (AC) in your ticket.\u00a0<\/p>\n<p>As a business owner, you can provide the AC to stipulate your expectation of how something functions and\/or the desired customer experience.\u00a0<\/p>\n<p>The more quantifiable you can make it, the easier it is to validate and give the team the thumbs up that the work is done.\u00a0<\/p>\n<p>A quantifiable output is preferable to a qualitative one because the latter is subjective, and you may not get exactly what you\u2019re looking for.\u00a0<\/p>\n<p>For example, as an SEO product manager, one of my frequent SEO-related ACs for links is that they are formatted as:\u00a0<\/p>\n<ul>\n<li>The &lt;a href&gt; must be in view:source.\u00a0<\/li>\n<li>The &lt;a href&gt; must be without parameters.\u00a0<\/li>\n<\/ul>\n<p>That criterion is an easy yes\/no response when you see that in the code. It\u2019s either there, in that format, or it\u2019s not. Pass\/fail QA.\u00a0<\/p>\n<p>So, the takeaway is to include quantifiable AC in the ticket. This will allow you to align with the team on the DoD (definition of done) and easily spot-check and verify its completion.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-know-if-my-organization-is-using-agile\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_organization_is_using_agile\"><\/span>How do I know if my organization is using agile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Literally, ask. Find someone with the title of product manager and ask them, \u201cHey, quick question: Are we using the agile method for project management? If so, can I get invited to the daily stand-up meetings to get up to speed with what the team has planned in the current sprint?\u201d<\/p>\n<p>When you get that invite. Show up on time (literally, because these meetings are short). Listen. Take notes. The more you attend the team\u2019s ceremonial meetings, the more it will sink in.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-that-s-how-you-get-things-done-nbsp\"><span class=\"ez-toc-section\" id=\"Thats_how_you_get_things_done\"><\/span>That\u2019s how you get things done\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You now have the best-kept secret of how to get things done.\u00a0I know this is a lot. It might be new or foreign to you. And it\u2019s all in addition to your day-to-day goings on. But finding these teams is worth it. Plugging into the agile process is how you get things done with broader teams.<\/p>\n<p>If you don\u2019t believe me that this works, just continue operating as you have. Don\u2019t engage; just watch as all your tickets get relegated to some team\u2019s backlog. However, if you want to get big projects launched and create change, try it. Implement what I\u2019ve outlined here, take ownership and operate this way. I promise you\u2019ll get results. Agile is designed for output.\u00a0<\/p>\n<p>As an in-house SEO product manager, I can say firsthand that learning about and operating within the agile framework (and doing so at different companies) has taken a few years to acclimate to. And if I\u2019m being honest, I\u2019m still learning. But, like anything, the more you do it and engage and communicate with your teammates, the easier it gets.\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Holly Miller Anderson\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Holly-Miller-Anderson-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Holly-Miller-Anderson-338x338.jpg.webp\" alt=\"Holly Miller Anderson\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Holly Miller Anderson<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=millertime_baby&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/hollymiller1\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hollymilleranderson.com\/\">Holly Miller Anderson<\/a> is an experienced SEO and marketing strategist. She has more than a decade of broad, digital marketing experience that includes marketing films, managing events, as well as experience growing SEO as an acquisition channel in various roles from consultant to agency and in-house Product Manager at enterprise-level brands. She has made a career advising marketers on their holistic SEO strategy by developing a strategic plan and tactical roadmap that delivers sustainable growth. Holly is currently a Lead SEO Product Manager at Under Armour.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/agile-seo-in-house-teams-projects-prioritized-438825\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams. Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you\u2019ve likely experienced the \u201cfear of missing out\u201d (FOMO) when it comes to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":614801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Agile-for-SEOs-How-in-house-teams-get-projects-prioritized-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-614800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=614800"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/614800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/614801"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=614800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=614800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=614800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}