{"id":615182,"date":"2024-04-01T23:44:37","date_gmt":"2024-04-01T20:44:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-announces-major-audience-targeting-and-insights-update\/"},"modified":"2024-04-01T23:44:37","modified_gmt":"2024-04-01T20:44:37","slug":"meta-announces-major-audience-targeting-and-insights-update","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-announces-major-audience-targeting-and-insights-update\/","title":{"rendered":"#Meta announces major audience targeting and insights update"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36891a415ff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36891a415ff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-announces-major-audience-targeting-and-insights-update\/#Meta_has_rolled_out_new_tools_to_help_marketers_target_high-value_consumers_and_understand_their_audiences_better\" >Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Meta_has_rolled_out_new_tools_to_help_marketers_target_high-value_consumers_and_understand_their_audiences_better\"><\/span>Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMeta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns.<\/p>\n<p>These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven\u2019t yet made a purchase.<\/p>\n<p><strong>Why we care. <\/strong>Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Both aspects can lead to increased conversions and overall campaign success.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Enhanced audience insights<\/strong>. Meta has introduced a new feature called the \u201cengaged customers audience segment\u201d \u2013 as seen in the screenshot below, taken by digital ads expert\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jonloomer.com\/\">Jon Loomer<\/a>: <\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"349\" alt=\"Google Ads Define This Segment \" class=\"wp-image-438951\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment-.webp 500w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment--484x338.webp 484w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment--162x113.webp 162w\" data-lazy-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment-.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"349\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment-.webp\" alt=\"Google Ads Define This Segment \" class=\"wp-image-438951\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment-.webp 500w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment--484x338.webp 484w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-Define-This-Segment--162x113.webp 162w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/figure>\n<p>With the Engaged Customers Audience Segment, you can define your engaged customers using custom audiences, which provides reporting breakdowns specifically for this audience.<\/p>\n<p><strong>Report breakdown<\/strong>. Meta now offers a new segment to analyze results in Ads Manager. Just go to the Breakdown menu and choose \u201cDemographics by Audience Segments.\u201d From there, you\u2019ll see separate rows for New Customers, Existing Customers, and Engaged Customers, as demonstrated in the screenshot below:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-9.42.01%E2%80%AFAM.png\"><\/a><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"600\" alt=\"Meta Report\" class=\"wp-image-438954\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-376x600.webp 376w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-212x338.webp 212w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-71x113.webp 71w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-768x1225.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report.webp 934w\" data-lazy-sizes=\"(max-width: 376px) 100vw, 376px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-376x600.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-376x600.webp\" alt=\"Meta Report\" class=\"wp-image-438954\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-376x600.webp 376w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-212x338.webp 212w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-71x113.webp 71w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report-768x1225.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-report.webp 934w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\"><\/figure>\n<p><strong>Enhanced targeting.<\/strong> In Ad Account Settings within Advantage+ Shopping Campaigns, you can specify your engaged customers using a custom audience, as demonstrated in the screenshot below:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"600\" alt=\"Meta Engaged\" class=\"wp-image-438952\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-740x600.webp 740w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-417x338.webp 417w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-139x113.webp 139w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-768x623.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged.webp 1172w\" data-lazy-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-740x600.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-740x600.webp\" alt=\"Meta Engaged\" class=\"wp-image-438952\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-740x600.webp 740w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-417x338.webp 417w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-139x113.webp 139w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged-768x623.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/meta-engaged.webp 1172w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"><\/figure>\n<p>Engaged customers are \u201cpeople who are aware of your business or interacted with your products or services, but have not made a purchase,\u201d according to Meta. <\/p>\n<p>With enhanced targeting, you can make a custom audience or multiple custom audiences for engaged customers, but you\u2019ll likely need to leave out paying customers when setting them up.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<p><strong>\u2018Valuable\u2019 updates<\/strong>. Commenting on the Meta updates, digital ads expert Loomer wrote:<\/p>\n<ul>\n<li>\u201cThis update provides significant insight into performance and how Advantage+ Shopping Campaigns are delivered. Since there is minimal advertiser control of targeting, this helps provide clarity regarding how much of your sales performance comes from new customers, current customers, and those who have engaged with your brand without purchasing.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-audience-targeting-insights-update-438947\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven\u2019t yet made&#8230;<\/p>\n","protected":false},"author":1,"featured_media":615183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2065679765.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[123333,107942],"class_list":["post-615182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-display","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/615182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=615182"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/615182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/615183"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=615182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=615182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=615182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}