{"id":615401,"date":"2024-04-03T17:50:09","date_gmt":"2024-04-03T14:50:09","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/60-of-perplexity-citations-overlap-with-top-10-google-organic-results\/"},"modified":"2024-04-03T17:50:09","modified_gmt":"2024-04-03T14:50:09","slug":"60-of-perplexity-citations-overlap-with-top-10-google-organic-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/60-of-perplexity-citations-overlap-with-top-10-google-organic-results\/","title":{"rendered":"#60% of Perplexity citations overlap with top 10 Google organic results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3fd1af60c97\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3fd1af60c97\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/60-of-perplexity-citations-overlap-with-top-10-google-organic-results\/#With_Perplexity_referrals_growing_40_month-over-month_new_research_looks_at_how_SGE_and_Perplexity_differ\" >With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"With_Perplexity_referrals_growing_40_month-over-month_new_research_looks_at_how_SGE_and_Perplexity_differ\"><\/span>With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis.<\/p>\n<ul>\n<li>Healthcare had the highest result overlap \u2013 82%. Both Perplexity and Google cite authoritative sites like the Mayo Clinic and the National Institutes of Health. <\/li>\n<li>Restaurants had the lowest overlap \u2013 27%.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This finding may seem a bit surprising considering an analysis that found 94% of Google Search Generative Experience links are different from its own organic results. But it\u2019s also good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> that if you\u2019ve prioritized SEO for Google and have focused on building a notable brand, you should be off to a good start on optimizing for Perplexity.<\/p>\n<p><strong>Where they differ.<\/strong> BrightEdge compared SGE and Perplexity to see where they differed. Of note:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> was a citation in seven of the nine industries analyzed, the two exceptions being in Healthcare and Finance. <\/li>\n<li>In Ecommerce, Perplexity and Google cited Wikipedia and Amazon. But after that, Google cited Quora and Consumer Reports while Perplexity cited Reddit.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2040\" height=\"1148\" alt=\"Restaurants Sge Perplexity Overlap\" class=\"wp-image-439035\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap.png.webp 2040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 2040px) 100vw, 2040px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2040\" height=\"1148\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap.png.webp\" alt=\"Restaurants Sge Perplexity Overlap\" class=\"wp-image-439035\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap.png.webp 2040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/restaurants-sge-perplexity-overlap-1536x864.png 1536w\" sizes=\"(max-width: 2040px) 100vw, 2040px\"><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1146\" alt=\"Travel Sge Perplexity Overlap\" class=\"wp-image-439036\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap.png.webp 2040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-768x431.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-1536x863.png 1536w\" data-lazy-sizes=\"(max-width: 2040px) 100vw, 2040px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1146\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap.png.webp\" alt=\"Travel Sge Perplexity Overlap\" class=\"wp-image-439036\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap.png.webp 2040w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-768x431.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/travel-sge-perplexity-overlap-1536x863.png 1536w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\"><\/figure>\n<p><strong>Why they differ. <\/strong>It\u2019s all about data. Google has collected a lot of this data.<\/p>\n<ul>\n<li>Google has a treasure trove of data from reviews, ratings, location information, and business hours. Perplexity cites Yelp for this type of data.<\/li>\n<li>Google has Google Finance. Perplexity cites Yahoo, MarketWatch and Barrons. <\/li>\n<\/ul>\n<p><strong>Perplexity growing.<\/strong> Perplexity has grown to 15 million monthly active users. With this growth, referrals have also increased 40% month-over-month from Perplexity to brand sites since January, according to enterprise SEO platform BrightEdge and its Generative Parser. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Perplexity growth\" class=\"wp-image-439033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-1536x863.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals.png.webp 1914w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-800x450.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-800x450.png.webp\" alt=\"Perplexity growth\" class=\"wp-image-439033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals-1536x863.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/perplexity-growth-referrals.png.webp 1914w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<ul>\n<li>Perplexity\u2019s organic share rate is growing at 39% per month, according to BrightEdge.<\/li>\n<\/ul>\n<p><strong>Citations.<\/strong> Perplexity provides 5.28 citations, on average, per response. Also of note: Perplexity shows \u201cdrastically\u201d more citations in Restaurant and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a> responses.<\/p>\n<ul>\n<li>\u201cIn a post-generative AI world, citations are the new rankings. For brands to win, they need to be the cited source,\u201d said Jim Yu, founder and Executive Chairman of\u00a0BrightEdge.<\/li>\n<\/ul>\n<p><strong>The report.<\/strong>\u00a0BrightEdge published its research as part of its resource,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.brightedge.com\/perplexity\">The Ultimate Guide to Perplexity<\/a>.<\/p>\n<p><strong>Dig deeper. <\/strong><\/p>\n<ul>\n<li>Google SGE testing and development is ongoing, growing<\/li>\n<li>Google SGE impact by industry and emerging features<\/li>\n<li>New Google SGE insights: Content formats, YMYL, product views<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/perplexity-citations-top-10-google-organic-results-439029\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ. Sixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis. Healthcare had the highest result overlap \u2013 82%. Both Perplexity and Google cite authoritative sites like the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":615402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/robot-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-615401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/615401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=615401"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/615401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/615402"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=615401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=615401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=615401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}