{"id":615844,"date":"2024-04-06T20:00:37","date_gmt":"2024-04-06T17:00:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/beyonce-post-malone-song-helps-boost-levis-stock-price\/"},"modified":"2024-04-06T20:00:37","modified_gmt":"2024-04-06T17:00:37","slug":"beyonce-post-malone-song-helps-boost-levis-stock-price","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/beyonce-post-malone-song-helps-boost-levis-stock-price\/","title":{"rendered":"#Beyonc\u00e9 & Post Malone Song Helps Boost Levi\u2019s Stock Price"},"content":{"rendered":"
Beyonc\u00e9 joined forces with Post Malone on a country song named \u201cLevii\u2019s Jeans\u201d as part of latest album, and this reference has now given Levi Strauss & Co. a massive push.<\/p>\n

Soon after Bey\u2019s Cowboy Carter<\/em> dropped last month, the American clothing company altered its Instagram name to mirror the aforementioned song title. According to CBS News<\/em><\/a>, their stock spiked by 20% on Thursday (April 4).<\/p>\n

\u201cI would just say that denim is having a moment and the Levi\u2019s brand is having a powerful moment around the world,\u201d chief executive officer Michelle Gass said.<\/p>\n

\u201cOne of the things that really is significant about the Levi\u2019s brand and we place a lot of emphasis and investment is making sure that Levi\u2019s brand remains in the center of culture. And I don\u2019t think there\u2019s any better evidence or proof point than having someone like Beyonc\u00e9, who is a culture shaper, to actually name a song after us.\u201d<\/p>\n

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Beyonc\u00e9\u2018s pivot to country has already earned her tons of co-signs, but praise from Sir Paul McCartney is arguably one of her most commendable wins so far.<\/p>\n

The Houston native released a cover of The Beatles\u2018 1968 hit \u201cBlackbird\u201d as part of the same LP mentioned above. Written during the Fab Four\u2019s famous trip<\/a> to India, the song was a response to the racial turbulence of the Civil Rights era, which sadly continues to cripple the United States even today.<\/p>\n

Earlier this week, the Liverpool legend expressed his admiration for Queen Bey\u2019s rendition of his composition while emphasizing its modern-day relevance in a lengthy Instagram post.<\/p>\n

\u201cI am so happ<\/a>y with @beyonce\u2019s version of my song \u2018Blackbird,’\u201d he wrote next to a photograph of them together. \u201cI think she does a magnificent version of it and it reinforces the civil rights message that inspired me to write the song in the first place.\u201d<\/p>\n

He continued: \u201cI think Beyonc\u00e9 has done a fab version and would urge anyone who has not heard it yet to check it out. You are going to love it! I spoke to her on FaceTime and she thanked me for writing it and letting her do it. I told her the pleasure was all mine and I thought she had done a killer version of the song.<\/p>\n

\u201cWhen I saw the footage on the television in the early 60s of the black girls being turned away from school, I found it shocking and I can\u2019t believe that still in these days there are places where this kind of thing is happening right now. Anything my song and Beyonc\u00e9\u2019s fabulous version can do to ease racial tension would be a great thing and makes me very proud.\u201d<\/p>\n<\/div>\n