{"id":616002,"date":"2024-04-07T20:40:01","date_gmt":"2024-04-07T17:40:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/influencers-face-competition-from-virtual-models\/"},"modified":"2024-04-07T20:40:01","modified_gmt":"2024-04-07T17:40:01","slug":"influencers-face-competition-from-virtual-models","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/influencers-face-competition-from-virtual-models\/","title":{"rendered":"#Influencers face competition from virtual models"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a373b55bc435\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a373b55bc435\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/influencers-face-competition-from-virtual-models\/#Younger_audience\" >Younger audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/influencers-face-competition-from-virtual-models\/#Deepfakes\" >Deepfakes<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2024\/ai-offers-opportunitie.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/2024\/ai-offers-opportunitie.jpg\" data-sub-html=\"AI offers opportunities to social media influencers but also presents risks.\">\n<figure class=\"article-img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2024\/ai-offers-opportunitie.jpg\" alt=\"AI offers opportunities to social media influencers but also presents risks\" title=\"AI offers opportunities to social media influencers but also presents risks.\" width=\"800\" height=\"530\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                AI offers opportunities to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> influencers but also presents risks.<br \/>\n            <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p>Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers, TikTokers and YouTubers.<\/p>\n<p>                                                                                                                                    Sporting pink hair and posing in lingerie, swimsuits or gym outfits, Aitana Lopez has more than 300,000 followers on Instagram where she is described as a &#8220;<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>r at heart&#8221; and &#8220;fitness lover&#8221;\u2014except she&#8217;s not real.<\/p>\n<p>Aitana was created by The Clueless, a Barcelona-based company that describes itself as an &#8220;AI modeling agency&#8221; run by &#8220;visionaries on a mission to redefine the world of influencers&#8221;.<\/p>\n<p>Sofia Novales, project manager at The Clueless, said the &#8220;rising costs associated with human influencers&#8221; was a reason behind the company&#8217;s creation.<\/p>\n<p>&#8220;Virtual models, being digital, present a more economical alternative,&#8221; Novales said.<\/p>\n<p>Another plus: total control over content.<\/p>\n<p>&#8220;The advantages lie in unparalleled creative control, allowing seamless decision-making on image, fashion, and aesthetics without the need for physical photoshoots,&#8221; Novales said.<\/p>\n<p>The rise of AI has fueled concerns about the proliferation of deepfake videos that could be used maliciously.<\/p>\n<p>Meta, owner of Facebook and Instagram, said Friday it would start putting &#8220;Made with AI labels&#8221; on AI-generated content in May.<\/p>\n<p>AI presents a huge business opportunity for content creators: The influencer market is expected to grow rapidly, from $16.5 billion in 2022 to nearly $200 billion by 2032, according to Allied Market Research.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Younger_audience\"><\/span>Younger audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using virtual influencers is not new: Barbie already has millions of followers on Instagram.<\/p>\n<p>But they are now being used in advertisements where they can&#8217;t be told apart from a real person.<\/p>\n<p>Take Lil Miquela, a &#8220;19-year-old Robot living in LA&#8221; created by a California agency in 2016.<\/p>\n<p>With 2.6 million followers on Instagram and 3.5 million on TikTok, Lil Maqueta has promoted brands as big as BMW.<\/p>\n<p>The idea was to &#8220;create something never seen before,&#8221; the German premium carmaker said in a statement to AFP.<\/p>\n<p>&#8220;Attracting a younger, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>-savvy generation is for us the icing on the cake,&#8221; it said.<\/p>\n<p>Maud Lejeune, who heads up the Paris-based digital strategy agency AD Crew, said that it isn&#8217;t difficult for the public to accept AI influencers.<\/p>\n<p>&#8220;It&#8217;s like actors on TV: we know it isn&#8217;t real yet we follow them and we find it interesting, it&#8217;s like watching a mini-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>.&#8221;<\/p>\n<p>AD Crew represents more than 30 influencers, but Lejeune created her own virtual influencer, Metagaya, two years ago.<\/p>\n<p>&#8220;The current level of design didn&#8217;t exist then. It&#8217;s technical, you&#8217;ve got to dress them, take photos for the background, create a story,&#8221; said Lejeune, acknowledging that Metagaya didn&#8217;t turn out very well.<\/p>\n<p>The rapid technological progress brought by the likes of OpenAI&#8217;s Sora video generator could make it easier to create and operate realistic virtual influencers.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Deepfakes\"><\/span>Deepfakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Human influencers are also seizing on AI technology to make better videos.<\/p>\n<p>France&#8217;s Charles Sterlings sees an opportunity to improve translations.<\/p>\n<p>He uses different tools on platforms like HeyGen and Rask.ai to automatically translate and lip-sync his video posts into English and Spanish.<\/p>\n<p>Sterlings also uses Deepshot, a platform that allows users to create deepfakes by changing the words and mouth movement of people in real videos.<\/p>\n<p>He said it took him just a few minutes and a few dollars to manipulate a video of French President Emmanuel Macron.<\/p>\n<p>But Sterlings sees the technology as a competitor as well as a useful tool.<\/p>\n<p>&#8220;Anyone with a phone can be an influencer. But eventually, it will be artificial intelligence, available 24 hours a day, and much cheaper to develop,&#8221; he said.<\/p>\n<p>For Maud Lejeune, AI can help influencers produce more content.<\/p>\n<p>&#8220;It&#8217;s tough to put yourself in front of the camera for a long time and certain creators burn out&#8230; Maybe AI will provide a new way to create without exposing oneself,&#8221; she said.<\/p>\n<p>The Clueless has no qualms about its AI models taking away business from real influencers.<\/p>\n<p>&#8220;We don&#8217;t foresee real models becoming obsolete or replaced by AI-generated models like Aitana,&#8221; said Novales. &#8220;In our view, they can coexist as another competition of the industry.&#8221;<\/p>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2024 AFP\n                                            <\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                <strong>Citation<\/strong>:<br \/>\n                                                AI vs humans: Influencers face competition from virtual models (2024, April 7)<br \/>\n                                                retrieved 8 April 2024<br \/>\n                                                from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2024-04-ai-humans-competition-virtual.html<\/p>\n<p>                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2024-04-ai-humans-competition-virtual.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI offers opportunities to social media influencers but also presents risks. Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers, TikTokers and YouTubers. Sporting pink hair and posing in lingerie, swimsuits or gym outfits, Aitana Lopez has more than 300,000 followers on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/2024\/ai-offers-opportunitie.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-616002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616002"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616003"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}