{"id":616080,"date":"2024-04-08T19:31:16","date_gmt":"2024-04-08T16:31:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/googles-potential-hubspot-deal-likely-to-spark-fresh-antitrust-scrutiny\/"},"modified":"2024-04-08T19:31:16","modified_gmt":"2024-04-08T16:31:16","slug":"googles-potential-hubspot-deal-likely-to-spark-fresh-antitrust-scrutiny","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-potential-hubspot-deal-likely-to-spark-fresh-antitrust-scrutiny\/","title":{"rendered":"#Google\u2019s potential HubSpot deal likely to spark fresh antitrust scrutiny"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfced01092\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfced01092\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-potential-hubspot-deal-likely-to-spark-fresh-antitrust-scrutiny\/#Both_Google_and_HubSpot_may_find_themselves_defending_the_proposed_deal_against_antitrust_watchdogs_in_court_should_it_proceed\" >Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Both_Google_and_HubSpot_may_find_themselves_defending_the_proposed_deal_against_antitrust_watchdogs_in_court_should_it_proceed\"><\/span>Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators.<\/p>\n<p>Although Google hasn\u2019t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition.<\/p>\n<p>While some argue it wouldn\u2019t significantly limit competition, many believe that such a step by Google would still draw scrutiny and opposition from antitrust regulators.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Competition concerns.<\/strong> Following the announcement of the potential acquisition last week, antitrust experts weighed in on its potential impact on competition. The consensus among the majority is that the deal is unlikely to suppress competition. This is due to the presence of several major players, such as Microsoft, Salesforce, and Adobe, in the customer relationship management (CRM) software sector. Additionally, they noted that Google does not currently compete in this sector.<\/p>\n<p><strong>Antitrust watchdog reaction. <\/strong>Although the industry does not expect such a deal to curb competition, Seth Bloom, a former <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> counsel of the U.S. Senate antitrust subcommittee who now runs his own advisory firm, expects it still would not sit too well with antitrust regulations. He told <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/markets\/deals\/googles-contemplated-mega-deal-would-prompt-new-fight-with-regulators-2024-04-08\/\">Reuters<\/a>:<\/p>\n<ul>\n<li>\u201cMy initial reaction is such a deal would face a pretty tough reception from the antitrust regulators.\u201d<\/li>\n<\/ul>\n<p><strong>Next steps.<\/strong> If Google decides to move forward with its bid to acquire HubSpot, experts anticipate that the search engine giant will need to defend its position in a lengthy court battle, arguing that the acquisition would not stifle competition. Similarly, HubSpot would likely have to make a similar case.<\/p>\n<p><strong>HubSpot advantage.<\/strong> If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space. As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. However, by leveraging Google\u2019s cloud-computing resources, HubSpot could enhance its offerings and provide more competitive prices for customers. <\/p>\n<p><strong>What Google is saying<\/strong>. Google did not im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely respond to Search Engine Land\u2019s request for comment.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read our coverage on Google\u2019s potential bid to purchase HubSpot for more information. <\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-hubspot-antitrust-scrutiny-439548\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed. Google\u2019s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn\u2019t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/google-lasers-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147878,107942],"class_list":["post-616080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616080"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616081"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}