{"id":616144,"date":"2024-04-09T14:00:00","date_gmt":"2024-04-09T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/"},"modified":"2024-04-09T14:00:00","modified_gmt":"2024-04-09T11:00:00","slug":"4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/","title":{"rendered":"#4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26ea19f1e3c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26ea19f1e3c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/#These_new_innovations_can_make_you_more_efficient_and_effective_at_using_your_customer_data_to_deliver_advertising_campaigns_that_resonate\" >These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/#What_is_first-party_data_advertising\" >What is first-party data advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/#What_our_new_Data_Cloud_updates_mean_for_your_business\" >What our new Data Cloud updates mean for your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads-by-salesforce\/#What_are_some_new_things_marketers_can_do_with_Data_Cloud\" >What are some new things marketers can do with Data Cloud?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"These_new_innovations_can_make_you_more_efficient_and_effective_at_using_your_customer_data_to_deliver_advertising_campaigns_that_resonate\"><\/span>These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Salesforce 2 1920x1080 1\" class=\"wp-image-439003\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp\" alt=\"Salesforce 2 1920x1080 1\" class=\"wp-image-439003\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p>What\u2019s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here\u2019s the scoop on our\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ads-news?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">latest releases and updates<\/a>\u00a0\u2014 and what they can do for your business.<\/p>\n<p>Companies are now prioritizing first-party customer data in their marketing campaigns. However,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/blog\/data-privacy-laws-cpra-compliance\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">changes in data privacy laws<\/a>, not to mention the fast-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaching\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/blog\/first-party-customer-data\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">cookieless future<\/a>, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.<\/p>\n<p>In December,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ads-news?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">we announced new<\/a>\u00a0Data Cloud integrations with Google Display &amp; Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/1-1-personalization\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">personalized advertising campaigns<\/a>.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Let\u2019s take a look at how these innovations will help your advertising efforts.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p class=\"has-background\" style=\"background-color:#e9e9e9\"><strong>Don\u2019t follow the pack \u2014 be a leader<\/strong><br \/>Read the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.<\/p>\n<p><strong><strong><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant?d=&amp;nc=7013y00000231xdAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_2024-gartner-cdp_martech_\">Open the report<\/a><\/strong><\/strong><\/strong>\n<\/p><\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-first-party-data-advertising\"><span class=\"ez-toc-section\" id=\"What_is_first-party_data_advertising\"><\/span>What is first-party data advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/blog\/first-party-customer-data\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">First-party data advertising<\/a>\u00a0uses information collected directly from your company\u2019s customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.\u00a0<\/p>\n<p>In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. This leads to customer trust, as well as compliance with privacy regulations.<\/p>\n<p>By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-our-new-data-cloud-updates-mean-for-your-business\"><span class=\"ez-toc-section\" id=\"What_our_new_Data_Cloud_updates_mean_for_your_business\"><\/span>What our new Data Cloud updates mean for your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations. So what do these\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/marketing\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Marketing Cloud<\/a>\u00a0updates mean for you? You can improve the way you interact with your customers and your marketing systems, to do things like:<\/p>\n<ul>\n<li><strong>Personalize at scale:\u00a0<\/strong>With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.\u00a0\u00a0<\/li>\n<li><strong>Increase efficiency<\/strong>: The new integrations\u00a0help you deliver the right message to the right person at the right time. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Service Cloud<\/a>\u00a0cases.<\/li>\n<li><strong>Segment and activate quickly<\/strong>: You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly. Then you can im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely activate the new integrations with Google Display &amp; Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. This results in a more personalized experience for your customer on their preferred channel.<\/li>\n<li><strong>Build trust with your customers<\/strong>: With these updates, it\u2019s easier to build trust through messages that are more relevant to your customers and compliant with today\u2019s regulations. The new Data Cloud integrations allow you to\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/blog\/marketing-campaigns\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">launch ad campaigns<\/a>\u00a0that are more relevant(using first-party data) and efficient, through the power of automation.\u00a0<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p class=\"has-background\" style=\"background-color:#e9e9e9\"><strong>It\u2019s time to redefine the CDP<\/strong><br \/>Dig into use cases that show how to power personalized and connected experiences across your marketing.<\/p>\n<p><strong><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp?d=&amp;nc=7013y00000231xiAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_redefining-the-cdp_martech_\"><strong>Take the next step<\/strong><\/a><\/strong><\/strong>\n<\/p><\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-some-new-things-marketers-can-do-with-data-cloud\"><span class=\"ez-toc-section\" id=\"What_are_some_new_things_marketers_can_do_with_Data_Cloud\"><\/span>What are some new things marketers can do with Data Cloud?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve covered how your business can benefit from these innovations. Now let\u2019s look at some specific ways you can use them to improve your results:<\/p>\n<ol>\n<li><strong>Create connected advertising experiences across display, video, TV, audio and other channels with Google Display &amp; Video 360.<\/strong>\u00a0You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/data\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Data Cloud<\/a>. This allows you to deliver personalized ads and campaign measurement across multiple channels. For example, a media brand can increase loyal customers and retain at-risk subscribers by using AI insights to engage audiences in Google Ads campaigns, targeting those who are most likely to upgrade or churn with relevant messages and offers.<\/li>\n<li><strong>Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry and more.<\/strong>\u00a0You can use first-party data, combined with AI-powered product interest scoring from\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/marketing\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Marketing Cloud<\/a>,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Sales Cloud<\/a> and\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-world-tour_martech_\">Service Cloud<\/a>, and product usage data from your own apps to reach more customers. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.<\/li>\n<\/ol>\n<p>Greater efficiency, effectiveness, and personalization are top of mind for every business looking to improve their advertising strategy. Capitalizing on trusted first-party data within your advertising is the key to delivering the experiences customers want \u2014 and the campaign performance your company needs.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p class=\"has-background\" style=\"background-color:#e9e9e9\"><strong>How Data Cloud saves you time and money<\/strong><br \/>Learn how you can make your marketing more efficient by using AI to optimize campaign performance and spend.<\/p>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/marketing\/customer-data-platform-demo?d=&amp;nc=7013y00000231xnAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_cdp-demo_martech_\"><strong>Watch the free demo<\/strong><\/a><\/strong>\n<\/p><\/blockquote>\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><em>Originally published on Salesforce.com on January 16, 2024.<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Salesforce\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/salesforce-logo-140x140-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/salesforce-logo-140x140-1.png.webp\" alt=\"Salesforce\" width=\"140\" height=\"140\"><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Salesforce<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MarketingCloud&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/showcase\/salesforce-marketing-cloud-\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/marketing\/\" style=\"color: blue;\">Salesforce Marketing Cloud<\/a><span style=\"font-family: Calibri, sans-serif; font-size: 14.6667px;\">\u00a0is the only complete marketing suite built natively on the world\u2019s #1 AI CRM. It provides data that\u2019s actionable from one trusted foundation, AI that deploys smarter campaigns faster, and personalization that spans across the customer relationship.<\/span>                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. What\u2019s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here\u2019s the scoop on our\u00a0latest&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,148056],"class_list":["post-616144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616144"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616145"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}