{"id":616168,"date":"2024-04-09T18:16:08","date_gmt":"2024-04-09T15:16:08","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedins-most-effective-posting-strategies-unveiled-by-new-study\/"},"modified":"2024-04-09T18:16:08","modified_gmt":"2024-04-09T15:16:08","slug":"linkedins-most-effective-posting-strategies-unveiled-by-new-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedins-most-effective-posting-strategies-unveiled-by-new-study\/","title":{"rendered":"#LinkedIn\u2019s most effective posting strategies unveiled by new study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25e7de61e00\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25e7de61e00\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedins-most-effective-posting-strategies-unveiled-by-new-study\/#Researchers_have_identified_the_type_of_content_that_generates_the_most_engagement_shares_and_impressions\" >Researchers have identified the type of content that generates the most engagement, shares and impressions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Researchers_have_identified_the_type_of_content_that_generates_the_most_engagement_shares_and_impressions\"><\/span>Researchers have identified the type of content that generates the most engagement, shares and impressions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates.<\/p>\n<p>A new study conducted by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a>insider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement.<\/p>\n<p><strong>Key findings<\/strong>. After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Opt for multi-image posts for maximum engagement.<strong>\u00a0<\/strong><\/li>\n<li>Prioritize video content\u00a0to increase the likelihood of your posts being shared on LinkedIn.<\/li>\n<li>Interact with your audience via polls\u00a0to increase impressions.<\/li>\n<li>Keep your captions short<strong>\u00a0<\/strong>and pair them with multiple images to boost engagement.<\/li>\n<li>Encouraging employees to strategically create and manage their own personal profiles can significantly enhance the company\u2019s message on LinkedIn.<\/li>\n<li>Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.<\/li>\n<\/ul>\n<p><strong>Engagement<\/strong>. Overall, LinkedIn engagement is increasing \u2013 in fact, it\u2019s up 44% year-on-year. However, it\u2019s important to note that brands are also posting more frequently on the platform compared to before, which is believed to be influenced by the shift away from X.<\/p>\n<p><strong>Why we care.<\/strong> Use the conclusions of this investigation to improve your LinkedIn strategy. While there\u2019s no one-size-fits-all solution, using the findings from this study can help you make data-led decisions about the type of content you post.<\/p>\n<p><strong>Multi-image posts<\/strong>. Researchers found that multi-image posts typically receive the highest engagement on LinkedIn, followed by document posts, images, and video. Although carousel posts were phased out by the platform last year, you can still implement a similar strategy by sharing a PDF with each slide featuring a different image.<\/p>\n<p><strong>Video posts. <\/strong>Researchers also discovered that video posts tend to generate the highest average number of shares on LinkedIn. This finding might be particularly relevant to businesses prioritizing brand awareness.<\/p>\n<p><strong>Poll posts.<\/strong> Polls have been found to generate the highest impression rate on LinkedIn. Researchers attribute this to people\u2019s inclination to express their opinions on the platform, with polls providing a straightforward method to do so.<\/p>\n<p><strong>External links<\/strong>. The study emphasized that posts containing links to external websites tend to perform poorly on LinkedIn. One strategy that brands, especially publishers, are using to address this challenge is by posting the links in the first comment of their post instead.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read the Social Insider <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.socialinsider.io\/blog\/linkedin-benchmarks\/\">report<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedins-most-effective-posting-strategies-439568\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers have identified the type of content that generates the most engagement, shares and impressions. LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/04\/LinkedIn-content-analytics-What-it-is-and-how-to-use-it-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,147878,107942],"class_list":["post-616168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616168"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616169"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}