{"id":616218,"date":"2024-04-09T22:34:26","date_gmt":"2024-04-09T19:34:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-youtube-shopping-updates-including-collections-and-affiliate-hub\/"},"modified":"2024-04-09T22:34:26","modified_gmt":"2024-04-09T19:34:26","slug":"4-youtube-shopping-updates-including-collections-and-affiliate-hub","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-youtube-shopping-updates-including-collections-and-affiliate-hub\/","title":{"rendered":"#4 YouTube Shopping updates, including Collections and Affiliate Hub"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36ec06140c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36ec06140c3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-youtube-shopping-updates-including-collections-and-affiliate-hub\/#The_platform_is_introducing_new_features_and_capabilities_to_offer_creators_fresh_ways_to_enhance_conversions_and_efficiency\" >The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_is_introducing_new_features_and_capabilities_to_offer_creators_fresh_ways_to_enhance_conversions_and_efficiency\"><\/span>The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include:<\/p>\n<ul>\n<li>Shopping Collections.<\/li>\n<li>The Affiliate Hub.<\/li>\n<li>Enhanced tagging.<\/li>\n<li>Fourthwall.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency.<\/p>\n<p><strong>Shopping Collections. <\/strong>Creators participating in YouTube Shopping, including those who have connected their own stories or enrolled in the affiliate program, can now create \u201ccollections\u201d to showcase their favorite products. Aditya Dhanrajani, director of product management, YouTube Shopping, said in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/new-youtube-shopping-features\/\">statement<\/a>:  <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cWe hope Collections helps creators curate their own virtual store on YouTube so people can shop their favorite products and increase earnings.\u201d<\/li>\n<\/ul>\n<p><strong>How it works<\/strong>. You can feature multiple products from your own line, other brands, or both. They will appear in your product list, store tab and video de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion \u2013 with YouTube promising more areas of discovery coming soon.<\/p>\n<p><strong>Getting started.<\/strong> Creators can currently make Collections using the Studio app on their phone, with desktop support coming soon. No shopping video is needed.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"338\" height=\"600\" alt=\"Youtube Shopping Collections\" class=\"wp-image-439581\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-338x600.gif.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-190x338.gif.webp 190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-64x113.gif.webp 64w\" data-lazy-sizes=\"(max-width: 338px) 100vw, 338px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-338x600.gif.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"338\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-338x600.gif.webp\" alt=\"Youtube Shopping Collections\" class=\"wp-image-439581\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-338x600.gif.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-190x338.gif.webp 190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-shopping-collections-64x113.gif.webp 64w\" sizes=\"(max-width: 338px) 100vw, 338px\"><\/figure>\n<p><strong>Affiliate Hub<\/strong>. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop, aiming to inspire affiliate creators for their shopping content. This feature offers access to the latest list of Shopping partners, competitive commission rates, promo codes, and the ability to request samples from top brands. The platform aims to simplify the process for Shopping creators, helping them plan their next shoppable video more efficiently.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"600\" alt=\"Youtube Affiliate Hub\" class=\"wp-image-439582\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-669x600.webp 669w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-377x338.webp 377w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-126x113.webp 126w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-768x688.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub.webp 800w\" data-lazy-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-669x600.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-669x600.webp\" alt=\"Youtube Affiliate Hub\" class=\"wp-image-439582\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-669x600.webp 669w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-377x338.webp 377w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-126x113.webp 126w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub-768x688.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/youtube-affiliate-hub.webp 800w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\"><\/figure>\n<p><strong>Tagging. <\/strong>Creators who have their own stores can now tag products and merch across their entire video library at once, based on products detected in links from their videos\u2019 descriptions. YouTube aims to help creators save time by enabling them to efficiently tag and promote more of their own products. Additionally, this functionality can assist creators in earning more revenue from older content that continues to receive high traffic.<\/p>\n<p><strong>Fourthwall<\/strong>. YouTube is adding Fourthwall to its list of integrated platforms to make  it easier for creators to create and manage their stories directly in YouTube Studio. When creating or linking your store, you can now choose between Fourthwall and other existing platforms like Spring, Spread Shop and Spotify.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Watch YouTube\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=V4yb-M4BrTI\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/youtube-shopping-updates-collections-affiliate-hub-439578\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/youtube-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,49],"class_list":["post-616218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616218"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616219"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}