{"id":616234,"date":"2024-04-09T10:00:42","date_gmt":"2024-04-09T07:00:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/startup-bags-e22m-to-make-driving-safer-with-augmented-reality\/"},"modified":"2024-04-09T10:00:42","modified_gmt":"2024-04-09T07:00:42","slug":"startup-bags-e22m-to-make-driving-safer-with-augmented-reality","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/startup-bags-e22m-to-make-driving-safer-with-augmented-reality\/","title":{"rendered":"#Startup bags \u20ac22M to make driving safer with augmented reality"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a288ac0a015b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a288ac0a015b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/startup-bags-e22m-to-make-driving-safer-with-augmented-reality\/#Software-defined_vehicles\" >Software-defined vehicles<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n                            <span style=\"font-weight: 400;\">Helsinki-headquartered Basemark has raised \u20ac22mn to bring its augmented reality (AR) \u201ctoolkit\u201d to automakers across the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basemark\u2019s software, dubbed Rocksolid AR, is an AI-based<\/span><span style=\"font-weight: 400;\"> computer vision system<\/span><span style=\"font-weight: 400;\"> that enables carmakers to develop their own AR <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lications for Heads-up Displays (HUDs).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Car companies are embracing AR HUDs as a means of relaying important information to the driver. Instead of having to look down at a screen, HUDs project real-time driving guidance, alerts, and other information onto the windshield.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many cars on the road already use this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, but it is getting more and more advanced each year. It\u2019s designed to improve situational awareness and overall safety while driving.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"AR Navigation and Point of Interests on in-car center-screen\" width=\"500\" height=\"281\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/LQb7q5l7mSo\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"\/><\/p>\n<div class=\"channel-cta-input\">\n<p class=\"channel-cta-title\">The &lt;3 of EU tech<\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Unlike most companies in the space, which develop their own AR software to sell to manufacturers, Rocksolid AR is a kind of toolkit that helps carmakers develop their own AR technologies, tailoring them to their specific needs.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOEMs (<\/span><span style=\"font-weight: 400;\">original equipment manufacturers)<\/span><span style=\"font-weight: 400;\"> want to become software developers themselves because of the software-defined car megatrend,\u201d explained Tero Sarkkinen, founder and CEO of Basemark.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHowever, AR development is very slow, expensive, and tedious to learn, requiring expertise in AI, computer vision, graphics, and embedded systems \u2014 that\u2019s why we developed Rocksolid AR,\u201d he said.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rocksolid AR includes advanced localisation and motion tracking mechanisms to ensure AR content is always \u201canchored\u201d correctly to real-world objects, regardless of motion or vibration. It also uses algorithms to combat latency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Software-defined_vehicles\"><\/span><b>Software-defined vehicles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, BMW unveiled two concept cars \u2014 Dee and Vision Neue Klasse \u2014 that both feature AR HUDs. The German carmaker didn\u2019t mention which company it would use to power the screens. However, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/venturebeat.com\/transportation\/basemark-creates-ar-experience-for-bmw-cars\/\"><span style=\"font-weight: 400;\">BMW previously partnered with Basemark<\/span><\/a> <span style=\"font-weight: 400;\">to bring the tech into its iX models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The adoption of AR HUDs comes as the automotive industry pushes into advanced driver assistance systems (ADAS) and other forms of autonomous driving. <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/electrek.co\/2023\/08\/25\/polestar-mobileye-adas-tech-hands-free-eyes-off-driving-4-ev\/\"><span style=\"font-weight: 400;\">Polestar<\/span><\/a><span style=\"font-weight: 400;\">, for instance, last year announced the inclusion of \u201chands-free, eyes-off driving\u201d tech in its Polestar 4 SUV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAugmented reality serves as an integral component of the Software Defined Vehicle megatrend that is guiding the automotive industry toward full autonomy,\u201d Remy de Tonnac, senior partner at ETF Partners, one of Basemark\u2019s new investors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basemark will use the fresh capital to deepen its business with carmakers in Europe and the US and fund its international expansion to Japan, China, and South Korea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company secured its first <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> production deal with an OEM in the US last year. Existing customers include \u201cwell-known\u201d OEMs and Tier-1 companies from Germany, France, Italy, and UK \u2014 but it\u2019s not naming names.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This latest funding round brings Basemark total raised to \u20ac34mn since it was founded in Helsinki in 2015. Alongside the ETF, investors include <\/span><span style=\"font-weight: 400;\">Finnish Industry Investment (Tesi), Constructor Capital, Business Finland, and the European Innovation Council<\/span><span style=\"font-weight: 400;\">.<\/span>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/finnish-startup-basemark-funding-augmented-reality-cars-ev\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helsinki-headquartered Basemark has raised \u20ac22mn to bring its augmented reality (AR) \u201ctoolkit\u201d to automakers across the globe. Basemark\u2019s software, dubbed Rocksolid AR, is an AI-based computer vision system that enables carmakers to develop their own AR applications for Heads-up Displays (HUDs).\u00a0 Car companies are embracing AR HUDs as a means of relaying important information to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F04%2Fbasemark-AR-huds-car-BMW.jpg&signature=fda941f999a2004ef28c09ca9b5f19e6","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-616234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616234"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616235"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}