{"id":616242,"date":"2024-04-09T21:24:12","date_gmt":"2024-04-09T18:24:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-and-worlds-largest-ad-group-announce-landmark-ai-collaboration\/"},"modified":"2024-04-09T21:24:12","modified_gmt":"2024-04-09T18:24:12","slug":"google-and-worlds-largest-ad-group-announce-landmark-ai-collaboration","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-and-worlds-largest-ad-group-announce-landmark-ai-collaboration\/","title":{"rendered":"#Google and world\u2019s largest ad group announce landmark AI collaboration"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a283ecd13906\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a283ecd13906\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-and-worlds-largest-ad-group-announce-landmark-ai-collaboration\/#The_groundbreaking_partnership_implies_Googles_robots_could_begin_creating_ads_for_world-leading_brands_like_Coca-Cola\" >The groundbreaking partnership implies Google&#8217;s robots could begin creating ads for world-leading brands like Coca-Cola.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_groundbreaking_partnership_implies_Googles_robots_could_begin_creating_ads_for_world-leading_brands_like_Coca-Cola\"><\/span>The groundbreaking partnership implies Google&#8217;s robots could begin creating ads for world-leading brands like Coca-Cola.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe world\u2019s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including:<\/p>\n<ul>\n<li>Ad narration.<\/li>\n<li>Voiceover <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> generation.<\/li>\n<li>Product image creation.<\/li>\n<\/ul>\n<p>The landmark partnership with WPP means that Google\u2019s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L\u2019Or\u00e9al and Nestl\u00e9.<\/p>\n<p><strong>Why we care.<\/strong> PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. With the world\u2019s biggest ad group actively incorporating Google\u2019s Gemini into their strategy, it\u2019s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>What is WPP?<\/strong> WPP is the parent company of renowned ad firms like Ogilvy, Wunderman Thompson, and VMLY&amp;R. The UK-based ad company reported a global revenue of $18.9 billion in 2023, and employs approximately 114,000 members of staff worldwide, according to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/topics\/9858\/wpp-plc\/#topicOverview\">Statistica<\/a>.<\/p>\n<p><strong>Why now? <\/strong>WPP is hoping the collaboration will \u201cdrive a step-change in marketing efficiency and effectiveness\u201d by merging Google\u2019s expertise in data analytics, generative AI (gen AI) <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, and cybersecurity with its marketing capabilities, global creative reach, and deep understanding of its clients\u2019 brands.<\/p>\n<p><strong>How it will work.<\/strong> Google Cloud\u2019s advanced gen AI tools will be integrated with WPP\u2019s proprietary marketing and advertising data. This integration will enable WPP\u2019s clients to create brand and product-specific content using gen AI. The merger is also set to provide WPP clients with deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns.<\/p>\n<p><strong>Details. <\/strong>The partnership with Google focuses on \u201cfour innovative use cases\u201d:<\/p>\n<ul>\n<li><strong>Enhanced creativity with WPP Open Creative Studio<\/strong>: Developing richer and dynamic user interfaces and gaining a deeper understanding of the brand enables the creation of more creative and on-brand content.<\/li>\n<li><strong>Smarter content optimisation:<\/strong>\u00a0To enhance the system\u2019s predictive capabilities for marketing content success, even before campaign activation. <\/li>\n<li><strong>AI narration<\/strong>: The narration system utilizes Gemini 1.5 Pro to produce customizable video narration scripts. These scripts are then sent to London startup Eleven Labs to generate the voice for narrating videos.<\/li>\n<li><strong>Hyper-realistic product representation:<\/strong> This system uses Gemini 1.5 Pro and Universal Scene Description 3D file formats to create detailed 3D product images aligned with a brand\u2019s style guidelines<\/li>\n<\/ul>\n<p><strong>What WPP is saying<\/strong>. Stephan Pretorius, Chief Technology Officer at WPP, said:<\/p>\n<ul>\n<li>\u201cThis collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago.\u201d<\/li>\n<li>\u201cWith Gemini models, we\u2019re not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation. I believe this will be a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changer for our clients and the marketing industry at large.\u201d<\/li>\n<\/ul>\n<p><strong>What Google is saying<\/strong>. Thomas Kurian, CEO of Google Cloud, said: <\/p>\n<ul>\n<li>\u201cAI has the potential to unlock new levels of effectiveness for marketers, whether it is optimising campaigns, automating repetitive tasks like brand descriptions, or sparking entirely new ideas.\u201d <\/li>\n<li>\u201cThis partnership brings the power of Google Cloud\u2019s gen AI capabilities together with WPP\u2019s deep marketing domain expertise to help our mutual customers create better campaigns that resonate with consumers in a deeper way.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read WPP\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wpp.com\/news\/2024\/04\/wpp-and-google-cloud-forge-groundbreaking-new-collaboration\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-wpp-collaboration-ai-gemini-439575\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The groundbreaking partnership implies Google&#8217;s robots could begin creating ads for world-leading brands like Coca-Cola. The world\u2019s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-robot-mobile-phone-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-616242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616242"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616243"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}