{"id":616265,"date":"2024-04-09T16:00:00","date_gmt":"2024-04-09T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/7-ways-to-use-generative-ai-in-ppc\/"},"modified":"2024-04-09T16:00:00","modified_gmt":"2024-04-09T13:00:00","slug":"7-ways-to-use-generative-ai-in-ppc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/","title":{"rendered":"#7 ways to use generative AI in PPC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2abda990bfc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2abda990bfc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#Practical_tips_for_incorporating_generative_AI_into_PPC_copywriting_keyword_research_account_structure_building_and_audience_analysis\" >Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#Best_practices_for_using_generative_AI\" >Best practices for using generative AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#Never_use_AI_for_the_final_product\" >Never use AI for the final product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#Use_detailed_prompts\" >Use detailed prompts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#7_ways_to_use_generative_AI_in_search_advertising\" >7 ways to use generative AI in search advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#1_Copywriting\" >1. Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#2_Keyword_research\" >2. Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#3_Building_an_account_structure\" >3. Building an account structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#4_Content_creation\" >4. Content creation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#5_Language_translation\" >5. Language translation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#6_Audience_research\" >6. Audience research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#7_Display_placements\" >7. Display placements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/7-ways-to-use-generative-ai-in-ppc\/#Using_generative_AI_in_PPC\" >Using generative AI in PPC<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Practical_tips_for_incorporating_generative_AI_into_PPC_copywriting_keyword_research_account_structure_building_and_audience_analysis\"><\/span>Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.\u00a0<\/p>\n<p>Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage.<\/p>\n<p>AI is changing how ad campaigns function and SERPs look with Google\u2019s rollout of Search Generative Experience. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-using-generative-ai\"><span class=\"ez-toc-section\" id=\"Best_practices_for_using_generative_AI\"><\/span>Best practices for using generative AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As important as AI is, human and machine-based decisions require a careful balance. Relinquishing control to AI can set your campaigns down a path of irrelevant search queries and low-quality traffic.<\/p>\n<p>Succeeding with automation starts with human guidance. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when t<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing into machine learning efficiencies. <\/p>\n<p>Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-never-use-ai-for-the-final-product\"><span class=\"ez-toc-section\" id=\"Never_use_AI_for_the_final_product\"><\/span>Never use AI for the final product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recently, I was hiring for open positions on my team. In the application process, I included the question:<em>\u00a0<\/em><\/p>\n<ul>\n<li><em>\u201cWhat is the most interesting thing about you that\u2019s not on your resume?\u201d<\/em><\/li>\n<\/ul>\n<p>No less than 20 times, my recruiting team weeded out applicants with the same response (with slight variations each time):<\/p>\n<ul>\n<li><em>\u201cThe most interesting thing about me that\u2019s not on my resume is my passion for astrophotography. I love capturing the beauty of the night sky and sharing it with others, as it allows me to combine my love for photography and fascination with the universe.\u201d<\/em><\/li>\n<\/ul>\n<p>While using generative AI for ideas or starting points can be a great time-saver, these tools produce the same results for everyone. In advertising, your brand must stand out from your competition.<\/p>\n<p>Ensure that copy, content and designs undergo a rigorous human review process to avoid appearing generic. Never use AI to replicate copyrighted content. You don\u2019t want your brand to land on a list of AI fails.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-detailed-prompts\"><span class=\"ez-toc-section\" id=\"Use_detailed_prompts\"><\/span>Use detailed prompts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Receiving useful output from generative AI requires detailed prompts. AI is only as powerful as the information you feed it and prompts may take a few iterations to get right. <\/p>\n<p>Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.<\/p>\n<p>This looks more like a landing page or email copy than a search copy:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1510\" height=\"998\" alt=\"ChatGPT - Write ad copy for recruitment leaders\" class=\"wp-image-439526\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders.png.webp 1510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-511x338.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-800x529.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-171x113.png.webp 171w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-768x508.png.webp 768w\" data-lazy-sizes=\"(max-width: 1510px) 100vw, 1510px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1510\" height=\"998\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders.png.webp\" alt=\"ChatGPT - Write ad copy for recruitment leaders\" class=\"wp-image-439526\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders.png.webp 1510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-511x338.png.webp 511w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-800x529.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-171x113.png.webp 171w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-ad-copy-for-recruitment-leaders-768x508.png.webp 768w\" sizes=\"(max-width: 1510px) 100vw, 1510px\"><\/figure>\n<\/div>\n<p>This copy is generic and the CTA doesn\u2019t align with my campaign<em>:<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"550\" alt=\"ChatGPT - Write Google ads search copy for recruitment leaders\" class=\"wp-image-439527\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-600x219.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-800x292.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-768x280.png.webp 768w\" data-lazy-sizes=\"(max-width: 1508px) 100vw, 1508px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"550\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders.png.webp\" alt=\"ChatGPT - Write Google ads search copy for recruitment leaders\" class=\"wp-image-439527\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-600x219.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-800x292.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-768x280.png.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n<\/div>\n<p>The results are improving, but I need more iterations to maximize the number of headlines and descriptions in responsive search ads to fully utilize AI potential:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1566\" height=\"530\" alt=\"ChatGPT - Write Google ads search copy for recruitment leaders for lead-gen with CTA\" class=\"wp-image-439529\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA.png.webp 1566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-800x271.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-768x260.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-1536x520.png 1536w\" data-lazy-sizes=\"(max-width: 1566px) 100vw, 1566px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1566\" height=\"530\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA.png.webp\" alt=\"ChatGPT - Write Google ads search copy for recruitment leaders for lead-gen with CTA\" class=\"wp-image-439529\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA.png.webp 1566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-800x271.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-768x260.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-search-copy-for-recruitment-leaders-for-lead-gen-with-CTA-1536x520.png 1536w\" sizes=\"auto, (max-width: 1566px) 100vw, 1566px\"><\/figure>\n<\/div>\n<p>These headlines don\u2019t meet Google\u2019s character length requirements:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1242\" alt=\"ChatGPT - Write Google ads headlines and descriptions\" class=\"wp-image-439530\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions.png.webp 1560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-425x338.png.webp 425w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-754x600.png.webp 754w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-142x113.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-768x611.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-1536x1223.png 1536w\" data-lazy-sizes=\"(max-width: 1560px) 100vw, 1560px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1242\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions.png.webp\" alt=\"ChatGPT - Write Google ads headlines and descriptions\" class=\"wp-image-439530\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions.png.webp 1560w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-425x338.png.webp 425w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-754x600.png.webp 754w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-142x113.png.webp 142w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-768x611.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-1536x1223.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n<\/div>\n<p>This copy is missing ad group keywords, which will lead to poor ad strength:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"1272\" alt=\"ChatGPT - Write Google ads headlines and descriptions but misisng ad group keywords\" class=\"wp-image-439531\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-711x600.png.webp 711w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-768x648.png.webp 768w\" data-lazy-sizes=\"(max-width: 1508px) 100vw, 1508px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"1272\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords.png.webp\" alt=\"ChatGPT - Write Google ads headlines and descriptions but misisng ad group keywords\" class=\"wp-image-439531\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords.png.webp 1508w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-401x338.png.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-711x600.png.webp 711w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-misisng-ad-group-keywords-768x648.png.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n<\/div>\n<p>The repeated CTAs and exclamation points are redundant and unnecessary. There isn\u2019t enough variety for the copy to relate to a user:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"1234\" alt=\"ChatGPT - Write Google ads headlines and descriptions but output has repeated CTAs\" class=\"wp-image-439532\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs.png.webp 1482w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-721x600.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-768x639.png.webp 768w\" data-lazy-sizes=\"(max-width: 1482px) 100vw, 1482px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"1234\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs.png.webp\" alt=\"ChatGPT - Write Google ads headlines and descriptions but output has repeated CTAs\" class=\"wp-image-439532\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs.png.webp 1482w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-721x600.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Write-Google-ads-headlines-and-descriptions-but-output-has-repeated-CTAs-768x639.png.webp 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\"><\/figure>\n<\/div>\n<p>Finally, after providing the system with more details, it produces platform-ready copy. <\/p>\n<p>The final step is reviewing the copy carefully and reworking as needed to include the brand name in headlines and align brand messaging before building the ads in Google Ads:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"1236\" alt=\"ChatGPT - Perfected prompt for Google Ads\" class=\"wp-image-439534\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads.png.webp 1540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-421x338.png.webp 421w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-748x600.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-141x113.png.webp 141w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-768x616.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-1536x1233.png 1536w\" data-lazy-sizes=\"(max-width: 1540px) 100vw, 1540px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"1236\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads.png.webp\" alt=\"ChatGPT - Perfected prompt for Google Ads\" class=\"wp-image-439534\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads.png.webp 1540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-421x338.png.webp 421w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-748x600.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-141x113.png.webp 141w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-768x616.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-Perfected-prompt-for-Google-Ads-1536x1233.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><\/figure>\n<\/div>\n<p>Here are some other details you might include in prompts to customize the results further:<\/p>\n<ul>\n<li>Link to landing page.<\/li>\n<li>Company or brand details (name, industry, etc.).<\/li>\n<li>Audience details (job titles, company size, demographic info, etc.).<\/li>\n<li>Brand tone of voice.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>ChatGPT for PPC marketers: 15 strategic prompts to use today<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-ways-to-use-generative-ai-in-search-advertising\"><span class=\"ez-toc-section\" id=\"7_ways_to_use_generative_AI_in_search_advertising\"><\/span>7 ways to use generative AI in search advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping in mind the need for detailed prompts, here are seven ways to use generative AI tools in search advertising:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-copywriting\"><span class=\"ez-toc-section\" id=\"1_Copywriting\"><\/span>1. Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take the example above for using AI to write ad copy and apply it to landing pages. This sample prompt mentions the audience, product and offer. <\/p>\n<p>From here, a human can edit the copy to include more keywords and eliminate words and phrases that don\u2019t align with brand messaging.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"618\" alt=\"ChatGPT PPC copywriting\" class=\"wp-image-439535\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting.png.webp 788w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-431x338.png.webp 431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-765x600.png.webp 765w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-768x602.png.webp 768w\" data-lazy-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"618\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting.png.webp\" alt=\"ChatGPT PPC copywriting\" class=\"wp-image-439535\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting.png.webp 788w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-431x338.png.webp 431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-765x600.png.webp 765w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-copywriting-768x602.png.webp 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-2-keyword-research\"><span class=\"ez-toc-section\" id=\"2_Keyword_research\"><\/span>2. Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While Google Keyword Planner is a great resource for keyword research and search volume forecasting, the terms it produces may be irrelevant to your brand due to lack of context. <\/p>\n<p>To account for these discrepancies, perform research in multiple ways to ensure keyword-to-audience alignment. In this example, the prompt provides the topic and a related competitor landing page.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"789\" alt=\"ChatGPT PPC keyword research\" class=\"wp-image-439537\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research.png.webp 749w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-321x338.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-570x600.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-107x113.png.webp 107w\" data-lazy-sizes=\"(max-width: 749px) 100vw, 749px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"789\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research.png.webp\" alt=\"ChatGPT PPC keyword research\" class=\"wp-image-439537\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research.png.webp 749w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-321x338.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-570x600.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-keyword-research-107x113.png.webp 107w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-3-building-an-account-structure\"><span class=\"ez-toc-section\" id=\"3_Building_an_account_structure\"><\/span>3. Building an account structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting a new account from scratch or planning an account restructure? This prompt details the brand\u2019s industry, goal and focus topics, along with additional campaigns the structure should include. <\/p>\n<p>This is a good starting point to lay out campaigns and ad groups before filling in the keywords. ChatGPT gets bonus points for providing keyword ideas.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"833\" alt=\"ChatGPT PPC - Building an account structure\" class=\"wp-image-439538\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure.png.webp 614w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-249x338.png.webp 249w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-442x600.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-83x113.png.webp 83w\" data-lazy-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"833\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure.png.webp\" alt=\"ChatGPT PPC - Building an account structure\" class=\"wp-image-439538\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure.png.webp 614w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-249x338.png.webp 249w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-442x600.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Building-an-account-structure-83x113.png.webp 83w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-4-content-creation\"><span class=\"ez-toc-section\" id=\"4_Content_creation\"><\/span>4. Content creation\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your content must stand out in a sea of messaging and creatives, as the competition for audience attention is higher than ever. <\/p>\n<p>This prompt details audience job titles, company size and industry. It also mentions the campaign\u2019s theme (tax season), which presents unique challenges for this audience. <\/p>\n<p>Consider listing audience pain points, challenges, likes and dislikes to improve your AI tool\u2019s output.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"702\" alt=\"ChatGPT PPC content creation\u00a0\" class=\"wp-image-439539\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation-.png.webp 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--373x338.png.webp 373w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--662x600.png.webp 662w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--768x697.png.webp 768w\" data-lazy-sizes=\"(max-width: 774px) 100vw, 774px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation-.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"702\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation-.png.webp\" alt=\"ChatGPT PPC content creation\u00a0\" class=\"wp-image-439539\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation-.png.webp 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--373x338.png.webp 373w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--662x600.png.webp 662w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-content-creation--768x697.png.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-5-language-translation\"><span class=\"ez-toc-section\" id=\"5_Language_translation\"><\/span>5. Language translation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Always have a human native speaker of the language review your AI tool\u2019s translation output. <\/p>\n<p>Although AI is a great time-saver in this instance, the system does not have the context for the verbiage. As a result, the translation may not align with your intended meaning.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"322\" alt=\"ChatGPT PPC language translation\" class=\"wp-image-439540\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation.png.webp 836w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-600x231.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-800x308.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-768x296.png.webp 768w\" data-lazy-sizes=\"(max-width: 836px) 100vw, 836px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"322\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation.png.webp\" alt=\"ChatGPT PPC language translation\" class=\"wp-image-439540\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation.png.webp 836w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-600x231.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-800x308.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-language-translation-768x296.png.webp 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-6-audience-research\"><span class=\"ez-toc-section\" id=\"6_Audience_research\"><\/span>6. Audience research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Survey-based audience research tools like MRI-Simmons offer the best way to leverage real audience insights. However, generative AI can assist with getting to know your audience better. <\/p>\n<p>While other tools like Sparktoro or Resonate may outline further details about these channels, AI output can create a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> plan for budget allocation.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"767\" alt=\"ChatGPT PPC audience research\" class=\"wp-image-439541\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research.png.webp 769w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-339x338.png.webp 339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-602x600.png.webp 602w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 769px) 100vw, 769px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"767\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research.png.webp\" alt=\"ChatGPT PPC audience research\" class=\"wp-image-439541\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research.png.webp 769w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-339x338.png.webp 339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-602x600.png.webp 602w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-research-95x95.png.webp 95w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\"><\/figure>\n<\/div>\n<p>This prompt asks about pain points the target audience encounters in their job. It helps align messaging to these issues for improved relevancy and CTR.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"675\" alt=\"ChatGPT PPC audience pain points\" class=\"wp-image-439542\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points.png.webp 777w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-389x338.png.webp 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-691x600.png.webp 691w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-130x113.png.webp 130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-768x667.png.webp 768w\" data-lazy-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points.png.webp\" alt=\"ChatGPT PPC audience pain points\" class=\"wp-image-439542\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points.png.webp 777w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-389x338.png.webp 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-691x600.png.webp 691w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-130x113.png.webp 130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-audience-pain-points-768x667.png.webp 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-7-display-placements\"><span class=\"ez-toc-section\" id=\"7_Display_placements\"><\/span>7. Display placements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get to know your audience further with a prompt designed to find where they spend time. Then, you can focus your GDN investment on industry-specific sites.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"716\" alt=\"ChatGPT PPC Display placements\" class=\"wp-image-439543\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-665x600.png.webp 665w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-768x693.png.webp 768w\" data-lazy-sizes=\"(max-width: 794px) 100vw, 794px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"716\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements.png.webp\" alt=\"ChatGPT PPC Display placements\" class=\"wp-image-439543\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-665x600.png.webp 665w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-PPC-Display-placements-768x693.png.webp 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-using-generative-ai-in-ppc\"><span class=\"ez-toc-section\" id=\"Using_generative_AI_in_PPC\"><\/span>Using generative AI in PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generative AI is a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changing tool that saves time. But remember not to rely on it for the final product. Always work alongside machine learning to guide it toward better results for your brand\u2019s performance.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Elevate your PPC with ChatGPT: The art of asking disconfirming questions<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kerri Amodio\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/Kerri-Amodio-338x338.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/Kerri-Amodio-338x338.jpeg.webp\" alt=\"Kerri Amodio\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Kerri Amodio<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kerripotter\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Kerri Amodio is a Director of Digital Advertising at Closed Loop. Specializing in B2B SaaS marketing, she became well-versed in executing digital advertising strategies across search, social and display both in-house and agency-side for brands such as Slack, Netskope, and Outreach. Kerri has been with Closed Loop since 2018, leading a team of strategic advertising managers. She has spoken at SMX events and has been contributing to Search Engine Land since 2022.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/7-ways-to-use-generative-ai-in-ppc-439518\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis. Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.\u00a0 Without AI assistance for PPC bidding and creative decisions, your conversion&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/7-ways-to-use-generative-AI-in-PPC.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,142591,107942],"class_list":["post-616265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616265"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616266"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}