{"id":616291,"date":"2024-04-10T16:51:00","date_gmt":"2024-04-10T13:51:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-updates-merchant-center-product-data-specifications\/"},"modified":"2024-04-10T16:51:00","modified_gmt":"2024-04-10T13:51:00","slug":"google-updates-merchant-center-product-data-specifications","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-product-data-specifications\/","title":{"rendered":"#Google updates Merchant Center product data specifications"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26bb0e8a90e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26bb0e8a90e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-product-data-specifications\/#The_changes_for_2024_have_been_designed_to_boost_the_quality_of_product_information_in_both_paid_and_organic_Shopping_listings\" >The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-product-data-specifications\/#Changes_effective_immediately\" >Changes effective immediately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-product-data-specifications\/#Changes_starting_on_July_31\" >Changes starting on July 31<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-product-data-specifications\/#Changes_starting_on_September_1\" >Changes starting on September 1<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_changes_for_2024_have_been_designed_to_boost_the_quality_of_product_information_in_both_paid_and_organic_Shopping_listings\"><\/span>The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings.<\/p>\n<p>Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been announced \u2013 and below is a summary of all the changes you should be aware of.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-changes-effective-immediately\"><span class=\"ez-toc-section\" id=\"Changes_effective_immediately\"><\/span>Changes effective immediately<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following changes came into effect on April 9, 2024:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>New product data specification attributes f<\/strong>or <strong>AI-Generated content in Shopping ads and free listings<\/strong>: Google introduced new attributes that now require merchants to disclose text content created using generative AI. Moving forward, you will need to use the\u00a0structured title\u00a0[structured_title]\u00a0attribute and the\u00a0structured de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion [structured_description] attribute when using AI-generated titles and descriptions in your product data.<\/p>\n<p><strong>New\u00a0loyalty program\u00a0[loyalty_program]<\/strong>: You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. and Japan. Adding the attribute helps Google to accurately represent the benefits of your\u00a0loyalty program\u00a0(as configured on Merchant Center) across Google properties.<\/p>\n<p><strong>New minimum price\u00a0[auto_pricing_min_price]\u00a0attribute<\/strong>: You can now use the minimum price\u00a0<code>[auto_pricing_min_price]<\/code>\u00a0attribute to set the lowest or minimum advertised price (MAP) to which a product\u2019s price can be reduced. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.<\/p>\n<p><strong>Updated guidance on\u00a0installment\u00a0[installment]- based offers:<\/strong> Google is updating its guidance regarding the usage of the installment attribute. An offer that utilizes this attribute will be considered as one where the product can be purchased by paying the full price upfront using the price attribute or in installments. With this update, Google is expanding the installment attribute by introducing a new downpayment sub-attribute to specify if the product requires a partial upfront payment. Previously, such down payments had to be provided using the price attribute.<\/p>\n<p>Additionally, Google is adding a credit type\u00a0[credit_type]\u00a0sub-attribute to the installment [installment] attribute specifically for Vehicle ads. This is to allow specifying whether the type of installment credit is lease\u00a0[lease]\u00a0or finance\u00a0[finance].<\/p>\n<p><strong>New\u00a0free shipping threshold\u00a0[free_shipping_threshold]\u00a0attribute<\/strong>: Marketers in all countries can now use the\u00a0free shipping threshold\u00a0[free_shipping_threshold]\u00a0attribute to indicate the minimum order value above which shipping is free.<\/p>\n<p><strong>Updated guidance on the inclusion of government-imposed fees in the\u00a0shipping\u00a0[shipping]\u00a0attribute<\/strong>s: Google is updating its guidance around the usage of the shipping attribute. Don\u2019t include government-imposed fees such as import duties, recycling fees, copyright fees, or state-specific retail delivery fees in the shipping cost.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-changes-starting-on-july-31\"><span class=\"ez-toc-section\" id=\"Changes_starting_on_July_31\"><\/span>Changes starting on July 31<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Expanding the list of countries where shipping cost is required<\/strong>: Google is expanding the list of countries where shipping cost is required and enforced to additional countries. Offers without shipping costs will now be disapproved in these countries:<\/p>\n<ul>\n<li>India<\/li>\n<li>New Zealand<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-changes-starting-on-september-1\"><span class=\"ez-toc-section\" id=\"Changes_starting_on_September_1\"><\/span>Changes starting on September 1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Pickup method\u00a0[pickup_method]\u00a0will be optional for Local Inventory Ads<\/strong>: Google is simplifying inventory handling for LIA merchants that use the pickup today or pickup later features by making pickup method\u00a0<code>[pickup_method]<\/code>\u00a0optional. Pickup method\u00a0<code>[pickup_method]<\/code>\u00a0will no longer be required to enable pickup for your offers. Learn more about the\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/merchants\/answer\/3061342\">LIA inventory feed specification<\/a>.<\/p>\n<p><strong>Removing energy_efficiency_class attributes<\/strong>: Google is deprecating the energy efficiency attributes in favor of the certification attribute certification\u00a0[certification] which was launched in 2023.<\/p>\n<p><strong>Removing the use of the price\u00a0<code>[price]<\/code>\u00a0attribute for down payments when used in combination with the installment\u00a0<code>[installment]<\/code>\u00a0attribute<\/strong>: Google is removing support for providing downpayment using the price\u00a0<code>[price]<\/code>\u00a0attribute after September 1.<\/p>\n<p><strong>Why we care.<\/strong> Following Merchant Center guidelines, including the updates mentioned, ensures your product listings are eligible to show in search results. New attributes like loyalty programs could incentivize customers to return, while the free shipping threshold might encourage them to spend more, ultimately boosting your ROI.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/merchants\/answer\/14784710\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-updates-merchant-center-product-data-specifications-2024-439599\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings. Google\u2019s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/How-to-set-up-feed-rules-in-Google-Merchant-Center-and-ensure-quality-product-data--800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-616291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616291"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616292"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}