{"id":616369,"date":"2024-04-10T15:00:00","date_gmt":"2024-04-10T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-maximize-your-local-business-google-maps-presence\/"},"modified":"2024-04-10T15:00:00","modified_gmt":"2024-04-10T12:00:00","slug":"how-to-maximize-your-local-business-google-maps-presence","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/","title":{"rendered":"#How to maximize your local business\u2019 Google Maps presence"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d4affa9368\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d4affa9368\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Practical_tips_for_optimizing_your_Google_Maps_presence_to_boost_local_visibility_and_drive_more_in-store_customers\" >Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Do_businesses_really_need_to_target_Maps_specifically\" >Do businesses really need to target Maps specifically?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Creating_and_optimizing_your_Business_Profile_and_data_feeds\" >Creating and optimizing your Business Profile and data feeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#What_campaign_types_should_run\" >What campaign types should run?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Campaign_settings_and_location_targeting\" >Campaign settings and location targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Location_and_business_assets\" >Location and business assets\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maximize-your-local-business-google-maps-presence\/#Maximizing_your_local_business_visibility_on_Google_Maps\" >Maximizing your local business\u2019 visibility on Google Maps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Practical_tips_for_optimizing_your_Google_Maps_presence_to_boost_local_visibility_and_drive_more_in-store_customers\"><\/span>Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIf you\u2019re an advertiser with a brick-and-mortar presence, it\u2019s more important than ever to claim and advertise your business on Google Maps.<\/p>\n<p>However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile (GBP) guidelines and how folks search for places, a lot is h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening within Maps.<\/p>\n<p>Still, you can successfully commandeer your business\u2019 Maps presence by optimizing your GBP listing, leveraging location assets and using Performance Max for store or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> goals.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-do-businesses-really-need-to-target-maps-specifically-nbsp\"><span class=\"ez-toc-section\" id=\"Do_businesses_really_need_to_target_Maps_specifically\"><\/span>Do businesses really <em>need <\/em>to target Maps specifically?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes. The way users search for businesses, paired with Google\u2019s shift to highlight Maps placements within search results, makes it imperative to have a separate Google Maps strategy.<\/p>\n<p>Having sitelinks driving to your \u201cStore Locator\u201d page and bidding on \u201cnear me\u201d keywords is no longer enough to get in front of your customers during their search.<\/p>\n<p>The future of the search engine results page (SERP), especially as Performance Max continues to dominate Google\u2019s engineering resources, will continue changing as the shift into an AI-forward search results page runs full steam ahead.<\/p>\n<p>This year\u2019s upcoming Google Marketing Live is expected to announce further shifts in AI, which may include how prevalent Maps are in the user journey.<\/p>\n<p>In the latest version of Google, Maps results are showing above any ads in the Search Generative Experience (SGE) view. As we know, this is expected to remain standard as the SERP evolves.<\/p>\n<p>Businesses must claim their storefronts within Google Business Profile to get in front of users in the most organic formats and promote them within Google Ads to see real success.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1537\" height=\"824\" alt=\"Coffee book shops NYC - local map pack results\" class=\"wp-image-439566\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results.png.webp 1537w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-600x322.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-800x429.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-768x412.png.webp 768w\" data-lazy-sizes=\"(max-width: 1537px) 100vw, 1537px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1537\" height=\"824\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results.png.webp\" alt=\"Coffee book shops NYC - local map pack results\" class=\"wp-image-439566\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results.png.webp 1537w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-600x322.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-800x429.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Coffee-book-shops-NYC-local-map-pack-results-768x412.png.webp 768w\" sizes=\"(max-width: 1537px) 100vw, 1537px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-creating-and-optimizing-your-business-profile-and-data-feeds\"><span class=\"ez-toc-section\" id=\"Creating_and_optimizing_your_Business_Profile_and_data_feeds\"><\/span>Creating and optimizing your Business Profile and data feeds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating and optimizing your Business Profile is the first step to establishing a footprint on Google Maps. <\/p>\n<p>Maintaining up-to-date store hours, phone numbers and important business information are all massive variables in a customer\u2019s decision-making journey.<\/p>\n<p>Contact information for the business, a link to the website and sourcing\/replying to reviews are also key to winning your customers\u2019 attention (and conversions).<\/p>\n<p>For hotels, restaurants or any business with multiple locations, make sure your <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7364634?sjid=16569169794580436889-NA\">Data Feed<\/a> is up to date. Add accurate pictures, menus or other helpful visuals as applicable.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-campaign-types-should-run\"><span class=\"ez-toc-section\" id=\"What_campaign_types_should_run\"><\/span>What campaign types should run?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your store\u2019s information is ready to be advertised, it\u2019s time to determine which campaign type is best for your business. This will be a combination of Search and Performance Max campaigns (with either Store or Travel goals as your optimization type).<\/p>\n<p>Campaigns should be structured by KPI, like all other campaign types, and not split by location unless there are different goals by store\/city or need to have location groups at the campaign level if necessary.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-campaign-settings-and-location-targeting\"><span class=\"ez-toc-section\" id=\"Campaign_settings_and_location_targeting\"><\/span>Campaign settings and location targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you set up your campaigns, make sure your location targeting is set to capture where your customers are or may be searching from.<\/p>\n<p>Location exclusions will be an important part of your setup if there are countries\/cities you do not have a presence in or do not want to prioritize.<\/p>\n<p>If you do not include or exclude any locations during the initial build, make sure to check your Location reports (<em>Reports &gt; New Report &gt; most specific location<\/em>) to identify any areas to focus on by increasing budget or potentially excluding from your campaign.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"404\" alt=\"Local campaigns - Location report\" class=\"wp-image-439567\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-600x152.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-800x202.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-200x51.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-768x194.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-1536x388.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"404\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report.jpeg.webp\" alt=\"Local campaigns - Location report\" class=\"wp-image-439567\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-600x152.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-800x202.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-200x51.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-768x194.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Local-campaigns-Location-report-1536x388.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-location-and-business-assets-nbsp\"><span class=\"ez-toc-section\" id=\"Location_and_business_assets\"><\/span>Location and business assets\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set up location assets correctly before moving into anything else. These are eligible to serve across Google Search, Search Partners, Display Network and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p>Creating location assets will depend on whether or not you own the locations directly, and you can find more information about how to set them up on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2404182?hl=en\">Google\u2019s Support pages<\/a>.<\/p>\n<p>Verifying your phone number and enabling call reporting are critical to the success of your location assets so you can gauge performance.<\/p>\n<p>Location assets should be added at the campaign level as an ad extension within your Google Ads account if there are regional KPIs to hit; otherwise, they can be added at the account level to ensure they are applied to every campaign.<\/p>\n<p>In addition to location assets, make sure your business name and logo assets are up to date and applied at the account level. These will help boost your quality score and build brand recognition with your customer base.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-maximizing-your-local-business-visibility-on-google-maps\"><span class=\"ez-toc-section\" id=\"Maximizing_your_local_business_visibility_on_Google_Maps\"><\/span>Maximizing your local business\u2019 visibility on Google Maps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Claiming and promoting your business on Google Maps significantly boosts local visibility and will attract more customers to your storefronts. Following the steps above, you can quickly and effectively leverage Google Maps to grow your business.<\/p>\n<p>As Google continues to embrace AI, expect more Maps-first results in the SERP and additional features in Google Ads to make the process quicker and easier for advertisers to run ads on Maps.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Grace Mante\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Grace-Mante.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Grace-Mante.png.webp\" alt=\"Grace Mante\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Grace Mante<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/grace-mante\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Grace Mante is a paid search expert who has worked with over 100 clients across nearly every vertical (yes, even concrete drainage solutions). She&#8217;s managed budgets anywhere from $1k-$100M per quarter, and loves to find ways to make search best practices work for niche businesses. When she&#8217;s not diving into rabbit holes about the future of AI, she is chasing annual reading goals and trying to get outside for as many long walks as possible.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/maximize-local-business-google-maps-presence-439564\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. If you\u2019re an advertiser with a brick-and-mortar presence, it\u2019s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-to-maximize-your-local-businesss-Google-Maps-presence.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[73759,139156,107942],"class_list":["post-616369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-maps","tag-local","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616369"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616370"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}