{"id":616500,"date":"2024-04-11T20:38:17","date_gmt":"2024-04-11T17:38:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ceo-on-the-evolution-of-search-and-sge\/"},"modified":"2024-04-11T20:38:17","modified_gmt":"2024-04-11T17:38:17","slug":"google-ceo-on-the-evolution-of-search-and-sge","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ceo-on-the-evolution-of-search-and-sge\/","title":{"rendered":"#Google CEO on the evolution of Search and SGE"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35cced4d2f8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35cced4d2f8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ceo-on-the-evolution-of-search-and-sge\/#Sundar_Pichai_believes_Google_can_provide_AI-generated_answers_while_also_helping_users_navigate_to_websites_for_information\" >Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Sundar_Pichai_believes_Google_can_provide_AI-generated_answers_while_also_helping_users_navigate_to_websites_for_information\"><\/span>Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Search will continue to evolve in the direction of Search Generative Experience. That\u2019s according to Alphabet\/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government &amp; Society Forum\u00a0at Stanford University.<\/p>\n<p><strong>The future of information and answers. <\/strong>AI has been transforming Google Search for years. Google hasn\u2019t been \u201c10 blue links\u201d for a long time, Pichai said, adding:<\/p>\n<ul>\n<li>\u201cWhen mobile came, we knew Google Search had to evolve a lot. We call it featured snippets, but for almost 10 years now you go to Google for many questions we kind of use AI to answer them. We call it web answers internally. \u2026 We\u2019ve always answered questions where we can. But we always felt when people come and look for information. People, in certain cases, want answers but they also want the richness and the diversity of what\u2019s out there in the world and it\u2019s a good balance to be had and we\u2019ve always I think struck that balance pretty well.<\/li>\n<li>\u201cTo me all that is different is now the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> by which you can answer is progressing. We will continue doing that. But this evolution has been underway in search for a long, long time.<\/li>\n<li>\u201cWe\u2019ve done all this in Google Search for a long time and people like it, people engage with it, people trust it. I view it as a natural continuation. With LLMs and AI, I think you have a more powerful tool to do that, which is what we are putting in Search with Search Generative Experience and so we\u2019ll continue evolving it in that direction, too.\u201d<\/li>\n<\/ul>\n<p><strong>Answers vs. search. <\/strong>Google\u2019s mission has been to organize the world\u2019s information and make it universally accessible and useful. Google historically has done its best to reflect what\u2019s on the web and provide trustworthy, high-quality information. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Pichai mentioned the search rater guidelines are one way Google represents the viewpoint of its user base. And we know from Pandu Nayak\u2019s testimony in the antitrust trial that Information Satisfaction (IS) scores from raters are a key metric for assessing search quality.<\/p>\n<p>But the arrival of Google SGE and AI-generated answers has had many brands, SEOs and content creators concerned that searchers would no longer click on websites \u2013\u00a0because they got the answer directly from SGE. Since introducing various types of web answers, Google has tried to strike a balance, Pichai said.<\/p>\n<ul>\n<li>\u201cThere are certain times you give an answer \u2013 \u201cwhat\u2019s the population of the United States\u201d \u2013 yes it\u2019s an answerable question. There are times you want to surface the breadth of opinions out there on the web, which is what search does and does it well. Just because you\u2019re saying we are summarizing it on top doesn\u2019t mean we veer from those principles. The summary can still point you to the range of opinions out there,\u201d Pichai said<\/li>\n<\/ul>\n<p><strong>AI improving Search. <\/strong>Pichai has long said AI is more profound than fire or electricity. What excites Pichai about AI is how it can help improve Search. \u00a0<\/p>\n<ul>\n<li>\u201cI feel the weight that people come to search at very vulnerable moments. \u2026 Trust is hard-earned, easy to lose. We have to re-earn it all the time \u2026 <\/li>\n<li>\u201cIt\u2019s difficult to do this consistently well across the entirety of what humanity is looking for, which is what excites me about search and providing information and knowledge and is what I see as the opportunity. AI is an exciting technology which will allow us to do it better than before. But it\u2019s a technology we have to carefully deploy in a way that we are responsible while doing so.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.\u00a0<\/strong>AI has radically reshaped Google Search and SEO over the past year \u2013\u00a0and we\u2019re expecting more big changes in the coming months. It\u2019s always good to understand where Google Search is heading, as opposed to where it is or was. Also, it can\u2019t be left unsaid that Pichai\u2019s interview rings a bit hollow, especially in light of the many valid criticisms of the quality of Search results and SGE answers we\u2019re seeing at this point in time.<\/p>\n<p><strong>Dig deeper. <\/strong><\/p>\n<ul>\n<li>Google CEO talks future of SGE, Gemini, Ads and AI Search<\/li>\n<li>Google CEO on SGE and Search evolution: \u2018We\u2019ll get it right\u2019<\/li>\n<li>Google CEO: Search will evolve substantively in next 10 years<\/li>\n<\/ul>\n<p><strong>The interview. <\/strong>You can watch it here.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/Y7Il8I9Hb7s\" data-id=\"Y7Il8I9Hb7s\" data-query=\"start=4709&amp;feature=oembed\" data-alt=\"2024 Business, Government &amp; Society Forum - Welcome and Opening Keynote\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"2024 Business, Government &amp; Society Forum - Welcome and Opening Keynote\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Y7Il8I9Hb7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Danny Goodwin\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ceo-on-the-evolution-of-search-and-sge-439624\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information. Google Search will continue to evolve in the direction of Search Generative Experience. That\u2019s according to Alphabet\/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government &amp; Society Forum\u00a0at Stanford University&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":616501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sundar-pichai-google.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,26293,78070],"class_list":["post-616500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616500"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616501"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}