{"id":616524,"date":"2024-04-11T17:13:00","date_gmt":"2024-04-11T14:13:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-testing-people-also-consider-label-on-branded-search-ads\/"},"modified":"2024-04-11T17:13:00","modified_gmt":"2024-04-11T14:13:00","slug":"google-testing-people-also-consider-label-on-branded-search-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-testing-people-also-consider-label-on-branded-search-ads\/","title":{"rendered":"#Google testing People Also Consider label on branded search ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27d2889e04d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27d2889e04d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-testing-people-also-consider-label-on-branded-search-ads\/#Advertisers_are_concerned_that_Google_is_planning_to_force_brands_into_entering_competitor_ad_auctions\" >Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_are_concerned_that_Google_is_planning_to_force_brands_into_entering_competitor_ad_auctions\"><\/span>Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is trialing a new People Also Consider badge on ads served within branded search results.<\/p>\n<p>The label <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"277\" height=\"600\" alt=\"Google Ads People Also Consider\" class=\"wp-image-439613\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-277x600.jpeg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-156x338.jpeg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-52x113.jpeg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-768x1665.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-709x1536.jpeg 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-scaled.jpeg.webp 945w\" data-lazy-sizes=\"(max-width: 277px) 100vw, 277px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-277x600.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"277\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-277x600.jpeg.webp\" alt=\"Google Ads People Also Consider\" class=\"wp-image-439613\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-277x600.jpeg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-156x338.jpeg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-52x113.jpeg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-768x1665.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-709x1536.jpeg 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-ads-people-also-consider-scaled.jpeg.webp 945w\" sizes=\"(max-width: 277px) 100vw, 277px\"><\/figure>\n<p> The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>First spotted.<\/strong> The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adsquire.com\/\">Adsquire<\/a>.\u00a0He shared his thoughts on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AnthonyHigman\/status\/1777905043414352121\">X<\/a>:<\/p>\n<ul>\n<li>\u201cGoogle Ads is getting weird AF. \u2018People Also Consider\u2019 badge on a search for our brand.\u201d<\/li>\n<li>\u201cWhat else is there for people to also consider on a search for my brand? Or is this a sign of things to come?\u201d <\/li>\n<li>\u201cIs this what they have been doing by matching all branded terms to keywords? Are they really about to throw all of us into our competitors\u2019 ad auctions unsolicited and then just toss a \u2018People Also Consider\u2019 badge on those ads and call it a day?\u201d<\/li>\n<li>\u201cI\u2019m thinking it\u2019s why they have been matching brands to keywords for the last two years. If they are really about to do what I think they are going to do with these, it is NOT clever or innovative, its desperate and grimy.\u201d<\/li>\n<\/ul>\n<p><strong>What Google is saying<\/strong>. Google did not im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely respond to Search Engine Land\u2019s request for comment.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Why now?<\/strong> The new badge comes just a week after Shalom Goodman spotted Google testing a \u201cRelated to your search\u201d badge on search ads. This label also appeared  as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" alt=\"22Related To Your Search22\" class=\"wp-image-439615\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-800x442.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-600x332.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-768x425.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22.png.webp 946w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-800x442.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-800x442.png.webp\" alt=\"22Related To Your Search22\" class=\"wp-image-439615\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-800x442.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-600x332.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22-768x425.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/22Related-to-your-search22.png.webp 946w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p>Google is yet to offer any insight or further explanation around this feature.<\/p>\n<p><strong>Why we care.<\/strong> If Google starts forcing companies into their competitors\u2019 ad auctions, it could be bad for business. Customers might see competitors\u2019 ads when searching for your brand resulting in you losing a potential sale. Additionally, paying for ads on competitor brand searches are unlikely to reach high-value customers as they are looking for a specific brand, not just a service \u2013 which ultimately creates a poorer user experience.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-people-also-consider-badge-branded-search-439612\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/6-steps-to-improve-your-Google-Ads-campaigns-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-616524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=616524"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/616524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/616525"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=616524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=616524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=616524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}