{"id":617116,"date":"2024-04-16T17:55:03","date_gmt":"2024-04-16T14:55:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/oh-brother-the-verge-games-google-again-for-best-printer-2024\/"},"modified":"2024-04-16T17:55:03","modified_gmt":"2024-04-16T14:55:03","slug":"oh-brother-the-verge-games-google-again-for-best-printer-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/oh-brother-the-verge-games-google-again-for-best-printer-2024\/","title":{"rendered":"#Oh, Brother: The Verge games Google again for \u2018best printer 2024\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3641c9086fc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3641c9086fc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/oh-brother-the-verge-games-google-again-for-best-printer-2024\/#The_tech_rag_used_Google_Gemini_to_produce_the_majority_of_a_satirical_product_review_pointing_out_that_it_shouldnt_rank_Yet_it_does\" >The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn&#8217;t rank. Yet it does.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_tech_rag_used_Google_Gemini_to_produce_the_majority_of_a_satirical_product_review_pointing_out_that_it_shouldnt_rank_Yet_it_does\"><\/span>The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn&#8217;t rank. Yet it does.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024].<\/p>\n<p>Sound familiar? It should. We wrote about this exact same thing just over a year ago in How The Verge <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>d Google with its \u2018best printer 2023\u2019 article.<\/p>\n<p><strong>Why we care.<\/strong> Google has been telling us to write for people, not Google, a lot lately. This article will likely infuriate many brands who invest time and resources into researching products, with the hopes of ranking at the top of Google\u2019s Search results. Others will point to this as proof that experience, expertise, authoritativeness and trustworthiness don\u2019t matter. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Yet, the article ultimately does answer the question (\u201cthe best printer is still whatever random Brother laser printer that\u2019s on sale\u201d) \u2013 perhaps in the most ludicrous way possible. <\/p>\n<p><strong>The article.\u00a0<\/strong>The title of The Verge\u2019s April 2 article gives you a taste of what to expect:\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/4\/2\/24117976\/best-printer-2024-home-use-office-use-labels-school-homework\">Best printer 2024, best printer for home use, office use, printing labels, printer for school, homework printer you are a printer we are all printers<\/a>. SEO best practices? Not here.<\/p>\n<p><strong>Google Gemini.<\/strong> Last year, The Verge used ChatGPT to to generate half of its content. This year, that honor went to Google Gemini:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cHere\u2019s what Google Gemini had to say when I asked it about Brother laser printers, which is not worth reading but which is by definition an incredible example of experience, expertise, authority, and trustworthiness because Google is synthesizing the entire web for this information, right? Isn\u2019t that the whole idea of these LLMs, or are we just kind of fooling ourselves\u201d\n<\/p><\/blockquote>\n<p><strong>How it ranks on Google.<\/strong> I\u2019m currently seeing the article in Position 2 (Chrome, incognito) on a search for [best printer 2024]. I\u2019m seeing it in Position 1 (under SGE) when I\u2019m logged in. Other have reported seeing it lower (Position 4 or lower).<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2592\" alt=\"Best Printer 2024 Google Search Result\" class=\"wp-image-439673\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-267x338.png.webp 267w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-474x600.png.webp 474w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-89x113.png.webp 89w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-768x972.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-1214x1536.png 1214w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-1618x2048.png.webp 1618w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2592\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result.png.webp\" alt=\"Best Printer 2024 Google Search Result\" class=\"wp-image-439673\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-267x338.png.webp 267w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-474x600.png.webp 474w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-89x113.png.webp 89w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-768x972.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-1214x1536.png 1214w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/best-printer-2024-google-search-result-1618x2048.png.webp 1618w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Time will tell whether the ecosystem of content farms will do fake updates, as the Verge article put it, to push this article lower.<\/p>\n<p><strong>Google response.<\/strong> Google\u2019s John Mueller was asked how articles like this rank so well on Google.<\/p>\n<ul>\n<li>\u201cPeople seem to really enjoy it,\u201d Mueller <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1779026339242111160\">posted on X<\/a>.<\/li>\n<\/ul>\n<p>This is probably an accurate statement. We know from the antitrust trial documents and the testimony of Pandu Nayak that user interactions (e.g., clicks) play a huge role in what ranks and what doesn\u2019t. And The Verge may be a tech rag, but it is an authoritative one.<\/p>\n<p><strong>Little changed in a year.<\/strong> The Verge\u2019s Editor-in-Chief\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nilaypatel\">Nilay Patel<\/a> told Search Engine Land a year ago: <\/p>\n<ul>\n<li>\u201cThe web is about to be overrun with AI-generated content explicitly designed to game the algorithms. Me doing this is the least of Google\u2019s problems. At least I\u2019m being honest,\u201d Patel said.<\/li>\n<\/ul>\n<p>It would have been more surprising to Patel if this article\u00a0<strong>wasn\u2019t<\/strong>\u00a0ranking. That was the point \u2013 and the problem \u2013\u00a0Patel was pointing out then, and it remains true in 2024.<\/p>\n<ul>\n<li>\u201cThe architecture of the web is built to Google specifications,\u201d Patel said. \u201cHere\u2019s the skeleton of every webpage and you put a bunch of stuff in there to prove you\u2019re smart.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/verge-google-best-printer-2024-439669\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn&#8217;t rank. Yet it does. Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":617117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/google-robot-tinkering-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-617116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/617116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=617116"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/617116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/617117"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=617116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=617116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=617116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}