{"id":617764,"date":"2024-04-01T19:28:59","date_gmt":"2024-04-01T16:28:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-power-list-tate-mcrae\/"},"modified":"2024-04-01T19:28:59","modified_gmt":"2024-04-01T16:28:59","slug":"the-power-list-tate-mcrae","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-power-list-tate-mcrae\/","title":{"rendered":"#The Power List: Tate McRae"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e5f8e6aa1e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" 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href=\"https:\/\/buradabiliyorum.com\/en\/the-power-list-tate-mcrae\/#Get_the_Best_of_Macleans_straight_to_your_inbox\" >Get the Best of Maclean\u2019s straight to your inbox.<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"wp-block \">\n<div class=\"relative ad-free-zone\">\n<div class=\"w-screen overflow-hidden -mt-20\">\n<div class=\"tablet:h-[calc(100svh)] overflow-hidden flex flex-col-reverse tablet:grid tablet:grid-cols-2 bg-white text-dark tablet:text-dark tablet:bg-white tablet:border-b-1 border-b-grey-light\">\n<div class=\"grid place-content-center tablet:pt-40 px-20 tablet:pl-10\">\n<div class=\" text-dark w-full max-w-[600px] mx-auto tablet:max-w-[640px] py-20 tablet:px-40 tablet:p-40 bg-opacity-100 tablet:bg-opacity-[var(--bg-opacity)] text-center\">\n<div class=\"text-grey leading-smm text-smm tablet:text-base tablet:leading-smxl font-lightmedium font-sans mb-10\">After conquering TikTok, this 21-year-old pop phenomenon is ready to win over the world\n<\/div>\n<p><span class=\" text-dark author text-xs leading-xs whitespace-break-spaces\">BY Courtney Shea<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"tablet:row-start-auto row-start-1 tablet:h-[calc(100svh)]\"><img fetchpriority=\"high\" width=\"2327\" height=\"2560\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 834px) 50vw, (max-width: 1024px) 80vw, 100vw\" srcset=\"\/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=384&amp;q=80 384w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=640&amp;q=80 640w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=750&amp;q=80 750w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=828&amp;q=80 828w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=1080&amp;q=80 1080w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=1200&amp;q=80 1200w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=1920&amp;q=80 1920w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=2048&amp;q=80 2048w, \/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=3840&amp;q=80 3840w\" src=\"https:\/\/macleans.ca\/_next\/image?url=https%3A%2F%2Fcms.macleans.ca%2Fwp-content%2Fuploads%2F2024%2F04%2F1.-Tate-McRae_feature-scaled.jpg&amp;w=3840&amp;q=80\"\/><\/p>\n<p><span class=\"all-small-caps text-grey\"> <!-- -->Photograph by Michelle Genevieve<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flex justify-end\">\n<p><span class=\"all-small-caps text-grey\"> <!-- -->Photograph by Michelle Genevieve<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"max-w-[640px] mx-auto pb-20 px-20 pt-20\">\n<div class=\"mb-8 flex gap-6\">\n<div class=\"relative inline-block\"><button aria-label=\"Sharing Button\" class=\"rounded-xl border border-grey-light px-12 py-6 hover:bg-grey-lighter transition-colors\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"none\"><g clip-path=\"url(#ico-share_svg__a)\"><path stroke=\"#121212\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M2.419 15.525c1.286-1.37 4.661-4.275 9.458-4.275V15l6.25-6.25-6.25-6.25v3.75c-4.125 0-9.413 3.941-10 9.027a.313.313 0 0 0 .542.248\"\/><\/g><defs><clippath id=\"ico-share_svg__a\"><path fill=\"#fff\" d=\"M0 0h20v20H0z\"\/><\/clippath><\/defs><\/svg><\/button><\/p>\n<div class=\"fixed laptop:absolute max-laptop:bottom-0 laptop:top-[calc(100%+20px)] left-0 right-0 laptop:right-auto w-full laptop:w-[190px] p-20 rounded-lg bg-white font-sans shadow-[0px_0px_10px_rgba(0,0,0,0.15)] invisible\">\n<ul class=\"list-none p-0\">\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Copy Link<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Email<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>X<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>LinkedIn<\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Whats<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a><\/span><\/button><\/li>\n<li class=\"border-b border-b-grey-light text-dark last:border-b-0 group\"><button class=\"flex items-center gap-10 py-7 group-last:pb-0 w-full font-light group\"><span>Reddit<\/span><\/button><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"uppercase text-xs leading-normal font-sans text-grey font-lightmedium\">April 1, 2024<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"has-drop-cap     undefined\"><strong>In September of 2023,<\/strong> Tate McRae\u2019s single \u201cgreedy\u201d started a sprint up the charts, hitting No. 1 around the same time as she <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cbc.ca\/music\/tate-mcrae-saturday-night-live-1.7034010\">performed on <em>Saturday Night Live<\/em><\/a> and landed on the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/music\/features\/tate-mcrae-greedy-tiktok-bbmas-billboard-cover-story-interview-1235472370\/\">cover of <em>Billboard<\/em> magazine<\/a>. Who was this suddenly unavoidable presence whipping her hair, with more TikTok followers than Beyonc\u00e9? In response to her sudden ubiquity, a particularly aggressive army of web trolls cried \u201cindustry plant\u201d\u2014a term that has been used to dismiss a certain type of well-packaged, label-backed talent since the boy-band era. The new main pop girl (an actual term) seemed to have come out of nowhere.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">McRae would like to set the record straight. She did not, of course, spring from nowhere, but from Calgary, born on Canada Day in 2003. Nor did she achieve the kind of overnight success her critics have accused her of. \u201cI\u2019ve been grinding since I was 13,\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2023\/music\/news\/tate-mcrae-think-later-greedy-exes-1235828193\/\">she told <em>Variety<\/em><\/a>. And arguably long before that. She started training with her mom, who\u2019s a dance teacher, at the age of six. At 12, she was a contestant on <em>So You Think You Can Dance<\/em>, performing a back walkover that prompted judge Paula Abdul to call her \u201ca gift from God.\u201d She managed to place third without the benefit of homegrown support, since Canadians couldn\u2019t vote on the American reality show. That same year, she danced on stage with Justin Bieber during his <em>Purpose<\/em> tour, one of those totally iconic moments that feels like a passing of the baton in the hazy glow of hindsight. (In a full-circle moment, McRae and Bieber were both celebrity team captains at the 2024 NHL all-star tournament.)<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">In 2017, at age 14, McRae started posting choreography videos on her YouTube <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> <em>Create With Tate<\/em>, but it was her nascent musical talent that took her to the next level. \u201cOne Day\u201d was a confessional bedroom ballad about a girl who likes a guy, which a tweenage McRae recorded in her actual bedroom on a child-sized, worn-down keyboard she had owned since she was six. Within days she\u2019d heard from executives at 11 music labels, all salivating for the next gen\u2019s Selena or Miley. McRae signed with RCA. In the spring of 2020, she released her first single, \u201cyou broke me first,\u201d another angsty relationship track that struck a chord in the early COVID era when everyone was going through a breakup with life as they knew it. McRae was grouped in with a new wave of so-called diary scribblers and internet sad girls, including Olivia Rodrigo and Billie Eilish. By 2021, she had relocated to L.A. to work on her debut album.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\"><em>I Used To Think I Could Fly <\/em>reflected the kind of pop-star-by-committee effort that is antithetical to the creative process and artistic expression. Tracks on the album came from a dozen different writers. On the cover McRae wears pink latex. (\u201cI don\u2019t even like pink,\u201d she told <em>Variety<\/em>.) After it came out, she cut much of her original management loose and brought in the same management team who work with Harry Styles, a pop star who has endured his own set of industry-plant accusations. (He sent McRae flowers after her <em>SNL<\/em> performance.) When her second album,<em> Think Later, <\/em>came out at the end of last year, it was a total departure. So much so that McRae took a page out of the Beyonc\u00e9 playbook, introducing an onstage alter ego: Tatiana, a take-no-prisoners tough girl who gives zero effs about what people want to call her online. The real Tate, who has 6.6 million followers on TikTok, is more attentive to that conversation.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">Ever since Usher discovered Bieber, social media has become not just a harbinger for the next big thing but its own musical ecosystem. Plenty of acts exist and succeed strictly in this realm of views and likes, but leveraging a devoted TikTok fan base into an upcoming 70-city world tour is extremely rare. McRae has managed to break out of social media largely by leaning into it. She interacts with her fans all the time, praising their edits of her songs and responding to their comments. The video for her 2022 single \u201cdon\u2019t come back\u201d was the first music video ever to make its debut on TikTok. Shooting content in vertical is commonplace these days, but McRae was the first. The ascent of \u201cgreedy\u201d to No. 1 on the Billboard charts would not have been possible without the devoted army of Tater Tots who used her song in more than two million TikToks and defend their girlie against the kind of criticism that is rarely levied against male singers.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">The shades of early-aughts pop icons on the new album are there on purpose. McRae wasn\u2019t born when Britney danced with a live snake at the VMAs, but today she is finding inspiration in Spears as well as Christina Aguilera and Nelly Furtado\u2014all creative powerhouses who were dismissed with the same kind of industry-plant rhetoric in a business that can\u2019t seem to appreciate the authenticity of young female feelings set to a killer beat. Like them, she has endless eras ahead of her.<\/p>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<figure class=\"wp-block-image aligndefault \"><img alt=\"alt tag missing\" loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"\"\/><figcaption class=\"w-full text-left\"\/><\/figure>\n<\/div>\n<div class=\"wp-block wp-block-core\">\n<p class=\"     undefined\">This story appears in the May issue of\u00a0<em>Maclean\u2019s<\/em>. You can buy the issue\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/canadianmags.ca\/products\/macleans-may-2024\">here<\/a>\u00a0or subscribe to the magazine\u00a0here.<\/p>\n<\/div>\n<div class=\"wp-block \">\n<div class=\"ad-free-zone laptop:px-0\">\n<div class=\"max-w-screen-desktop mx-auto px-20 tablet:px-40\">\n<div class=\"wp-newsletter-signup max-w-screen-desktop mx-auto w-full py-20 my-20 tablet:my-40 tablet:py-80 &#10;          border-t-3 tablet:border-t-[6px] border-dark bg-white\">\n<div class=\"flex flex-col tablet:flex-row max-w-[800px] w-full mx-auto tablet:items-center\">\n<div class=\"flex flex-col tablet:w-7\/12 space-y-10 text-center tablet:text-left px-20\">\n<h2 class=\"text-red\"><span class=\"ez-toc-section\" id=\"Get_the_Best_of_Macleans_straight_to_your_inbox\"><\/span>Get the Best of <em>Maclean\u2019s<\/em> straight to your inbox.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"newsletter-subtitle font-sans text-sm leading-xm tablet:leading-smm font-lightmedium text-grey\">Sign up for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, commentary, analysis and promotions. Join 80,000+ Canadian readers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/macleans.ca\/society\/the-power-list-tate-mcrae\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After conquering TikTok, this 21-year-old pop phenomenon is ready to win over the world BY Courtney Shea Photograph by Michelle Genevieve Photograph by Michelle Genevieve Copy Link Email Facebook X LinkedIn WhatsApp Reddit April 1, 2024 In September of 2023, Tate McRae\u2019s single \u201cgreedy\u201d started a sprint up the charts, hitting No. 1 around the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":617765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cms.macleans.ca\/wp-content\/uploads\/2024\/04\/untitled-1189.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-617764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/617764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=617764"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/617764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/617765"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=617764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=617764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=617764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}