{"id":618263,"date":"2024-04-25T17:03:21","date_gmt":"2024-04-25T14:03:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/perplexity-ai-exploring-ai-powered-search-beyond-google\/"},"modified":"2024-04-25T17:03:21","modified_gmt":"2024-04-25T14:03:21","slug":"perplexity-ai-exploring-ai-powered-search-beyond-google","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/","title":{"rendered":"#Perplexity AI: Exploring AI-powered search beyond Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27126eacae3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27126eacae3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#Perplexitys_AI-powered_search_experience_challenges_Googles_model_by_delivering_conversational_answers_citing_sources_and_more\" >Perplexity&#8217;s AI-powered search experience challenges Google&#8217;s model by delivering conversational answers, citing sources and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#What_is_Perplexity_AI\" >What is Perplexity AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#How_to_approach_AI-powered_search_platforms_like_Perplexity\" >How to approach AI-powered search platforms like Perplexity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#1_Do_your_research\" >1. Do your research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#2_Sources_rankings\" >2. Sources = rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#3_Conversations_vs_searches\" >3. Conversations vs. searches<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/perplexity-ai-exploring-ai-powered-search-beyond-google\/#Whats_next_for_Perplexity\" >What\u2019s next for Perplexity?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Perplexitys_AI-powered_search_experience_challenges_Googles_model_by_delivering_conversational_answers_citing_sources_and_more\"><\/span>Perplexity&#8217;s AI-powered search experience challenges Google&#8217;s model by delivering conversational answers, citing sources and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google\u2019s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links.\u00a0<\/p>\n<p>While still dwarfed by Google\u2019s massive search volume, Perplexity\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach offers a glimpse into how AI could reshape the search experience and the multibillion-dollar search advertising industry.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-perplexity-ai\"><span class=\"ez-toc-section\" id=\"What_is_Perplexity_AI\"><\/span>What is Perplexity AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perplexity describes itself as \u201cyour AI-powered Swiss Army Knife for information discovery and curiosity.\u201d\u00a0It sits on top of ChatGPT 3.5 and its own model. The premium version also includes access to GPT-4, Claude 3, Mistral Large and an Experimental Perplexity Model.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>While it\u2019s already seeing significant traction, responding to over 2 million queries per day, it has a long way to go to make a dent in Google, which gets that many searches in 20 seconds. However, consumers are starting to find value in the summary of data and information. Getting to a summarized \u201canswer\u201d more quickly can be valuable.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-approach-ai-powered-search-platforms-like-perplexity\"><span class=\"ez-toc-section\" id=\"How_to_approach_AI-powered_search_platforms_like_Perplexity\"><\/span>How to approach AI-powered search platforms like Perplexity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, how should brands and search engine marketers think about a platform like Perplexity? There are three things to consider:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-do-your-research\"><span class=\"ez-toc-section\" id=\"1_Do_your_research\"><\/span>1. Do your research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must be using these tools. I\u2019m not suggesting that you have to use them exclusively, but you simply can\u2019t take for granted that you will get to it later. These tools are here and are evolving rapidly.\u00a0<\/p>\n<p>Do some research, run some queries, then refine them with different criteria. See what the responses are. <\/p>\n<ul>\n<li>Do the responses favor your business? <\/li>\n<li>Do the responses cite your business? <\/li>\n<li>Is there new information you had not considered before that should be something you work into your marketing and content strategy?<\/li>\n<\/ul>\n<p>Below are two simple examples of searches: \u201cbest car insurance\u201d and \u201ccar wash near me.\u201d\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"540\" alt=\"Google Vs Perplexity Results Best Car Insurance\" class=\"wp-image-439883\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance.png.webp 555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance-347x338.png.webp 347w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance-116x113.png.webp 116w\" data-lazy-sizes=\"(max-width: 555px) 100vw, 555px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"540\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance.png.webp\" alt=\"Google Vs Perplexity Results Best Car Insurance\" class=\"wp-image-439883\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance.png.webp 555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance-347x338.png.webp 347w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-best-car-insurance-116x113.png.webp 116w\" sizes=\"(max-width: 555px) 100vw, 555px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" alt=\"Google Vs Perplexity Results Car Wash Near Me\" class=\"wp-image-439884\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-338x338.png.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me.png.webp\" alt=\"Google Vs Perplexity Results Car Wash Near Me\" class=\"wp-image-439884\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-338x338.png.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-vs-Perplexity-results-car-wash-near-me-95x95.png.webp 95w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n<\/div>\n<p>Comparing the two results from Google and Perplexity, I first notice the lack of ads in the car insurance example.\u00a0<\/p>\n<p>Allstate takes up pretty much the whole page with their search ad. Perplexity gives the user more of an answer with citations. The information the user may find helpful and dive deeper, but getting to a specific website is harder.\u00a0<\/p>\n<p>In some cases, this may improve the user\u2019s experience by removing the click and summarizing the most \u201chelpful\u201d (as deemed by the model) information.\u00a0<\/p>\n<p>The map details in the car wash search are similar, but Google Maps provides the ability to link to or call the business directly from search results. This requires a click away from the Perplexity results to get there.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-2-sources-rankings\"><span class=\"ez-toc-section\" id=\"2_Sources_rankings\"><\/span>2. Sources = rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Perplexity, one of the key differences is the citations or sources. This is critical for two big reasons:<\/p>\n<ul>\n<li>It provides valuable insight into the reasoning behind the answer. While many language models now offer some insight into their sources, prominently featuring them allows users to understand the response better and explore further if desired.<\/li>\n<li>From a search marketer\u2019s perspective, these sources can be likened to the new organic search listings. If Perplexity provides the answer directly, users may not need to visit your site to take action. However, being cited as the source of the answer could become the next best option for brands as consumers become more familiar with these models and brands aim to retain their search traffic.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"600\" alt=\"Thanksgiving In The US And Canada\" class=\"wp-image-439885\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-669x600.jpeg.webp 669w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-377x338.jpeg.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-126x113.jpeg.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada.jpeg.webp 739w\" data-lazy-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-669x600.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-669x600.jpeg.webp\" alt=\"Thanksgiving In The US And Canada\" class=\"wp-image-439885\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-669x600.jpeg.webp 669w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-377x338.jpeg.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada-126x113.jpeg.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Thanksgiving-in-the-US-and-Canada.jpeg.webp 739w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: LLM optimization: Can you influence generative AI outputs?<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-conversations-vs-searches\"><span class=\"ez-toc-section\" id=\"3_Conversations_vs_searches\"><\/span>3. Conversations vs. searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Perplexity follows a similar approach to other LLMs, allowing you to carry on a \u201cconversation.\u201d That means you can ask one question, and the next one carries the prior question\u2019s context.\u00a0<\/p>\n<p>For example, when I asked, \u201cI\u2019m a 45-year-old male who runs about 20 miles per week. What are the best running shoes for me?\u201d Then, I followed that response by simply saying, \u201cWhat if I up my mileage should my options change?\u201d\u00a0<\/p>\n<p>The model kept the knowledge that I am 45 and am looking for shoe recommendations. I didn\u2019t need to resubmit that context. It also suggested some related queries relevant to the conversation and took me deeper into my research with simple answers. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"474\" alt=\"Related results to running shoes query\" class=\"wp-image-439886\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-600x195.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-800x260.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-200x65.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-768x250.png.webp 768w\" data-lazy-sizes=\"(max-width: 1458px) 100vw, 1458px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"474\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query.png.webp\" alt=\"Related results to running shoes query\" class=\"wp-image-439886\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query.png.webp 1458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-600x195.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-800x260.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-200x65.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Related-results-to-running-shoes-query-768x250.png.webp 768w\" sizes=\"auto, (max-width: 1458px) 100vw, 1458px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-perplexity\"><span class=\"ez-toc-section\" id=\"Whats_next_for_Perplexity\"><\/span>What\u2019s next for Perplexity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perplexity has developed a robust model and user interface, making it easy for users to learn and utilize. But what\u2019s next? They need to determine their revenue model.<\/p>\n<p>In the example about running shoes, you might have noticed what didn\u2019t occur. Perplexity didn\u2019t offer a direct link to purchase the shoes, even when asked about buying a specific type. Despite the request to buy that brand, it couldn\u2019t provide a direct link to Asics. Even the sources didn\u2019t link directly to the Asics site.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"684\" alt=\"Perplexity result - Buying Asics Novablast 4\" class=\"wp-image-439887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4.png.webp 1414w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-800x387.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-768x372.png.webp 768w\" data-lazy-sizes=\"(max-width: 1414px) 100vw, 1414px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"684\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4.png.webp\" alt=\"Perplexity result - Buying Asics Novablast 4\" class=\"wp-image-439887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4.png.webp 1414w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-600x290.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-800x387.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-result-Buying-Asics-Novablast-4-768x372.png.webp 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\"><\/figure>\n<\/div>\n<p>Commerce and conversions aren\u2019t at the forefront of these models right now. The revenue model for Perplexity is the same as that of OpenAI and others. They offer a freemium model, with the ability to upgrade for additional features for $20 per month.\u00a0<\/p>\n<p>As they earn some revenue with this model, I expect things to come that drive more commerce transactions. They may move to an affiliate or PPC model for these queries where Asics can buy access to this \u201canswer\u201d with a direct link to Asics.com.\u00a0<\/p>\n<p>Don\u2019t think for a second that the $110 billion dollars search market is going to go to zero. If anything, the speed and rate at which these tools can provide answers should generate more search volume and transactions and not less.\u00a0<\/p>\n<p>The bigger question isn\u2019t what it does to search volume but rather what it does to the revenue model. For now, we have to wait and see what happens.\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Jason Tabeling<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jtabeling&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasontabeling\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Jason Tabeling is the Head of Solutions for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gofurther.com\/\">Further<\/a> and is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries. In his role he oversees the Solution teams which help enterprise business teams use data, cloud, and AI to grow and work more efficiently. <\/p>\n<p>Prior to Further, Jason served as CEO of AirTank an eCommerce software and services company. He has also played roles as Executive Vice President of Product for BrandMuscle, an enterprise software and services company focused on Fortune 1,000 brands, where he led product innovation and strategy. <\/p>\n<p>He also spent 16 years working with Rosetta, Razorfish and Progressive Insurance, leading Paid, Earned and Owned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> teams across health care, financial services and retail verticals. He was named a &#8220;40 under 40&#8221; by Direct Marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>, has been a judge for the AMA Reggie Awards, and has been published in Forbes and many other publications as a subject matter expert.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/perplexity-ai-exploring-ai-powered-search-beyond-google-439879\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perplexity&#8217;s AI-powered search experience challenges Google&#8217;s model by delivering conversational answers, citing sources and more. The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google\u2019s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized&#8230;<\/p>\n","protected":false},"author":1,"featured_media":618264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Perplexity-AI-Exploring-AI-powered-search-beyond-Google.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,78070],"class_list":["post-618263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=618263"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/618264"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=618263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=618263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=618263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}