{"id":618291,"date":"2024-04-25T19:22:38","date_gmt":"2024-04-25T16:22:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-should-the-title-tag-length-be-in-2024\/"},"modified":"2024-04-25T19:22:38","modified_gmt":"2024-04-25T16:22:38","slug":"what-should-the-title-tag-length-be-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/","title":{"rendered":"#What should the title tag length be in 2024?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fbb31466a5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fbb31466a5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#Optimizing_title_tags_is_vital_for_boosting_your_visibility_in_Googles_SERPs_But_you_dont_have_to_worry_about_character_limits_Heres_why\" >Optimizing title tags is vital for boosting your visibility in Google&#8217;s SERPs. But you don&#8217;t have to worry about character limits. Here&#8217;s why.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#Example_of_title_tag_cut_off_in_SERPs\" >Example of title tag cut off in SERPs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#The_title_tag_update_and_the_aftermath\" >The title tag update and the aftermath<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#The_confusion\" >The confusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#What_is_Googles_official_statement_about_title_length\" >What is Google\u2019s official statement about title length?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#Would_having_longer_titles_impact_rankings\" >Would having longer titles impact rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#My_analysis\" >My analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-the-title-tag-length-be-in-2024\/#Title_tag_length_in_2024\" >Title tag length in 2024<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Optimizing_title_tags_is_vital_for_boosting_your_visibility_in_Googles_SERPs_But_you_dont_have_to_worry_about_character_limits_Heres_why\"><\/span>Optimizing title tags is vital for boosting your visibility in Google&#8217;s SERPs. But you don&#8217;t have to worry about character limits. Here&#8217;s why.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost.<\/p>\n<p>There are many different ways to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach optimizing a title tag. One is making sure they fit within the 55-60-character limit (which I think is a bit outdated today). Other SEOs suggest it\u2019s OK to have title tags up to 70 characters long.<\/p>\n<p>There are also concerns that having the title truncated in search results or rewritten by Google can negatively affect organic performance and click-through rate.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>In this article, we\u2019ll explore the basis for such concerns, Google\u2019s official statement about title length, and my findings after manually looking at 645 title tags of Google\u2019s SERPs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-example-of-title-tag-cut-off-in-serps\"><span class=\"ez-toc-section\" id=\"Example_of_title_tag_cut_off_in_SERPs\"><\/span>Example of title tag cut off in SERPs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technically speaking, the number of characters for a title tag that Google can display in SERPs is measured in pixels. When your title tag is too long, Google can cut it off like this.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"623\" height=\"139\" alt=\"SERP listing with a truncated title.\" class=\"wp-image-439764\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6.png.webp 623w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6-600x134.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6-200x45.png.webp 200w\" data-lazy-sizes=\"(max-width: 623px) 100vw, 623px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"623\" height=\"139\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6.png.webp\" alt=\"SERP listing with a truncated title.\" class=\"wp-image-439764\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6.png.webp 623w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6-600x134.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/image-6-200x45.png.webp 200w\" sizes=\"(max-width: 623px) 100vw, 623px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-title-tag-update-and-the-aftermath\"><span class=\"ez-toc-section\" id=\"The_title_tag_update_and_the_aftermath\"><\/span>The title tag update and the aftermath<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In August 2021, Google released an update aimed at title tags. This update enables Google to show a different title to users in SERPs than the one available in the HTML title tag.\u00a0<\/p>\n<p>HTML title tags may get rewritten in SERPs when they are:<\/p>\n<ul>\n<li>Too long.<\/li>\n<li>Stuffed with keywords.<\/li>\n<li>Missing or containing repetitive \u201cboilerplate\u201d language (i.e., home pages might be called \u201cHome\u201d).<\/li>\n<\/ul>\n<p>Once the update was released, it caused an uproar in the SEO community as many SEOs have reported incidents where the title rewrite went \u201chorribly wrong.\u201d\u00a0<\/p>\n<p>Rob Woods reported an incident where the title tag was replaced with the URL slug:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">shared this elsewhere. The query was &#8220;colored contacts&#8221; which appears in the title and H1. Instead of one of those, they are using the URL slug as the serp title. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/eg9IVgCEyO\">pic.twitter.com\/eg9IVgCEyO<\/a><\/p>\n<p>\u2014 Rob Woods \ud83d\udcbb\ud83c\udfa3\ud83c\udfd5\ufe0f (@robdwoods) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/robdwoods\/status\/1428041177064906757?ref_src=twsrc%5Etfw\">August 18, 2021<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"120\" alt=\"slug used as SERP listing title\" class=\"wp-image-388473\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title.png.webp 643w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-600x112.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-200x37.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-640x120.png.webp 640w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-150x28.png.webp 150w\" data-lazy-sizes=\"(max-width: 643px) 100vw, 643px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"120\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title.png.webp\" alt=\"slug used as SERP listing title\" class=\"wp-image-388473\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title.png.webp 643w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-600x112.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-200x37.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-640x120.png.webp 640w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/slug-used-as-SERP-listing-title-150x28.png.webp 150w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\"><\/figure>\n<\/div>\n<p>Chatter in the SEO community showed many examples of Google replacing &lt;title&gt; tags in the search results with alternative page elements like H1 tags, image alt texts, image file names, and sometimes the selected text was not even within the source code of the page. The most noticeable insight from the title tag update is that \u201cGoogle wants shorter titles displayed in SERPs.\u201d<\/p>\n<p>This has caused some panic in the SEO community. Many SEOs started to double down on the importance of avoiding title rewrites by making sure their titles are short and within the character limit.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-confusion\"><span class=\"ez-toc-section\" id=\"The_confusion\"><\/span>The confusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is clear to everyone that Google wants shorter titles in SERPs.<\/p>\n<p>But does that mean they will use the titles displayed in SERPs (which may be potentially cut off or rewritten) for rankings instead of the HTML title?<\/p>\n<p>This has led many SEOs to assume that longer titles will either get cut off or rewritten, and Google will not consider them for rankings but will consider the new title displayed in SERPs for rankings instead.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-s-official-statement-about-title-length\"><span class=\"ez-toc-section\" id=\"What_is_Googles_official_statement_about_title_length\"><\/span>What is Google\u2019s official statement about title length?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/search-off-the-record.libsyn.com\/transcription-for-search-central-live-qa\">Search Off the Record episode<\/a>, Google\u2019s John Mueller asked Gary Illyes about title tag length:<\/p>\n<p>\u201cI have a question that is, maybe, just a yes or no thing, Gary. Is there a value in having title tags that are longer than the displayable space and the sections of it?\u201d<\/p>\n<p>To which Illyes gave a very clear and precise answer, \u201cYes.\u201d<\/p>\n<p>He added, \u201cThe title length, that\u2019s an externally made-up metrics\u2026 Technically, there\u2019s a limit, like how long can it be anything in the page, but it\u2019s not a small number. It\u2019s not 160 characters or whatever\u2013 100, 200, 20, or whatever.\u201d<\/p>\n<p>And recommended to \u201cTry to keep it precise to the page, but I would not think too much about how long it is and whether it\u2019s long enough or way too long. If it fills up your screen, then probably it\u2019s too long, but if it just one sentence that fits on one line or two lines, you\u2019re not going to get a manual action for it.\u201d<\/p>\n<p>If we refer to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/title-link\">Google\u2019s documentation on SERPs titles<\/a> (a.k.a., title links), there\u2019s no recommended length or character limit specified for the title tag.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-would-having-longer-titles-impact-rankings\"><span class=\"ez-toc-section\" id=\"Would_having_longer_titles_impact_rankings\"><\/span>Would having longer titles impact rankings?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If longer title tags can get cut off or rewritten in SERPs, wouldn\u2019t that impact rankings? Luckily, Lily Ray popped this question on X and got this reply from Glenn Gabe.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google has always explained that what you provide in the title tag is what&#8217;s used (no matter what their systems dynamically change the title to in the SERPs). I&#8217;ve been checking and haven&#8217;t seen a ton of changes yet. Def. some (esp. brand tags at the end), but nothing crazy.<\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/glenngabe\/status\/1427985467375554566?ref_src=twsrc%5Etfw\">August 18, 2021<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>This is aligned with what Mueller said in Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=lTIR8hM5pbw&amp;t=3122s\">SEO Office Hours<\/a> from Dec. 11, 2020.<\/p>\n<p>So whether your titles get cut off or rewritten in SERPs, Google still uses the HTML title tag for ranking considerations, not the titles shown in SERPs.<\/p>\n<p>I personally think we should not write shorter titles for the sake of it. The title tag is one of very few elements that impact rankings over which we have control. I always try to utilize them to the maximum, avoiding spammy practices like keyword stuffing.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-my-analysis\"><span class=\"ez-toc-section\" id=\"My_analysis\"><\/span>My analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I want to put this argument to rest. Hopefully, as an industry, we stop recommending to clients to \u201cshorten\u201d their title tags for the sake of it. There\u2019s been a title length metric circulating in almost all online resources and tools with nothing but \u201cwe don\u2019t want our titles to get cut off or replaced\u201d as evidence to support this recommendation.<\/p>\n<p>I put together a set of 100 URLs and analyzed the HTML and SERP titles for each of those URLs. For those selected URLs, I also had historical data of their SERP titles from 2022, which means we can also see how Google changed how they displayed titles in SERPs (interesting, right?)!<\/p>\n<p>Here are my findings:<\/p>\n<ul>\n<li>Google seems to prefer displaying shorter titles. The longest title displayed in SERPs in my sample of 100 URLs is 61 characters long.\u00a0<\/li>\n<li>27 URLs had their titles cut off. The HTML titles in those situations ranged from 59 to 117 characters. So, does creating shorter titles guarantee that you will not get cut off in SERPs? No!\n<ul>\n<li>Here\u2019s an example of a URL with an HTML title of 59 characters \u201cBusiness to Business Advertising: Changing the Conversation\u201d and this is how it looks like in SERPs \u2013 still cutoff:<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"163\" alt=\"Sample tite tag - 1\" class=\"wp-image-439765\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1.png.webp 624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1-600x157.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1-200x52.png.webp 200w\" data-lazy-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"163\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1.png.webp\" alt=\"Sample tite tag - 1\" class=\"wp-image-439765\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1.png.webp 624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1-600x157.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-1-200x52.png.webp 200w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\"><\/figure>\n<\/div>\n<ul>\n<li>Another interesting observation is an instance where Google re-wrote the title and decided to cut it off. Yes, Google cut off the title it created! The URL has an HTML title of \u201cSmall Business Marketing Guide: Everything You Need to Know to Grow\u201d with 67 characters, and here\u2019s how it looks like in SERPs:<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"162\" alt=\"Sample tite tag - 2\" class=\"wp-image-439766\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2.png.webp 658w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2-600x148.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2-200x49.png.webp 200w\" data-lazy-sizes=\"(max-width: 658px) 100vw, 658px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"162\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2.png.webp\" alt=\"Sample tite tag - 2\" class=\"wp-image-439766\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2.png.webp 658w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2-600x148.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-tite-tag-2-200x49.png.webp 200w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\"><\/figure>\n<\/div>\n<ul>\n<li>When comparing SERP titles in 2022 with SERP titles in 2024 for the same set of URLs (making sure that their HTML title didn\u2019t change), we see that out of the 100 URLs, 33 had their titles SERP titles changed differently than their 2022 version. This means that Google can and will change SERP titles over time if needed. The main difference noted is:\n<ul>\n<li>Google removed the branding text appended at the end of the title tag. This means that even if you add branding text at the end of your HTML title tag, Google can decide against showing it. The recommendation is not to count the branding text as part of your character limit, regardless if you want to have a shorter title.<\/li>\n<li>Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly shortened the titles in SERPs even more in 2024 vs. 2022. Here\u2019s a sample of the changes noted:\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"228\" alt=\"SERP titles - 2022 vs 2024\" class=\"wp-image-439767\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024.png 874w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-600x157.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-800x209.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-200x52.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-768x200.png.webp 768w\" data-lazy-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024.png\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"228\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024.png\" alt=\"SERP titles - 2022 vs 2024\" class=\"wp-image-439767\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024.png 874w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-600x157.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-800x209.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-200x52.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-2022-vs-2024-768x200.png.webp 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\"><\/figure>\n<\/div>\n<ul>\n<li>On the other hand, in the 100 URLs sample, there\u2019s one example where Google decided to add the brand name to the title in SERPs, even though the brand name was not part of the HTML title tag.<\/li>\n<li>Out of the 100 URLs sample, 29 are the same as the HTML title.\u00a0<\/li>\n<li>Google seems consistent with removing the branding from title tags, even if the title tags are short. Here\u2019s are examples of titles that are below 55 characters that had their brand name removed from SERP titles:<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"214\" alt=\"SERP titles compared - 2022 vs 2024\" class=\"wp-image-439768\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024.png 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-600x137.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-800x183.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-200x46.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-768x175.png.webp 768w\" data-lazy-sizes=\"(max-width: 938px) 100vw, 938px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024.png\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"214\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024.png\" alt=\"SERP titles compared - 2022 vs 2024\" class=\"wp-image-439768\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024.png 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-600x137.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-800x183.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-200x46.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-compared-2022-vs-2024-768x175.png.webp 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/figure>\n<\/div>\n<ul>\n<li>Will writing shorter titles help you avoid title rewrites? No! Here\u2019s a list of example titles that were short and still got re-written by Google in SERPs:<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"303\" alt=\"SERP titles comparison - 2022 vs 2024\" class=\"wp-image-439769\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024.png 833w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-600x218.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-800x291.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-768x279.png.webp 768w\" data-lazy-sizes=\"(max-width: 833px) 100vw, 833px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024.png\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"303\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024.png\" alt=\"SERP titles comparison - 2022 vs 2024\" class=\"wp-image-439769\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024.png 833w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-600x218.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-800x291.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-200x73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERP-titles-comparison-2022-vs-2024-768x279.png.webp 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\"><\/figure>\n<\/div>\n<ul>\n<li>The most common length of titles displayed in SERPs in this sample is between 45-55 characters (see histogram below):<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"369\" alt=\"Length of titles displayed in SERPs 2024\" class=\"wp-image-439770\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-183x113.png.webp 183w\" data-lazy-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"369\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs.png.webp\" alt=\"Length of titles displayed in SERPs 2024\" class=\"wp-image-439770\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-183x113.png.webp 183w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"><\/figure>\n<\/div>\n<ul>\n<li>Here\u2019s also what the title length looked like in 2022 so you get an idea of the changes that occurred. You can see that the titles are getting shorter. (Note that the sample here was much bigger for 600+ URLs)<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"368\" alt=\"Length of titles displayed in SERPs in 2022\" class=\"wp-image-439771\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022.png.webp 598w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022-184x113.png.webp 184w\" data-lazy-sizes=\"(max-width: 598px) 100vw, 598px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"368\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022.png.webp\" alt=\"Length of titles displayed in SERPs in 2022\" class=\"wp-image-439771\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022.png.webp 598w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Length-of-titles-displayed-in-SERPs-in-2022-184x113.png.webp 184w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-title-tag-length-in-2024\"><span class=\"ez-toc-section\" id=\"Title_tag_length_in_2024\"><\/span>Title tag length in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You do not need to stick to a 55-60-character limit for your title tags. Your titles can be \u2013 and should be \u2013 as long as needed within reason. Shorter titles guarantee you no additional benefit in terms of SEO:<\/p>\n<ul>\n<li>Shorter titles can get re-writes.<\/li>\n<li>Shorter titles can still get cut off.<\/li>\n<li>Shorter titles can still get their brand name removed.<\/li>\n<\/ul>\n<p>Shortening your title tags does not have any real value. Optimize them well and leverage the whole real estate. Title tags are among the few assets that highly impact rankings that we still have some control over. Let\u2019s make the best of them.<\/p>\n<p>The best advice I can give is to optimize your titles to rank first even if you go above the 60-70 character limit. Then, experiment to adjust how your titles look in SERPs.<\/p>\n<p>Additionally, if you decide to use a character limit, do not count your brand text that\u2019s appended at the end of the title as part of your character limit since, chances are, Google may ignore that part anyway.<\/p>\n<p>If you don\u2019t rank, it doesn\u2019t matter how long your titles are. So focus on optimizing the titles first to rank, then evaluate how they look in SERPs and fine-tune accordingly.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sara Taher\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\" alt=\"Sara Taher\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sara Taher<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=SaraTaherSEO&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sara-seo-specialist\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sara Taher is a Canadian based SEO consultant with over 8 years experience in the field. She is most known for her SEO tips and riddles that she shares on her Linkedin account. You can sign up for her <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter &amp; check out her blog <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sara-taher.com\/\">here<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/title-tag-length-388468\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing title tags is vital for boosting your visibility in Google&#8217;s SERPs. But you don&#8217;t have to worry about character limits. Here&#8217;s why. The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":618292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/What-should-the-title-tag-length-be-in-2023.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-618291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=618291"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/618292"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=618291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=618291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=618291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}