{"id":618414,"date":"2024-04-26T17:20:10","date_gmt":"2024-04-26T14:20:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ceo-says-ai-overviews-are-increasing-search-usage\/"},"modified":"2024-04-26T17:20:10","modified_gmt":"2024-04-26T14:20:10","slug":"google-ceo-says-ai-overviews-are-increasing-search-usage","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ceo-says-ai-overviews-are-increasing-search-usage\/","title":{"rendered":"#Google CEO says AI overviews are increasing Search usage"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f9c20365ab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f9c20365ab\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ceo-says-ai-overviews-are-increasing-search-usage\/#Satisfaction_with_the_AI_overviews_is_increasing_and_Google_will_continue_to_evolve_the_experience_this_year_according_to_Sundar_Pichai\" >Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Satisfaction_with_the_AI_overviews_is_increasing_and_Google_will_continue_to_evolve_the_experience_this_year_according_to_Sundar_Pichai\"><\/span>Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle has served \u201cbillions of queries\u201d with its generative AI features and plans to \u201cexpand the type of queries we can serve our users\u201d even further. That\u2019s according Alphabet\/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call.<\/p>\n<p>AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: <\/p>\n<ul>\n<li>\u201cBased on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.\u201d <\/li>\n<\/ul>\n<p>Later during the Q&amp;A portion, Pichai was asked multiple times about search behavior and user engagement within SGE. Here is what Pichai said:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cI think broadly, we\u2019ve always found that over many years when things work well on the organic side, monetization follows. So, typically, the trends we see carry over well. Overall, I think with generative AI in Search, with our AIO views \u2026 I think we will expand the type of queries we can serve our users.\u201d<\/li>\n<li>\u201cWe can answer more complex question as well as in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>. That all seems to carry over across quarter categories. Obviously, it\u2019s still early, and we are going to be measured and put user experience at front, but we are positive about what this transition means.\u201d<\/li>\n<li>\u201cWe see an increase in engagement, but I see this as something which will play out over time. But if you were to step back at this moment, there were a lot of questions last year, and we always felt confident and comfortable that we would be able to improve the user experience. <\/li>\n<li>\u201cPeople question whether these things would be costly to serve, and we are very, very confident we can manage the cost of how to serve these queries. People worried about latency. When I look at the progress we have made in latency and efficiency, we feel comfortable.\u201d<\/li>\n<li>\u201cThere are questions about monetization. And based on our testing so far, I\u2019m comfortable and confident that we\u2019ll be able to manage the monetization transition here well as well. It will play out over time, but I feel we are well-positioned.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> All signs continue to indicate that Google is continuing its slow evolution toward a Search Generative Experience. I\u2019m skeptical about user satisfaction increasing, considering what an unimpressive product AI overviews and SGE continues to be. But I\u2019m not the average Google user \u2013 and this was an earnings call, where Pichai has mastered the art of using a lot of words to say a whole lot of nothing.<\/p>\n<p><strong>SGE will continue to evolve in 2024.<\/strong> During the Q&amp;A portion, Pichai was asked to elaborate on what types of queries or scenarios generative AI is working best so far. Pichai kept it vague: <\/p>\n<ul>\n<li>\u201cOn SGE and Search \u2026 we are seeing early confirmation of our thesis that this will expand the universe of queries where we are able to really provide people with a mix of actual answers linked to sources across the web and bring a variety of perspectives, all in an innovative way. And we\u2019ve been rolling out AI overviews in the U.S. and the U.K., trying to mainly tackle queries, which are more complex, where we think SGE will clearly improve the experience.\u201d<\/li>\n<li>\u201cWe\u2019ve already served billions of queries, and it seems to cut across categories. But we are still continuing our testing\u2026 We are metrics-driven in these areas. \u2026 But I am optimistic that it clearly improves the user experience, users are telling us that, and we are seeing it in our metrics, and we\u2019ll continue evolving it through the course of this year.\u201d<\/li>\n<\/ul>\n<p>This was followed later by a question seeking more color around AI changing Search volume or Google use cases. Pichai answered with a non-answer about Google\u2019s positive and profound path:<\/p>\n<ul>\n<li>\u201cWe view this moment as a positive moment for Search. And I think it allows us to evolve our product in a profound way. And Search is a unique experience. People come and they get to \u2014 be it if you want answers, if you want to explore more, if you want to get perspectives from across the web and to be able to do it across the breadth and depth of everything they are looking for and the innovation you would need to keep that up, I think it\u2019s what we\u2019ve been building on for a long time.<\/li>\n<li>\u201cAnd so I feel we are extraordinarily well set up, particularly given the innovation path we are on. And overall, I view this moment as a positive moment.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ceo-says-ai-overviews-are-increasing-search-usage-439983\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai. Google has served \u201cbillions of queries\u201d with its generative AI features and plans to \u201cexpand the type of queries we can serve our users\u201d even further. That\u2019s according Alphabet\/Google CEO Sundar Pichai, speaking during&#8230;<\/p>\n","protected":false},"author":1,"featured_media":618415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/google-sge-robot-browsing-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942,78070],"class_list":["post-618414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=618414"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/618415"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=618414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=618414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=618414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}