{"id":618823,"date":"2024-04-29T19:59:43","date_gmt":"2024-04-29T16:59:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/number-of-concerns-over-google-privacy-sandbox-grow-to-111-2\/"},"modified":"2024-04-29T19:59:43","modified_gmt":"2024-04-29T16:59:43","slug":"number-of-concerns-over-google-privacy-sandbox-grow-to-111-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/number-of-concerns-over-google-privacy-sandbox-grow-to-111-2\/","title":{"rendered":"#Number of concerns over Google Privacy Sandbox grow to 111"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e21dfe97d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e21dfe97d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/number-of-concerns-over-google-privacy-sandbox-grow-to-111-2\/#The_UK_Competition_and_Markets_Authoritys_quarterly_report_comes_after_Google_pushed_its_cookie_deprecation_to_2025\" >The U.K. Competition and Markets Authority&#8217;s quarterly report comes after Google pushed its cookie deprecation to 2025.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_UK_Competition_and_Markets_Authoritys_quarterly_report_comes_after_Google_pushed_its_cookie_deprecation_to_2025\"><\/span>The U.K. Competition and Markets Authority&#8217;s quarterly report comes after Google pushed its cookie deprecation to 2025.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google\u2019s Privacy Sandbox, according to its April Q1 2024 report. That\u2019s up from 72 in the CMA\u2019s Q4 2023 report, released January. <\/p>\n<p><strong>Why we care.<\/strong> The CMA\u2019s January report made it clear that Google couldn\u2019t proceed with third-party cookie deprecation. Sure enough, Google announced a third delay in the phase-out of cookies, with hopes to complete the process in 2025. But again, this is just a delay. Third-party cookies will go away.<\/p>\n<p><strong>Why the concerns?<\/strong> The CMO and the U.K.\u2019s Information Commissioner\u2019s Office (ICO) are concerned the Privacy Sandbox could make Google even more dominant, giving them an unfair advantage that could hurt advertisers, competing ad platforms, publishers and users.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Multi-touch concerns.<\/strong> One addition to the report is around concerns over Google\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to attribution:  <\/p>\n<ul>\n<li>\u201cStakeholders have expressed further concerns around Google\u2019s approach to multi-touch attribution, arguing that \u2018single touch\u2019 attribution is likely to advantage Google.\u201d<\/li>\n<li>\u201cFor example, a current user journey may involve seeing an ad several times on different properties (e.g. a publisher site, their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> feed, etc) before the user takes an action. Users may also act on their intent to convert by searching for the advertised product. Stakeholders are concerned that Google is likely to be the \u2018last touch\u2019 and therefore capture more of the value from conversions than other market participants.\u201d<\/li>\n<li>\u201cWe have shared this feedback with Google and await its response.\u201d<\/li>\n<\/ul>\n<p><strong>What is Google\u2019s Privacy Sandbox?<\/strong>\u00a0Google is introducing the Privacy Sandbox program as an alternative to third-party cookies to enable advertisers to deliver targeted ads in Chrome while minimizing improper cross-site and cross-app tracking.<\/p>\n<ul>\n<li><strong><em>Dig deeper. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/googles-privacy-sandbox-what-you-need-to-know\/\">Google\u2019s Privacy Sandbox: What you need to know<\/a> on MarTech. <\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Maybe 2025.<\/strong> Google started phasing out third-party cookies to 1% of Chrome users in January. However, Google announced\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\">yet another delay<\/a>\u00a0to third-party cookie deprecation on April 24:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cWe recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It\u2019s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4. We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.\u201d<br \/>\n<cite><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\">Privacy Sandbox update<\/a><\/cite><\/p><\/blockquote>\n<p><strong>The report.<\/strong>\u00a0You can read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/assets.publishing.service.gov.uk\/media\/662baa3efee48e2ee6b81eb1\/1._CMA_Q1_2024_update_report_on_Google_Privacy_Sandbox_commitments.pdf\">CMA Q1 2024 report here<\/a> (PDF).<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-privacy-sandbox-concerns-grow-report-440030\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.K. Competition and Markets Authority&#8217;s quarterly report comes after Google pushed its cookie deprecation to 2025. The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google\u2019s Privacy Sandbox, according to its April Q1 2024 report. That\u2019s up from 72 in the CMA\u2019s Q4 2023 report, released January. Why we care&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":618824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/privacy-sandbox-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942],"class_list":["post-618823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=618823"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/618824"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=618823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=618823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=618823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}