{"id":618844,"date":"2024-04-29T18:00:00","date_gmt":"2024-04-29T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-makes-copilot-available-to-all-advertisers\/"},"modified":"2024-04-29T18:00:00","modified_gmt":"2024-04-29T15:00:00","slug":"microsoft-makes-copilot-available-to-all-advertisers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-makes-copilot-available-to-all-advertisers\/","title":{"rendered":"#Microsoft makes Copilot available to all advertisers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41745f4abdb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41745f4abdb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-makes-copilot-available-to-all-advertisers\/#Microsoft_Copilot_now_offers_AI-powered_conversational_support_creative_asset_recommendations_and_content_generation_capabilities\" >Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_Copilot_now_offers_AI-powered_conversational_support_creative_asset_recommendations_and_content_generation_capabilities\"><\/span>Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft\u2019s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.<\/p>\n<p><strong>Why we care:<\/strong> Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We\u2019ll be watching closely to see whether these claims are actually true for advertisers.<\/p>\n<p><strong>What\u2019s new. <\/strong>Copilot offers several AI-powered capabilities within the ad platform, including:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Natural language conversational chat to get answers and synthesize info.<\/li>\n<li>Recommendations for ad creative assets like images and copy.<\/li>\n<li>AI-generated images and other assets on demand.<\/li>\n<li>Integrated throughout the platform UI and workflows.<\/li>\n<\/ul>\n<p><strong>What it looks like.<\/strong> Here\u2019s a screenshot of what it looks like in the Microsoft platform:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"895\" height=\"552\" alt=\"Microsoft Advertising Copilot Add Assets\" class=\"wp-image-440028\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets.jpg.webp 895w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-548x338.jpg.webp 548w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-800x493.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-183x113.jpg.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-768x474.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 895px) 100vw, 895px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"895\" height=\"552\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets.jpg.webp\" alt=\"Microsoft Advertising Copilot Add Assets\" class=\"wp-image-440028\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets.jpg.webp 895w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-548x338.jpg.webp 548w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-800x493.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-183x113.jpg.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-advertising-copilot-add-assets-768x474.jpg.webp 768w\" sizes=\"(max-width: 895px) 100vw, 895px\"><\/figure>\n<p>And what Copilot looks like answering a question about campaign performance:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"944\" alt=\"Microsoft Copilot Pmax Performance Summary\" class=\"wp-image-440029\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary.jpg.webp 700w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-251x338.jpg.webp 251w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-445x600.jpg.webp 445w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-84x113.jpg.webp 84w\" data-lazy-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"944\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary.jpg.webp\" alt=\"Microsoft Copilot Pmax Performance Summary\" class=\"wp-image-440029\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary.jpg.webp 700w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-251x338.jpg.webp 251w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-445x600.jpg.webp 445w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-copilot-pmax-performance-summary-84x113.jpg.webp 84w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/figure>\n<p><strong>What\u2019s next:<\/strong> An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. Microsoft\u2019s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-618844","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=618844"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/618844\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=618844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=618844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=618844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}