{"id":619099,"date":"2024-05-01T16:00:00","date_gmt":"2024-05-01T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/"},"modified":"2024-05-01T16:00:00","modified_gmt":"2024-05-01T13:00:00","slug":"6-ways-to-use-ai-for-paid-search-account-restructuring-3","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/","title":{"rendered":"#6 ways to use AI for paid search account restructuring"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36898301000\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36898301000\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#Embracing_AI_is_key_to_smarter_PPC_management_Let_AI_do_the_heavy_lifting_on_these_key_tasks_from_keyword_research_to_bidding_strategy\" >Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#1_Finding_new_keyword_ideas_for_accounts\" >1. Finding new keyword ideas for accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#2_Categorizing_keywords_by_theme\" >2. Categorizing keywords by theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#3_Tailoring_ads_more_closely_to_the_users_search_query\" >3. Tailoring ads more closely to the user\u2019s search query<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#4_Assisting_with_image_creation\" >4. Assisting with image creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#5_Predictive_modeling_in_Googles_Performance_Planner\" >5. Predictive modeling in Google\u2019s Performance Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#6_Automatic_bidding_in_ad_platforms\" >6. Automatic bidding in ad platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-to-use-ai-for-paid-search-account-restructuring-3\/#AI-powered_PPC_optimization_Boosting_efficiency_and_strategy\" >AI-powered PPC optimization: Boosting efficiency and strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Embracing_AI_is_key_to_smarter_PPC_management_Let_AI_do_the_heavy_lifting_on_these_key_tasks_from_keyword_research_to_bidding_strategy\"><\/span>Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAs the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.\u00a0<\/p>\n<p>Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"604\" height=\"105\" alt=\"Jon Kagan on X\" class=\"wp-image-440052\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X.png.webp 604w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X-600x104.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X-200x35.png.webp 200w\" data-lazy-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"604\" height=\"105\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X.png.webp\" alt=\"Jon Kagan on X\" class=\"wp-image-440052\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X.png.webp 604w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X-600x104.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Jon-Kagan-on-X-200x35.png.webp 200w\" sizes=\"(max-width: 604px) 100vw, 604px\"><\/figure>\n<\/div>\n<p>Many favor chatbots for answers, driven by a quest for efficiency, creativity and staying current. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\">Julie F. Bacchini<\/a>, managing director of the PPC Chat community, emphasized the last point during her weekly Slack chat on \u201cDiversification in PPC.\u201d\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"319\" alt=\"Julie F. Bacchini on PPC Chat\" class=\"wp-image-440054\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat-157x113.png.webp 157w\" data-lazy-sizes=\"(max-width: 442px) 100vw, 442px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"319\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat.png.webp\" alt=\"Julie F. Bacchini on PPC Chat\" class=\"wp-image-440054\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Julie-F.-Bacchini-on-PPC-Chat-157x113.png.webp 157w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\"><\/figure>\n<\/div>\n<p>One area where AI shines is streamlining the often tedious and time-consuming process of account restructuring.<\/p>\n<p>Below are six practical ways AI can assist PPC managers when restructuring ad accounts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-finding-new-keyword-ideas-for-accounts\"><span class=\"ez-toc-section\" id=\"1_Finding_new_keyword_ideas_for_accounts\"><\/span>1. Finding new keyword ideas for accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keywords are the cornerstone of an ads account.\u00a0<\/p>\n<p>To reorganize ad accounts effectively, you need to analyze the search term reports and identify fresh keywords to incorporate into ad groups or campaigns.<\/p>\n<p>While necessary, this process can be time-consuming in large accounts. It\u2019s especially confusing for B2B accounts, where separating consumer intent from commercial intent is key.<\/p>\n<p>Here\u2019s where AI can assist. There are tools in the market to help you:<\/p>\n<ul>\n<li><strong>Analyze datasets:<\/strong> AI can identify new and valuable keywords that might have been overlooked.<\/li>\n<li><strong>Surface statistically significant opportunities:<\/strong> Some search terms need more data before they are actionable.<\/li>\n<\/ul>\n<p>AI tools don\u2019t just identify new terms; they also assess statistical significance. This ensures you focus on terms with a proven track record of driving conversions.<\/p>\n<p>Consider Optmyzr, a popular AI-powered tool that seamlessly integrates with platforms like Google Ads and Microsoft Advertising and automatically analyzes your search terms report.<\/p>\n<p>Based on its analysis, it recommends relevant keywords for inclusion in existing ad groups or the creation of new ones.<\/p>\n<p>This eliminates the need for manual data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>s, spreadsheet analysis and filtering.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"282\" alt=\"Optmyzr for account management\" class=\"wp-image-440055\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management.png.webp 485w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management-194x113.png.webp 194w\" data-lazy-sizes=\"(max-width: 485px) 100vw, 485px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"282\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management.png.webp\" alt=\"Optmyzr for account management\" class=\"wp-image-440055\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management.png.webp 485w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Optmyzr-for-account-management-194x113.png.webp 194w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\"><\/figure>\n<\/div>\n<p>Most importantly, Optmyzr utilizes statistical significance to ensure its recommendations are impactful.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-categorizing-keywords-by-theme\"><span class=\"ez-toc-section\" id=\"2_Categorizing_keywords_by_theme\"><\/span>2. Categorizing keywords by theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Effective paid search campaigns rely on well-organized ad groups with thematically related keywords.<\/p>\n<p>Another reason to restructure is if a previous ad manager accidentally added thousands of keywords from auto-recommendations or didn\u2019t understand the importance of keeping ad groups tightly themed.<\/p>\n<p>Grouping keywords by theme ensures your ads resonate with user search terms. This is where large language models like ChatGPT and Google\u2019s Gemini come into play.<\/p>\n<p>Imagine this:<\/p>\n<p>You can effortlessly paste thousands of keywords in a chatbox and ask the tool to organize all the keywords by theme.<\/p>\n<p>Manually grouping thousands of keywords by theme can be an overwhelming task.<\/p>\n<p>Enter large language models. By feeding these models your keyword list (even exceeding 2,000 keywords), they can identify and categorize themes with remarkable speed and accuracy.<\/p>\n<p>Checking for duplicates is crucial because ad groups often have overlapping keywords. Keep refining the themed keyword list until it\u2019s more manageable to reduce redundancy.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-tailoring-ads-more-closely-to-the-user-s-search-query\"><span class=\"ez-toc-section\" id=\"3_Tailoring_ads_more_closely_to_the_users_search_query\"><\/span>3. Tailoring ads more closely to the user\u2019s search query<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This translates to improved ad relevance, higher quality scores and increased campaign effectiveness.<\/p>\n<p>Once you have thematically grouped keywords, writing ad copy becomes a necessity.<\/p>\n<p>You need to tailor your ad copy to the specific theme of each ad group, ensuring a more relevant and impactful message for users.<\/p>\n<p>Restructuring often involves creating new ad groups.<\/p>\n<p>Writing responsive search ads (RSAs) can be arduous because of the many headlines and descriptions needed. However, AI can help.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"125\" alt=\"sclbeauty on X\" class=\"wp-image-440056\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X.png.webp 605w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X-600x124.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X-200x41.png.webp 200w\" data-lazy-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"125\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X.png.webp\" alt=\"sclbeauty on X\" class=\"wp-image-440056\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X.png.webp 605w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X-600x124.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/sclbeauty-on-X-200x41.png.webp 200w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\"><\/figure>\n<\/div>\n<p>Let\u2019s consider ChatGPT and the following prompt:<\/p>\n<ul>\n<li><em>\u201cWrite me 15 different headlines that are 30 characters or less for a Google Search Ad for my gourmet cookie business.\u201d<\/em><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"460\" alt=\"ChatGPT headlines for gourmet cookie business\" class=\"wp-image-440057\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business.png.webp 355w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-261x338.png.webp 261w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-87x113.png.webp 87w\" data-lazy-sizes=\"(max-width: 355px) 100vw, 355px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"460\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business.png.webp\" alt=\"ChatGPT headlines for gourmet cookie business\" class=\"wp-image-440057\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business.png.webp 355w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-261x338.png.webp 261w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-87x113.png.webp 87w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\"><\/figure>\n<\/div>\n<p>Remember that human oversight is still important. While AI can certainly spur creativity, the human factor remains irreplaceable. In the example above, some AI-generated headlines might exceed the character limit or lack the desired punch.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"325\" alt=\"This example highlights the importance of human oversight and refinement.\" class=\"wp-image-440058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count-116x113.png.webp 116w\" data-lazy-sizes=\"(max-width: 333px) 100vw, 333px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"325\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count.png.webp\" alt=\"This example highlights the importance of human oversight and refinement.\" class=\"wp-image-440058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/ChatGPT-headlines-for-gourmet-cookie-business-character-count-116x113.png.webp 116w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\"><figcaption class=\"wp-element-caption\"><em><em>This example highlights the importance of human oversight and refinement.<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>The best approach is to leverage AI for initial brainstorming and then refine the generated content with your unique human touch.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-assisting-with-image-creation\"><span class=\"ez-toc-section\" id=\"4_Assisting_with_image_creation\"><\/span>4. Assisting with image creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads\u2019 AI-powered image generation tool accelerates the testing process and economizes time and resources by generating fresh imagery.<\/p>\n<p>Reducing time and cost is particularly impactful for brands operating on limited budgets competing in a platform where images are an important tool.<\/p>\n<p>Also, there\u2019s a theory that platforms might prioritize content created with new features like AI generation. This could temporarily boost your ads while the platform gathers data on its tool.<\/p>\n<p>While the exact impact is unclear, some advertisers can benefit from AI-generated images.<\/p>\n<p>Take an online-only gourmet soup shop, for example. Unlike clothing with distinct styles, soup bowls can look similar across brands. This is where AI shines.<\/p>\n<p>It can create unique and appetizing visuals for your soup, freeing you from reliance on seasonal photoshoots.<\/p>\n<p>These images can offer variety for testing in an account that otherwise wouldn\u2019t have many images.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Creating Google Ads campaigns with Gemini conversational AI: How good is it really?<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-predictive-modeling-in-google-s-performance-planner\"><span class=\"ez-toc-section\" id=\"5_Predictive_modeling_in_Googles_Performance_Planner\"><\/span>5. Predictive modeling in Google\u2019s Performance Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s Performance Planner is an example of AI-driven predictive modeling.<\/p>\n<p>It allows advertisers to forecast how changes in campaigns could affect key metrics like conversions and clicks.<\/p>\n<p>Leveraging the Google Performance Planner both before and after an account reorganization is an excellent method to showcase scalability.<\/p>\n<p>It helps make informed decisions about budget adjustments and optimize campaigns for better results.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1591\" height=\"506\" alt=\"Sample estimates of the performance planner\" class=\"wp-image-440059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner.png.webp 1591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-600x191.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-800x254.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-768x244.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-1536x489.png 1536w\" data-lazy-sizes=\"(max-width: 1591px) 100vw, 1591px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1591\" height=\"506\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner.png.webp\" alt=\"Sample estimates of the performance planner\" class=\"wp-image-440059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner.png.webp 1591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-600x191.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-800x254.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-768x244.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-estimates-of-the-performance-planner-1536x489.png 1536w\" sizes=\"auto, (max-width: 1591px) 100vw, 1591px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-6-automatic-bidding-in-ad-platforms\"><span class=\"ez-toc-section\" id=\"6_Automatic_bidding_in_ad_platforms\"><\/span>6. Automatic bidding in ad platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When reorganizing ad campaigns and centralizing data, the reasoning is often to allow campaigns to leverage larger datasets and automatic bidding strategies to work effectively.<\/p>\n<p>Bid strategies are not always considered AI but rather machine learning.<\/p>\n<p>However, bid strategies use machine learning to automatically adjust bids based on various factors, such as the likelihood of a conversion or the competitiveness of an auction. So, in that sense, bid strategies can be considered a form of AI.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"143\" alt=\"Google AI bidding tweet\" class=\"wp-image-440060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet-200x48.png.webp 200w\" data-lazy-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"143\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet.png.webp\" alt=\"Google AI bidding tweet\" class=\"wp-image-440060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-AI-bidding-tweet-200x48.png.webp 200w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: How each Google Ads bid strategy influences campaign success<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-ppc-optimization-boosting-efficiency-and-strategy\"><span class=\"ez-toc-section\" id=\"AI-powered_PPC_optimization_Boosting_efficiency_and_strategy\"><\/span>AI-powered PPC optimization: Boosting efficiency and strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite being available for years, AI tools like Optimzr and various in-platform features frequently go unrecognized as AI, largely because the prevailing perception equates AI with chatbots.<\/p>\n<p>However, AI encompasses more than just chatbots; it involves computers making decisions rapidly.<\/p>\n<p>These technologies offer options for advertisers, encompassing everything from keyword research and ad group organization to writing RSA ad copy and generating images.<\/p>\n<p>Predictive modeling and automatic bidding strategies enhance campaign optimization and save paid search managers valuable time, fitting perfectly within the broad definition of AI tools.<\/p>\n<p>AI integration enables paid search managers to be more effective in building campaigns and changing accounts.\u00a0This lets you transition into a more strategic role, moving beyond merely executing tasks to shaping strategies and outcomes.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sarah Stemen<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=runnerkik&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities. Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-paid-search-account-restructuring-440050\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy. As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.\u00a0 Some paid search specialists are no longer content with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-619099","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=619099"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619099\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=619099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=619099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=619099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}