{"id":619481,"date":"2024-05-03T16:00:00","date_gmt":"2024-05-03T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/"},"modified":"2024-05-03T16:00:00","modified_gmt":"2024-05-03T13:00:00","slug":"localized-serps-winning-traffic-and-leads-with-service-area-pages","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/","title":{"rendered":"#Localized SERPs: Winning traffic and leads with service area pages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6988b33508\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6988b33508\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Service_area_pages_are_now_critical_for_ranking_for_local_search_Learn_tips_for_making_your_localized_content_more_relevant_and_appealing\" >Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#How_to_optimize_local_pages_to_win_more_local_traffic\" >How to optimize local pages to win more local traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Does_duplicate_content_work_for_service_area_pages\" >Does duplicate content work for service area pages?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Customer_reviews\" >Customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Case_studies_and_jobs_completed\" >Case studies and jobs completed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Unique_photos_videos\" >Unique photos + videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#City-specific_statistics\" >City-specific statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Cost_data\" >Cost data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Related_businesses_in_the_city\" >Related businesses in the city<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Prioritize_what_cities_you_create_service_area_pages_for\" >Prioritize what cities you create service area pages for<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Check_GBP_data\" >Check GBP data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Competition_in_the_area\" >Competition in the area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#How_far_away_customers_are_willing_to_drive\" >How far away customers are willing to drive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/localized-serps-winning-traffic-and-leads-with-service-area-pages\/#Yes_service_area_pages_do_convert\" >Yes, service area pages do convert<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Service_area_pages_are_now_critical_for_ranking_for_local_search_Learn_tips_for_making_your_localized_content_more_relevant_and_appealing\"><\/span>Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s local search results have been shifting quite a bit since the start of 2024. As with the rise of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> and other forums, Google is trying to serve users more relevant and relatable content \u2013 and in the local space, that means showing users more localized content.<\/p>\n<p>Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages.<\/p>\n<p>Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] \u2013 mostly generic pages, a homepage and even a Wikipedia article.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ \" core false image data-wp-interactive class=\"aligncenter size-full is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1172\" height=\"2513\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" alt=\"PI-lawyer-SERP-nov2023\u00a0\" class=\"wp-image-440132\" style=\"width:540px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-158x338.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-280x600.png.webp 280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-53x113.png.webp 53w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-768x1647.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-716x1536.png 716w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-955x2048.png.webp 955w\" data-lazy-sizes=\"(max-width: 1172px) 100vw, 1172px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1172\" height=\"2513\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023.png.webp\" alt=\"PI-lawyer-SERP-nov2023\u00a0\" class=\"wp-image-440132\" style=\"width:540px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-158x338.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-280x600.png.webp 280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-53x113.png.webp 53w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-768x1647.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-716x1536.png 716w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-nov2023-955x2048.png.webp 955w\" sizes=\"(max-width: 1172px) 100vw, 1172px\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: PI-lawyer-SERP-nov2023\u00a0\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-style--right=\"context.core.image.imageButtonRight\" data-wp-style--top=\"context.core.image.imageButtonTop\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\"><path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path><\/svg><\/button>        <\/p>\n<div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\" data-wp-bind--role=\"selectors.core.image.roleAttribute\" data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\" data-wp-class--initialized=\"context.core.image.initialized\" data-wp-class--active=\"context.core.image.lightboxEnabled\" data-wp-class--hideanimationenabled=\"context.core.image.hideAnimationEnabled\" data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\" data-wp-effect=\"effects.core.image.initLightbox\" data-wp-on--keydown=\"actions.core.image.handleKeydown\" data-wp-on--touchstart=\"actions.core.image.handleTouchStart\" data-wp-on--touchmove=\"actions.core.image.handleTouchMove\" data-wp-on--touchend=\"actions.core.image.handleTouchEnd\" data-wp-on--click=\"actions.core.image.hideLightbox\" tabindex=\"-1\">\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\"><br \/>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg><\/button><\/p>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"PI-lawyer-SERP-nov2023\u00a0\" class=\"wp-image-440132\" style=\"width:540px\"><\/figure>\n<\/div>\n<\/div>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"PI-lawyer-SERP-nov2023\u00a0\" class=\"wp-image-440132\" style=\"width:540px\"><\/figure>\n<\/div>\n<\/div>\n<div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p>Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I\u2019m searching from.<\/p>\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ \" core false image data-wp-interactive class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"1672\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" alt=\"PI-lawyer-SERP-march2024\" class=\"wp-image-440133\" style=\"width:540px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024.png.webp 914w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-185x338.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-328x600.png.webp 328w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-62x113.png.webp 62w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-768x1405.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-840x1536.png 840w\" data-lazy-sizes=\"(max-width: 914px) 100vw, 914px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"1672\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024.png.webp\" alt=\"PI-lawyer-SERP-march2024\" class=\"wp-image-440133\" style=\"width:540px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024.png.webp 914w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-185x338.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-328x600.png.webp 328w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-62x113.png.webp 62w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-768x1405.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PI-lawyer-SERP-march2024-840x1536.png 840w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: PI-lawyer-SERP-march2024\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-style--right=\"context.core.image.imageButtonRight\" data-wp-style--top=\"context.core.image.imageButtonTop\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\"><path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path><\/svg><\/button>        <\/p>\n<div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\" data-wp-bind--role=\"selectors.core.image.roleAttribute\" data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\" data-wp-class--initialized=\"context.core.image.initialized\" data-wp-class--active=\"context.core.image.lightboxEnabled\" data-wp-class--hideanimationenabled=\"context.core.image.hideAnimationEnabled\" data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\" data-wp-effect=\"effects.core.image.initLightbox\" data-wp-on--keydown=\"actions.core.image.handleKeydown\" data-wp-on--touchstart=\"actions.core.image.handleTouchStart\" data-wp-on--touchmove=\"actions.core.image.handleTouchMove\" data-wp-on--touchend=\"actions.core.image.handleTouchEnd\" data-wp-on--click=\"actions.core.image.hideLightbox\" tabindex=\"-1\">\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\"><br \/>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg><\/button><\/p>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"PI-lawyer-SERP-march2024\" class=\"wp-image-440133\" style=\"width:540px\"><\/figure>\n<\/div>\n<\/div>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"PI-lawyer-SERP-march2024\" class=\"wp-image-440133\" style=\"width:540px\"><\/figure>\n<\/div>\n<\/div>\n<div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p>With this clear shift to more localized SERPs, businesses should invest both in improving their current service area pages and building new service area pages targeting the cities\/towns where they want to generate more organic leads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimize-local-pages-to-win-more-local-traffic\"><span class=\"ez-toc-section\" id=\"How_to_optimize_local_pages_to_win_more_local_traffic\"><\/span>How to optimize local pages to win more local traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., \u201c[service] in [city]\u201d). <\/p>\n<p>You should also add instances of \u201cnear me\u201d type phrases to help the page show up for \u201cnear me\u201d searches, which we\u2019ve tested and found still works well in organic search.<\/p>\n<p>You should write about your most important services on each page and link to the generic service pages if needed to provide more context. Don\u2019t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content. <\/p>\n<p>For example, you will likely want to link to all your service area pages on your Google Business Profile (GBP) landing page, your homepage and relevant service pages. If you have more than one GBP landing page, link to the service area pages closest to that GBP location.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Local SEO in 2024: 6 simple ways to dominate local search<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-does-duplicate-content-work-for-service-area-pages\"><span class=\"ez-toc-section\" id=\"Does_duplicate_content_work_for_service_area_pages\"><\/span>Does duplicate content work for service area pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many people worry about duplicate content when creating many service area pages. There are only so many unique ways to talk about your most important services. <\/p>\n<p>In reality, duplicate content really isn\u2019t an issue, as Google likely will not penalize your site for having it, and it actually works when it comes to ranking service area pages in multiple locations.<\/p>\n<p>The one con to this tactic is that it will likely not work well in competitive markets. How does one combat that? <\/p>\n<p>Provide unique, real-world value that people in the local area will connect with on each page. This can look very different depending on your industry. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly, you can provide local value by adding some or all of these elements to your service area pages.\u00a0<\/p>\n<p>Let\u2019s take a look at a few ways to add relevant local content to your service area pages to make them unique while also being helpful to users:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-customer-reviews\"><span class=\"ez-toc-section\" id=\"Customer_reviews\"><\/span>Customer reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I cannot understate the power of user-generated reviews. Highlighting city-specific reviews on your service area pages can be a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> changer.\u00a0<\/p>\n<p>You can source these reviews directly from Google or other third-party sites where people already leave reviews. Sites like Yelp and NextDoor add the location a reviewer is from to the review itself. You only need to manually source a few per SAP.\u00a0\u00a0<\/p>\n<p>If a reviewer on Google or another site mentions their city directly in the review, that would be even better!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"366\" alt=\"next-door-review-with-location\" class=\"wp-image-440134\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location.png.webp 1234w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-600x178.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-800x237.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-768x228.png.webp 768w\" data-lazy-sizes=\"(max-width: 1234px) 100vw, 1234px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"366\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location.png.webp\" alt=\"next-door-review-with-location\" class=\"wp-image-440134\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location.png.webp 1234w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-600x178.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-800x237.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/next-door-review-with-location-768x228.png.webp 768w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\"><\/figure>\n<\/div>\n<p>Long-format client testimonials are also a great way to highlight a job well done by a h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y customer in a particular city. Bonus if you can get video testimonials \u2013 those are gold!<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to get reviews for local SEO: The must-do list\u00a0<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-case-studies-and-jobs-completed\"><span class=\"ez-toc-section\" id=\"Case_studies_and_jobs_completed\"><\/span>Case studies and jobs completed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using case studies from completed jobs or clients served in your area is an excellent strategy for adding distinctive content to your service area pages. It showcases the exceptional work your company does locally.<\/p>\n<p>People love to see examples of work you\u2019ve done, and providing that right on the page they are likely to land on is a great way to instill trust and showcase expertise immediately. In your case study, you can include:<\/p>\n<ul>\n<li>The problem the customer had.<\/li>\n<li>Your plan to fix said problem.<\/li>\n<li>Specific steps you took to fix the problem.<\/li>\n<li>Any issues you had along the way and how you overcame them.<\/li>\n<li>The end results.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to create local content that builds trust and drives sales<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-unique-photos-videos\"><span class=\"ez-toc-section\" id=\"Unique_photos_videos\"><\/span>Unique photos + videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On top of case studies, add photos\/videos of completed jobs or the clients you have worked with in the area. <\/p>\n<p>Users love consuming before and after photos for anything home service-related, so give the people what they want right on the service area pages! This is also a great way to showcase your expertise.<\/p>\n<p>If you have employees or technicians dedicated to serving a specific service area, with their permission, add their photos directly to that page. This:\u00a0<\/p>\n<ul>\n<li>Creates more unique content for the page.<\/li>\n<li>Allows customers to put a face to the name and makes your brand more \u201creal.\u201d<\/li>\n<li>Provides a small level of comfort and security, knowing who will be showing up at your house or who you\u2019ll be meeting with.<\/li>\n<\/ul>\n<p>To instill even more trust, you can add photos taken by actual customers to these pages, too. Photos taken by customers can be an important decision-making factor in certain industries, per BrightLocal\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.brightlocal.com\/research\/local-business-discovery-trust-report\/\">2023 Local Business Discovery and Trust Report<\/a>.\u00a0<\/p>\n<p>Consumers also rated photos taken by the business and photos of staff as important factors that help them make a decision on whether to trust a business enough to call or book a service.<\/p>\n<p>There isn\u2019t one type of photo that rules them all, so having as much variety on each page as possible can help convert more users into customers.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-city-specific-statistics\"><span class=\"ez-toc-section\" id=\"City-specific_statistics\"><\/span>City-specific statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can also add statistics from your business data related to that particular city. This provides unique, real-world data that Google hasn\u2019t seen before, which is a great way to set yourself apart from the competition. You can add data around:<\/p>\n<ul>\n<li>Number of jobs you\u2019ve done in the city.<\/li>\n<li>Number of homes you\u2019ve sold\/leased in that city.<\/li>\n<li>Number of cases settled from clients in that city.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-cost-data\"><span class=\"ez-toc-section\" id=\"Cost_data\"><\/span>Cost data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cCost\u201d keywords are a great way to drive more traffic to your service area pages. Not only do \u201ccost\u201d related keywords get searched a lot, but we have found they convert well, too. <\/p>\n<p>Adding cost\/price data directly to your service area pages is a great way to rank for these types of searches across your service area. You can phrase it like, <em>\u201chow much is [service] in [city]\u201d<\/em>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-related-businesses-in-the-city\"><span class=\"ez-toc-section\" id=\"Related_businesses_in_the_city\"><\/span>Related businesses in the city<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have seen that adding related businesses in the local area helps boost local signals on service area pages. Over time, these pages gain traction in the SERPs, and they can be extremely helpful for the user. <\/p>\n<p>For example, a realtor who sells a home will likely recommend various home service businesses to the new homeowner. It makes sense for them to recommend local roofers, lawn care companies, HVAC experts etc. Since they are likely to already give those recommendations to clients anyway, why not add them directly to the service area pages?<\/p>\n<p>This can also be a great way to build relationships with other small businesses in your community. You probably already know some of them and would refer business to them, so add them to your site. <\/p>\n<p>If you don\u2019t know anyone, research the \u201cbest\u201d adjacent companies in your area and reach out to them. Build a real-world connection, then add them to your website when confident. Also, let them know you did this.<\/p>\n<p>So, what exactly should you add to the SAP about them? Add their business name, the main point of contact\u2019s name, address, phone number and website. Make it easy for users to contact them.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-prioritize-what-cities-you-create-service-area-pages-for\"><span class=\"ez-toc-section\" id=\"Prioritize_what_cities_you_create_service_area_pages_for\"><\/span>Prioritize what cities you create service area pages for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suppose you\u2019re a multi-location business, especially one operating in multiple states. In that case, there are likely many cities you want to create service area pages for, but only a finite amount of time and resources. <\/p>\n<p>A few things to consider when determining what cities to write content for are:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-check-gbp-data\"><span class=\"ez-toc-section\" id=\"Check_GBP_data\"><\/span>Check GBP data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"872\" alt=\"GBP-search-terms-explicit-KWs\" class=\"wp-image-440135\" style=\"width:685px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs.png.webp 1358w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-526x338.png.webp 526w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-800x514.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-768x493.png.webp 768w\" data-lazy-sizes=\"(max-width: 1358px) 100vw, 1358px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"872\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs.png.webp\" alt=\"GBP-search-terms-explicit-KWs\" class=\"wp-image-440135\" style=\"width:685px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs.png.webp 1358w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-526x338.png.webp 526w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-800x514.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/GBP-search-terms-explicit-KWs-768x493.png.webp 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\"><\/figure>\n<\/div>\n<ul>\n<li>Check your GBP Insights search terms report to see if your listing gets any searches for explicit keywords outside the city where you are physically located.\u00a0<\/li>\n<li>If you get these types of searches, that\u2019s a good indicator that you\u2019ll get organic traffic for a SAP for that city.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-competition-in-the-area\"><span class=\"ez-toc-section\" id=\"Competition_in_the_area\"><\/span>Competition in the area<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>If there are fewer competitors in a specific city, chances are you can rank there with less effort than in a crowded city.\u00a0<\/li>\n<li>Check on Google what businesses are physically located in that area and then check organic SERPs to see what, if any, service area pages already rank for your target terms.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-how-far-away-customers-are-willing-to-drive\"><span class=\"ez-toc-section\" id=\"How_far_away_customers_are_willing_to_drive\"><\/span>How far away customers are willing to drive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>BrightLocal tested to see <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/brightlocal.com\/research\/local-business-travel-times\/\">how far customers are typically willing to drive to a business<\/a>, and the sweet spot was 17 to 20 minutes.\u00a0<\/li>\n<li>Cross-reference this with your own customer data to determine how large of a radius around your business you should focus your SAP efforts.<\/li>\n<\/ul>\n<p>Another thing to keep in mind is the value of each sale. One sale can mean thousands of dollars for high-sale-value businesses like personal injury lawyers. So, investing the time to create a service area page in a low-competition area may only result in one case, but that one case could be worth a ton.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-yes-service-area-pages-do-convert\"><span class=\"ez-toc-section\" id=\"Yes_service_area_pages_do_convert\"><\/span>Yes, service area pages do convert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, clients wonder if service area pages will produce conversions. In my experience, the more localized a page is, the further down the conversion funnel users who land on it tend to be. <\/p>\n<p>The right mix of CRO can produce leads like crazy. Even before the shift in local SERPs, service area pages were one of the top-converting pages on many of my local business clients\u2019 sites.\u00a0<\/p>\n<p>Now, the trend is compounding, and I am seeing service area pages bring in more onsite conversions than ever before. Especially for multi-location businesses operating in multiple states, service area pages can be a game-changer and save you some money in the long run, as you won\u2019t be forced to run ads all the time across your service areas.\u00a0<\/p>\n<p>Take this example, where onsite conversions from organic traffic have increased 7% YoY, largely thanks to service area pages, despite organic traffic being down sitewide.\u00a0<\/p>\n<p>Note the \u201c24\/7 emergency\u201d page, which is a nationally targeted page, took a dip in traffic and conversions YoY, as did most of their generic pages.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2620\" alt=\"service-area-page-conversions-YoY\" class=\"wp-image-440136\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-264x338.png.webp 264w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-469x600.png.webp 469w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-88x113.png.webp 88w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-768x983.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-1201x1536.png 1201w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-1601x2048.png.webp 1601w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2620\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY.png.webp\" alt=\"service-area-page-conversions-YoY\" class=\"wp-image-440136\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-264x338.png.webp 264w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-469x600.png.webp 469w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-88x113.png.webp 88w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-768x983.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-1201x1536.png 1201w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/service-area-page-conversions-YoY-1601x2048.png.webp 1601w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: Local SEO success: How to track rankings, conversions, calls<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Elizabeth Rule\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Elizabeth-Rule.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Elizabeth-Rule.png.webp\" alt=\"Elizabeth Rule\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Elizabeth Rule<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=ownyourserp&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/elizabethrule\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Elizabeth Rule is an expert local SEO analyst who has been working in the industry since 2015. She has a passion for content creation and loves working with local businesses to develop their website\u2019s authority and expertise through well written, helpful content As a Google Business Profile Product Expert she is also in the unique position to help businesses crack the code to gain valuable visibility in local search maps and help solve complex GBP issues. She was nominated as one of BrightLocal&#8217;s Rising Stars of Local SEO 2023. She currently works as a Local SEO Analyst at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sterlingsky.ca\/\">Sterling Sky<\/a>, a Local SEO Agency in Canada and the USA. She is also a faculty member and speaker at Local U SEO Conference.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/localized-serps-traffic-leads-service-area-pages-440129\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing. Google\u2019s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-619481","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=619481"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619481\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=619481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=619481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=619481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}