{"id":619644,"date":"2024-05-07T21:45:04","date_gmt":"2024-05-07T18:45:04","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/report-64-of-technical-seos-believe-ai-isnt-a-job-security-threat\/"},"modified":"2024-05-07T21:45:04","modified_gmt":"2024-05-07T18:45:04","slug":"report-64-of-technical-seos-believe-ai-isnt-a-job-security-threat","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/report-64-of-technical-seos-believe-ai-isnt-a-job-security-threat\/","title":{"rendered":"#Report: 64% of technical SEOs believe AI isn\u2019t a job security threat"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a400bbc107ea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a400bbc107ea\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/report-64-of-technical-seos-believe-ai-isnt-a-job-security-threat\/#However_SEOs_view_Google_SGE_as_a_threat_Also_AI_is_impacting_SEO_planning_and_roadmaps_for_brands_and_agencies\" >However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"However_SEOs_view_Google_SGE_as_a_threat_Also_AI_is_impacting_SEO_planning_and_roadmaps_for_brands_and_agencies\"><\/span>However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTechnical SEOs aren\u2019t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That\u2019s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community.<\/p>\n<ul>\n<li>64% said they were \u201cnot at all\u201d worried.<\/li>\n<li>36% said they were either \u201ca little worried\u201d (30% in-house; 33% agency) or \u201cvery worried\u201d (6% in-house; 3% agencies).<\/li>\n<\/ul>\n<ul>\n<li>\u201cWhile such worries are not without merit, it\u2019s crucial for business leaders to recognize that AI is not an all-encompassing substitute for human employees. Particularly in the realm of SEO, the nuanced <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lication of common sense is key\u2014a quality AI has yet to master,\u201d said Roxanna Stingu, head of Search &amp; SEO, Alamy, in the report.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> All the rapid developments around generative AI over the past 18 months have caused concern and stress among SEOs. While AI will undoubtedly eliminate some jobs, it will also create new jobs. AI is a great assistant, but it can\u2019t replace the work done by technical SEOs \u2013\u00a0a.k.a., humans.<\/p>\n<p><strong>Google SGE fears.<\/strong> While the majority weren\u2019t worried about job security, 70% of respondents were worried about the impact of Google Search Generative Experience (SGE) on regular organic search results.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cExactly how worried I am keeps changing. There\u2019s still so much uncertainty about exactly how this will roll out, and I want to see how everyday users react to it as well. So much of the commentary has been from early adopters in the tech and SEO community and we\u2019re not exactly representative of how the rest of the world will use this,\u201d said <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/natashaburtenshawdevries\/\">Natasha Burtenshaw-deVries<\/a>, director of organic growth, Flywheel Digital, in the report.<\/li>\n<\/ul>\n<p><strong>In-house and agency.<\/strong> Only 20% of in-house, agency and freelancer respondents haven\u2019t changed their SEO planning and roadmaps due to AI developments. Of the remaining 80% of respondents:<\/p>\n<ul>\n<li>59% said \u201ca little.\u201d<\/li>\n<li>21% said \u201ca lot.\u201d<\/li>\n<\/ul>\n<p><strong>AI and machine learning (ML) tools.<\/strong> Fifty-two percent of survey respondents used AI and ML tools to generate metadata (e.g., titles, descriptions) daily, weekly or monthly. Other ways SEOs used the tools:<\/p>\n<ul>\n<li>46% for content generation.<\/li>\n<li>35% for keyword research.<\/li>\n<li>23% for auditing pages.<\/li>\n<\/ul>\n<p><strong>Other findings.<\/strong> Google seems safe:<\/p>\n<ul>\n<li>85% don\u2019t believe ChatGPT as a standalone tool is a threat to Google.<\/li>\n<li>70% don\u2019t believe Bing can take away search market share from Google.<\/li>\n<\/ul>\n<p><strong>About the data.<\/strong> The data was collected between Jan. 15 and March 5. It received 382 responses \u2013 56% of respondents were from the U.S. and UK. <\/p>\n<p><strong>The report.<\/strong> The report also digs into the impact of SEO, , which you can read in full here: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/aira.net\/state-of-technical-seo\/\">The State of Technical SEO Report 2024<\/a><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/technical-seo-ai-job-security-report-440312\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies. Technical SEOs aren\u2019t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That\u2019s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-619644","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=619644"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619644\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=619644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=619644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=619644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}