{"id":619720,"date":"2024-05-08T19:00:03","date_gmt":"2024-05-08T16:00:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/doves-latest-real-beauty-drive-and-why-ai-will-be-harder-to-ditch-than-it-thinks\/"},"modified":"2024-05-08T19:00:03","modified_gmt":"2024-05-08T16:00:03","slug":"doves-latest-real-beauty-drive-and-why-ai-will-be-harder-to-ditch-than-it-thinks","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/doves-latest-real-beauty-drive-and-why-ai-will-be-harder-to-ditch-than-it-thinks\/","title":{"rendered":"#Dove&#8217;s latest &#8216;Real Beauty&#8217; drive\u2014and why AI will be harder to ditch than it thinks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40dcf493fab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40dcf493fab\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/doves-latest-real-beauty-drive-and-why-ai-will-be-harder-to-ditch-than-it-thinks\/#Stance_on_beauty_ideals\" >Stance on beauty ideals<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2024\/soap-dish.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2024\/soap-dish.jpg\" data-sub-html=\"Credit: Pixabay\/CC0 Public Domain\">\n<figure class=\"article-img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2024\/soap-dish.jpg\" alt=\"soap dish\" title=\"Credit: Pixabay\/CC0 Public Domain\" width=\"800\" height=\"530\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Credit: Pixabay\/CC0 Public Domain<br \/>\n            <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p>Beauty brand <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/virgietovar\/2024\/04\/18\/dove-becomes-first-beauty-brand-to-ban-ai-generated-women-in-ads\/?sh=4cfd62d67b8f\">Dove recently announced<\/a> it would not use models generated by artificial intelligence (AI) in its advertising campaigns. But is this really an anti-AI stance or merely the marketing of &#8220;inclusive&#8221; and &#8220;realistic&#8221; AI-generated images? In other words, is Dove attempting to shape the beauty ideals AI shows consumers, rather than ditching its use entirely?<\/p>\n<p>Dove&#8217;s owner Unilever is one of the world&#8217;s largest multinational, fast-moving consumer goods companies. But the values of the brands it owns vary dramatically, as highlighted by legal action that Ben &amp; Jerry&#8217;s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.benjerry.com\/about-us\/media-center\/opt-statement\">brought against Unilever<\/a> to object to its ice cream being &#8220;sold in the occupied Palestinian Territory.&#8221; The lawsuit was settled and Ben &amp; Jerry&#8217;s was reportedly told by Unilever to avoid &#8220;<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nypost.com\/2022\/07\/26\/unilever-boss-to-ben-jerrys-stay-out-of-geopolitics\/\">straying into geopolitics<\/a>.&#8221;<\/p>\n<p>Tensions remain between the values of Unilever-owned brands and those of Unilever itself, which <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.unilever.com\/news\/news-search\/2023\/how-ai-and-digital-help-us-innovate-faster-and-smarter\/\">actively uses AI<\/a> in areas like product development.<\/p>\n<p>For example, although Dove has critiqued the use of AI and computer-generated imagery (CGI) of people, Dermalogica, another Unilever skincare brand, has used a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.voguebusiness.com\/beauty\/dermalogica-is-using-a-virtual-human-to-train-real-people\">virtual human model<\/a> as part of its staff training. Accordingly, Dove&#8217;s recent announcement and overall brand positioning must be understood as connected to Unilever&#8217;s as a whole.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stance_on_beauty_ideals\"><\/span>Stance on beauty ideals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Established in the US in 1957, Dove became known for its &#8220;<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dove.com\/uk\/stories\/campaigns.html\">real beauty<\/a>&#8221; ethos in the 21st century. The brand&#8217;s effort to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.degruyter.com\/document\/doi\/10.18574\/nyu\/9780814763018.003.0007\/html?lang=en\">challenge societal beauty standards<\/a> include campaigns that address ideals related to hair, skin, facial features and body shape and size.<\/p>\n<p>In Dove&#8217;s own words: &#8220;<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.unilever.com\/brands\/beauty-wellbeing\/dove\/\">We always feature women, never models<\/a>.&#8221; Now, Dove is taking that position a step further by claiming it will not use AI-generated images of people in its campaigns. But beyond punchy headlines, what does this mean?<\/p>\n<p>As part of the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/content.ucpress.edu\/title\/9780520387072\/9780520387072_excerpt.pdf\">research<\/a> on the relationship between marketing, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> justice, and digital culture, I surveyed 400 people in the UK and US. Responses highlighted concerns about the use of CGI and AI models in marketing.<\/p>\n<p>Recent media coverage of Dove frames its stance on AI as a continuation of its position on the beauty and diversity of real people. However, sitting alongside Dove&#8217;s statements about AI models are details on what it has created to aid &#8220;inclusive&#8221; uses of AI. So is Dove swearing off AI? Or is it making a strategic decision to exclude AI imagery of people from its campaigns and position itself as a leader of supposedly &#8220;inclusive&#8221; <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches?<\/p>\n<figure class=\"mb-4\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"Dove's latest 'Real Beauty' drive \u2013 and why AI will be harder to ditch than it thinks\"\/><meta itemprop=\"url\" content=\"https:\/\/www.youtube.com\/watch\/?v=reIQAmmpbO8\"\/><meta itemprop=\"description\" content=\"&quot;The Code,&quot; as set out by Dove.\"\/><meta itemprop=\"uploadDate\" content=\"2024-05-08T08:50:37-04:00\"\/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/reIQAmmpbO8\"\/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/img.youtube.com\/vi\/reIQAmmpbO8\/maxresdefault.jpg\"\/><br \/>\n             <iframe loading=\"lazy\" title=\"Dove vs. AI Beauty Standards: Keeping It Real With The Code\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/reIQAmmpbO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><figcaption class=\"text-darken text-low-up mt-4\" itemprop=\"caption\">&#8220;The Code,&#8221; as set out by Dove.<\/figcaption><\/figure>\n<p>As a comment on how AI images can reinforce damaging beauty ideals, the brand launched short film The Code as part of the Dove Self-Esteem Project, which reflects the ways brands are implicated in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/08164649.2016.1148001\">contemporary ideas about the confidence of girls and women<\/a>.<\/p>\n<p>                                                                                                                                            Posted on the Dove US YouTube channel, the film is accompanied by text stating that in &#8220;an era where 90% of content is predicted to be AI-generated by 2025,&#8221; Dove&#8217;s &#8220;message still stands: keep beauty real. One in three women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated.&#8221;<\/p>\n<p>Yet Dove&#8217;s website highlights its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dove.com\/us\/en\/stories\/campaigns\/keep-beauty-real.html\">Real Beauty Prompt Playbook<\/a>, created to help widen the representation of people and beauty in images generated by AI tools. Is Dove&#8217;s Playbook at odds with its &#8220;vow to real beauty&#8221; and a commitment to steer clear of AI? Arguably, yes.<\/p>\n<p>The Playbook has been produced &#8220;to help set new digital standards of representation&#8221; and features a glossary to engender &#8220;inclusive prompting and realistic AI image generation.&#8221; Contrasting with claims the brand is taking a stand against AI, Dove&#8217;s Playbook suggests that it may be actively contributing to the AI landscape, including by establishing itself as an authority on what constitutes &#8220;inclusive&#8221; and &#8220;realistic&#8221; AI image generation in the beauty business.<\/p>\n<p>Indeed, Dove is one of many brands owned by Unilever, a parent company that has contentiously been described as having cultivated a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0019850122002966\">sense of corporate consciousness<\/a>, but which openly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.unilever.com\/news\/news-search\/2022\/using-ai-to-optimise-our-portfolio-and-fuel-growth\/\">states<\/a> that it is &#8220;using AI to optimize our portfolio and fuel growth.&#8221; It is unsurprising therefore that Dove&#8217;s position on AI may be much less critical than headlines like &#8220;<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.designrush.com\/news\/dove-anti-ai-in-new-campaign\">Dove Is Anti-AI in New Campaign<\/a>&#8221; would suggest.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<p>                                                                                                                                            Dove&#8217;s decision not to feature AI models in its media, but to create a Playbook to facilitate certain AI approaches, might amount to a contradictory message. It also <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2666389921000155\">fails to tackle the fact<\/a> that harmful uses of AI extend beyond the content of media representations.<\/p>\n<p>Ultimately, Dove&#8217;s position appears to focus on &#8220;inclusive&#8221; AI approaches and addressing ideas about self-esteem, rather than tackling AI&#8217;s structurally oppressive effects, from its role in the surveillance of people and places, to its impact on work and labor conditions.<\/p>\n<p>In Dove&#8217;s own words: &#8220;AI&#8217;s potential brings both excitement and concern, especially with regards to beauty.&#8221; Despite what some headlines suggest, the brand is not anti-AI. Rather, it is continuing its &#8220;real beauty&#8221; messaging, in ways that both praise as well as critique the potential uses of AI.<\/p>\n<p>Dove and Unilever were contacted for a comment but had not provided any by the time of publication.<\/p>\n<div class=\"d-inline-block text-medium my-4\">\n                                                Provided by<br \/>\n                                                                                                    The Conversation<br \/>\n                                                                                                        <a rel=\"nofollow noopener\" target=\"_blank\" class=\"icon_open\" href=\"https:\/\/theconversation.com\"><br \/>\n                                                        <svg><use href=\"https:\/\/techx.b-cdn.net\/tmpl\/v2\/img\/svg\/sprite.svg#icon_open\" x=\"0\" y=\"0\"\/><\/svg><\/a><\/p><\/div>\n<p>                                                                                                                            This article is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/doves-latest-real-beauty-drive-and-why-ai-will-be-harder-to-ditch-than-it-thinks-229136\">original article<\/a>.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/229136\/count.gif?distributor=republish-lightbox-advanced\" alt=\"The Conversation\" width=\"1\" height=\"1\"\/><\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                <strong>Citation<\/strong>:<br \/>\n                                                Dove&#8217;s latest &#8216;Real Beauty&#8217; drive\u2014and why AI will be harder to ditch than it thinks (2024, May 8)<br \/>\n                                                retrieved 8 May 2024<br \/>\n                                                from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2024-05-dove-latest-real-beauty-ai.html<\/p>\n<p>                                            This document is subject to copyright. 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Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2024-05-dove-latest-real-beauty-ai.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit: Pixabay\/CC0 Public Domain Beauty brand Dove recently announced it would not use models generated by artificial intelligence (AI) in its advertising campaigns. But is this really an anti-AI stance or merely the marketing of &#8220;inclusive&#8221; and &#8220;realistic&#8221; AI-generated images? In other words, is Dove attempting to shape the beauty ideals AI shows consumers, rather&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-619720","post","type-post","status-publish","format-standard","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=619720"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619720\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=619720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=619720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=619720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}