{"id":619840,"date":"2024-05-08T16:00:00","date_gmt":"2024-05-08T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/"},"modified":"2024-05-08T16:00:00","modified_gmt":"2024-05-08T13:00:00","slug":"ppc-landing-pages-how-to-craft-a-winning-post-click-experience","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/","title":{"rendered":"#PPC landing pages: How to craft a winning post-click experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3521d6bd1b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3521d6bd1b1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Ads_get_you_traffic_but_landing_pages_get_you_customers_Stand_out_from_competitors_by_mastering_the_often-overlooked_post-click_experience\" >Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Best_practices_to_build_and_optimize_landing_pages\" >Best practices to build and optimize landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Keep_designs_responsive_across_devices\" >Keep designs responsive across devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Test_and_iterate_your_most_impactful_elements\" >Test and iterate your most impactful elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Approach_copy_and_design_with_the_right_mindset\" >Approach copy and design with the right mindset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Deliver_what_the_ad_promised\" >Deliver what the ad promised<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Use_the_first_post-conversion_moment_to_set_expectations\" >Use the first post-conversion moment to set expectations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Building_a_better_post-conversion_experience_for_lead_gen\" >Building a better post-conversion experience for lead gen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Make_sure_sales_and_marketing_are_aligned\" >Make sure sales and marketing are aligned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Address_your_customers_objections_proactively\" >Address your customers\u2019 objections proactively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Use_marketing_automation_to_improve_lead_quality\" >Use marketing automation to improve lead quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Respect_the_sales_cycle\" >Respect the sales cycle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Building_better_post-click_and_post-conversion_experiences_for_ecommerce\" >Building better post-click and post-conversion experiences for ecommerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Gamify_the_shopping_experience\" >Gamify the shopping experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Be_proactive_with_no-stock_situations\" >Be proactive with no-stock situations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Use_the_first_order_to_get_feedback\" >Use the first order to get feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Use_email_to_cement_lifetime_value\" >Use email to cement lifetime value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#Get_the_timing_of_your_offers_right\" >Get the timing of your offers right<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/ppc-landing-pages-how-to-craft-a-winning-post-click-experience\/#The_value_of_investing_in_the_post-click_experience\" >The value of investing in the post-click experience<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Ads_get_you_traffic_but_landing_pages_get_you_customers_Stand_out_from_competitors_by_mastering_the_often-overlooked_post-click_experience\"><\/span>Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAds get you traffic. Landing pages get you customers.<\/p>\n<p>The post-click experience remains underrated in the grand scheme of PPC marketing.<\/p>\n<p>Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page \u2013 which is where a sale is made or a lead generated \u2013 and all the other touchpoints that follow.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>To win new business and retain that hard-earned revenue, you must expand your scope to include what h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens after ad clicks.<\/p>\n<p>In this article, I\u2019ll walk you through:<\/p>\n<ul>\n<li>My own tried-and-tested landing page philosophy.<\/li>\n<li>How to improve the lead-gen post-conversion experience.<\/li>\n<li>How to improve the ecommerce post-conversion experience.<\/li>\n<li>Why you should take the post-click experience seriously.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-to-build-and-optimize-landing-pages\"><span class=\"ez-toc-section\" id=\"Best_practices_to_build_and_optimize_landing_pages\"><\/span>Best practices to build and optimize landing pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most advertisers and agencies typically specialize in either ecommerce or lead-gen campaigns, but there\u2019s a generous amount of knowledge crossover between the two.<\/p>\n<p>At my agency, we were doing landing pages for ecommerce clients long before they became commonplace, as they are today. Because of my experience with lead-gen campaigns and seeing how impactful landers could be, we were able to learn from one discipline and apply it to the other.<\/p>\n<p>That mentality is critical in today\u2019s paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> landscape.<\/p>\n<p>Here\u2019s what I\u2019ve learned about landing pages for both ecommerce and lead gen.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keep-designs-responsive-across-devices\"><span class=\"ez-toc-section\" id=\"Keep_designs_responsive_across_devices\"><\/span>Keep designs responsive across devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Smartphones accounted for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/568684\/e-commerce-website-visit-and-orders-by-device\/\">78% of B2C ecommerce traffic and 66% of orders<\/a> as of Q4 2023. So before you do anything else with your landing pages, make sure they\u2019re responsive across devices, with particular emphasis on mobile.<\/p>\n<ul>\n<li>Page elements should load quickly and be in the space you\u2019ve assigned them. The longer a visitor has to wait, the more likely they are to leave.<\/li>\n<li>Copy, visuals, forms and other elements should render and work as intended. Buttons should be easy to press and spaced enough so that visitors don\u2019t accidentally tap another element.<\/li>\n<li>Design and layout should look and feel natural to the smartphone form factor. Present all the key and primary information above the fold, including your call to action.<\/li>\n<li>Keep your navigation simple. A logo going to your website is fine, but no other links. The goal is to reduce clutter. Ask yourself if each element is truly needed.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Some landing page inspiration for your Monday:<\/p>\n<p>\u2013 No navigation elements<br \/>\u2013 All necessary info above the fold<br \/>\u2013 CLEAR CTAs<br \/>\u2013 Small timer for urgency<\/p>\n<p>Smooth, simple, and crushing for us<\/p>\n<p>Test this structure with your next LP \u2013 there will be a clear winner. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/KrGW4IHVAR\">pic.twitter.com\/KrGW4IHVAR<\/a><\/p>\n<p>\u2014 Ash (@ashvinmelwani) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ashvinmelwani\/status\/1764652135625715889?ref_src=twsrc%5Etfw\">March 4, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-test-and-iterate-your-most-impactful-elements\"><span class=\"ez-toc-section\" id=\"Test_and_iterate_your_most_impactful_elements\"><\/span>Test and iterate your most impactful elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are a handful of elements I like to focus on when building, testing or optimizing our landing pages:<\/p>\n<ul>\n<li><strong>Headline and copy:<\/strong> Pick clear over clever every day of the week. State in very plain language what you do and for whom and match both your ad and keyword intent.<\/li>\n<li><strong>Social proof:<\/strong> Display credibility above the fold. Customer reviews, links to review sites and media or industry accreditations build trust with visitors.<\/li>\n<li><strong>Offer, form and call to action:<\/strong> Make forms prominent, easy to fill and only as many fields as needed. For call conversions, a clear CTA is a must <em>with<\/em> tracking.<\/li>\n<\/ul>\n<p>You can (and should) include content below the fold so that as people scroll, they can learn more about the business, what it does, the solution and its benefits. Intersperse that with CTAs between sections.<\/p>\n<p>While you might see incremental gains by testing those elements lower in the page, if your budget is limited or you have other constraints, you might probably achieve more by:<\/p>\n<ul>\n<li>Highlighting new pain points with your messaging.<\/li>\n<li>Testing different styles of images or visuals.<\/li>\n<li>Using clear social proof that calls out value immediately.<\/li>\n<li>Trying a new offer or positioning the same offer differently.<\/li>\n<li>Writing calls to action that make readers feel confident.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Nailing your landing page&#8217;s first fold will make you money at will. <\/p>\n<p>But many haven\u2019t realized its full potential. <\/p>\n<p>Standing out is easy if you understand: <\/p>\n<p>\u2022 Visual Narrative<br \/>\u2022 You-Driven writing <br \/>\u2022 Cognitive conversion triggers  <\/p>\n<p>If I were Coursera, this is how I\u2019d do\u2026 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/PQPpJKZVrp\">pic.twitter.com\/PQPpJKZVrp<\/a><\/p>\n<p>\u2014 Elias Mas | Web Design &amp; CRO \u26a1\ufe0f (@eliasmas_tw) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/eliasmas_tw\/status\/1707013729940828315?ref_src=twsrc%5Etfw\">September 27, 2023<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-approach-copy-and-design-with-the-right-mindset\"><span class=\"ez-toc-section\" id=\"Approach_copy_and_design_with_the_right_mindset\"><\/span>Approach copy and design with the right mindset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When the text and visual elements of your landing page work together harmoniously, this typically reflects in campaign performance.<\/p>\n<p>Clicking on an ad that interests you, being met with a visually exciting page, discovering that the product is what you wanted, reading through an offer that makes you feel understood as a customer \u2013 it\u2019s tough to walk away from that if you have a genuine need for what\u2019s being sold.<\/p>\n<p>But if your team has to prioritize one skill over the other, pick copywriting.<\/p>\n<p>Landing pages succeed all the time with simple yet functional design and outstanding messaging, but they rarely perform to satisfaction when they look stunning without much substance in the offer and message.<\/p>\n<p>Just don\u2019t neglect design, especially mobile responsiveness.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-deliver-what-the-ad-promised\"><span class=\"ez-toc-section\" id=\"Deliver_what_the_ad_promised\"><\/span>Deliver what the ad promised<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cWhat you see is what you get.\u201d This should be your mantra when it comes to landing pages so that what people see in the ad is what they see on the landing page.<\/p>\n<p>If you advertise for pest control but your landing page talks about repairing foundational damage from termites, it won\u2019t convert well. Even though pest control is technically part of your offer, it doesn\u2019t match the reason someone would click on the ad.<\/p>\n<p>This is amplified in paid search, where your ad is shown mostly to people who are actively searching for what you\u2019re selling or for related terms.<\/p>\n<p>And as a customer, few things are as frustrating as clicking on an enticing ad, only to find out that what they wanted:<\/p>\n<ul>\n<li>Is out of stock.<\/li>\n<li>Costs more than advertised.<\/li>\n<li>Isn\u2019t authentic or real.<\/li>\n<li>Will take too long for fulfillment.<\/li>\n<li>Doesn\u2019t match what your page is selling.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Bonus Point: Your Landing Page<\/p>\n<p>Did you turn off pop-ups? Does the landing page copy match your ads? What about your emails? Having a consistent tone gets lost by some brands.<\/p>\n<p>This is the beggining, not the end. Let your brand&#8217;s personality shine.<\/p>\n<p>Don&#8217;t use FB Lead Gen Ads \ud83e\udd2e<\/p>\n<p>\u2014 Duane Brown \ud83c\udde8\ud83c\udde6\ud83c\udff3\ufe0f\u200d\ud83c\udf08 4x Vax&#8217;ed! (@duanebrown) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/duanebrown\/status\/1349731568705708035?ref_src=twsrc%5Etfw\">January 14, 2021<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-use-the-first-post-conversion-moment-to-set-expectations\"><span class=\"ez-toc-section\" id=\"Use_the_first_post-conversion_moment_to_set_expectations\"><\/span>Use the first post-conversion moment to set expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once a click moves from your ad to your landing page, the last thing you want is to bombard them with popups and offers that interfere with their experience. It might be a paid funnel, but it should still feel organic.<\/p>\n<p>What happens immediately after your visitor converts \u2013 either through a purchase or exchange of information \u2013 sets the tone for how they perceive your business. In many cases, it can have a strong correlation with lifetime value.<\/p>\n<p>Many businesses opt for a simple confirmation message or neglect it outright. This is where you can stand out and create a positive experience.<\/p>\n<p>Compare a simple experience:<\/p>\n<ul>\n<li>Purchase completed.<\/li>\n<li>Simple popup shows confirming order.<\/li>\n<li>SMS update when order is shipped.<\/li>\n<\/ul>\n<p>With something richer and more crafted:<\/p>\n<ul>\n<li>Purchase completed.<\/li>\n<li>Redirected to a new page about the brand\u2019s values (e.g., committed to sustainability).<\/li>\n<li>Email with confirmation, order details and thank you message.<\/li>\n<li>SMS updates as the order is dispatched, shipped, out for delivery, etc.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This is the best feature of mainstream <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> sites.<\/p>\n<p>Whenever I&#8217;m about to waste my time on some clickbait article, this Jenga stack of pop-ups shows up, and I go away. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/gJ3giSiVRF\">pic.twitter.com\/gJ3giSiVRF<\/a><\/p>\n<p>\u2014 Daniel Vassallo (@dvassallo) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/dvassallo\/status\/1785734873300545676?ref_src=twsrc%5Etfw\">May 1, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-building-a-better-post-conversion-experience-for-lead-gen\"><span class=\"ez-toc-section\" id=\"Building_a_better_post-conversion_experience_for_lead_gen\"><\/span>Building a better post-conversion experience for lead gen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead gen advertisers get the short end of the stick when it comes to paid media because a \u201cconversion\u201d in the ad account still needs to be nurtured and converted by a sales or growth team.<\/p>\n<p>However, this also means more touchpoints and more time to earn their trust and confidence. Here\u2019s my advice for a smooth lead-gen funnel to follow an online conversion.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-sure-sales-and-marketing-are-aligned\"><span class=\"ez-toc-section\" id=\"Make_sure_sales_and_marketing_are_aligned\"><\/span>Make sure sales and marketing are aligned<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The handshake between marketing and sales determines how well your prospects feel taken care of and considerably impacts conversion rates. No one wants to have the same conversation with a business repeatedly, even if they speak to several teams or reps.<\/p>\n<p>Some signs that your go-to-market strategy might be fragmented include:<\/p>\n<ul>\n<li>Marketing using the same messaging with all leads from all campaigns.<\/li>\n<li>Sales taking days or weeks to follow up with new leads.<\/li>\n<li>Lack of agreement on how to define marketing-qualified or sales-qualified leads.<\/li>\n<\/ul>\n<p>I\u2019ve spoken to many business owners whose marketers and sales reps invest large budgets in paid media, call their leads once, don\u2019t get through to anybody and then move on. You\u2019ve got to try harder than that to succeed.<\/p>\n<p>I\u2019m always surprised that they\u2019re happy to pay $150 to get the phone number of someone who wants what they\u2019re offering, but they stop at the first hurdle.<\/p>\n<p>SaaS companies tend to be a bit more savvy about revenue alignment, but the bulk of lead gen advertisers on Google and Meta are service businesses that focus almost exclusively on their area of expertise.<\/p>\n<p>As an agency, it\u2019s a wonderful opportunity to influence that post-conversion process and position yourself as a true growth partner.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">B2B marketers must prioritize sales and marketing alignment for successful demand generation in 2023. xiQ&#8217;s platform can help run demand gen campaigns, nurture leads, and deliver leads to sales. <\/p>\n<p>Book a Demo: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/AYzfkEnuiK\">https:\/\/t.co\/AYzfkEnuiK<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/4fyAU6RLIZ\">pic.twitter.com\/4fyAU6RLIZ<\/a><\/p>\n<p>\u2014 xiQ Inc. (@xiqinc) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/xiqinc\/status\/1653138941846126592?ref_src=twsrc%5Etfw\">May 1, 2023<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-address-your-customers-objections-proactively\"><span class=\"ez-toc-section\" id=\"Address_your_customers_objections_proactively\"><\/span>Address your customers\u2019 objections proactively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Half the battle in lead-gen is knowing what your leads will have a problem with and equipping your sales team to proactively break down those objections. This might look like:<\/p>\n<ul>\n<li>Landscaping services \u2192 effect of chemicals on lawn and soil.<\/li>\n<li>Enterprise software \u2192 data security or onboarding.<\/li>\n<li>Electricians \u2192 availability and experience level.<\/li>\n<\/ul>\n<p>Advertising can help speed up this process. Overcoming objections is a critical function of any good landing page. It also benefits marketing and sales teams.<\/p>\n<p>By generating a higher proportion of qualified leads who are already aware that you can address their needs and concerns, their work is cut out for them, and they can focus on attaining a higher close rate.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-marketing-automation-to-improve-lead-quality\"><span class=\"ez-toc-section\" id=\"Use_marketing_automation_to_improve_lead_quality\"><\/span>Use marketing automation to improve lead quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing automation and CRM tools can be <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changers when it comes to lead qualification and engagement.<\/p>\n<p>For many of our clients, we set up the free version of HubSpot so that they can get more value out of the leads we help generate:<\/p>\n<ul>\n<li>Understand which leads are qualified buyers vs. still exploring.<\/li>\n<li>Set up automated email sequences to nurture or re-engage leads.<\/li>\n<li>Send lead value by pipeline stage back to Google Ads to improve quality of future leads.<\/li>\n<\/ul>\n<p>Up to the point where we start collaborating with them, these businesses source their leads whenever they happen to land in their inbox or their phone rings.<\/p>\n<p>Many of them don\u2019t know that there are levels to the quality of their leads or that they can actively influence that and I believe it\u2019s part of the agency\u2019s role to educate them how.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">3\ufe0f\u20e3 Set up CRM integration \u2699\ufe0f<\/p>\n<p>Whatever your conversion type, you want Google to know which leads turn out to be valuable and which don\u2019t. If you do that, it can identify certain audience signals with each category and drive better leads. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/4LTQKZgbfi\">pic.twitter.com\/4LTQKZgbfi<\/a><\/p>\n<p>\u2014 Menachem Ani (@MenachemAni) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/MenachemAni\/status\/1625550893771853838?ref_src=twsrc%5Etfw\">February 14, 2023<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-respect-the-sales-cycle\"><span class=\"ez-toc-section\" id=\"Respect_the_sales_cycle\"><\/span>Respect the sales cycle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say I decided to buy some audio equipment, but I\u2019m not an expert on this subject.<\/p>\n<p>I click on an exciting ad about custom home theaters and download their guide on how to build my own setup, giving them my name, number and email during the process.<\/p>\n<p>One of three things will typically happen:<\/p>\n<ul>\n<li>I never hear from that business again.<\/li>\n<li>I hear from them once, but it\u2019s an aggressive sales push that makes me second-guess my decision.<\/li>\n<li>I receive a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of thoughtful emails explaining the difference between 5.1 and 7.1 setups, which rig is right for which settings, how to evaluate manufacturers, etc. Each email contains a link to book time with an expert whenever I\u2019m ready. When I speak to the rep, they first ask me where and how I plan to use the setup, not whether I\u2019m ready to place an order.<\/li>\n<\/ul>\n<p>The first business never had a chance, and the second one made me feel pressured to buy before I was ready, but the third one won my confidence over the course of a few weeks \u2013 and eventually, my order.<\/p>\n<p>That\u2019s because lead-gen micro-conversions (like form submissions) are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly equivalent to people asking for help and not always reflect immediate or urgent purchase intent.<\/p>\n<p>If you provide that help and support, people feel reassured and when they\u2019re ready to buy, you\u2019re at the top of their consideration set. And it\u2019s generally when the buyer is ready that a sale happens.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-building-better-post-click-and-post-conversion-experiences-for-ecommerce\"><span class=\"ez-toc-section\" id=\"Building_better_post-click_and_post-conversion_experiences_for_ecommerce\"><\/span>Building better post-click and post-conversion experiences for ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ultimate priorities for ecommerce brands are generating net new revenue and expanding to new audiences and ads are far from the only asset that can influence those figures.<\/p>\n<p>When it comes to post-click experiences for ecommerce, companies like Fermat are at the forefront of what it means to think about the customer\u2019s entire journey.<\/p>\n<p>What happens after they click through, after they make a purchase, how you get them to increase their order size or become repeat customers \u2013 it all contributes to the growth and profit of the brand as a whole.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-gamify-the-shopping-experience\"><span class=\"ez-toc-section\" id=\"Gamify_the_shopping_experience\"><\/span>Gamify the shopping experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding a layer of gamification to your ads and landing pages makes the process feel less like a sales pitch (which it always is to some degree) and more like a fun activity. This might manifest in formats such as:<\/p>\n<ul>\n<li>Create your own box\/bundle.<\/li>\n<li>Interactive engagement drivers.<\/li>\n<li>Polls, quizzes and games.<\/li>\n<\/ul>\n<p>Psychologically, the personalization and the time invested in engaging with these types of ads and landing pages can positively impact conversion rates.<\/p>\n<p>If I feel like a product or offer has been custom-made for me, there\u2019s a higher chance I\u2019ll buy it than a more generic offer.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ok DTC marketers, let&#8217;s play a game\u2026.<\/p>\n<p>Let&#8217;s see if you can match the spend level to the gamified iteration.\ud83d\udc47\ud83e\udd14<\/p>\n<p>A \u2013 $77,859<br \/>B \u2013 $4,917<br \/>C \u2013 $960<\/p>\n<p>1. Word jumble<br \/>2. Word search<br \/>3. Eye spy<\/p>\n<p>So your answer might be &#8220;A1 B3 C2&#8221;, or something like that.<\/p>\n<p>Right answers will win some\u2026 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/tXDIJ9vMDL\">pic.twitter.com\/tXDIJ9vMDL<\/a><\/p>\n<p>\u2014 Jess @ FireTeam \ud83d\udd25 An agency on fire\u2026 (@HireFireTeam) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1782391308692213798?ref_src=twsrc%5Etfw\">April 22, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-be-proactive-with-no-stock-situations\"><span class=\"ez-toc-section\" id=\"Be_proactive_with_no-stock_situations\"><\/span>Be proactive with no-stock situations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, you send a click to a page for a product that\u2019s out of stock \u2013 it happens. But it shouldn\u2019t be the norm and it shouldn\u2019t be the end of the story.<\/p>\n<p>Depending on the product\u2019s popularity, the success of the ad creative and the speed with which you expect to restock, you may decide not to pause or otherwise mess with a working setup.<\/p>\n<p>In that scenario, a temporary banner explaining when the product will be back in stock is a proactive measure that makes customers feel like they haven\u2019t been misled.<\/p>\n<p>You can also collect emails or phone numbers to notify them when the product is available again and optionally direct them to explore products other customers also tend to be interested in.<\/p>\n<p>You should consider pausing ads for non-bestseller products or items where you don\u2019t know when you\u2019ll be back in stock.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-the-first-order-to-get-feedback\"><span class=\"ez-toc-section\" id=\"Use_the_first_order_to_get_feedback\"><\/span>Use the first order to get feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the customer receives their first order, it is a great time to get honest feedback (if you want it). NPS and multiple-choice surveys can uncover important information, such as whether:<\/p>\n<ul>\n<li>Your product lived up to the hype<\/li>\n<li>Your shipping partner is holding up their end of the deal<\/li>\n<li>Your packaging needs improvement<\/li>\n<\/ul>\n<p>By following up and asking for their input to improve your products or experience, you don\u2019t come across as pushing for more of their money before they\u2019ve had a chance to make up their mind.<\/p>\n<p>Throw in a free gift to cement that extra bit of goodwill!<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We use QR code stickers on first purchase to offer a free gift and ask them to fill out a short post-purchase survey to claim the gift. We might mix up with box inserts as well since handle most our own fulfillment. Then we segment post purchase communication not only for the\u2026<\/p>\n<p>\u2014 Huy Nguyen (We Win) (@nguyeningonline) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/nguyeningonline\/status\/1783044806211715562?ref_src=twsrc%5Etfw\">April 24, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-use-email-to-cement-lifetime-value\"><span class=\"ez-toc-section\" id=\"Use_email_to_cement_lifetime_value\"><\/span>Use email to cement lifetime value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DTC ecommerce loves its email marketing \u2013 and with good reason.<\/p>\n<p>The nature of selling physical products with profit margins means that you don\u2019t always recover acquisition costs with the first order. Subsequent sales \u2013 often for larger volumes or more expensive products \u2013 are where brands generate profit:<\/p>\n<ul>\n<li>Subscriptions.<\/li>\n<li>Bundles and packages.<\/li>\n<li>Gifting and seasonal hampers.<\/li>\n<\/ul>\n<p>Email is a great way to deliver follow-up offers tailored to an individual\u2019s preferences and buying habits. You can reach dozens, hundreds and even thousands of similar customers while making each feel like the offer was built just for them.<\/p>\n<p>And the more successful those emails are, the more data you accumulate, so the next round of emails can be even more customized.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-get-the-timing-of-your-offers-right\"><span class=\"ez-toc-section\" id=\"Get_the_timing_of_your_offers_right\"><\/span>Get the timing of your offers right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the quickest ways ecommerce brands tank lifetime value is by getting greedy.<\/p>\n<p>Offering a discount coupon right after someone places their first order is a classic example of how not to roll out your offers.<\/p>\n<p>Your customers haven\u2019t had a chance to decide whether they\u2019re happy with the first thing they bought from you, so it comes off as presumptive.<\/p>\n<p>Psychologically, it has the added effect of making a customer feel like you held out on them and, therefore, less likely to do business with you again.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Stop sending coupons right after purchase\u2026<\/p>\n<p>Too often I see brands pushing for the 2nd sale before the customer has received their first order. <\/p>\n<p>Just because their first order has shipped, does not mean your customer is ready to buy again\u2026<\/p>\n<p>Even if you send a 10% off discount\u2026<\/p>\n<p>\u2014 Jimmy Kim (@yojimmykim) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/yojimmykim\/status\/1629146180419747840?ref_src=twsrc%5Etfw\">February 24, 2023<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1714061554\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-investing-in-the-post-click-experience\"><span class=\"ez-toc-section\" id=\"The_value_of_investing_in_the_post-click_experience\"><\/span>The value of investing in the post-click experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ad platform automation isn\u2019t going anywhere. Fortunately for advertisers, it\u2019s getting better too.<\/p>\n<p>That also means that every single one of your competitors has access to the same tech stack and strategies as you do when it comes to what happens in the ad account.<\/p>\n<p>So, where do you create differentiation? Outside the account: your landing pages and everything that comes after it. It\u2019s here that you need to invest time, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and effort so that you can reap benefits such as:<\/p>\n<ul>\n<li>Improving conversion rate.<\/li>\n<li>Maximizing customer lifetime value.<\/li>\n<li>Inspiring confidence in your brand or business among buyers.<\/li>\n<li>Earning the right to upsell after a positive first experience.<\/li>\n<\/ul>\n<p>Avoiding this process because it will take an additional budget (or divert it from the ads) ignores the long-term consequences of stagnating.<\/p>\n<p>On the other hand, if simply <em>having<\/em> a post-click experience can be a differentiator, imagine how strong of a moat an <em>excellent<\/em> one would be.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>5 tips for creating a high-converting PPC landing page<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Menachem Ani\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Menachem-Ani-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Menachem-Ani-338x338.jpg.webp\" alt=\"Menachem Ani\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Menachem Ani<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MenachemAni&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/menachemani\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.<\/p>\n<p>His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.<\/p>\n<p>Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ppc-landing-pages-post-click-experience-440297\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":619842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/PPC-landing-pages-Why-your-post-click-experience-deserves-more-attention.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-619840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=619840"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/619840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/619842"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=619840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=619840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=619840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}