{"id":620287,"date":"2024-05-13T18:41:03","date_gmt":"2024-05-13T15:41:03","guid":{"rendered":""},"modified":"2024-05-13T18:41:03","modified_gmt":"2024-05-13T15:41:03","slug":"ad-format-preferences-land-in-google-demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ad-format-preferences-land-in-google-demand-gen-campaigns\/","title":{"rendered":"#Ad format preferences land in Google Demand Gen campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2943b9e9ec7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2943b9e9ec7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ad-format-preferences-land-in-google-demand-gen-campaigns\/#Ad_format_preference_will_give_advertisers_the_choice_to_place_their_video_assets_across_YouTubes_in-stream_in-feed_and_Shorts_ad_placements\" >Ad format preference will give advertisers the choice to place their video assets across YouTube&#8217;s in-stream, in-feed, and Shorts ad placements.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Ad_format_preference_will_give_advertisers_the_choice_to_place_their_video_assets_across_YouTubes_in-stream_in-feed_and_Shorts_ad_placements\"><\/span>Ad format preference will give advertisers the choice to place their video assets across YouTube&#8217;s in-stream, in-feed, and Shorts ad placements.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nNew creative controls for video ads that allow advertisers to dictate where their videos <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear across Google\u2019s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta.  <\/p>\n<p><strong>Why we care.<\/strong> Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. It enables advertisers to select the best format for their brand.<\/p>\n<p><strong>How it works.<\/strong> With the flexible ad format preferences, you can anchor video assets to one of three ad formats:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>In-stream: Video plays before, during or after other videos. Skippable after 5 seconds.<\/li>\n<li>In-feed: Appears in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\u2019s home\/search feeds, Google Discover, and Gmail.<\/li>\n<li>Shorts: YouTube\u2019s short-form video feed. Users can skip any time.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"601\" height=\"600\" alt=\"Screenshot 2024 05 13 At 15.42.08\" class=\"wp-image-440443\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-601x600.png.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-339x338.png.webp 339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-768x767.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-95x95.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08.png.webp 1172w\" data-lazy-sizes=\"(max-width: 601px) 100vw, 601px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-601x600.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"601\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-601x600.png.webp\" alt=\"Screenshot 2024 05 13 At 15.42.08\" class=\"wp-image-440443\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-601x600.png.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-339x338.png.webp 339w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-768x767.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08-95x95.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-13-at-15.42.08.png.webp 1172w\" sizes=\"(max-width: 601px) 100vw, 601px\"><\/figure>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>To set preferences:<\/strong><\/p>\n<ol>\n<li>Create or edit a Demand Gen video ad and add the videos.<\/li>\n<li>Enable \u201cset ad format preferences.\u201d<\/li>\n<li>Use \u201cprefer on\u201d to select formats for each video.<\/li>\n<li>Assign at least one video per format or have one for all formats.\u00a0\u00a0<\/li>\n<li>Complete ad setup (logos, text, URL, etc.).<\/li>\n<li>Preview the ad filtered by format.<\/li>\n<\/ol>\n<p><strong>Best practices<\/strong> for ad format preferences:<\/p>\n<ul>\n<li>Ensure assets meet format requirements.<\/li>\n<li>Use segmentation reports to analyze performance by format.<\/li>\n<li>Optimize winning creative elements for each placement.<\/li>\n<\/ul>\n<p><strong>First spotted.<\/strong> This new feature was first flagged by Senior Performance Marketing Manager and Google Ads expert,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/thomaseccel_ppc-googleads-demandgen-activity-7195738379089547264-Fw-O?utm_source=share&amp;utm_medium=member_desktop\">Thomas Eccel<\/a>.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ad-format-preferences-land-in-google-demand-gen-campaigns-440440\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad format preference will give advertisers the choice to place their video assets across YouTube&#8217;s in-stream, in-feed, and Shorts ad placements. New creative controls for video ads that allow advertisers to dictate where their videos appear across Google\u2019s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-620287","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=620287"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620287\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=620287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=620287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=620287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}