{"id":620585,"date":"2024-05-14T15:00:00","date_gmt":"2024-05-14T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-rsas-in-2024-everything-you-need-to-know\/"},"modified":"2024-05-14T15:00:00","modified_gmt":"2024-05-14T12:00:00","slug":"google-rsas-in-2024-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/","title":{"rendered":"#Google RSAs in 2024: Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d2acb21d59\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d2acb21d59\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#The_latest_updates_and_best_practices_for_Google_responsive_search_ads_from_single-headline_ads_to_campaign-level_assets\" >The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#3_headlines_and_2_descriptions_A_thing_of_the_past\" >3 headlines and 2 descriptions: A thing of the past<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#Ad_strength_The_great_debate\" >Ad strength: The great debate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#To_pin_or_not_to_pin\" >To pin or not to pin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#Campaign-level_RSA_assets\" >Campaign-level RSA assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#Asset_and_combination_performance_report\" >Asset and combination performance report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-rsas-in-2024-everything-you-need-to-know\/#Google_Ads_RSAs_The_latest_updates_and_best_practices\" >Google Ads RSAs: The latest updates and best practices<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_latest_updates_and_best_practices_for_Google_responsive_search_ads_from_single-headline_ads_to_campaign-level_assets\"><\/span>The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nResponsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). <\/p>\n<p>The magic behind RSAs is that by providing multiple headlines and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions, Google Ads will test different combinations and determine which combinations work best. These combinations are also tailored to better match the search term of the individual searcher, providing ad content flexibility and improving relevancy.<\/p>\n<p>Most PPC advertisers have transitioned away from using ETAs, and RSAs have become standard practice. However, there have been updates to RSAs you must be aware of. Here\u2019s a rundown of everything you should know about RSAs in 2024.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-headlines-and-2-descriptions-a-thing-of-the-past\"><span class=\"ez-toc-section\" id=\"3_headlines_and_2_descriptions_A_thing_of_the_past\"><\/span>3 headlines and 2 descriptions: A thing of the past<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The concept of your RSAs displaying three headlines and two descriptions has gone out the window, with Google Ads recently shaking up how RSAs can appear in search results.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Single-headline ads are popping up more frequently in search results, and the system sometimes chooses to add a headline and the beginning of the description line. <\/p>\n<p>What assets appear and where are based on whether or not the system predicts that performance will be improved by moving away from the \u201coriginal\u201d three headlines and two description format.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1502\" height=\"412\" alt=\"Google Ads - Single-headline ads\" class=\"wp-image-440451\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-600x165.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-800x219.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-200x55.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-768x211.png.webp 768w\" data-lazy-sizes=\"(max-width: 1502px) 100vw, 1502px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1502\" height=\"412\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads.png.webp\" alt=\"Google Ads - Single-headline ads\" class=\"wp-image-440451\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-600x165.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-800x219.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-200x55.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Single-headline-ads-768x211.png.webp 768w\" sizes=\"(max-width: 1502px) 100vw, 1502px\"><figcaption class=\"wp-element-caption\"><em><em>Above: An example of a Search ad with only one Headline and a headline featuring at the beginning of the description line.<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>This takes more control away from the advertiser, as how RSAs appear can never be guaranteed. The responsive nature of this ad format means you don\u2019t control which combinations are shown either.\u00a0<\/p>\n<p>As such, make sure your ads are coherent in any order and with any number of headlines and descriptions. For example, a sentence should not need to be covered over two descriptions, which would mean that both would need to appear and in the right order for it to make sense.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Craft winning paid search ads: 4 best practices<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ad-strength-the-great-debate\"><span class=\"ez-toc-section\" id=\"Ad_strength_The_great_debate\"><\/span>Ad strength: The great debate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ad strength is a diagnostic tool for advertisers to see how their RSA scores in terms of relevance, diversity of assets and quality. It can be found either by adding the Ad Strength column to your ads page, or in a blue box at the top of the box when creating or editing a RSA.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"166\" alt=\"Above: When creating or editing a RSA, an Ad strength score will show at the top of the box\" class=\"wp-image-440452\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-600x62.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-800x83.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-200x21.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-768x80.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-1536x159.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"166\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength.png.webp\" alt=\"Above: When creating or editing a RSA, an Ad strength score will show at the top of the box\" class=\"wp-image-440452\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-600x62.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-800x83.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-200x21.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-768x80.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-Ads-Ad-strength-1536x159.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Above: When creating or editing a RSA, an Ad Strength score will show at the top of the box<\/em>.<\/figcaption><\/figure>\n<\/div>\n<p>Ad strength provides a score (either <em>Incomplete<\/em>, <em>Poor<\/em>, <em>Average<\/em>, <em>Good<\/em> or <em>Excellent)<\/em>; the higher the score, the more likely the system thinks the ad will be effective. <\/p>\n<p>Google also provides recommendations and ideas on optimizing your ads to improve the score, such as including popular keywords and adding additional headlines. <strong><\/p>\n<p><\/strong>After <strong>much <\/strong>online discussion, in April 2024, Google\u2019s Ginny Marvin confirmed that Ad Strength is not used by Ad Rank, meaning that a low-scoring ad could still perform well. This was following concerns that a low Ad Strength would impact <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/1722122\">Ad Rank<\/a> and, therefore, reduce visibility.<\/p>\n<p>While Ad strength is not used for Ad Rank, improving the relevance and diversity of assets facilitates more combination creations, which opens up the opportunity to show more relevant ads in more auctions.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-to-pin-or-not-to-pin\"><span class=\"ez-toc-section\" id=\"To_pin_or_not_to_pin\"><\/span>To pin or not to pin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s been an ongoing debate about whether pinning headlines and descriptions helps or hurts RSA performance. Case studies offer differing opinions, with some saying pinning boosts performance, while others report decreased visibility and CTR when they try it.<\/p>\n<p>However, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> consensus is that pinning can impact the system\u2019s ability to create effective asset combinations. The system is being instructed to put certain assets in certain positions, reducing its flexibility and responsiveness. Remember to pin sparingly and strategically whenever possible.<\/p>\n<p>Advertisers might choose to pin assets despite the limitations it imposes because they want their company name in every ad, need to include a legal disclaimer or have strong historical data showing that an asset performs well for the account.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-campaign-level-rsa-assets\"><span class=\"ez-toc-section\" id=\"Campaign-level_RSA_assets\"><\/span>Campaign-level RSA assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another update from the beginning of 2024 is the ability to apply up to three headlines and two descriptions at a <strong>campaign<\/strong> level. This means these assets will be eligible to appear in any RSA within that campaign.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"739\" alt=\"Above: Headlines and Descriptions can now be added at a campaign level\" class=\"wp-image-440453\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-600x277.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-800x370.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-768x355.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-1536x709.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"739\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level.png.webp\" alt=\"Above: Headlines and Descriptions can now be added at a campaign level\" class=\"wp-image-440453\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-600x277.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-800x370.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-768x355.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-Headlines-and-Descriptions-can-now-be-added-at-a-campaign-level-1536x709.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Above: Headlines and Descriptions can now be added at a campaign level<\/em><\/figcaption><\/figure>\n<\/div>\n<p>You can also pin these assets in certain positions and give them a start and end date, making them perfect for promotional periods or seasonal content.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-asset-and-combination-performance-report\"><span class=\"ez-toc-section\" id=\"Asset_and_combination_performance_report\"><\/span>Asset and combination performance report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While sadly not as thorough as most advertisers would like them to be, there are performance reports available for both individual assets and combinations.<br \/><strong><br \/><\/strong>To locate them, go to <em>Campaigns &gt; Ads &gt; View asset details <\/em>(Please note these instructions are based on the new interface design.)<\/p>\n<p>Under the <em>Assets<\/em> section, you can find information including:<\/p>\n<ul>\n<li>How many impressions an asset has had during the set time.<\/li>\n<li>A <em>Performance <\/em>column, which<em> <\/em>compares how the asset performs compared to others of the same type within that ad group and rates it either <em>Low<\/em>, <em>Good<\/em> or <em>Best<\/em>.\u00a0<\/li>\n<\/ul>\n<p>If the rating is <em>Learning,<\/em> then that means that it still needs to receive more impressions to be ranked, usually around the 2,000-impression mark.\u00a0<\/p>\n<p>This report can help you identify which assets need to be improved or replaced based on your impression performance.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"873\" alt=\"Above: A screenshot of an Asset performance report in Google Ads.\" class=\"wp-image-440454\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-800x437.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-768x419.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-1536x838.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"873\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads.png.webp\" alt=\"Above: A screenshot of an Asset performance report in Google Ads.\" class=\"wp-image-440454\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-600x327.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-800x437.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-200x109.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-768x419.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Above-A-screenshot-of-an-Asset-performance-report-in-Google-Ads-1536x838.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Under the <em>Combinations<\/em> section, you can see what types of asset combinations have been created and how many Impressions they have had. <\/p>\n<p>This is a great opportunity to check your assets, as it allows you to see how they may be appearing in searches \u2014 and sometimes, the results can be unexpected.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-ads-rsas-the-latest-updates-and-best-practices\"><span class=\"ez-toc-section\" id=\"Google_Ads_RSAs_The_latest_updates_and_best_practices\"><\/span>Google Ads RSAs: The latest updates and best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the foundation of responsive search ads hasn\u2019t changed since they were launched, there have been plenty of developments in the background regarding reporting and best practices. <\/p>\n<p>As Google Ads continues to emphasize the importance of AI-powered search, it will be interesting to see what the next few years will hold for search ads.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>7 ways to elevate your responsive search ads<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sophie Logan\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Sophie-Logan.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Sophie-Logan.jpeg.webp\" alt=\"Sophie Logan\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sophie Logan<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=marketingsoph&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sophielogan\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Sophie is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands.<\/p>\n<p>Sophie has spoken at numerous conferences and industry events including Hero Conf London, the International Search Summit and brightonSEO&#8217;s Search Advertising Show. She is also a Gold Product Expert on the Google Ads Help forum.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-rsas-everything-you-need-to-know-440449\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets. Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":620586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Google-RSAs-in-2024-Everything-you-need-to-know.webp","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-620585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=620585"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/620586"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=620585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=620585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=620585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}