{"id":620741,"date":"2024-05-16T20:57:59","date_gmt":"2024-05-16T17:57:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/snapchat-outlines-three-es-for-advanced-marketing-measurement\/"},"modified":"2024-05-16T20:57:59","modified_gmt":"2024-05-16T17:57:59","slug":"snapchat-outlines-three-es-for-advanced-marketing-measurement","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/snapchat-outlines-three-es-for-advanced-marketing-measurement\/","title":{"rendered":"#Snapchat outlines Three Es for advanced marketing measurement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2535e6825f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2535e6825f9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/snapchat-outlines-three-es-for-advanced-marketing-measurement\/#Snapchat_explains_how_Execution_Experimentation_and_Evaluation_help_brands_track_campaign_performance_in_a_privacy-compliant_manner\" >Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Snapchat_explains_how_Execution_Experimentation_and_Evaluation_help_brands_track_campaign_performance_in_a_privacy-compliant_manner\"><\/span>Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWith rising data restrictions, Snapchat says \u201cExecution, Experimentation and Evaluation\u201d are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times.<\/p>\n<p><strong>Why we care. <\/strong>While Google keeps delaying deprecating third-party cookies, it will h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en. So it\u2019s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct effective marketing measurement with tighter data privacy laws.<\/p>\n<p><strong>How it works.<\/strong> The framework aims to create a cycle of constant testing, learning and iteration.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Execution refers to the core campaign components that power marketing efforts day-to-day.<\/li>\n<li>Experimentation involves methods like A\/B testing to course correct along the way.<\/li>\n<li>Evaluation uses techniques like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> mix modeling to quantify real performance impact.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"600\" alt=\"Screenshot 2024 05 16 At 15.23.12\" class=\"wp-image-440557\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-731x600.png.webp 731w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-412x338.png.webp 412w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-138x113.png.webp 138w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-768x630.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12.png.webp 1360w\" data-lazy-sizes=\"(max-width: 731px) 100vw, 731px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-731x600.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-731x600.png.webp\" alt=\"Screenshot 2024 05 16 At 15.23.12\" class=\"wp-image-440557\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-731x600.png.webp 731w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-412x338.png.webp 412w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-138x113.png.webp 138w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12-768x630.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Screenshot-2024-05-16-at-15.23.12.png.webp 1360w\" sizes=\"(max-width: 731px) 100vw, 731px\"><\/figure>\n<p><strong>What they\u2019re saying.<\/strong> \u201cAdvertisers who adopt this robust measurement approach see better advertising outcomes,\u201d per <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/how-to-make-measurement-your-brands-strategic-advantage\">Snapchat<\/a>.<\/p>\n<p><strong>Between the lines.<\/strong> The real emphasis is on evaluating actual results over chasing vanity metrics.<\/p>\n<ul>\n<li>Snap says brands often prioritize \u201ceasy accessible correlation metrics over causal experimentation KPIs.\u201d<\/li>\n<li>But if experimentation isn\u2019t tied to evaluating bottom-line impact, \u201cmedia optimization may be driving negative progress.\u201d<\/li>\n<\/ul>\n<p><strong>Zoom out.<\/strong> Snapchat\u2019s push is part of a broader industry reckoning as user privacy changes upend traditional digital measurement.<\/p>\n<p><strong>The bottom line.<\/strong> As ad measurement evolves, Snapchat is encouraging a more holistic, cyclical approach centered on continuous optimization and tying performance to real business outcomes.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/snapchat-execution-experimentation-evaluation-440555\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says \u201cExecution, Experimentation and Evaluation\u201d are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will&#8230;<\/p>\n","protected":false},"author":1,"featured_media":620742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/SEL-Blog-11.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,137534,107942,71741],"class_list":["post-620741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-platforms","tag-ppc","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=620741"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/620742"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=620741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=620741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=620741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}