{"id":620789,"date":"2024-05-16T17:00:00","date_gmt":"2024-05-16T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-better-approach-to-b2b-lead-gen-in-2024\/"},"modified":"2024-05-16T17:00:00","modified_gmt":"2024-05-16T14:00:00","slug":"a-better-approach-to-b2b-lead-gen-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/","title":{"rendered":"#A better approach to B2B lead gen in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33d912d58b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33d912d58b6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#Improve_your_B2B_lead_gen_ROI_by_matching_offers_ad_channels_and_educational_content_to_the_users_awareness_and_intent_level\" >Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user&#8217;s awareness and intent level.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#What_brands_are_getting_wrong_about_lead_gen\" >What brands are getting wrong about lead gen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#How_to_align_your_offer_with_the_users_funnel_stage\" >How to align your offer with the user\u2019s funnel stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#How_to_align_the_channel_mix_and_the_funnel_stage\" >How to align the channel mix and the funnel stage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#Top-of-funnel_channels\" >Top-of-funnel channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#Middle-of-funnel_and_retargeting_channels\" >Middle-of-funnel and retargeting channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#Bottom-of-funnel_channels\" >Bottom-of-funnel channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#How_to_qualify_users_with_content\" >How to qualify users with content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/a-better-approach-to-b2b-lead-gen-in-2024\/#Aligning_tactics_to_intent_A_better_B2B_lead_gen_approach\" >Aligning tactics to intent: A better B2B lead gen approach<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Improve_your_B2B_lead_gen_ROI_by_matching_offers_ad_channels_and_educational_content_to_the_users_awareness_and_intent_level\"><\/span>Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user&#8217;s awareness and intent level.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nB2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing is about to make it harder.<\/p>\n<p>That means that some of the pervasive flaws I\u2019ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results.\u00a0<\/p>\n<p>Even without talking about cookies and alternative measurement set-ups, there\u2019s a better path forward for lead gen in 2024. This article will examine:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>What brands still get wrong about their lead gen fundamentals.<\/li>\n<li>How to align the offer and the funnel stage.<\/li>\n<li>How to align the channel mix and the funnel stage.<\/li>\n<li>How to qualify users with content.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-brands-are-getting-wrong-about-lead-gen\"><span class=\"ez-toc-section\" id=\"What_brands_are_getting_wrong_about_lead_gen\"><\/span>What brands are getting wrong about lead gen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The single biggest mistake I see brands making with lead gen is misjudging (or ignoring) the intent of the lead. <\/p>\n<p>A common example here is asking a cold prospect to request a demo, which is a leap of faith that will very rarely be rewarded with positive ROI or pestering prospects that download content to engage with sales.<\/p>\n<p>The second big mistake is that brands will stop measuring beyond the lead, which leads to misappropriating budget and clear blind spots in performance. <\/p>\n<p>Movement between funnel stages, lead quality and lead progression to MQLs &gt; SQLs &gt; opportunities &gt; closed deals are all vital for lead gen marketers to understand. This lets you assess your campaigns\u2019 performance and optimization priorities \u2013 and spend your budget where it will have the biggest impact on the bottom line.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Top 5 paid search B2B lead gen strategies for 2024<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-align-your-offer-with-the-user-s-funnel-stage\"><span class=\"ez-toc-section\" id=\"How_to_align_your_offer_with_the_users_funnel_stage\"><\/span>How to align your offer with the user\u2019s funnel stage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I use this chart all the time with my clients (and sometimes in my articles for Search Engine Land):<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"821\" alt=\"Mapping out the full purchase journey\" class=\"wp-image-438560\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-600x308.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-800x411.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-768x394.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-1536x788.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"821\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey.png.webp\" alt=\"Mapping out the full purchase journey\" class=\"wp-image-438560\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-600x308.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-800x411.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-768x394.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Mapping-out-the-full-purchase-journey-1536x788.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>The <strong>top of the funnel<\/strong> is about educating and relating to the user:<\/p>\n<ul>\n<li>What they need to learn.<\/li>\n<li>What challenges they need to solve.<\/li>\n<li>What they need to know about their problem. <\/li>\n<\/ul>\n<p>At this point, it\u2019s about relating to their pain points and starting to build trust more than what they need to solve than they do about who\u2019s solving it for them.<\/p>\n<p>The <strong>middle of the funnel<\/strong> starts tying solutions to problems and introduces your brand as the option: <\/p>\n<ul>\n<li>Why your solution works.<\/li>\n<li>How it\u2019s different from your competitors.<\/li>\n<li>The results you\u2019ve driven for brands with similar challenges. <\/li>\n<\/ul>\n<p>This stage assumes the user has their head around their challenge and is now actively researching solutions to help.<\/p>\n<p>The <strong>bottom of the funnel<\/strong> brings in more emotion and third-party proof. This stage assumes the users have a shortlist of solutions in mind and are looking for reassurance, from case studies and testimonials, that yours is the one for them. This is also when you can start leaning on urgency, with limited sales windows or expiring promotions.<\/p>\n<p>The most important thing to remember from all of this is that thoughtful nurturing is key to good lead gen. If you\u2019re using bottom-funnel tactics for people who haven\u2019t heard of you yet, you\u2019re only wasting time and possibly turning users off from your brand.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-align-the-channel-mix-and-the-funnel-stage\"><span class=\"ez-toc-section\" id=\"How_to_align_the_channel_mix_and_the_funnel_stage\"><\/span>How to align the channel mix and the funnel stage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-top-of-funnel-channels\"><span class=\"ez-toc-section\" id=\"Top-of-funnel_channels\"><\/span>Top-of-funnel channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting with awareness\/top-of-funnel targeting should mean starting on LinkedIn (and, for some brands with access to the right audiences, possibly on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>).\u00a0<\/p>\n<p>My first option is always to start with LinkedIn prospecting because:<\/p>\n<ul>\n<li>Costs are cheaper for top-of-funnel engagement than they are for lead generation or conversion.<\/li>\n<li>LinkedIn\u2019s company-based targeting means you can go fairly broad and still stay within your ICP.\u00a0 <\/li>\n<\/ul>\n<p>LinkedIn is a great place for educating users and positioning your brand as a thought leader; people go to LinkedIn to consume content, perhaps in the form of thought leader ads, and are open to high-quality, informative engagements.<\/p>\n<p>I approach Facebook prospecting with caution, but it can be worth testing depending on the audience.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-middle-of-funnel-and-retargeting-channels\"><span class=\"ez-toc-section\" id=\"Middle-of-funnel_and_retargeting_channels\"><\/span>Middle-of-funnel and retargeting channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once someone has engaged with your brand and content, you should have started to narrow your audience. <\/p>\n<p>Whether you\u2019re retargeting content engagers or focused on accounts that have engaged with sales in some way or piped-in audiences from tools like Clearbit or 6Sense, I recommend choosing the following combinations of ad types and channels:<\/p>\n<ul>\n<li>LinkedIn sponsored content and conversation ads.<\/li>\n<li>Facebook and Instagram in-feed ads or video ads, with messaging that aligns with your audience and funnel stage.<\/li>\n<\/ul>\n<p>Given my thoughts on Facebook prospecting, you might be surprised at my preference here. But you\u2019ve already defined the audience. <\/p>\n<p>Facebook\/Instagram can help expand your audience matching scope beyond LinkedIn (where we\u2019ve seen plenty of audience match degradation), and retargeting costs tend to be lower.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-bottom-of-funnel-channels\"><span class=\"ez-toc-section\" id=\"Bottom-of-funnel_channels\"><\/span>Bottom-of-funnel channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focusing on users who have engaged with high-intent content or visited your site multiple times is a crucial audience for this stage. <\/p>\n<p>Ensuring coverage for paid search and high-intent SEO queries are the bread and butter for <strong>capturing<\/strong><em> <\/em>intent at this stage, but paid social is a great way to generate<em> <\/em>that last step of intent by using social proof like case studies, testimonials, etc. \u2013 and sealing the deal with demo offers.\u00a0<\/p>\n<p>These will be your highest engagement costs of the campaign, and they should be, since leads at this stage are (assuming you\u2019ve qualified them along the way) extremely valuable.<\/p>\n<p><strong><em>Dig deeper: How to implement a full-funnel PPC marketing strategy<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-qualify-users-with-content\"><span class=\"ez-toc-section\" id=\"How_to_qualify_users_with_content\"><\/span>How to qualify users with content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This happens throughout the funnel, and lots of this work is done with the type of content you\u2019re offering. <\/p>\n<p>For instance, your content should help the platforms\u2019 bidding and targeting algorithms identify the audience\u2019s pain points, solutions, etc. (Facebook\u2019s algorithm can do this, but it doesn\u2019t have the all-important layer of company targeting that LinkedIn does.)<\/p>\n<p>There can also be ways to increase engagement within your ICP by speaking directly to them in your copy. Identifying opportunities to call out your audience in messaging is a great tactic.<\/p>\n<p>For example, if you\u2019re targeting CFOs, try \u201cCFOs\u2019 Favorite Answer to {Challenge} in 2024\u201d or something similar that lets them know your content is for them. <\/p>\n<p>The bonus here is that the more tightly you align your messaging with your ICP, the more you can delineate who falls outside your ICP and shouldn\u2019t bother engaging with your ad.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Paid search for lead gen: Tips for new accounts with limited budgets<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-aligning-tactics-to-intent-a-better-b2b-lead-gen-approach\"><span class=\"ez-toc-section\" id=\"Aligning_tactics_to_intent_A_better_B2B_lead_gen_approach\"><\/span>Aligning tactics to intent: A better B2B lead gen approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Above all, remember to consider the user\u2019s mentality when developing your lead gen campaigns. <\/p>\n<p>Don\u2019t:<\/p>\n<ul>\n<li>Ask for too much too early.<\/li>\n<li>Get silly with retargeting frequency.<\/li>\n<li>Bother spending for bottom-funnel engagement without so much as a how-do-you-do.\u00a0<\/li>\n<\/ul>\n<p>Cookies or not, adhering to those principles will help you eliminate a lot of waste from your lead gen campaigns and keep your brand from developing a pushy reputation.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Laura Schiele\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\" alt=\"Laura Schiele\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Laura Schiele<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laura-schiele\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Laura Schiele, Head of Paid Acquisition at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/b2b-lead-gen-better-approach-440540\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user&#8217;s awareness and intent level. B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":620790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/A-better-approach-to-B2B-lead-gen-in-2024.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-620789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=620789"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/620790"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=620789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=620789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=620789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}