{"id":620873,"date":"2024-05-17T21:54:28","date_gmt":"2024-05-17T18:54:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-advertisers-can-no-longer-trust-google\/"},"modified":"2024-05-17T21:54:28","modified_gmt":"2024-05-17T18:54:28","slug":"why-advertisers-can-no-longer-trust-google","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/","title":{"rendered":"#Why advertisers can no longer trust Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27809aabc92\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27809aabc92\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Trust_in_Google_has_absolutely_collapsed_in_the_wake_of_revelations_from_the_DOJ_antitrust_trial_Eleven_advertisers_told_us_why\" >Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Manipulation_and_deceptive_practices\" >Manipulation and deceptive practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Googles_prioritization_of_profit_over_fairness\" >Google\u2019s prioritization of profit over fairness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Trust_in_Google_is_quickly_collapsing\" >Trust in Google is quickly collapsing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Impact_on_advertisers_and_clients\" >Impact on advertisers and clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Perceived_unfairness_of_ad_auctions\" >Perceived (un)fairness of ad auctions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-advertisers-can-no-longer-trust-google\/#Other_reactions_of_shock_and_disappointment\" >Other reactions of shock and disappointment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Trust_in_Google_has_absolutely_collapsed_in_the_wake_of_revelations_from_the_DOJ_antitrust_trial_Eleven_advertisers_told_us_why\"><\/span>Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe Department of Justice\u2019s laid out a damning case against Google in the antitrust lawsuit closing argument.<\/p>\n<p>Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence \u2013 including how Google has been increasing costs for advertisers \u2013 in How Google harms search advertisers in 20 slides <\/p>\n<p>In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level. Spoiler alert: it\u2019s not good.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Clearly, trust is a major issue \u2013\u00a0and in the court of public opinion among advertisers, Google has already been found guilty.<\/p>\n<p>Here\u2019s what advertisers told Search Engine Land:<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-manipulation-and-deceptive-practices\"><span class=\"ez-toc-section\" id=\"Manipulation_and_deceptive_practices\"><\/span>Manipulation and deceptive practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Sarah Stemen<\/strong> (Paid Search Specialist and Founder):<\/p>\n<ul>\n<li>\u201cTheir willingness to rewrite help desk documents, frankly, feels shocking after such revelations.\u201d<\/li>\n<li>\u201cIt seems like Google is trying to hide the mechanics of a potential first-price auction rather than ensuring a truly fair second-price system.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/borisbeceric\/\">Boris Beceric<\/a><\/strong> (Google Ads consultant and coach):<\/p>\n<ul>\n<li>\u201cThe only one \u2018benefitting\u2019 from randomization is Google.\u201d<\/li>\n<li>\u201cGoogle is a monopoly that\u2019s raising prizes without telling advertisers about it.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/didsreeve\/\">Dids Reeve<\/a><\/strong> (Freelance Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Specialist):<\/p>\n<ul>\n<li>\u201cThe document reads like randomization is code for \u2018we can deviate from the usual auction algorithm to make ourselves some more money\u2019. And that if advertisers perceive Google to be \u2018randomizing\u2019, then it would be bad enough that they want to cover up the fact.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chris-ridley\/\">Chris Ridley<\/a><\/strong> (Paid Media Manager, Evoluted):<\/p>\n<ul>\n<li>\u201cThe latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of Google randomizing the top two ad positions in the hope advertisers will raise their bids, is a sign that Google is willing to rewrite the rulebook for advertising on their platform.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robertallenbrady\/\">Robert Brady<\/a><\/strong> (Founder and PPC Expert):<\/p>\n<ul>\n<li>\u201cExact match bears the name \u2018exact,\u2019 but the behavior of the match type is far from exact. They keep the name because it gives advertisers a false sense of precision.\u201d<\/li>\n<li>\u201cRandomization in this context is used the same way. The layperson would infer that it meant the behavior was truly random (not influenced by predictable factors), so Google deflects scrutiny when a full analysis shows that their \u2018randomization\u2019 showed a clear preference in Google\u2019s favor.\u201d<\/li>\n<\/ul>\n<p><strong>Amy Hebdon<\/strong> (Google Ads Conversion expert):<\/p>\n<ul>\n<li>\u201cWith RGSP, Google has gaslit advertisers with disingenuous explanations of the changes, trying to convince us that this lack of transparency is for our benefit.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-prioritization-of-profit-over-fairness\"><span class=\"ez-toc-section\" id=\"Googles_prioritization_of_profit_over_fairness\"><\/span>Google\u2019s prioritization of profit over fairness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jyllsaskingales\/\">Jyll Saskin Gales<\/a><\/strong> (Google Ads Coach):<\/p>\n<ul>\n<li>\u201cHowever, reading the internal Google commentary on the practice, it\u2019s clear that the motivations for randomization were not noble.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/charleybrennand\/\">Charley Brennand<\/a><\/strong> (PPC Consultant &amp; Founder):<\/p>\n<ul>\n<li>\u201cGoogle will never put advertisers\u2019 needs before their need to grow profit.\u201d<\/li>\n<\/ul>\n<p>Hebdon added:<\/p>\n<ul>\n<li>\u201cUsing ad rank and a second-price auction, Google already had a system prioritizing quality and user experience while setting a fair price for advertisers.\u00a0Where\u2019s the flaw in that model, besides the fact that Google wasn\u2019t extracting the maximum revenue possible?\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\">Julie Friedman Bacchini<\/a><\/strong> (Founder of NeptuneMoon):<\/p>\n<ul>\n<li>\u201cMy main takeaway from this is that these exhibits show that Google Ads is absolutely doing what is best for Google Ads first and foremost.\u201d<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicholaslukehandley\/\">Nick Handley<\/a><\/strong> (Head of Paid Media Performance at Impression):<\/p>\n<ul>\n<li>\u201cGoogle has a monopoly on the Search space and until another player challenges Google, I feel we\u2019re going to continue to see this type of revenue-increasing tactic to continue with Google putting stakeholders above clients.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-trust-in-google-is-quickly-collapsing\"><span class=\"ez-toc-section\" id=\"Trust_in_Google_is_quickly_collapsing\"><\/span>Trust in Google is quickly collapsing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ppckirk\/\">Kirk Williams<\/a><\/strong> (Founder of Zato):<\/p>\n<ul>\n<li>\u201cBut I can say that these [evidence brought up against Google] continually demonstrate the problem Google has right now: trust.\u201d<\/li>\n<li>\u201cGoogle has an optics problem right now, and these documents help erode, rather than increase, trust.\u201d<\/li>\n<\/ul>\n<p>Stemen added:<\/p>\n<ul>\n<li>\u201cIt challenges the very foundation of trust and transparency that\u2019s essential for a healthy digital advertising ecosystem.\u201d<\/li>\n<li>\u201cIt raises the question \u2013 what else haven\u2019t they been transparent about?\u201d<\/li>\n<\/ul>\n<p>Reeve added:<\/p>\n<ul>\n<li>\u201cIt makes me feel like the PPC community and their clients are being manipulated, too.\u201d<\/li>\n<\/ul>\n<p>Ridley added:<\/p>\n<ul>\n<li>\u201cWe, as advertisers, should not take anything we know about how ad auctions work at face value, even if it\u2019s within the Google Ads Help Center.\u201d<\/li>\n<\/ul>\n<p>Brennand added:<\/p>\n<ul>\n<li>\u201cNow with the published data from the court case, we can see that we\u2019ve been manipulated and actually, not even our Google counterparts are privy to what Google is up to.\u201d<\/li>\n<\/ul>\n<p>Handley added:<\/p>\n<ul>\n<li>\u201cGiven the recent DOJ vs Google trial, it\u2019s becoming increasingly harder to trust Google and the recommendations they provide.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-impact-on-advertisers-and-clients\"><span class=\"ez-toc-section\" id=\"Impact_on_advertisers_and_clients\"><\/span>Impact on advertisers and clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gales added:<\/p>\n<ul>\n<li>\u201cThe people who should be most angered by this are Google\u2019s top customers, the Amazons and Temus and Expedias of the world, who spend millions a year on Google Ads just to be punished for their investment by being \u2018randomly\u2019 pushed down.\u201d<\/li>\n<\/ul>\n<p>Brennand added:<\/p>\n<ul>\n<li>\u201cIf this has only just been surfaced now, it begs the question of how many other harmful changes have h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened under the radar that we didn\u2019t know about.\u201d<\/li>\n<\/ul>\n<p>Handley added:<\/p>\n<ul>\n<li>\u201cThis poses an interesting question, how are we meant to trust recommendations from our reps? If they are in the dark as much as us, surely some of their insight is harmful to us advertisers.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-perceived-un-fairness-of-ad-auctions\"><span class=\"ez-toc-section\" id=\"Perceived_unfairness_of_ad_auctions\"><\/span>Perceived (un)fairness of ad auctions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Williams added:<\/p>\n<ul>\n<li>\u201cWhen users believe an auction to be more about competition and less about manipulation by the auctioneer and then learn it to be otherwise, that causes a lack of trust.\u201d<\/li>\n<\/ul>\n<p>Gales added:<\/p>\n<ul>\n<li>\u201cI support the principle of Randomization, as it seems to support the same principle as Quality Score: those with the deepest pockets shall not hoard all the clicks, and the most important thing is to give the user what they want \u2013 the best results.\u201d<\/li>\n<\/ul>\n<p>Ridley added:<\/p>\n<ul>\n<li>\u201cFor years, Google has been telling advertisers through their Google Ads Help Articles that Ad Rank determines \u2018whether your ads are eligible to show and, if eligible, where on the page your ads are shown (if at all) relative to other advertisers\u2019 ads\u2019.\u201d<\/li>\n<li>They even go as far as providing six factors that contribute to calculating your Ad Rank and have published and regularly updated several Google-hosted articles that double-down on the concept that \u201cYour ad\u2019s position on the page is determined by your Ad Rank\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-other-reactions-of-shock-and-disappointment\"><span class=\"ez-toc-section\" id=\"Other_reactions_of_shock_and_disappointment\"><\/span>Other reactions of shock and disappointment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stemen added:<\/p>\n<ul>\n<li>\u201cHowever, encountering statements like \u2018this gives us the freedom to config pricing\u2019 in official court documents is a real blow.\u201d<\/li>\n<\/ul>\n<p>Reeve added:<\/p>\n<ul>\n<li>\u201cIt\u2019s quite shocking to see in black and white the cynical way individuals at Google have discussed how they manipulate and warp the definitions and configuration of Google Ads metrics.\u201d<\/li>\n<\/ul>\n<p><strong>Bacchini<\/strong> added:<\/p>\n<ul>\n<li>\u201cAdvertisers and PPC pros have long suspected some of this stuff, but seeing it in these docs is still stunning.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care: <\/strong>The breakdown in the relationship between Google and advertisers may start with trust \u2013 but it goes beyond that. It becomes harder or impossible to trust advice from ad reps, having seen that Google is prioritizing revenue over fairness via manipulative practices. It means advertisers have an even harder job of ensuring they are not just throwing advertising budget down the drain but actually gaining incremental conversions with their ad spend.<\/p>\n<p><strong><em>Dig deeper. Has Google Ads lost all credibility? Why one advertiser says it\u2019s time to leave<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/advertisers-google-trust-collapse-440543\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why. The Department of Justice\u2019s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence \u2013 including how Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":620874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/SEL-Blog-9.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,137534,107942],"class_list":["post-620873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-platforms","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=620873"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/620873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/620874"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=620873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=620873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=620873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}